About this episode
Wes from Nokian Tyres shares the brand's rich history, starting from rubber boots in Finland to inventing the winter tire in 1934. The discussion covers Nokian's expansion into North America, their Tennessee manufacturing plant, and their diverse tire lineup including all-terrain and all-weather options tailored for different driving needs. Wes highlights the brand's focus on safety, durability, and sustainability, aligning well with Subaru's ethos. The episode also explores Nokian's dealer-focused podcast, company culture, and the importance of storytelling in building customer trust and loyalty.
Wes with Nokian Tyres joins us to talk about the brand, its origins, and the various tires available by Nokian.
Links from the show, links to sponsors and discount partners, and ways to support the podcast:
Nokian Tyres
Instagram: https://www.instagram.com/nokiantyresna/
Website: https://na.nokiantyres.com/
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Sponsors of the Podcast:
Subaru Gear
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New Crosstrek Battery Mount:
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