S4E15 - The Human Connection At Your Dealership
About this episode
Exploring the importance of human connection in automotive dealerships, Mark Spoto and Perry Watson discuss how diversity and community engagement can enhance customer relations. Perry shares insights from his leadership at NAMAD, emphasizing the need for dealers to reflect their communities and foster relationships. The conversation touches on the balance between technology and personal touch, the evolving role of AI, and the significance of emotional intelligence in leadership. Best practices for retaining talent and operational efficiency are also highlighted, alongside a fun segment on industry predictions.
Perry Watson IV, President of NAMAD, explains the necessity of improving the human element at dealerships. He details different ways dealers can accomplish this and shares how NAMAD is helping dealers and their communities evolve.
For more information about our guest, visit their LinkedIn.
Episode Breakdown
0:00 - Meet Perry
1:56 - Are dealers optimistic regardless of market uncertainties?
3:39 - Being a servant leader
5:59 - What does winning look like in automotive?
7:00 - How dealers can connect with their community
11:03 - 2026 priorities for NAMAD organization
15:05 - Talent retention and operational practices working well for dealers
17:55 - How dealers can create more relational customer experiences
19:25 - Where are dealers using AI most?
21:09 - Best bets on online and DTC buying
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