About this episode
Luke Schnacker, CEO of Ironman 4x4 America, shares the brand's journey from its 2019 US launch to becoming a key player in the off-road and Subaru aftermarket scene. He discusses product development, challenges with suspension kits, and the importance of transparency after addressing quality issues at Overland Expo. Luke highlights Ironman’s focus on customer service, community engagement, and continuous innovation in suspension, awnings, and accessories. The episode also delves into Luke’s leadership style, work-life balance, and passion for outdoor adventure, offering a candid look at growing a niche automotive brand.
Luke, CEO of IRONMAN 4X4 joins us for a great conversation about the origins of IRONMAN 4X4 here in the U.S. and his personal journey with the brand.
Links from the show, links to sponsors and discount partners, and ways to support the podcast:
IRONMAN 4X4
https://www.instagram.com/ironman4x4america/
Website
Luke Schnacke
https://www.instagram.com/luke_schnacke/
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Subie & YOU! Podcast Website!!
https://subieandyoupodcast.com/
Go check out the newly designed website!!
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Sponsors of the Podcast:
Subaru Gear
Use code subieandyou25 to get 20% off your purchase!
Get FREE shipping for orders over $50 after 20% discount!
Website:
Accentrek Designs
Instagram:
https://www.instagram.com/accentrek.designs/
Website:
https://www.accentrekdesigns.com/
Mele Design Firm
Use code Subie+You on select Rally Spec products and Subaru products to get 5% off your purchase!
Website:
New Crosstrek Battery Mount:
https://meledesignfirm.com/products/subaru-crosstrek-group-35-mount
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Other Brands Offering Discounts
REIKA Wheels
Use code SubieYou10 for 10% off purchases!
Website:
Orbis Overlanding
10% discount off Orbis Overlanding and partnering car products
(excludes apparel)
Discount code: subieandyou
Website:
Ford Expedition
"...der. They just want to equip that thing and go on expeditions. That's the main focus point."
Toyota Land Cruiser
"...hey call the Prado 250, what we now here call the Land Cruiser. That's a global, that's truly a global vehicle."
Subaru Outback
"... so we had uprated coils for the Forester and the Outback, certainly the Forester, that dated all the way b..."
Toyota Tundra
"... the morning and then later that day, this Toyota Tundra like comes into like comes into our parking lot."
Toyota A90
"which is the 270 retails at 999, and all the way down to a 90 degree awning, which retails at like 249."
Toyota Prado
"Wow. In their Prado, in the Toyota Prado, with the same set of Ironman suspension."
Subaru Ascent
"...you know, cross-track forest or outback, even the ascent. And they're very surprised at what they can do."
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