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Porsche Dealership Secrets Revealed - Interview with Top Porsche Dealer Shannon Harper

Porsche Dealership Secrets Revealed - Interview with Top Porsche Dealer Shannon Harper

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About this episode

Shannon Harper, a top Porsche dealer, shares insider insights on dealership practices, pricing strategies, and the importance of customer loyalty in the Porsche community. He discusses the controversial additional dealer markup (ADM) and how his dealership prioritizes selling at MSRP to maintain brand integrity. The conversation also touches on the unique Gen 5 dealership experience, community events like Porsche Platica, and Shannon's impressive personal car collection, showcasing his passion for the brand. This episode is packed with valuable information for anyone interested in the Porsche ownership experience.

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Technical Too Afraid to Ask
Term

allocations

"And what is up with this thing called allocations? And so we are so happy to have Shannon on with us..."

Allocations are how car manufacturers decide how many cars each dealership gets to sell. It's important because it affects how many of the popular cars are available at local dealerships.

Term

marking up over sticker

"this whole world that I think has cooled off a little bit, but these dealers that are marking up a way over sticker for the halo cars..."

Marking up over sticker means that a dealership is selling a car for more than the price suggested by the manufacturer. This usually happens when a car is very popular and hard to find.

Car

Porsche Macan

"...sing, or the myth that, hey, you got to buy five Macan EVs in order to earn your way into overpaying for..."

The Porsche Macan is a smaller SUV that still has the sporty feel of a Porsche. It's great for people who want a stylish and fun vehicle that can also carry more passengers or cargo.

Car

Porsche GT3 Touring

"you got to buy five Macan EVs in order to earn your way into overpaying for a GT3 touring."

The Porsche GT3 Touring is a special version of the Porsche 911 that focuses on performance but looks more subtle. It's for people who want a fast car without the flashy design.

Term

ADM (additional dealer markup)

"the kind of terminology that people use is ADM, additional dealer marker."

ADM stands for Additional Dealer Markup, which is when a car dealership charges more than the price suggested by the manufacturer. This usually happens for popular cars that are in high demand.

Term

MSRP

"...we don't charge, we charge MSRP. We don't charge over sticker. Don't play all those games because I think it's, I take the long view on it..."

MSRP is the price that car makers suggest dealers sell their cars for. It's like a starting point for how much a car should cost.

Car

Porsche 911S

"...nth from PAG to Porsche Cars North America on the 911s. And I think that, you know, with relative softn..."

The Porsche 911 is a famous sports car that many people recognize because of its unique shape and fast performance. It's been around for a long time and is loved by car enthusiasts for how well it drives and its stylish looks.

Concept

restoration challenge

"things we've always done is the restoration challenge. We've done it every single year since it's come out. We're very enthusiastic about doing that."

A restoration challenge is a competition where people fix up old cars to make them look and run like new. It's a fun way for car lovers to show off their work and skills.

Term

turbo

"you're awarded with extra 911s, extra sports cars, extra turbos. So, we do that very well."

A turbo is a part of some car engines that helps them go faster by pushing more air into the engine. This makes the car more powerful and can help it use fuel better.

Concept

track days

"It's classy. It's very enthusiast focused. It's track days. It's great events."

Track days are special events where people can drive their cars on a racetrack. It's a safe place to go fast and have fun with other car lovers.

Car

Porsche Career Gt

"...Monday morning, we had to move our Carrera GT or we just, we're painting it right now at our body..."

The Porsche Carrera GT is a supercar made by Porsche, known for being very fast and having a powerful engine. It was made in the early 2000s and is considered a classic among car enthusiasts.

Company

Porsche Certified Collision Center

"Porsche or Porsche Certified Collision Center, mind you. So, we're painting at our body shop..."

This is a special type of auto repair shop that is approved by Porsche to fix their cars. They follow specific guidelines to make sure the repairs are done correctly.

Part

KW suspension

"no airbags, no seatbelts, no nothing on it, brand new KW suspension that was set on track mode..."

This is a type of car suspension system that can be adjusted to improve how the car handles on the road or track. It's popular among car enthusiasts for better performance.

Car

Porsche 935

"Dude, Will, you have to see this. You walk into the lobby. There's a 935 there..."

The Porsche 935 is a special racing car that was built to compete in races. It's based on the 911 model and is known for being very fast and stylish.

Car

Porsche 912

"There's a 935 there. There's a 912, a classic car..."

The Porsche 912 is an older model of Porsche that looks like the 911 but has a smaller engine. It's popular among classic car enthusiasts.

Car

Porsche 356

"There's a 356 Speedster. You can walk up and you can just check it out..."

The Porsche 356 Speedster is a classic car from the 1950s that is small and lightweight, making it fun to drive. Many people love collecting these cars.

Term

Gen 5 dealership

"I heard a rumor that if you open a Gen 5 dealership, that actually changes your allocation from Porsche. Is that true?"

Gen 5 means the fifth version of a certain model or brand. Here, it relates to how Porsche manages its dealerships and car availability.

Brand

Infiniti

"It's a whole lot different ball game to revamp a remodel or build a Porsche store versus a Maserati, or Audi, or Infiniti."

Infiniti is a luxury car brand that comes from Nissan, a company in Japan. Their dealerships have different rules compared to Porsche.

Brand

Maserati

"It's a whole lot different ball game to revamp a remodel or build a Porsche store versus a Maserati, or Audi, or Infiniti."

Maserati is a luxury car brand from Italy that makes high-end sports cars. They have their own rules for how dealerships operate, which can be different from Porsche.

Brand

Audi

"It's a whole lot different ball game to revamp a remodel or build a Porsche store versus a Maserati, or Audi, or Infiniti."

Audi is a well-known car brand from Germany that makes luxury cars. They have different rules for their dealerships compared to Porsche.

Car

Porsche tractor

"Miss, let's start with the Porsche tractor, Shannon. We had to buy that. We bought that car. We bought that tractor of Peacart Market."

The Porsche tractor is a type of farming vehicle made by the car company Porsche. It's an older model that shows how Porsche used to make tractors before focusing solely on cars.

Car

Porsche 930 Turbo

"Then we got the 78 Turbo that we're remodding, doing a full restoration on."

The Porsche 930 Turbo is a powerful version of the 911 that features a turbocharged engine, making it faster and more exciting to drive.

Term

paint to sample

"that's a paint to sample 1978 paint to sample 930 Turbo that a guy, 1978 did paint to sample Buick medium green."

Paint to sample means you can pick a special color for your car that isn't usually available. It's a way to make your car unique.

Car

Porsche 964 RS

"Then we have our 92, 964 RS that I bought from Gooding a few years ago, and we totally remodded that car to a 38."

The Porsche 964 RS is a special version of the 911 that is designed for performance and racing. It's lighter and faster than regular models.

Term

horsepower

"horsepower of the wheels. It's a monster. We did a chroma flare paint on it."

Horsepower measures how powerful an engine is. The higher the horsepower, the faster and stronger the car can be.

Car

Porsche 928

"... So that'll be a lot of fun. Let me get our green 928, GTS. Well, then we have the 993 Turbo four-scre..."

The Porsche 928 is a type of sports car that was made to be comfortable for long drives while still being very fast. It has a different engine setup compared to other Porsches, which makes it special and a bit different in how it feels to drive.

Car

Opel Manta

"... Urbark Range a couple of times, and that's GT2. Manta, we shipped it to Manta too and now to do tires a..."

The Opel Manta is an older sports car that people remember for its cool looks and fun driving experience. It's not as common today, but many fans appreciate it for its classic design.

Car

Porsche 992 Sport Classic

"Then we have the 992 Oration Green Sport Classic..."

The Porsche 992 Sport Classic is a special version of the 911 that looks a bit like older models but has the latest technology and performance. It's popular among collectors.

Car

Porsche 911 GT2 RS

"Then we have the Berster Green GT2 RS. I bought from a fellow dealer of mine..."

The Porsche 911 GT2 RS is a super-fast version of the 911 sports car. It's built for racing and has special features to make it lighter and faster.

Car

Porsche Cayenne

"...ink about it. You're forgetting about the Safari Cayenne, dude. 2013. Come on. This is a car at Bussmer, ..."

The Porsche Cayenne is a fancy SUV that offers a lot of space and comfort while still being fun to drive. It's a way for Porsche to make a vehicle that can fit families but still has the sporty feel they are known for.

Term

air-cooled

"Lee Keane, in addition to being a race car driver, has his own company where he outfits air-cooled 911s for Safari work..."

Air-cooled means the engine stays cool by using air instead of water. This was how many older Porsches worked, and it makes the car lighter and simpler.

Car

Porsche Boxster

"...er it's a generation that came in, generation of Boxster, generation of 911. Every little generation has ..."

The Porsche Boxster is a two-seat convertible sports car that lets you enjoy driving with the top down. It's designed to be fun to drive and is often seen as a more affordable way to own a Porsche.

Concept

first generation

"...first generation 718 is going to be totally different than the end of the life that are just now coming out in 2025."

'First generation' means the first version of a car model. It's usually different from newer versions that come out later, which often have improvements and fixes.

Car

Porsche Taycan

"...putting into these cars. I mean, you know, a 2025 Taycan is going to be so much more reliable than a 2020..."

The Porsche Taycan is a new electric car that offers fast speeds and a high-tech driving experience. It's part of Porsche's move towards electric vehicles, combining their sporty reputation with eco-friendly technology.

Car

Porsche Cayman

"So, to try and true technology cars, let's say, you're pretty spot on with a base Cayman."

The Porsche Cayman is a small sports car that offers great handling and performance. It's a fun car to drive and is popular among enthusiasts.

Car

Porsche Panamera

"There's a higher likelihood of... We saw what Panamera is this year, or this time last year."

The Porsche Panamera is a fancy four-door car that is fast and comfortable. It's designed for people who want a sporty car with more space.

Concept

Porsche Platica

"So, Porsche Platica is something that was really pushed by PC&A initially. So, Porsche wants all their dealers to do these place events. And it's kind of lifestyle community events that they want you to do."

Porsche Platica is a way for Porsche to connect with its customers through fun events. These can include activities like yoga in showrooms or celebrations of anniversaries.

Concept

sports car together fest

"Did y'all ever go to a sports car together fest? Remember that in 2018? Porsche had their 70th anniversary and it was a sports car together fest."

The sports car together fest was a big celebration by Porsche for its 70th birthday in 2018. It brought together fans and owners for fun activities and events at different dealerships.

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