0:00 / 0:00
Ram, Dodge & GMC Can't Sell ANYTHING | Big TROUBLE | Episode 1037

Ram, Dodge & GMC Can't Sell ANYTHING | Big TROUBLE | Episode 1037

CarEdge Live Mar 23, 2026 30 min
0:00
0:00

About this episode

Gas prices near $4/gal are squeezing buyers, and CarEdge Live argues the biggest hit is landing on Ram, Dodge, and GMC—brands already struggling with demand. The hosts connect higher fuel costs to slower sales, longer inventory days (hundreds), and aggressive end-of-quarter discounting, including examples showing ~20–30% off MSRP on long-sitting trucks. They also compare Kia’s “move upmarket” strategy for the 2027 Telluride, finding leftover 2025 inventory still sitting and discounts not matching the hype. Overall message: shoppers may find a buyer’s market now, but only if deals get “price stupid.”

Filter:
|
Technical Too Afraid to Ask
Company

Carvana

"I just bought my car at Carvana, and it was so easy. Too easy. Think something's up?"

Carvana is a company that sells used cars online. You pick a car, buy it through their website, and they deliver it to you—so it can feel very simple.

Concept

online car buying

"They got thousands of options, found a great car at a great price, and it got delivered the next day. It sounds like Carvana just makes it easy to buy your car, Hank."

Online car buying refers to purchasing a vehicle through a digital marketplace rather than visiting a dealership in person. The transcript highlights the appeal—lots of inventory, pricing transparency, and fast delivery—which is central to why the purchase feels “too easy.”

Company

CarEdge.com

"Today's show is brought to you by CarEdge.com. For those of you that are unfamiliar, back at CarEdge.com, me and my dad and our incredible team for the past six years have been providing a car buying service that takes care of the research,"

CarEdge.com is the website sponsoring the show. It’s also where they say you can use their help to find and negotiate a car deal.

Concept

dealer outreach

"for the past six years have been providing a car buying service that takes care of the research, dealer outreach, and even negotiation. We learn what matters to you, contact dealers, compare real offers,"

It means the service contacts car dealers for quotes. The goal is to get real prices from multiple places so you can compare and negotiate.

Concept

negotiation

"dealer outreach, and even negotiation. We learn what matters to you, contact dealers, compare real offers, and help you get the best deal without the stress."

Negotiation is the process of working with dealers to adjust price, add-ons, and terms to reach a better deal. The hosts frame their service as helping buyers negotiate with less stress by using research and competing offers.

Brand

GMC

"These are the brands where drivers are going to face the biggest fuel cost increase. And that would be Ram GMC Dodge. And then it falls off a little bit with Chevy, Ford, Lincoln, Jeep, et cetera."

GMC is a brand that sells a lot of trucks and SUVs. If gas prices rise, those vehicles can cost more to drive every month.

Brand

Ram

"And that would be drum roll please, right here. These are the brands where drivers are going to face the biggest fuel cost increase. And that would be Ram GMC Dodge."

Ram is a truck brand. The point here is that if gas gets more expensive, people who drive gas-hungry trucks feel it more in their monthly budget.

Term

fuel economy

"because obviously they're fuel economy. So let's just start here, dad. Ram GMC Dodge already struggling to sell."

Fuel economy tells you how far a car can go on a gallon of gas. If a vehicle gets worse MPG, you have to buy more gas, so costs rise faster when prices go up.

Car

Dodge Ram

"...e. And then, for instance, when you're Dodge and Ram and you say to yourselves, well, you know, we we..."

A Ram is a full-size pickup truck made for tasks like hauling and towing. People talk about it a lot because it’s built to handle heavy use. In the podcast context, it’s likely being mentioned as part of the truck lineup.

Term

miles of the gallon

"12 miles of the gallon in the city at 19 on the highway. Well, that's not real good gas mileage. And it's great when gas is like two fifty to three dollars a gallon."

MPG is how many miles you can drive with one gallon of gas. Higher MPG means you spend less on fuel; lower MPG means you spend more.

Concept

governmental actions

"[357.2s] And so it's what it shows is that governmental actions can have a huge [363.8s] impact on what happens. [366.8s] And there's no way for a major corporation to plan on any of that."

The discussion frames policy changes as a major external variable that can quickly affect consumer behavior and automaker planning. In automotive, government actions can include fuel regulations, emissions rules, tariffs, or incentives that shift demand and production priorities.

Concept

dealers that are sitting on inventory

"[392.8s] I'm thinking, Dad, those dealers that are sitting on inventory, which again, [397.0s] we can go to caredge.com and let's actually do this."

This means dealers have too many cars sitting on their lots. If people aren’t buying, dealers may have to lower prices or offer deals to move the cars.

Car

Ram 1500

"[406.0s] Let's go to the car search. [407.0s] What do you want to do? [408.5s] A Ram 1500? [410.7s] Sure."

The Ram 1500 is a popular full-size pickup truck. If fuel gets more expensive, people may delay buying trucks like this because the monthly cost goes up.

Concept

MSRP

"[442.6s] This dealer is already advertising it with a $16,652 discount. [449.6s] The MSRP is $85,000."

MSRP (Manufacturer Suggested Retail Price) is the sticker price set by the automaker before discounts. It’s commonly used as the baseline to calculate how much a dealer is discounting a vehicle.

Term

gas prices

"They could be super desperate at the end of this quarter and the end of the next quarter if gas prices go up to five hours a gallon. My suspicion, this is strictly a suspicion and this has nothing to do with the gas mileage, but it has everything to do with we have no idea as to what will happen next."

If gas prices rise, people worry about how much it will cost to drive. That can make them delay buying a truck.

Concept

discount

"The fact that it's 70 grand after its discount is more than what most people would want to spend when things are so topsy-turvy."

A discount is when the price gets lowered to help the dealer sell the vehicle. Bigger discounts usually show up when sales are slow.

Term

OTD quote

"Here's an example, Dad. Their initial OTD quote to me, $68,285."

“OTD” stands for “out-the-door,” meaning the total price you’d pay to take the car home, including taxes, registration, and dealer fees. When comparing quotes, OTD is more meaningful than just the sticker price because it reflects the real cash number.

Concept

EVs

"We are tracking more people searching for EVs today than RAM 2500. [767.2s] Again, think about it and think about this comment here from T. Howe, a buyer's market."

EVs are cars that run on electricity instead of gasoline. The idea here is that higher gas prices can push people to look at EVs more.

Concept

buyer's market

"Again, think about it and think about this comment here from T. Howe, a buyer's market. [772.0s] For the three brands mentioned in the title of today's show, it's a crazy thing to say,"

A buyer’s market is when cars are easier to find and buyers have more leverage. Dealers often have to offer deals because not as many people are shopping.

Term

depreciation

"They don't think about the depreciation aspect of it because that's not something that comes [812.6s] out of their bank account."

Depreciation is how much your car loses value as time goes on. Some buyers focus on the monthly payment and forget that the car can be worth less later.

Term

72 months

"payment of $803 for 72 months because that's the average new car payment today and you've [834.2s] set aside say $200 a month for your automobile insurance."

“72 months” means the loan is paid off over about six years. A longer loan can make the monthly payment smaller, but you may pay more overall.

Term

automobile insurance

"and you've [834.2s] set aside say $200 a month for your automobile insurance. [838.2s] So you're up to $1,003"

Car insurance is what you pay to protect yourself financially if something happens. In this discussion, it’s part of the monthly total cost people plan for.

Term

15,000 miles a year

"you've set aside, I don't know, $100 a week for fuel because [845.3s] you're driving 15,000 miles a year and then suddenly that fuel cost, so you have a total [852.4s] of say $1,400"

This is about how much someone drives in a year. If you drive more miles, you burn more fuel, so gas price changes affect your budget more.

Concept

days on the market

"So let's take a quick peek, 267 days on the market, folks, 267 days on the market."

This is how many days a car has been sitting unsold after it was listed. If it takes a long time to sell, dealers usually have to lower the price or offer incentives to get it moving.

Concept

leftover, so prior model year

"[1249.3s] If we were shopping, if I was shopping for one of these vehicles, I'd be looking for [1252.4s] leftover, so prior model year, and I'd be looking for the ones that have sat for a couple [1256.7s] hundred days at a minimum..."

A leftover is an older model year sitting on the lot. Dealers usually discount these more because they want to make room for the newer cars.

Concept

Great Recession

"during the Great Recession, when my Acura factory rep came in and he said, well, what do you suggest?"

The Great Recession was a time when the economy was bad and people were scared to spend money. Car buyers became more hesitant, so dealers had to offer stronger deals to get them to buy.

Brand

Kia

"We're going to talk about Kia. Dad, Kia has recently been in automotive news talking about how they're going to move further up market."

Kia is a major car brand. In this discussion, they’re trying to make their cars feel more premium and cost more, but the question is whether that hurts sales.

Concept

dealer lots

"The 27s are already on dealer lots, okay?"

A dealer lot is where a dealership keeps cars waiting to be sold. The point is that new cars are showing up even though there are already cars sitting around.

Concept

days on lot

"It's been there 46 days, but they've got the 2027 or. The new and improved 2027..."

Days on lot means how long the car has been sitting at the dealership. If it’s been there a while, it often means the dealer may need to discount it more than they are.

Concept

trim breakdown

"[1852.8s] You know what I'm curious about, dad? [1853.8s] I'm curious what the trim breakdown is of that. [1856.7s] So you can start to see it here."

A trim breakdown shows how many listings are for each equipment level (base, mid, top trims). This matters because inventory skewed toward higher trims can affect pricing, incentives, and what buyers can actually get quickly.

Concept

regionalized pricing

"Do you want to show that prices can really be regionalized and you have to look at your local market? [2025.5s] Yeah, without a doubt."

Car prices can change depending on your area. Even if a deal looks great online, your local dealers might price things differently based on local demand and costs.

2 cars featured

Request an Explanation

Heard something you'd like explained? We'll add it to this episode.

Sign in to request explanations for terms you heard.

Want to learn more?

Browse our glossary for plain-English explanations of automotive terms, jargon, and concepts.

Explore Terms

Help improve this episode

See something that's not quite right? Our annotations are AI-generated and can sometimes miss the mark. Click the flag icon on any annotation to suggest a correction.

Report incorrect info
Suggest better explanations
Flag missing cars