Online car buying refers to purchasing a vehicle through a digital marketplace rather than visiting a dealership in person. The transcript highlights the appeal—lots of inventory, pricing transparency, and fast delivery—which is central to why the purchase feels “too easy.”
Negotiation is the process of working with dealers to adjust price, add-ons, and terms to reach a better deal. The hosts frame their service as helping buyers negotiate with less stress by using research and competing offers.
Fuel economy tells you how far a car can go on a gallon of gas. If a vehicle gets worse MPG, you have to buy more gas, so costs rise faster when prices go up.
A Ram is a full-size pickup truck made for tasks like hauling and towing. People talk about it a lot because it’s built to handle heavy use. In the podcast context, it’s likely being mentioned as part of the truck lineup.
The discussion frames policy changes as a major external variable that can quickly affect consumer behavior and automaker planning. In automotive, government actions can include fuel regulations, emissions rules, tariffs, or incentives that shift demand and production priorities.
This means dealers have too many cars sitting on their lots. If people aren’t buying, dealers may have to lower prices or offer deals to move the cars.
The Ram 1500 is a popular full-size pickup truck. If fuel gets more expensive, people may delay buying trucks like this because the monthly cost goes up.
MSRP (Manufacturer Suggested Retail Price) is the sticker price set by the automaker before discounts. It’s commonly used as the baseline to calculate how much a dealer is discounting a vehicle.
“OTD” stands for “out-the-door,” meaning the total price you’d pay to take the car home, including taxes, registration, and dealer fees. When comparing quotes, OTD is more meaningful than just the sticker price because it reflects the real cash number.
A buyer’s market is when cars are easier to find and buyers have more leverage. Dealers often have to offer deals because not as many people are shopping.
Depreciation is how much your car loses value as time goes on. Some buyers focus on the monthly payment and forget that the car can be worth less later.
Car insurance is what you pay to protect yourself financially if something happens. In this discussion, it’s part of the monthly total cost people plan for.
This is how many days a car has been sitting unsold after it was listed. If it takes a long time to sell, dealers usually have to lower the price or offer incentives to get it moving.
The Great Recession was a time when the economy was bad and people were scared to spend money. Car buyers became more hesitant, so dealers had to offer stronger deals to get them to buy.
Kia is a major car brand. In this discussion, they’re trying to make their cars feel more premium and cost more, but the question is whether that hurts sales.
A dealer lot is where a dealership keeps cars waiting to be sold. The point is that new cars are showing up even though there are already cars sitting around.
Days on lot means how long the car has been sitting at the dealership. If it’s been there a while, it often means the dealer may need to discount it more than they are.
A trim breakdown shows how many listings are for each equipment level (base, mid, top trims). This matters because inventory skewed toward higher trims can affect pricing, incentives, and what buyers can actually get quickly.
Car prices can change depending on your area. Even if a deal looks great online, your local dealers might price things differently based on local demand and costs.
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Hey, Sal.
Hank, what's going on? We haven't worked a case in years.
I just bought my car at Carvana, and it was so easy. Too easy.
Think something's up?
Chew, tell me. They got thousands of options, found a great car at a great price, and it got delivered the next day.
It sounds like Carvana just makes it easy to buy your car, Hank.
Yeah, you're right. Case closed.
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It's noon here in Ventner City, New Jersey, and San Juan, Puerto Rico.
And this is Car Edge Live for Monday, March 23rd with your hosts, me, Ray, here in Ventner and Zach.
Well, hanging out in some rented Airbnb in San Juan.
I guess life is good when you set a personal best-in-a-half marathon that you must celebrate in San Juan.
The things I had no idea about. How are you this morning, handsome?
I'm doing fantastic. Thanks so much for the kind words about the half marathon.
Yes, I did set a personal best, so super excited about that.
Even by 30 seconds, I'll take it.
Today's show is brought to you by CarEdge.com.
For those of you that are unfamiliar, back at CarEdge.com, me and my dad and our incredible team
for the past six years have been providing a car buying service that takes care of the research,
dealer outreach, and even negotiation.
We learn what matters to you, contact dealers, compare real offers,
and help you get the best deal without the stress.
You can learn more back on CarEdge.com.
Yes.
I did do extend our promotion just a little bit longer.
$200 off the car buying service, 20% off CarEdge Pro is available right now, back at CarEdge.com.
Now, the big story this morning, dad.
Yes, PR indeed. I was really happy.
An hour and 34 minutes and 13 seconds.
Really stoked about that.
Dad, the big story this morning where we're going to start our attention has to do with the car brands
that are going to struggle the most as gas prices continue to score, to sort, excuse me, sky high.
We are up to, for those of you that are keeping track at home, almost $4 a gallon.
We're not going to spend the whole show on gas prices here, but it does have a big impact.
So we're up to almost $4 a gallon, which is up significantly from where it had been.
And dad, there are certain car brands that are going to be affected more by this increase in gas prices.
And that would be drum roll please, right here.
These are the brands where drivers are going to face the biggest fuel cost increase.
And that would be Ram GMC Dodge.
And then it falls off a little bit with Chevy, Ford, Lincoln, Jeep, et cetera.
But dad, these are brands that already are struggling to sell their vehicles.
And now those same customers who would be considering those vehicles are facing, I mean, you can see here,
hundreds of dollars more in monthly expenses associated with fueling those vehicles up,
because obviously they're fuel economy.
So let's just start here, dad. Ram GMC Dodge already struggling to sell.
Now they're going to be higher cost of ownership of their customers.
That's not a good recipe for that.
Well, you know, it's not a good recipe for anybody.
I mean, that's part of the problem in this country where, you know,
we have gone to big gas SUVs and big gas pickup trucks.
And typically those type of vehicles don't get the best gas mileage.
And then, for instance, when you're Dodge and Ram and you say to yourselves,
well, you know, we were offering the wrong engines for a period of time.
The engines that our customers didn't want.
We're going to bring back the Hemi V8s that get on the pickup truck side of things.
12 miles of the gallon in the city at 19 on the highway.
Well, that's not real good gas mileage.
And it's great when gas is like two fifty to three dollars a gallon.
It's a whole another thing when gas prices go up and suddenly the added
expense of fueling the vehicle makes it more difficult on a monthly basis.
The sad reality is that the decision to go back to the Hemi V8 wasn't
necessarily a bad decision.
It was a great decision until three and a half, four weeks ago.
And so it's what it shows is that governmental actions can have a huge
impact on what happens.
And there's no way for a major corporation to plan on any of that.
For sure. Let's talk about, though, what's actually going to happen.
I don't know.
It's March 23.
Last time I checked, we're at the end of a quarter right now.
These automakers that are desperate to have a good story to tell at their
next quarterly earnings.
What impact is this going to have on, for example, Ram Dodge and GMC sales
here as we come up to the end of the quarter?
I'm thinking, Dad, those dealers that are sitting on inventory, which again,
we can go to caredge.com and let's actually do this.
Let's use the beta site for this one.
Let's actually do a quick experiment over on the beta site.
Let's look really quickly, Dad.
Let's go to the car search.
What do you want to do?
A Ram 1500?
Sure.
Ram 1500.
We've got vehicles here.
Oh, God.
I don't think it's the cost of gas that might stop people from buying stuff.
Oh, my God.
177 days on the market.
This one in particular, I just clicked on the limit.
May I say something?
I'll bet everything I have that it's going to make it to 178 days on the market.
This dealer is already advertising it with a $16,652 discount.
The MSRP is $85,000.
They're asking $69068.
We can actually see here if I scroll down, this dealership adds about $1,000 in a
dock fee, so we know that's coming when you go to get your OTD quote from them.
Dad, this puts into perspective, this dealer is already discounting.
What is $16,652 out of $85,000?
That's a what?
20%.
They're already 20% off MSRP.
We know that Ram, let's pull up the chart again.
Ram is the brand that is most impacted by right now what's happening globally, which
to your point, yes, government actions can change markets.
I think we all understand that.
This is reporting.
This is the reality.
Ram drivers are facing the highest increase in fuel costs.
What's going to happen to this truck that's sitting there at 177 days?
You said it's going to sit there until 178, but aren't they going to be super desperate
here at the end of the quarter?
They could be super desperate at the end of this quarter and the end of the next quarter
if gas prices go up to five hours a gallon.
My suspicion, this is strictly a suspicion and this has nothing to do with the gas mileage,
but it has everything to do with we have no idea as to what will happen next.
When people are comfortable with what the future might hold, they tend to hold off on
making expensive purchases.
I just have a suspicion that whether that truck gets good gas mileage, bad gas mileage,
or mediocre gas mileage, doesn't matter.
The fact that it's 70 grand after its discount is more than what most people would want to
spend when things are so topsy-turvy.
My guess is that we're going to see at the end of the quarter that March wasn't quite
as strong as everybody had hoped it would be because people are afraid to spend money
right now because they don't know what's going to happen next.
I'm sure they would love to sell it.
I'm sure they would have loved to have sold it last quarter and I'm sure they will have
loved to have sold it during the next quarter.
My suspicion is that there's going to be fewer people in the market because they don't know
what's going on.
Nobody does.
I hear you, Dad, but I think these RAM dealers in general are going to be the most desperate
out there where the deals are to be had.
I have some proof points.
Over the weekend, I was playing around with some of the AI that we've built.
Dad, this particular RAM 3500 that I reached out to a dealer on, I'll pull it up on the
screen here.
Here's an example, Dad.
Their initial OTD quote to me, $68,285.
After negotiations, we got it down to $59,285.
We're talking about some pretty serious discounts that can be had here if you're looking at
some of these brands where they are in serious trouble.
Obviously, just using two examples here, we're looking at a brand that is definitely in serious
trouble.
You're saying 177 days.
You're expecting this thing to be out here for another 177 days is what it sounds like.
Well, I'm just betting nobody buying it today.
I said I would bet every dollar I have that it'll make 178 days on the market because
nobody's going to buy that today.
It's difficult at best to think about spending a lot of money on anything.
I mean, we never know what the future holds.
We never do.
Of course.
But the future is ...
I hear you, but I don't think that changes as much as the price is way too high and the
cost to own it is so high.
Oh, well-
You're right.
You know what?
Three weeks ago, you know what we didn't know?
What the future held?
Three years ago, you know what we didn't know?
What the future held?
Thirty years ago, you know what we didn't know?
What the future held?
That's a constant.
That's a human condition.
Exactly.
Exactly.
What we do know is that these RAM pickup trucks, for example, were jacked up way too high in
price and now those same shoppers.
The same thing goes for Dodge to be clear here in GMC as well.
Those same shoppers are feeling not only a higher MSRP and asking price when they go
to buy these things, but a higher cost of ownership as a result of those unknowns and
what's happening on the other side of it, which we are at the last week of the quarter,
tons of desperation.
I think that's the message.
I hear you.
The message could be a human condition is that when we don't know what things are going
to happen, we change our patterns of behavior for sure.
That's like an anthropological question.
This is like, there's desperation in the auto industry and it's acute right now for these
three brands in particular.
But if I'm not mistaken, that was the entire premise of that article in the Washington
Post is that we are already seeing impacts of how people are reacting to much higher
gas prices.
We see it in our data at Carriage.
We are tracking more people searching for EVs today than RAM 2500.
Again, think about it and think about this comment here from T. Howe, a buyer's market.
For the three brands mentioned in the title of today's show, it's a crazy thing to say,
but yeah, it's a buyer's market for $85,000 RAM pickup trucks.
Is it actually still a buyer's market when the price is still $69,000?
That's for you to decide.
But it's supply and demand and the supply is there and it's been there and the demand
is plummeted right now.
Here's another and this is the demand already was plummeting.
Here's another reason why.
The reason for it is people have monthly budgets.
They have set aside X amount of dollars for their car and their fuel and their insurance.
They don't think about the depreciation aspect of it because that's not something that comes
out of their bank account.
But so if you as a truck owner have a truck and you have an average new vehicle monthly
payment of $803 for 72 months because that's the average new car payment today and you've
set aside say $200 a month for your automobile insurance.
So you're up to $1,003 and you've set aside, I don't know, $100 a week for fuel because
you're driving 15,000 miles a year and then suddenly that fuel cost, so you have a total
of say $1,400 that you've budgeted for your truck, your fuel and your insurance and then
people start saying that, well, wait a second, it's no longer $100 a week for fuel, $150.
That impacts what they do in the future and if that continues to any long-term degree,
that will impact what happens to the values of those vehicles and the desirability of
those vehicles.
We've gone through this in cycles before and that was mentioned in the article where
prices go up, people get alarmed, fuel costs go up, people hold off their people trade
out of, then gas prices stabilize and people return to their big gas SUVs and pick up trucks.
So I just agree with one of those cycles.
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But that's why the point of today's show is so important and I'm going to pull up Igor's
comment here.
Not a buyer's market yet.
Wait another month, things will be even worse with gas prices and trucks will be even cheaper.
I generally agree, but I'll back to my dad's point.
I have no clue what tomorrow holds.
Even this morning, it was like the stock market going in one direction and then another.
The thing that I do know is right now in this moment, if you have been thinking about buying
a Ram, a Dodge or a GMC, they have less demand today than they did in the past.
They had an oversupply and they still have an oversupply of leftover vehicles.
So if you are contemplating that the one additional thing that is kind of time bound is the end
of the quarter.
We do know that car dealers my dad was on for 40 plus years.
At the end of the month, they're more than willing to make deals.
At the end of a quarter, they're even more willing to make deals.
So I'm thinking, we did what?
One experiment live on the show today, it was this Ram 1500 and it's 177 days on the
market and that's one of the new 2026s.
Let's hit the back button here, dad.
Let's go down to the year.
You should have been sitting there for six months already.
Let's look at the 2025s.
There are still just in my area back in the DC area, we've got 91 within 100 miles of
DC that are 2025.
So let's click on one of these.
Let's take a quick peek, 267 days on the market, folks, 267 days on the market.
The dealer discount, look at this.
Wait a second, $67,190 MSRP.
The deal was 30%.
Almost 30%.
Think about that for a second and they're in big trouble because what?
They got even less demand now for this truck because the cost to own it just went up.
The reason this is today's story is not because of the world can change, of course the world
can change.
The reason this is today's topic is because, holy cow, this is crazy.
You can go call this dealer now, yet honestly, Rich is right, 48, not bad.
Now we're starting to talk, not bad.
We're finally, you win viral six years ago, what happens to unsold new cars?
They eventually get sold at just at what price?
We're literally watching that in real time right here.
I'm so enamored with this.
A 30% discount off of MSRP after it sat for 267.
Almost 30%.
27%, 28%, something like that.
That's crazy, but the sad reality is the selling price that they're asking, at least that they
have advertised, whether or not it's actually the selling price is another story, but the
selling price that they have advertised legitimately is the damn price of what the vehicle should
have been long ago.
I want to make a comment here, Dad.
We have shopped this dealer.
We know they got a C grade.
They added $995 dock fee.
It looks like they add some fees.
I could go view the full report back on the dealer transparency index as well, but this
is not a dealer.
This is not an F dealer.
This is not a dealer.
I get it.
This price is going to be pretty close to this price, plus obviously taxes and then that
$1,000 dock fee, which again, I'm not saying is good or bad.
There's no judgment there.
It's a 30% discount off of MSRP, and you know what?
If it does sit around past the end of this quarter and end of the end of next month,
it might be even bigger than a 30% discount off of MSRP.
Again, those are the three brands, Ramdodge and GMC, that are most acutely impacted right
now.
If we were shopping, if I was shopping for one of these vehicles, I'd be looking for
leftover, so prior model year, and I'd be looking for the ones that have sat for a couple
hundred days at a minimum, which is going to be most of them from the prior model year.
I'm going to ask for the out-the-door price, and then I'm going to ask for even lower.
And if you were most people, you're going to take into consideration the lousy guest
mileage they get, and you're going to say to yourself, even at a deal, it's not a deal
for me, because I don't want to have to spend $150 a week for fuel.
I just don't want to.
So I think that there's a lot of things that go into people's decisions, and I do remember
during the Great Recession, when my Acura factory rep came in and he said, well, what
do you suggest?
I said, my suggestion is that you make the deals so compelling that even though people
are afraid to spend money, they look at the deal and they go, I know I shouldn't, but
I have to.
I've never seen anything this compelling.
And that's basically what Coons was doing with that leftover pickup truck, discounting
it nearly 30%, bringing it down to a price point that as one of the commenters said,
well, yeah, that looks pretty good at $48,000, which is probably still more than what that
type of truck should have been all along.
But it was almost compelling enough for a member of our community on this broadcast
today going, that's not a bad deal.
So that's what it's going to take.
The offers have to be so stupidly good that any reasonably thinking person is going to
look at it and go, I know I shouldn't, but I have to.
And that is perhaps hopefully what we'll see moving forward.
I don't think it's hopefully what we'll see.
I think it is literally what we're watching play out in real time right now.
It's 100% what we're watching play out.
And I'm going to come over here to the dealer website just for a second because it shows
the breakdown of that advertised price.
And you can see here, they've got, all right, get out of here, Elena.
Get out of here.
She's their AI agent.
She is.
They've got, you know, $10,000 off is just their internet price and they've got 10%
full MSRP and then they've got a manufacturer incentive for $2,000.
Like it's a whole stack of things that's getting you to this lower price and it's a mixture
of the dealer getting desperate and the manufacturer get desperate because, again, this is a leftover
and it's still not selling.
All right.
Shall we switch gears, pups?
I am at your mercy, young man.
You are the director of this program.
We're going to talk about Kia.
Dad, Kia has recently been in automotive news talking about how they're going to move further
up market.
Kia sees larger plusher 2027 Telluride as key to its move up market.
At what point, Dad, do brands stop moving up market and just accept the fact that they
can have reasonably priced automobiles?
What's Kia's plan here and what does our community need to know?
Well, I think the answer to the first question is at what point does Kia stop moving up market?
Well, when sales stagnate and start going backwards because at that point, they'll know
they went too far.
The reason I say that is we can look at Dodge and Ram and Jeep, most Stellantis brands and
see exactly what they did.
They moved up market and at what point should they have stopped?
Well, when sales started going down, we're stagnating.
So, Kia is running red hot at the moment.
I mean, they have just seen sales gain after sales gain after sales gain, but they will
reach a point where even their customers are going to say, that's more money than I should
be spending for a Kia and those customers will look elsewhere for vehicles and so suddenly
Kia that's been red hot will turn lukewarm and then they will turn ice cold and so at
this point, Kia management is willing to push to see what that point is and then perhaps
when they hit that point, then they'll back off from it a little bit.
But I mean, Kia is killing it, so how up market do you have to go when sales are record pace
every month and their profits are doing well?
I mean, I'm sure tariffs was cut into the net profit to a certain degree, but how much
more profitable do you need to be before your customers start saying, that's too much money
for my Kia?
For sure.
I mean, to be clear here, Dad, the Telluride, it's going to have a base price around $40,735,
which is $2,850 higher than the prior model year, so we are seeing a significant increase
in that base MSRP and then to be clear here, they're also going to build more of those
high trim level options.
Let's do another live experiment.
This time, instead of looking at Ram 1500s, what are we looking at?
We're looking at...
It's a Kia.
Kia.
Telluride?
Yeah, we're going to do Telluride.
You know, a nice thing, by the way, I will say about what we have in beta right now on
par.com slash betas.
You can do multi-make and multi-model search at the same time.
I'm going to get rid of Ram though.
We'll just focus on the Kia Telluride.
So here we go.
Again, we're in my neck of the woods for the Kia Tellurides here, so outside Washington,
DC.
We've got an A-rated dealer here, so that's great, but look at these prices, Dad.
$55,000, $56,000, and these are leftovers.
Let's click into this.
Look at that.
Look at that.
Guys, we do not plan this.
Those of you that have been joining us for years know this.
We don't plan a damn thing on Car Edge Live.
It is live.
I like when it works out this way.
There are 224 days on the market, and look at this, Dad.
The dealer is advertising at what's that $6,536 discount?
That's like 12% off of MSRP.
Yes.
Kia is coming out and saying, you know what?
Next year, what we need to do is we actually need to go upmarket even further in 2027 for
the 2027 model here.
No, Kia.
You still have 2025 that have been sitting around for 224 days.
So the story at Kia is not too dissimilar.
I mean, definitely dissimilar in terms of gas and cost of ownership.
Maybe the demand for Kia is still higher than the demand for Ram pickup trucks because, obviously,
the cost to own Kia is still less today, even as fuel costs have gone up.
But pretty damning story there, Dad, of inventories sitting around and a dealer getting pretty
desperate to move a unit.
Yes.
I believe in my heart of hearts that upper management at Kia, thinking that they want
to push things even more upscale, that's what the hell you have Genesis for, okay?
So you've got Kia, Hyundai, and Genesis.
Leave Genesis to be your upmarket luxury brand.
Leave Hyundai and Kia to be your moderately priced Wazai upmarket affordable brands.
And stop trying to milk every ounce of profit out of every vehicle that you build because
at a certain point, you're going to cut your customers out of the picture.
We saw Stalantis do it.
And if Hyundai and Kia keep going down this path, we'll see them do it.
And then they're going to wonder why sales stagnated or started to go backwards.
And we can help them today.
It's going to be price stupid.
And think about it for a second, Dad.
The 27s are already on dealer lots, okay?
So like, think about this for a second.
You as a customer are going to what's this dealership, Orzman, Kia of Bethesda.
Great.
And you're walking the lot with your salesperson.
And they've got this 2027.
Yes.
Obviously a different trim level.
It's been there 46 days, but they've got the 2027 or.
The new and improved 2027, the larger and plusher 2027.
Or you could get your hands on the wait for it.
162 remaining 2025.
It's like, what?
You know, now that I say this out loud, this discount's not big enough for the
fact that this is essentially a used car.
It's a new car.
But when the 20, we're two models years ahead.
And the beauty of buying the 2027 until your ride today and owning it for two years is
you're going to get, you're going to get clobbered when you go to trade it in because
every dealer is going to go, well, that's a high mileage 2027.
Well, not really.
It's two years old.
Yeah.
But people aren't going to look at it as if it's a two year old car.
It's March.
Look at it as a one year old car.
It's March 23rd, 2026.
And we've got 2027 KIAs at the same time that we've got 2025 KIAs sitting at the dealership.
Yeah.
KIA, I wouldn't want to be a.
No, seriously, this is this is like actually really fascinating.
If you're a shopper, because it's not like there's only a couple dozen remaining left
out here, that's actually good.
Let's go nationwide really quickly.
That instead of just doing it locally.
So there's 162 in my area, but let's look at nationwide.
We've got 3,269.
2025 KIA tell your rides for sale nationwide.
You know what I'm curious about, dad?
I'm curious what the trim breakdown is of that.
So you can start to see it here.
Yeah.
Most of them are the most expensive SX ones.
You see that?
The SX trims are the ones that from 2025 are sitting around.
And those are your most expensive options from KIA.
Let's do a quick, yeah, let's do this and let's no longer be in Washington, DC 85254.
That's good Arizona.
Man, we do this live, we do this live.
So this is Earnhardt Peoria KIA.
This is a C rated dealer.
So not as high as the other one.
Okay.
So they must be moving these vehicles around because we've only got it at 67 days.
But look at that, they've only got a $406 discount.
Well, you know, and if I'm not mistaken, if I remember from having lived out there
that Earnhardt, their slogan is that's no bull.
Well, at a $406 discount, that's nothing but bull.
Well, we know they add $1,000 in add-ons and a $600 dock fee.
So you got that coming as well.
Let's see if we can get another one here.
Yeah, these here, these are some LX trims.
So that's better price points.
But anyway, man, this KIA story, I think, is really fascinating.
Also fascinating pops, caredge.com.
For those of you that are...
We are fascinating.
Yeah, we are fast.
Yes.
For those of you that are unfamiliar, it's six plus years now that me and my dad
have been building this business.
We provide a car buying service to take care of research dealer outreach and even
negotiation.
We learn what matters to you.
Contact dealers, compare our offers and help you get the best deal.
Without the stress, we do have that promotion running for another day or so here.
The car buying service, $200 off caredge, pro 20 percent off.
We appreciate everyone that uses our tools, uses our services, and it gets a good deal.
Absolute craziness in the car market, man.
It gives us something to talk about every freaking day.
Dash Sheffield wants to know, can we look at prices in the New York area?
Sure.
We can do it all.
Yeah, and you can do it too.
What's a New York zip code?
Do you know it, dad?
Why would I know?
It starts with like a one, right?
Like a one?
I have no idea.
All right, it is.
We need, all right, here, I've got one sec.
Here it comes.
Oops, there we go.
Is that New York?
Yeah, we're in New York.
Okay.
John Starks key, dad.
We got John Starks key.
Let's take a peek at this one.
Here we go.
This is what I was expecting, 163 days on the market.
But look at that dealer discount.
Yeah.
That nearly as high as we saw it, that dealership.
Back in the DC area.
That deer in DC was being really aggressive.
Holy cow.
Yeah.
Do you want to show that prices can really be regionalized and you have to look at your local market?
Yeah, without a doubt.
Without a doubt.
All right, pops, let's call it a show for today.
We're back tomorrow with more Car Edge Live.
I'll be broadcasting live from San Juan all week.
So that's exciting.
You're going anywhere this week, pops?
No.
You stay put.
I'll stay here and we'll be back tomorrow with more Car Edge Live.
That sounds good to me.
Thank you, everybody, for being here.
We look forward to hosting you all again tomorrow.
And remember, tell a friend to tell a friend to tune in tomorrow.
We need to grow this bad boy even more.
We need to get the word out.
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Hi, this is Alex Cantrowitz.
I'm the host of Big Technology podcast, a longtime reporter and an on-air contributor to CNBC.
And if you're like me, you're trying to figure out how artificial intelligence is changing the business world and our lives.
So each week on Big Technology, I bring on key actors from companies building AI tech and outsiders trying to influence it.
Asking where this is all going, they come from places like NVIDIA, Microsoft, Amazon and plenty more.
So if you want to be smart with your wallet, your career choices and meetings with your colleagues and at dinner parties, listen to Big Technology podcast wherever you get your podcasts.
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About this episode
Gas prices near $4/gal are squeezing buyers, and CarEdge Live argues the biggest hit is landing on Ram, Dodge, and GMC—brands already struggling with demand. The hosts connect higher fuel costs to slower sales, longer inventory days (hundreds), and aggressive end-of-quarter discounting, including examples showing ~20–30% off MSRP on long-sitting trucks. They also compare Kia’s “move upmarket” strategy for the 2027 Telluride, finding leftover 2025 inventory still sitting and discounts not matching the hype. Overall message: shoppers may find a buyer’s market now, but only if deals get “price stupid.”
Today on CarEdge Live, Ray and Zach discuss the latest news on new car brands that are in trouble. Tune in to learn more! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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