Dive into a lively conversation with Joe Ghattas of So Flow Customs, known for their bold apocalypse trucks and the Discovery Channel's Truck Dynasty series. Alongside Joe's story, the host shares detailed insights on Jeep Gladiator and Wrangler 392 upgrades, including suspension tweaks, sound deadening experiments, and the innovative Flated inflatable truck topper. The episode blends technical data with personal anecdotes, exploring how these modifications enhance daily driving and trail performance. Plus, get a sneak peek at upcoming projects and gear recommendations that keep the adventure rolling.
Joe Ghattas from South Florida-based SoFlo Customs joins the podcast to talk about his entrepreneurial journey, building outrageous 4x4 and 6x6 rigs, and his shop's climb to notoriety on the Discovery TV show Truck Dynasty. The Truck Show Podcast is produced in partnership with AMSOIL, Kershaw Knives, and OVR Mag. Don't forget to check out truckshowpodcast.com for special offers from our friends and sponsors.
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"these guys are known for the distinctive line of apocalypse trucks and the discovery TV show truck dynasty"
Truck Dynasty is a TV show where people build and customize cool trucks and show how they make them.
Truck Dynasty is a reality TV show on Discovery Channel that follows the SoFlo Custom shop as they build custom trucks and showcase their unique designs and builds.
"...the distinctive line of apocalypse trucks and the discovery TV show truck dynasty And we'll get to Joe in a ..."
The Land Rover Discovery is a fancy SUV that can drive well on rough and difficult roads. People like it because it looks cool and can go places many cars can’t. But it can sometimes need expensive repairs.
The Land Rover Discovery is a luxury SUV known for its off-road ability and distinctive design, often associated with rugged adventure and utility. It has a reputation for being capable in tough conditions but also linked to higher maintenance costs. Its mention in the context of 'apocalypse trucks' and TV shows underscores its cultural image as a durable, go-anywhere vehicle.
"I've got the gladiator that I have on loan from jeep and Mopar and that thing just continues to impress me"
The Jeep Gladiator is a truck that can go off-road like a Jeep and also carry stuff in the back like a pickup truck.
The Jeep Gladiator is a midsize pickup truck known for combining Jeep's off-road capabilities with a truck bed, making it versatile for both work and adventure.
"I've got the gladiator that I have on loan from jeep and Mopar and that thing just continues to impress me"
Mopar is the company that makes parts and accessories for Jeep and other similar cars to help them work better or look cooler.
Mopar is the parts, service, and customer care division of Stellantis, primarily supporting Chrysler, Dodge, Jeep, and Ram vehicles, known for producing performance parts and accessories.
A two-inch lift means the truck is raised higher off the ground by two inches so it can go over rough roads easier.
A two-inch lift refers to raising a vehicle's suspension by two inches to increase ground clearance and allow for larger tires, improving off-road capability.
"35s and Bilstein's is just perfect now. I'll be honest. I love a gladiator on 37s"
35s means the tires are 35 inches tall, which helps the truck drive better on rough ground.
35s refers to 35-inch diameter tires, which are larger than stock tires and commonly used on off-road vehicles for better traction and ground clearance.
"I love a gladiator on 37s. I think they look perfect on 37s. But for daily driver for some it might be a little bit much"
37s means the tires are 37 inches tall, which is very big and good for rough roads but might be hard to drive every day.
37s refers to 37-inch diameter tires, which are very large tires often used for extreme off-roading but can affect daily driving comfort and fuel economy.
"It's regear you can get away with 35s and not regearing and it totally drives fine"
Regearing means changing some parts inside the truck's wheels so it drives well even with bigger tires.
Regearing is the process of changing the gear ratio in a vehicle's differential to compensate for larger tires, maintaining performance and drivability.
""So I've been doing some mods on it including the flated topper which we talked about and if you want to get some flated product Head over to truckshowpodcast.com under the featured products tab. We've got discount code. I just love the topper It gives the truck a distinct and unique look people are always asking me about it And when they come up and they like pound on it and realize it's inflatable. They're like, well, tell me more This is so cool""
An inflatable topper is like an air-filled cover you put on the back of a pickup truck to keep things dry and safe. It's light and easy to put on or take off.
An inflatable topper is a lightweight, air-filled cover for a truck bed that provides weather protection and a unique aesthetic, often easier to install and remove than traditional hard or soft toppers.
"It'll be in the next issue if you want to know more and then also gonna be putting a mopar exhaust on it to give the exhaust note some more characters"
The exhaust is the part of the car that lets out the gases from the engine and can change how the car sounds.
The exhaust system directs and controls the release of gases from the engine, affecting performance and sound characteristics of the vehicle.
"But I also want to talk about my 392 Wrangler because I've had a couple of wins on that one"
The Jeep Wrangler 392 is a special Jeep that has a big powerful engine and is good for driving off-road.
The Jeep Wrangler 392 is a high-performance version of the Wrangler SUV equipped with a 6.4-liter V8 engine, known for off-road capability and strong power.
"It motivated me to get the sound deadening done and I had done that on my 23 392 but as I said before the 24 plus Wranglers has additional sound deadening over what my 23 had"
Sound deadening means putting special materials in the car to make it quieter inside.
Sound deadening refers to materials and methods used to reduce noise inside the vehicle cabin for a quieter ride.
""if I put in the butyl and aluminum strips it blocks the signal through the fiberglass top""
Butyl is a sticky rubber material used in cars to keep water and noise out. It helps make sure things like the roof or windows don't leak or make too much noise.
Butyl is a type of synthetic rubber commonly used as a sealant or adhesive in automotive applications, especially for waterproofing and soundproofing. It is often used in areas like roofs or windows to prevent leaks and block noise.
"... other part is a lot of the outside noise is like wind noise is almost gone and some of the other stuff ..."
The Renault Wind is a small car that can open up like a convertible so you can feel the wind. It’s designed to keep outside noises low so you can enjoy driving quietly. It’s a fun little car for nice weather.
The Renault Wind is a small convertible known for its compact size and unique styling, focusing on a fun driving experience with reduced wind noise. It's notable for its design and the way it minimizes outside noise, making it comfortable for a small convertible. It’s often discussed in niche European car circles.
"I've got some suspension bits going on from Bilstein and apex"
Suspension is the part of a car that helps it ride smoothly over bumps and keeps the wheels on the ground.
Suspension refers to the system of springs, shock absorbers, and linkages that connect a vehicle to its wheels and allow for smooth handling and ride comfort.
"Amsoil the maker of the best synthetics and the same ones We use in our rigs."
Synthetic oil is a special kind of oil made in a lab that helps a car's engine run better and last longer than regular oil.
Synthetic oil is a type of motor oil made from chemically engineered base oils and additives, offering superior engine protection, performance, and longevity compared to conventional oils.
"The truck show podcast is proudly brought to you in partnership with Amsoil the maker of the best synthetics and the same ones"
Amsoil makes special oil and grease that helps keep a car's engine and parts working well and lasting longer.
Amsoil is a company that produces synthetic motor oils and other automotive lubricants, known for high quality and performance in protecting engines and mechanical parts.
"All those guys who realized that the first maintenance was due and they went whoa, right? Because how many or or it was like probably a Mercedes s-class where the air suspension Accumulator went out and you got to do it, right? It's all those kind of like edge cases where the car has value"
The Mercedes-Benz S-Class is a fancy, comfortable car with lots of high-tech parts. Sometimes, parts like the air suspension, which helps the car ride smoothly, can break and cost a lot to fix. People talk about it because it’s a great car but can be expensive to keep running.
The Mercedes-Benz S-Class is a flagship luxury sedan known for its advanced technology and comfort features. It's often discussed due to its complex systems, such as the air suspension, which can be costly to maintain or repair, like the air suspension accumulator failure mentioned. This car represents the pinnacle of Mercedes-Benz engineering but can surprise owners with expensive maintenance.
"I you know make you an offer and buys my project car
So I start another one with new fresh money to go buy cooler and better goodies on it this time"
A project car is a car that needs fixing or changing. People buy it to work on it and make it better or different.
A project car is a vehicle that someone buys with the intention of repairing, restoring, or modifying it over time. It often requires significant work and investment to reach the desired condition or performance.
""Typically it was always an upgrade and horsepower. That's kind of how the apocalypse thing started""
Horsepower tells you how strong a car's engine is and how fast it can go. More horsepower usually means the car can go faster or accelerate quicker.
Horsepower is a unit of measurement for engine power, indicating how much work an engine can perform. It is often used to compare the performance capabilities of different vehicles.
"I was like Jay Leno to me is you know, yeah, he's all things car. So yeah, of course I would absolutely love to that"
Jay Leno is a TV host who loves cars a lot and has many of them. People who like cars often know him because he talks about and shows cool cars.
Jay Leno is a well-known television host and comedian who is also famous for his extensive car collection and automotive knowledge. He often features cars on his show and is respected in the car enthusiast community.
"You know the v8 is a monster
I had a trx when I was at four-wheeler magazine for a year"
A V8 engine has eight cylinders shaped like a V. This makes the engine very powerful and good for trucks and sports cars.
A V8 is an eight-cylinder engine arranged in a V configuration, known for producing strong power and torque, commonly used in performance and heavy-duty vehicles.
"... you know other than going fast It didn't really excel like it didn't have the most payload It didn't h..."
The Lotus Excel is a sporty car that’s light and fun to drive. It’s not made to carry a lot of stuff or be super fast, but people like it because it handles really well on the road. It’s a special car for people who enjoy driving.
The Lotus Excel is a British sports car from the 1980s known for its sharp handling and lightweight design rather than raw power or cargo space. Despite its name, it was more about driving enjoyment than excelling in payload or speed. It’s often admired for its engineering and driving dynamics.
"...'ve got a 5.0 sitting in the engine bay of a 2024 bronco. Oh, yeah And does she start? Yes. I'm working o..."
The Ford Bronco is a tough SUV made for driving on rough roads and trails. The new models have strong engines that help it go fast and handle hard driving. People like it because it’s both modern and good for adventures.
The Ford Bronco is a rugged off-road SUV that was reintroduced recently with modern features and powerful engine options, including a 5.0-liter V8 in the 2024 model. It's significant for blending classic off-road capability with contemporary technology, making it popular among enthusiasts. The mention of the 5.0 engine highlights its performance potential.
"You know a lifted jeep wrangler with 470 horsepower
And I had a friend of mine who picked me as a a maserati ghibli"
Lifted means a car or truck has been made taller so it can drive over bigger rocks or bumps without getting stuck.
Lifted refers to a vehicle that has had its suspension raised to increase ground clearance, often for better off-road capability or a more aggressive look.
"And I had a friend of mine who picked me as a a maserati ghibli and he was like, oh look
I'm like wait till you go for riding my 392 where it feels like this"
The Maserati Ghibli is a fancy and fast car made in Italy. It looks nice and drives well, combining comfort with speed.
The Maserati Ghibli is a luxury sports sedan known for its Italian styling, powerful engines, and sporty driving dynamics. It offers a blend of performance and luxury.
"...You know four-wheel drive setting in that or on a rubicon or a four by e It just drives really nice like a..."
The Jeep Wrangler is a tough SUV that can drive on rough roads and trails. You can take off the doors and roof to enjoy the outdoors. It’s easy to drive and good for adventures.
The Jeep Wrangler is an iconic off-road SUV known for its rugged capability, removable doors, and four-wheel-drive systems like the Rubicon trim and the newer 4xe plug-in hybrid. It’s praised for its driving feel and versatility on and off-road. The mention highlights its advanced four-wheel-drive options and enjoyable driving experience.
"It just drives really nice like an all-wheel drive car... It's so nice to have all-wheel drive."
All-wheel drive means the car can send power to all four wheels at the same time, which helps it drive better on slippery roads like snow or ice.
All-wheel drive (AWD) is a drivetrain system that powers all four wheels of a vehicle simultaneously to improve traction and handling, especially in slippery conditions like snow or ice.
"I still have regular four-wheel drive and lockers if I need it"
Four-wheel drive means the car can send power to all four wheels, and sometimes you can lock the wheels so they all turn together, which helps when driving off-road.
Four-wheel drive (4WD) is a drivetrain system that can send power to all four wheels, often with selectable modes and locking differentials (lockers) for enhanced off-road capability.
"I still have regular four-wheel drive and lockers if I need it"
Lockers make sure both wheels on the same axle turn together, which helps the car not get stuck when driving on rough or slippery ground.
Lockers, or locking differentials, are devices that force both wheels on an axle to rotate at the same speed, improving traction in off-road or slippery conditions.
"Wrangler gladiator Bronco TRX and as a very recently f-150. Oh, interesting. That is the the meat potatoes right there for us Wrangler gladiator Bronco TRX f-150. I had a very short and I would say very short sore with Rivian"
The Ford F-150 is a very popular big truck used for work and everyday driving. It’s known for being tough and useful for many jobs. People talk about it a lot because it’s one of the most common trucks you’ll see.
The Ford F-150 is America's best-selling full-size pickup truck, known for its versatility, durability, and wide range of trims and powertrains. It is often considered the 'meat and potatoes' of trucks due to its practical use in work and daily driving. Its mention alongside other off-road and performance trucks highlights its central role in the truck market.
"... love the podcast and my former Business partner lightning who co-hosted this with me. You know, we were jok..."
The Ford F-150 Lightning is a big truck that runs on electricity instead of gas. It’s powerful and helps the environment by not making pollution. People are excited about it because it’s a new kind of truck.
The Ford F-150 Lightning is the all-electric version of the popular F-150 pickup, combining traditional truck utility with electric powertrain benefits like instant torque and zero emissions. It represents Ford’s push into electric trucks and is often discussed for its innovation and potential impact on the market. The mention reflects enthusiasm and personal connection to the model.
"...hicle. He's looking at r.h.o He was looking at a power wagon 8 to 10 trips a year going up to death valley go..."
The Dodge Power Wagon is a strong truck made to drive in very rough places like deserts and mountains. People who go on tough trips like it because it can handle hard driving without breaking. It’s built to be very tough.
The Dodge Power Wagon is a heavy-duty off-road pickup truck known for its rugged construction and capability in extreme environments like Death Valley. It's often chosen by enthusiasts who require serious off-road performance and durability for frequent trips. Its mention reflects its reputation as a reliable workhorse for challenging terrain.
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Glad you're back for another great episode of the truck show podcast
I've been keeping busy capturing a lot of great content and today's interview is awesome
entertaining and with Joe gattis from so flow customs out of South Florida I
Interviewed him at the end of last year and it's just been so busy. It's sort of been in the bank
So I'm glad to finally be able to get to this these guys are known for the distinctive line of apocalypse trucks and the discovery TV show truck dynasty
And we'll get to Joe in a minute, but I just want to give you some vehicle updates and share some we'll get to Joe in a minute
But I just wanted to give you an update on some of the vehicle stuff
I've been playing with lately and over the past couple of weeks. I've been busy with both the jeeps in my driveway
So I've got the gladiator that I have on loan from jeep and Mopar and that thing just continues to impress me
gladiators always looked a little bit
Undertired on 33s because they're kind of long and in a little bit low
But this one on a Mopar two-inch lift
35s and Bilstein's is just perfect now. I'll be honest. I love a gladiator on 37s
I think they look perfect on 37s
But for daily driver for some it might be a little bit much and once you get past 37s anything bigger
You know, it's a it's a bigger lift. It's axles
It's regear you can get away with 35s and not regearing and it totally drives fine
And I'm you know getting respectable fuel economy on it, but I feel like the two-inch lift 35
It's just the perfect daily driver package and of course the Bilstein's just rides great
So it's not too big for getting in and out of in fact my eight-year-old daughter loves climbing it
It's like a jungle gym. Oh dad. Don't don't help me get in the gladiator, right?
And it's not too unwieldy for a round town and it still gives you just enough extra capability and clearance to tackle
Most of the trails that you might want to take your daily driver on so it's fantastic. I'm really enjoying it
And the gladiators definitely at the top of my list for what I might hit next and I think it kind of checks all the boxes for me personally
So I've been doing some mods on it including the flated topper which we talked about and if you want to get some flated product
Head over to truckshowpodcast.com under the featured products tab. We've got discount code. I just love the topper
It gives the truck a distinct and unique look people are always asking me about it
And when they come up and they like pound on it and realize it's inflatable. They're like, well, tell me more
This is so cool
We just had a recent huge rainstorm here in SoCal and there wasn't a drop of water in the bed
So totally lived up to the promise of keeping your bed dry
I also love that there's tinted windows on it so I can put stuff in the back and people can't really see what's in there
so it just adds a little bit of a layer of security and
It's so far just been working out great and the thing I love about the flated product is if I need to full use of the bed
It's four straps to remove it weighs like 40 pounds
I deflate it and it folds up into the size of a large backpack, right?
No worries about where to store it like on the side of the house leaned up or in the garage space
So your wife can't park there. It just works great
I just did a story on it in OVR
It'll be in the next issue if you want to know more and then also gonna be putting a mopar exhaust on it to give
The exhaust note some more characters
I'll be sharing with you guys the results of that in an upcoming episode and we have some other mopar products and affiliate
Products that are coming my way
So we'll get those installed and talk about those down the line
But I also want to talk about my 392 Wrangler because I've had a couple of wins on that one
And so after getting the Borla exhaust installed
It motivated me to get the sound deadening done and I had done that on my 23
392 but as I said before the 24 plus Wranglers has additional sound deadening over what my 23 had and I recently found
My old notes from when I did the full sound skins on the doors floors and the hothead headliners on the roof
And where the old 392 was stock at least some of my numbers and I got out my decibel meter and engaged in a little science
So I was so interested in the results. I put everything in a color-coded spreadsheet
So I had stock and I think I did 60 65
70 75 were my speeds right so I did that so I eventually got from stock to
Sound deadening with the Borla and I'm super interested to share that with you now. I will say I didn't use as much sound
Deadening I didn't do the full floor under the front two rows of seats did that on the old Jeep this one already seemed pretty quiet
And so I'm not doing that for now. Plus. I didn't want to take everything out
but I did do the entire back area above the muffler and
I also did the hotheads headliner and I also did the doors and the doors make a pretty big difference, too
So one of the things that I haven't done yet is the rear section the roof above the cargo area
And the reason for that is I want to have my Starlink mini back there
And if I put in the butyl and aluminum strips it blocks the signal through the fiberglass top
So I've been looking at different ways to mount the Starlink mini so that it still has a clear view of the sky
And I actually figured out wait a second. There's an ability to build a ram mount
Mount it on the little bung where the soft top pin goes in and the back roll bar
Using a ball and arm and then the the ram mount for the Starlink mini
You can lift it above the rear sport bar and tuck it up
So it's like an inch from the top of the roof and that way it has full clear sky
So I was thinking well since now it's not going to be as low as I thought it was it's right up against the roof
I can still do the sound deadening on the right hand side and
Then just not do it where the Starlink mini is and maybe get a little bit quieter
So I'm going to experiment with that and see what the difference is and how that goes with the sound deadening and
The Starlink mini in the position that I want so that's kind of fun. I think you know trying to figure out these things
So here's the numbers because I figured you would probably be interested because I know a lot of people like does that stuff really work and
It does I mean it makes a pretty big difference
I mean a the 23 over the 25 is about a decibel in the
half to three decibel difference depending on the speeds and that's
Incredibly noticeable. So here's what I got
My notes said that on my 23 392 my old one stock
it was 75 decibels at 75 miles per hour with the stock exhaust closed and
76 decibels at 75 miles an hour with the stock exhaust open compare that to stock closed on the new one
73 compare that to 75 and then 75 and a half compare that to 76 and so
Around town with the exhaust closed are on the freeway. It's not bad at all. So I went put the borough in it and
I had registered
From 60 65 70 75
69 and a half 71 71.8 73
Stock open was 70 and a half 73.3 73.9 and a 75
0.7 at 75 so stock open was just a little like half a decibel quieter
I'm sure the margin for error on decibels on a you know non professional decibel meters probably, you know
One decibel anyway, maybe a little bit more
So with the Borla exhaust closed and no sound deadening I went from at
65 miles an hour 71 to 72.5 and at 75 73 to 76.2
So the Borla at lower speeds was close to stock
But it was quite a bit louder at highway speeds and then when you open it up. It was insane
So 65 on the Borla open no sound deadening was 76.2 and at 75 cruising was 81.6
It was like woohoo. So anyway, I did the the sound deadening on the doors and all four doors across the board drop
About a decibel or so and so I thought that was pretty good. All right, so let's look at the final numbers
This well final for today may add sound deadening in a few other
strategic places
But this is the new 392 Borla exhaust exhaust closed
with full sound deadening or sound deadening to today
So at 60 miles an hour it was 69.4 and I got it down to 69.9 at 65. It was 71
That's 71
71.8 at 70 to 73.1. So once you get up there, it gets a little bit louder
So that's a hundred and two percent change and then at 75
It's 73 decibels to 73.9. That's a hundred and one percent change
But when you consider where it was with the Borla across the board with sound deadening if you go Borla stock versus
Borla with sound deadening. I dropped it
2% in every category 90 so it's 98% of what the Borla sound was except for it's
97% when you're at 75 miles per hour
So anyway, I know it's a lot of numbers
It's probably doesn't make for great podcasting, but I love the data and I love sharing that with you
And it's fun to see it on my color-coded chart
So if you want to have something that sounds great, but you wanted a little bit more serene in the cabin
There's definitely some options out there and sound deadening on your truck order Jeep
It's a great way to to make it a little nicer and less fatiguing on those long trips and to enjoy your vehicle
And the other part is a lot of the outside noise is like wind noise is almost gone and some of the other stuff
so I just hear like clean exhaust and
Looking forward to driving to Easter Jeep Safari this year and enjoying my nice quiet Jeep on on a road trip
All right next up from the Jeep
I've got some suspension bits going on from Bilstein and apex
We'll talk about those down the line and I've got a super rad American Adventure Lab build that Britain
I have been working on and so hopefully that's coming in the next month or two and so much going on
So all right before we get into the show and welcome Joe
We need to of course thank the companies that make the truck show podcast possible
The truck show podcast is proudly brought to you in partnership with Amsoil the maker of the best synthetics and the same ones
We use in our rigs. Did you know Amsoil is more than just synthetic oil?
They also make some of the finest lubricants greases additives filters car care products and yes, even great merch
We use Amsoil products to protect our rigs and you can do the same by heading to Amsoil
Dot-com do you need a knife then head on over to kershaw dot chi USA comm and explore their line of exceptional pocket knives
They have a huge selection of quality knives from EDC's to made in America and
Automatic score one for yourself today
And if you want to treat yourself to the latest in adventure gear and upgrades for your vehicle
Go to ovr mag.com and use the code at truck show podcast for a discount on print or
Access for one year to our digital library for free
Please help me to keep the truck show podcast free by supporting our sponsor or leaving reviews on Apple or Spotify
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The truck show we have the lift it we have the lord and everything in between
It's the truck show with your host Holman
I love doing the truck show
Talking to you guys weekly and talking trucks sitting in my backyard
Although I do miss having my friends
I need to get Mike Rice back in here and maybe get Jay back in here because it's always more fun with somebody else
But this episode with Joe Gaddis was great
It was one of those ones where I didn't know Joe and we felt like we were fast friends or old friends for a long time
We just hit it off and it was fun talking to him about the crazy stuff
They're doing there in south florida and and hopefully you'll find it as entertaining as I did
So please welcome to the show the exuberant Joe Gaddis and his story right out of south florida
All right on the truck show podcast today
Please welcome Joe Gaddis from so flow customs out of south florida a company known for crazy over the top four by four
and six by six builds for high-end customers then you guys are also the subject of a new discovery channel show truck dynasty so six episodes and
I definitely want to figure out how you got involved in that deal because that's produced by scott brothers entertainment and yes
Those scott brothers drew and jonathan for property brothers. So we got a lot to talk about welcome to the show
Thanks for having me men
Yeah, I uh before we get started
Everybody gets a jingle. So we got a player jingle. Hang on one sec
We talk to top dogs in the industry. How'd you blow up? How'd you come to be?
How you like that jingle for you joe? I love it. I love it. Can you tell me exactly what I gotta do now?
Now you gotta live up to it, right?
All right, all right, we'll get to the tv show second, but walk us through so flow. I know
um
People probably know
You by one of your you know your creations the apocalypse four by four and six by six builds
You've seen them out that are either at sima or on social
crazy
Trucks jeeps all sorts of stuff and uh, you guys have a few dealers down in florida
And then you have one manufacturing facility out there. So maybe walk us through how'd you get started?
What's what's the the the business model and how did you get hooked up with your in-laws who are a big part of your business as well?
The business part of my life
so
I've been building trucks with my dad since we were kids. Um always been obsessed with with vehicles and trucks
I got in the car dealership world
Early on I worked my way through car dealership every position there was to have there
The finance manager general manager service drive you name it and um, then I would open up my own little
Store to sell cars
In the back of the store was the first time I had like a space where I could work on cars and you know
It was like my space. I could do stuff to it. So I was you know my first car second car
My brother's you know all cars have been wranglers
So finally had a space start working on wranglers and I just built a floor project wrangler in the back all the time
And people would come in you know because we're running you know ads of auto trader
We're not to sell the stuff I was selling
I it was a small small dealership with like four or five exotic cars, right?
It's cars that I was driving around the country to find and you know in a distress situation you want to unload your Ferrari
Okay, great. I'd buy it
All those guys who realized that the first maintenance was due and they went whoa, right?
Because how many or or it was like probably a Mercedes s-class where the air suspension
Accumulator went out and you got to do it, right? It's all those kind of like edge cases where the car has value
If you can fix it at a good price to turn it because otherwise they're worthless
I feel like you were there
The air one sitting on airbags. You're like perfect. I know
I know exactly how the top won't come up and you give it up on her bring her in or the clutch
I saw the car. God you bring her in
Yeah, right on
So um
I'd add those and people come in and look at them and then let's see my g-project the back and say you know like every
Every guy on my street's got one of these
What what's that back there?
And uh, and it wasn't really you know for sale until it was for sale
I you know make you an offer and buys my project car
So I start another one with new fresh money to go buy cooler and better goodies on it this time
and then another one and another one another one to finally um
I stopped buying the the exotic cars completely
And it was weird because I didn't necessarily design all the jeeps, right?
It was people would come in and see one or two
It would already be sold as it was and they would say yeah, love that but do this this this this this
I'm like perfect because this was already so happy to build you the next one and build the next one the next one next one
Do like my car wash guy became a mechanic
You know who's like put down the rag help me put on bumpers
You help me do the lift kits and my sales guy mechanic anybody I hired at that point
Was basically I hired you if you were a mechanic and then like if you talked good you're a sales guy
I'm sure it's funny when you probably got into you thought okay. I'm gonna get these distressed supercars
I'm gonna flip them and that's gonna allow me to buy more inventory
And you probably we're just gonna try and ride that wave of kind of getting deeper into that getting more expensive nicer cars
To build yourself up and then all of a sudden you find yourself building custom jeeps and you probably
I'm sure it happened organically, but I'm sure there's a point where you're looking
Well, this isn't exactly what I thought I'd be doing but here we are
I was so happy about it. I was I mean I left the dealership world to open up my own thing
Not because I wanted to make a million dollars. It was because I didn't want to work on sundays anymore
Yeah, you know if I can figure I can do something i'm into plus the jeep customer
Totally different. I like them. I was like we could actually be friends. We could we could hang out outside of you
You know just doing a car deal together and and you knew you did events together
You know that was a small following right as building
One to two jeeps a week maybe at best right
But you know at the end of three four months
You've got a handful of guys that are driving your jeep and we get together go out to the everleague and see what we can
Break see what you know the next one ought to have in it and and that's how it grew and it just you know
Got a little bigger from there. I brought a buddy of mine down from high school to help me do it
He was always a truck guy
I mean he used to tinker on trucks on the driveway back in the day and then I met ashley my wife
Um
And she was you know her life has been around the car business her whole life. So
Hanging out with her was like being at work
Like we would just be at my shop hanging out and now so all of a sudden
You didn't really mind working 60 70 hours a week because you're there with your chick, right? Yeah, right?
And then her family started trickling. I didn't know he was in a car dealership his whole life
This guy's his whole life
Um jerry i'm gonna tell you oddly enough is the only one of them. I like went out of my way like jerry
I know you have a full-time gig. I would love for you to quit that gig and come do car show with me
He was just like a very creative funny guy and I was like, well, if you can make those jokes
You could probably do social media or something
Um, but yeah, that's that's how it grew. That's how it grew it
father-in-law came down father-in-law, you know dealership general managers whole life and you know
Organically you're on a shop floor most of the the guys that I would say they're my jesse james guys
They're just figuring it out art artistry when it comes to welding
We're guys that
We're just you know basic mechanics when they first started here and we learned so much together, you know over
Um, you know a couple of thousand vehicles we put on the road
My product today doesn't look at anything like it did, you know five six years ago
Our testing cycles and things that we do, you know
To prove it out and you know harmonic vibrations and temperatures of bearings and whatnot
Has really just come a long ways our product today is very different than back in the day
But the crew that's with me are the original guys and you know
My brother also works on cars. My cousin also works on cars and that's how the team
Grew and we've got a group of really really talented guys like probably some of the most talented dudes
I've ever met in a shop as far as here's the problem solve it. Yes. I know it doesn't belong there
But you're gonna make it work anyways. Those are the guys I've gotten
That's awesome. What year did you guys start 2010 2011 ish? Yeah, 10 2011. Yeah
Do you know where some of your first builds are like are they still customers or have they come back to you and said
Hey, uh, I want you to redo this one. It's you know, it's 10 or 15 years old or whatever
I mean, do you have any connection to some of your original projects?
Yes, as a matter of fact the guy who bought like maybe my third wrangler, right?
He shipped it out to derango, colorado
And christmas last christmas around colorado and I called him up and he was like, joe
I have that truck. I it's right here. And I was like, I'm driving to you. I'm gonna come see you
You go mess around with this thing
Because you know up there in a rental car and I was like, could I borrow it for a day?
But yeah, we we've stayed in touch with all the um, all the you know, the first customers
Who's just me talking to them them talking to me you describe what you want
I filled it and then when you're done with it in a couple years
I take it traded in and do do something bigger and batter and crazier
You know, typically it was always an upgrade and horsepower. That's kind of how the apocalypse thing started
It was like the original group of customers
Trove for a couple of years. That's awesome. Okay. You sold a bunch like mine. I want mine to be more
my different and
Bigger and more more monsters than than what you gave me, right?
Right. Can you make it a six wheeler?
And I was when we got to the guy who requested the six wheeler
He was like one of the original customers and built him a few cars
I built him even like one of those old military h ones
Six wheeler thing. I was like, dude, I I want to do it for you
I do
But it makes no sense to me and add another set of wheels to the car that are just rolling along for the ride
It is now less capable than it once was right
So that's what started this long slow engineering project of how to make a true tandem drive
How to make this thing, you know, hold up at 95 miles an hour and not run too hot and not vibrating all that
And you know, we when we got it right, you know took years the first
Edition of it went down the road wasn't perfect, right? But when we got it, right
We patented and it's something we still use to this day
And that's important to to note is you guys aren't building tag axles. These aren't just following along
You guys are making true six by six is where you've got a differential and a prop shaft coming out of the first diff
And so it's legitimately a six by six and and that's you know, it's not just for looks it actually works
Yeah, yeah
And we we got an education on middle rg and he treating and all the rest of that to make those chapters, right?
But yes, they are they are true when you hit the gas all four tires in the back go at the same time
And then whatever clutch back you want me to put in there, you know
If you want to put lockers or run the truth back in the middle locker in the back
But yeah, all four are engaged all the time
That's awesome. So
What was the kind of progression of the company? So
You started out in this little shop. You've got kind of these jeep projects now
You're starting to build a customer base now. You've got customers coming back for their second round saying, okay, what's next?
Where did you really feel like you guys had made it or turned the corner?
and when did it become like
known as
The the like the six by six guys out of florida, right like these big monster
Apocalypse trucks
Yeah, I built a handful these apocalypse and they're really like I built them for friends
You know your friend of mine slash customer and you wanted something ridiculous
I'd build you a six by six with your flavor to it. And then I got a call from
Somebody at Jay Leno's
Operation then said, hey, how would you guys like to come out to california and do the Jay Leno show?
I was like Jay Leno to me is you know, yeah, he's all things car. So yeah, of course
I would absolutely love to that and there's actually for a segment between him and bob saggett out in the desert
He had old willies and he wanted my next one to be like this ridiculous contrast, right?
You put bob saggett in mine and he's driving the old willies and remember that by the way
I remember that one. Yeah, he drove over everybody's equipment by the way
So when we're done recording the segment, I'm not in it at all. Just I'm there to provide the vehicle and that's it
Um, he goes, hey, what are you doing monday?
And I figure he's like about to give me an awesome restaurant recommendation
He's like you should stick around. I do this show at my garage. Let's do it
Jay Leno tells you stick around you stick around
I did and and we did that after that
It slowly just had this steady burn steady increase steady burn, you know, there's a lot of
Custom shops out there, right
We decided what was going to distinguish us. We're not the first person to make a six
Whether we're not the first person to put crazy fenders 40 inch tires all the rest of it
What we're going to distinguish us is that we marry the car we marry the car marry the car meaning
Whatever happens, you're with us. You just call me and we you know, we go we go back and forth
Like like it should be, you know, because at the end of the day, I don't look at this like a
Transactional automobile purchase look more of it. It's like, you know, you bought a cool toy from us and I can build five more trucks
I probably can't find you again. So let's let's keep you happy and you'll we'll keep doing toys together
No, I think that's a great way to look at it. I think there's so many people
I feel like the the gentleman's agreement or the handshake isn't the same as it used to be
And people don't honor that way and everything's like, oh, no, here's here's your warranty form
Oh, here's the fine print. No, we're not going to cover that but to your point
You're dealing with a client that you want to have a lifetime relationship with you
Rather make a little bit of money lots of times that make a lot of money up front and then lose them and never see them again
Right exactly and if the guy's like me and you we know this is not our last toy. Yeah
Yeah, we we we've got problems
For sure
Now I'm I'm curious
Um
When it comes to the six by six, I know you do them ridiculously big bold in your face, right?
Like that's that's part of the this this show
You you want to roll into the show and you want everybody to look at you
But i'm kind of curious have you had like any like fleet or military or anybody that has some extra like need for capability
Say, hey, can you just make my regular truck a six by six or are you always sort of in that like custom truck space?
I've done a bunch for hunting guys
Okay, and we use the long bed to do a like a a deer blind that
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