Porsche Dealership Secrets Revealed - Interview with Top Porsche Dealer Shannon Harper
About this episode
Shannon Harper, a top Porsche dealer, shares insider insights on dealership practices, pricing strategies, and the importance of customer loyalty in the Porsche community. He discusses the controversial additional dealer markup (ADM) and how his dealership prioritizes selling at MSRP to maintain brand integrity. The conversation also touches on the unique Gen 5 dealership experience, community events like Porsche Platica, and Shannon's impressive personal car collection, showcasing his passion for the brand. This episode is packed with valuable information for anyone interested in the Porsche ownership experience.
Shannon Harper of Harper Porsche, Knoxville, Tennessee runs a Porsche store the way most of us wish every dealer did: No games and no nonsense. We talk pricing, ADMs, and the stuff you ask us about all the time, especially allocations and why some cars feel impossible to get.
What we cover
- Why some dealers add big markups, and why Shannon refuses to do it
- What really happens when someone flips a new GT car
- How allocation works, and why GT cars stay tight
- How Porsche rewards dealers, and what the “hoops” actually look like
- What a Gen 5 Porsche dealership is, and why it feels like a Porsche clubhouse
- Shannon’s personal collection, and why he is obsessed with green cars
- The most reliable Porsche pick for a normal owner who just wants a car that works
- PLATICA, how it started, and how it turned into a serious event
Porsche PLATICA info
- Knoxville, Tennessee
- Sunday, May 3, 2026
- Follow @porsche_platica on Instagram for ticket announcements and updates
- Website: porsche-platica dot com
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allocations
"And what is up with this thing called allocations? And so we are so happy to have Shannon on with us..."
Allocations are how car manufacturers decide how many cars each dealership gets to sell. It's important because it affects how many of the popular cars are available at local dealerships.
Allocations refer to the distribution of vehicles that manufacturers provide to dealerships. This process determines how many of a particular model each dealership receives, which can be influenced by demand and production capacity.
marking up over sticker
"this whole world that I think has cooled off a little bit, but these dealers that are marking up a way over sticker for the halo cars..."
Marking up over sticker means that a dealership is selling a car for more than the price suggested by the manufacturer. This usually happens when a car is very popular and hard to find.
Marking up over sticker refers to dealerships charging more than the Manufacturer's Suggested Retail Price (MSRP) for a vehicle. This often occurs for high-demand models, where dealers take advantage of limited supply to increase profits.
Porsche Macan
"...sing, or the myth that, hey, you got to buy five Macan EVs in order to earn your way into overpaying for..."
The Porsche Macan is a smaller SUV that still has the sporty feel of a Porsche. It's great for people who want a stylish and fun vehicle that can also carry more passengers or cargo.
The Porsche Macan is a compact luxury SUV that was launched in 2014, designed to offer sporty handling and performance in a practical package. It has quickly become popular for its blend of everyday usability and Porsche's performance DNA.
Porsche GT3 Touring
"you got to buy five Macan EVs in order to earn your way into overpaying for a GT3 touring."
The Porsche GT3 Touring is a special version of the Porsche 911 that focuses on performance but looks more subtle. It's for people who want a fast car without the flashy design.
The Porsche GT3 Touring is a variant of the 911 GT3 that emphasizes a more understated aesthetic while retaining the performance characteristics of the GT3. It is designed for enthusiasts who appreciate the driving experience without the aggressive styling of the standard GT3.
ADM (additional dealer markup)
"the kind of terminology that people use is ADM, additional dealer marker."
ADM stands for Additional Dealer Markup, which is when a car dealership charges more than the price suggested by the manufacturer. This usually happens for popular cars that are in high demand.
Additional Dealer Markup (ADM) refers to the extra charge that dealerships add on top of the Manufacturer's Suggested Retail Price (MSRP) for certain high-demand vehicles. This practice can significantly increase the final purchase price for consumers.
MSRP
"...we don't charge, we charge MSRP. We don't charge over sticker. Don't play all those games because I think it's, I take the long view on it..."
MSRP is the price that car makers suggest dealers sell their cars for. It's like a starting point for how much a car should cost.
MSRP stands for Manufacturer's Suggested Retail Price. It's the price that the manufacturer recommends for a vehicle, serving as a guideline for dealerships and consumers.
Porsche 911S
"...nth from PAG to Porsche Cars North America on the 911s. And I think that, you know, with relative softn..."
The Porsche 911 is a famous sports car that many people recognize because of its unique shape and fast performance. It's been around for a long time and is loved by car enthusiasts for how well it drives and its stylish looks.
The Porsche 911 is an iconic sports car that has been in production since 1964, known for its distinctive design and rear-engine layout. It has become a symbol of performance and luxury, often discussed for its engineering excellence and motorsport heritage.
restoration challenge
"things we've always done is the restoration challenge. We've done it every single year since it's come out. We're very enthusiastic about doing that."
A restoration challenge is a competition where people fix up old cars to make them look and run like new. It's a fun way for car lovers to show off their work and skills.
The restoration challenge is an event where participants restore classic or vintage cars, often competing for recognition or awards. This type of challenge encourages automotive enthusiasts to showcase their skills and passion for car restoration.
turbo
"you're awarded with extra 911s, extra sports cars, extra turbos. So, we do that very well."
A turbo is a part of some car engines that helps them go faster by pushing more air into the engine. This makes the car more powerful and can help it use fuel better.
A turbo, or turbocharger, is a device that forces more air into the engine's combustion chamber, allowing it to burn more fuel and produce more power. This results in increased performance and efficiency in vehicles, especially in sports cars like the Porsche 911 Turbo.
track days
"It's classy. It's very enthusiast focused. It's track days. It's great events."
Track days are special events where people can drive their cars on a racetrack. It's a safe place to go fast and have fun with other car lovers.
Track days are events where car enthusiasts can take their vehicles to a racetrack to drive at high speeds in a controlled environment. These events allow participants to experience the performance of their cars while improving their driving skills.
Porsche Career Gt
"...Monday morning, we had to move our Carrera GT or we just, we're painting it right now at our body..."
The Porsche Carrera GT is a supercar made by Porsche, known for being very fast and having a powerful engine. It was made in the early 2000s and is considered a classic among car enthusiasts.
The Porsche Carrera GT is a high-performance sports car produced by Porsche from 2004 to 2007. It features a mid-engine layout and is known for its exceptional handling and speed, powered by a V10 engine.
Porsche Certified Collision Center
"Porsche or Porsche Certified Collision Center, mind you. So, we're painting at our body shop..."
This is a special type of auto repair shop that is approved by Porsche to fix their cars. They follow specific guidelines to make sure the repairs are done correctly.
A Porsche Certified Collision Center is a repair facility that has been authorized by Porsche to perform repairs on their vehicles, ensuring that they meet the manufacturer's standards for quality and safety.
KW suspension
"no airbags, no seatbelts, no nothing on it, brand new KW suspension that was set on track mode..."
This is a type of car suspension system that can be adjusted to improve how the car handles on the road or track. It's popular among car enthusiasts for better performance.
KW suspension refers to a high-performance suspension system made by KW Automotive, known for its adjustable coilovers that enhance handling and ride quality in sports cars.
Porsche 935
"Dude, Will, you have to see this. You walk into the lobby. There's a 935 there..."
The Porsche 935 is a special racing car that was built to compete in races. It's based on the 911 model and is known for being very fast and stylish.
The Porsche 935 is a racing car based on the Porsche 911, known for its success in endurance racing during the late 1970s and early 1980s. It features a distinctive aerodynamic design and powerful turbocharged engine.
Porsche 912
"There's a 935 there. There's a 912, a classic car..."
The Porsche 912 is an older model of Porsche that looks like the 911 but has a smaller engine. It's popular among classic car enthusiasts.
The Porsche 912 is a model that was produced in the 1960s and early 1970s, based on the 911 but featuring a four-cylinder engine. It is known for its affordability and classic styling.
Porsche 356
"There's a 356 Speedster. You can walk up and you can just check it out..."
The Porsche 356 Speedster is a classic car from the 1950s that is small and lightweight, making it fun to drive. Many people love collecting these cars.
The Porsche 356 Speedster is a classic sports car produced in the 1950s, known for its lightweight design and sporty performance. It is highly sought after by collectors today.
Gen 5 dealership
"I heard a rumor that if you open a Gen 5 dealership, that actually changes your allocation from Porsche. Is that true?"
Gen 5 means the fifth version of a certain model or brand. Here, it relates to how Porsche manages its dealerships and car availability.
Gen 5 refers to the fifth generation of a specific model or brand, in this context likely relating to Porsche's dealership structure and allocation system.
Infiniti
"It's a whole lot different ball game to revamp a remodel or build a Porsche store versus a Maserati, or Audi, or Infiniti."
Infiniti is a luxury car brand that comes from Nissan, a company in Japan. Their dealerships have different rules compared to Porsche.
Infiniti is the luxury vehicle division of the Japanese automaker Nissan, known for its premium cars and SUVs. Their dealership operations are distinct from those of Porsche.
Maserati
"It's a whole lot different ball game to revamp a remodel or build a Porsche store versus a Maserati, or Audi, or Infiniti."
Maserati is a luxury car brand from Italy that makes high-end sports cars. They have their own rules for how dealerships operate, which can be different from Porsche.
Maserati is an Italian luxury vehicle manufacturer known for its stylish sports cars and sedans. The brand has different dealership requirements compared to Porsche.
Audi
"It's a whole lot different ball game to revamp a remodel or build a Porsche store versus a Maserati, or Audi, or Infiniti."
Audi is a well-known car brand from Germany that makes luxury cars. They have different rules for their dealerships compared to Porsche.
Audi is a German automobile manufacturer that produces a range of luxury vehicles known for their technology and performance. Their dealership requirements differ from those of Porsche.
Porsche tractor
"Miss, let's start with the Porsche tractor, Shannon. We had to buy that. We bought that car. We bought that tractor of Peacart Market."
The Porsche tractor is a type of farming vehicle made by the car company Porsche. It's an older model that shows how Porsche used to make tractors before focusing solely on cars.
The Porsche tractor is a vintage agricultural vehicle produced by Porsche in the 1950s and 1960s. It reflects Porsche's early foray into the agricultural machinery market, showcasing their engineering capabilities beyond sports cars.
Porsche 930 Turbo
"Then we got the 78 Turbo that we're remodding, doing a full restoration on."
The Porsche 930 Turbo is a powerful version of the 911 that features a turbocharged engine, making it faster and more exciting to drive.
The Porsche 930 Turbo, introduced in 1975, is known for its turbocharged engine and distinctive styling. The 1978 model is part of the G-Series and is highly sought after by collectors.
paint to sample
"that's a paint to sample 1978 paint to sample 930 Turbo that a guy, 1978 did paint to sample Buick medium green."
Paint to sample means you can pick a special color for your car that isn't usually available. It's a way to make your car unique.
Paint to sample is a service offered by manufacturers, allowing customers to choose custom colors for their vehicles. This adds a personal touch and uniqueness to the car.
Porsche 964 RS
"Then we have our 92, 964 RS that I bought from Gooding a few years ago, and we totally remodded that car to a 38."
The Porsche 964 RS is a special version of the 911 that is designed for performance and racing. It's lighter and faster than regular models.
The Porsche 964 RS is a lightweight, high-performance version of the 911, produced in the early 1990s. It's known for its focus on driving dynamics and track capability.
horsepower
"horsepower of the wheels. It's a monster. We did a chroma flare paint on it."
Horsepower measures how powerful an engine is. The higher the horsepower, the faster and stronger the car can be.
Horsepower is a unit of measurement for power, commonly used to describe the power output of engines. It indicates how much work an engine can perform over time.
Porsche 928
"... So that'll be a lot of fun. Let me get our green 928, GTS. Well, then we have the 993 Turbo four-scre..."
The Porsche 928 is a type of sports car that was made to be comfortable for long drives while still being very fast. It has a different engine setup compared to other Porsches, which makes it special and a bit different in how it feels to drive.
The Porsche 928 is a grand tourer that was produced from 1978 to 1995, featuring a front-engine layout and a unique blend of performance and luxury. It was notable for its innovative design and was aimed at competing with high-end sports cars, making it a significant model in Porsche's history.
Opel Manta
"... Urbark Range a couple of times, and that's GT2. Manta, we shipped it to Manta too and now to do tires a..."
The Opel Manta is an older sports car that people remember for its cool looks and fun driving experience. It's not as common today, but many fans appreciate it for its classic design.
The Opel Manta is a classic sports coupe produced by the German automaker Opel from 1970 to 1988, known for its stylish design and performance. It has a dedicated following among classic car enthusiasts and is often discussed for its nostalgic value and unique character.
Porsche 992 Sport Classic
"Then we have the 992 Oration Green Sport Classic..."
The Porsche 992 Sport Classic is a special version of the 911 that looks a bit like older models but has the latest technology and performance. It's popular among collectors.
The Porsche 992 Sport Classic is a special edition of the 911 that combines classic design elements with modern performance. It features unique styling cues and is aimed at collectors and enthusiasts.
Porsche 911 GT2 RS
"Then we have the Berster Green GT2 RS. I bought from a fellow dealer of mine..."
The Porsche 911 GT2 RS is a super-fast version of the 911 sports car. It's built for racing and has special features to make it lighter and faster.
The Porsche 911 GT2 RS is a high-performance version of the 911, known for its extreme power and track-focused capabilities. It features lightweight construction and advanced aerodynamics.
Porsche Cayenne
"...ink about it. You're forgetting about the Safari Cayenne, dude. 2013. Come on. This is a car at Bussmer, ..."
The Porsche Cayenne is a fancy SUV that offers a lot of space and comfort while still being fun to drive. It's a way for Porsche to make a vehicle that can fit families but still has the sporty feel they are known for.
The Porsche Cayenne is a luxury SUV that was introduced in 2002, combining Porsche's performance heritage with the practicality of an SUV. It has been significant in expanding Porsche's market reach and has become one of their best-selling models.
air-cooled
"Lee Keane, in addition to being a race car driver, has his own company where he outfits air-cooled 911s for Safari work..."
Air-cooled means the engine stays cool by using air instead of water. This was how many older Porsches worked, and it makes the car lighter and simpler.
Air-cooled refers to an engine cooling system that uses air to dissipate heat instead of liquid coolant. This design was common in older Porsche models, including the classic 911, and is appreciated for its simplicity and lightweight characteristics.
Porsche Boxster
"...er it's a generation that came in, generation of Boxster, generation of 911. Every little generation has ..."
The Porsche Boxster is a two-seat convertible sports car that lets you enjoy driving with the top down. It's designed to be fun to drive and is often seen as a more affordable way to own a Porsche.
The Porsche Boxster is a mid-engine roadster that debuted in 1996, known for its balanced handling and open-top driving experience. It has played a crucial role in making Porsche more accessible to a wider audience while maintaining the brand's performance standards.
first generation
"...first generation 718 is going to be totally different than the end of the life that are just now coming out in 2025."
'First generation' means the first version of a car model. It's usually different from newer versions that come out later, which often have improvements and fixes.
The term 'first generation' refers to the initial version of a car model, which often has different features and characteristics compared to later versions. Manufacturers typically refine and improve their vehicles over time based on feedback and testing.
Porsche Taycan
"...putting into these cars. I mean, you know, a 2025 Taycan is going to be so much more reliable than a 2020..."
The Porsche Taycan is a new electric car that offers fast speeds and a high-tech driving experience. It's part of Porsche's move towards electric vehicles, combining their sporty reputation with eco-friendly technology.
The Porsche Taycan is an all-electric sports sedan introduced in 2019, representing Porsche's commitment to electric mobility while maintaining high performance. It has garnered attention for its impressive acceleration, advanced technology, and luxurious features.
Porsche Cayman
"So, to try and true technology cars, let's say, you're pretty spot on with a base Cayman."
The Porsche Cayman is a small sports car that offers great handling and performance. It's a fun car to drive and is popular among enthusiasts.
The Porsche Cayman is a mid-engine sports car known for its balanced handling and performance. It's often praised for its driving dynamics and is considered a great value in the sports car segment.
Porsche Panamera
"There's a higher likelihood of... We saw what Panamera is this year, or this time last year."
The Porsche Panamera is a fancy four-door car that is fast and comfortable. It's designed for people who want a sporty car with more space.
The Porsche Panamera is a luxury four-door sedan that combines performance with practicality. It offers a range of powerful engines and high-end features, making it a versatile option for those seeking a sporty yet comfortable ride.
Porsche Platica
"So, Porsche Platica is something that was really pushed by PC&A initially. So, Porsche wants all their dealers to do these place events. And it's kind of lifestyle community events that they want you to do."
Porsche Platica is a way for Porsche to connect with its customers through fun events. These can include activities like yoga in showrooms or celebrations of anniversaries.
Porsche Platica refers to community events organized by Porsche dealers to engage with customers and enthusiasts. These events often include lifestyle activities and are designed to foster a sense of community among Porsche owners and fans.
sports car together fest
"Did y'all ever go to a sports car together fest? Remember that in 2018? Porsche had their 70th anniversary and it was a sports car together fest."
The sports car together fest was a big celebration by Porsche for its 70th birthday in 2018. It brought together fans and owners for fun activities and events at different dealerships.
The sports car together fest was an event held by Porsche in 2018 to celebrate the brand's 70th anniversary. It involved various activities hosted by dealers across the country, allowing Porsche enthusiasts to come together and celebrate their passion for the brand.
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