Shady Dealer CAUGHT Hiding Inventory From Me
About this episode
Negotiation calls turn into a real-world test of dealership honesty and responsiveness while Tommy tries to land a Honda CR-V EXL deal for a client in Long Island on her birthday. He starts with a store offering $700 under MSRP plus possible loyalty, then pushes for 10% off and rebates, sharing competitor pricing. Another dealer initially resists and even hangs up, but eventually works up to a negotiated discount. The episode also highlights Tommy’s “no downtime” concierge approach with multiple reps handling the process in parallel.
My client wanted a 2026 Honda CRV EXL AWD for her birthday. Simple deal. Called a dealer — they told me it wasn't available meanwhile I'm looking at 7 of them on their website...That's when the fun started.
10% off offer
"and see if I can get them to match this 10% off offer. It'd be a super simple, easy deal."
They’re talking about a deal where the dealer would take a certain percentage off the car’s price. It’s basically a discount they want the dealer to honor.
The speaker is referencing a negotiated discount off the car’s price. In car buying, “X% off” is often tied to the vehicle’s MSRP, an advertised deal, or a specific incentive the dealer must match.
All-Wheel Drive
"So that's what we're going to start off by calling the EXL All-Wheel Drive. They want to steal metallic or canyon blue."
All-wheel drive means the car can send power to all four tires. It helps the car grip better, especially on slippery roads.
All-Wheel Drive (AWD) sends power to all four wheels, improving traction in rain, snow, and uneven surfaces. It can also influence handling feel and may add weight and cost versus front- or rear-wheel drive.
11% off
"Maybe we'll go for like 11% off. Maybe we'll go a little bit crazier plus rebates."
They’re aiming to negotiate a certain percent off the car’s price. It’s a clear number to ask for during bargaining.
The speaker is proposing a specific percentage discount as the target negotiation number. Percent-off deals are commonly used to compare offers even when the base price or add-ons differ.
rebates
"Maybe we'll go a little bit crazier plus rebates. Steel metallic or Canyon River blue."
Rebates are discounts the manufacturer gives you to lower the price. Sometimes you have to qualify or meet certain conditions to get them.
Rebates are manufacturer or dealer incentives that reduce the effective purchase price. They’re often time-limited and may require eligibility criteria (like financing through the brand or residency).
secrets to buying a car
"OK, now, secrets to buying a car. You call them, we're going to ask for 11% off and we're going to be really nice."
They’re about to share a simple strategy for getting a better car price. The main points are calling and asking for a discount.
This frames the rest of the segment as a negotiation strategy. The key idea is using phone calls and a clear target discount while staying polite to improve the odds of getting a better deal.
stock number
"[85.9s] Hi, I just want to see if you guys have a car in stock. [88.8s] Or do you have a stock number? [90.0s] I do, but that's blank. [91.8s] But I do have like the last like a vid number."
A stock number is basically the dealer’s ID for a specific car on their lot or in their system. If they won’t give it to you, it can be a red flag because you can’t easily confirm which exact vehicle they’re talking about.
A “stock number” is an internal identifier dealers use to track a specific vehicle in their inventory system. If a dealer won’t provide it (or it’s “blank”), it can make it harder to verify the exact car and availability.
VIN
"[91.8s] But I do have like the last like a vid number. [93.7s] I can give you the last six of it if that helps. [95.1s] What kind of vehicle is it?"
VIN means the car’s unique identification number. It’s the best way to confirm you’re talking about the exact same vehicle, not just “a similar one.”
VIN stands for Vehicle Identification Number, a unique 17-character code assigned to each car. In negotiations and inventory checks, VIN matching is a practical way to verify the exact vehicle (trim, build, and history) you’re being offered.
Meteorite gray metallic
"[99.6s] And the color? [100.8s] Meteorite gray metallic. [102.7s] OK, let me try and pull it up for you."
That’s the car’s exact paint color name. Color matters because not every dealer has every color in stock, and it can change how quickly you can get the exact car you want.
“Meteorite gray metallic” is a specific exterior paint color name used by manufacturers and dealers. Color can affect availability and sometimes pricing, especially if the exact color/trim combination is hard to find.
MSRP
"[127.7s] OK, so on the CRV, we're 700 under MSRP. [131.5s] And do you have MSRP pulled up or do you need that? [133.5s] I see 38350. [135.7s] Correct."
MSRP is the official “starting price” on the car’s sticker. When someone says they’re “under MSRP,” it means the selling price is lower than that sticker price.
MSRP (Manufacturer’s Suggested Retail Price) is the sticker price the automaker sets for a vehicle. Dealers often sell for more or less than MSRP, and the discount amount is usually described relative to it.
dealer add-ons
"[139.9s] And do you guys have any like dealer add-ons or anything crazy? [144.2s] No, no, there's no packages, no add-ons, no extra fees. [147.5s] OK, well, I've heard there's some crazy deals on these."
Dealer add-ons are extra add-on items the dealership tries to sell with the car. Even if the car is discounted, add-ons can quietly raise the total price.
Dealer add-ons are optional add-on products or services added to the deal—often after the fact—such as protection packages, accessories, or service plans. They can increase the out-the-door price even when the base discount looks good.
pricing and writing by text or email
"Do you have any pricing and writing by text or email? [169.2s] I do."
Requesting pricing “by text or email” is about getting a documented offer rather than relying on verbal promises. Written quotes reduce the risk of the dealer changing terms later and make it easier to compare offers and negotiate.
breakdown
"OK, and they sent it to you like a breakdown, some type of breakdown. [178.5s] Would you be able to send that over to me and then I can check in with them?"
A “breakdown” is a detailed written quote showing how the dealer arrived at the numbers—typically including vehicle price, discounts, rebates, taxes, and fees. Getting a breakdown helps you verify what’s negotiable and prevents bait-and-switch pricing.
get dealer in writing
"But a lot of dealerships don't think they're de facto answer, get dealer in writing. You do 7K off a CRV."
If a dealer says they’ll match a price, ask them to put it in writing. That way, they can’t change the offer after you’ve already committed.
When a dealership promises to match a price or offer a discount, getting it “in writing” means you receive a documented offer (often via email or a signed worksheet). This helps prevent bait-and-switch tactics where the deal changes later.
in stock
"[262.1s] EXL Canyon River. [263.8s] Yeah, we got it in stock, buddy. [265.5s] There you go. Thank you, Frank."
“In stock” means the dealer already has the vehicle available for immediate sale, rather than ordering it. In negotiations, in-stock cars can sometimes be easier to discount because the dealer wants to move units quickly, but availability can also limit leverage if demand is high. It’s a key detail for timing and bargaining power.
great pricing
"[267.8s] You know, I already driven one of these. [269.2s] I'm just trying to get some great pricing. [270.5s] I still have to go buy a car from Frank today."
“Great pricing” usually means paying as little as possible overall—not just the advertised price. Dealers can add fees and add-ons, so the real target is the final total you actually pay.
“Great pricing” in a car negotiation usually refers to the out-the-door total (price including typical add-ons and fees), not just the sticker price. The phrase often signals the buyer is trying to negotiate using discounts, rebates, and fee control. Without the numbers, it’s still a central negotiation goal in the conversation.
$1,000
"[375.5s] I'm sorry. 10% plus rebates can't be done. [377.6s] Most we could do on the car is probably $1,000, [379.8s] maybe $1,200 off for you,"
They’re offering a set amount off the price instead of a percentage. Whether that’s “good” depends on the car’s actual price and any other discounts.
The dealer is countering with a fixed-dollar discount rather than the requested percentage. In negotiations, comparing a flat amount to a percentage can be misleading unless you know the car’s selling price and the rebate terms.
car availability
"[404.2s] Awesome. Hey, I just want to see [405.0s] if you guys have a car available. ... [443.9s] Let me just double check to see if this car is available."
“Car availability” just means the car is actually there and available to buy. Dealers often have to check their system before they can confirm it.
“Car availability” is whether the specific vehicle you’re asking about is currently in stock and ready to be sold. Dealers may check availability in their system before confirming details, which can be a key step in avoiding bait-and-switch tactics.
accessories
"The price of the car, the trade, the add-ons, the accessories. Now, I said I didn't mention this as a money-saving service"
“Accessories” are extra items for the car, like mats or other add-ons. Dealers may bundle them into the price, so it’s worth checking the cost and whether you can skip them.
“Accessories” are aftermarket or dealer-installed extras like floor mats, cargo organizers, or infotainment add-ons. They’re often bundled into the deal and can be priced higher than if you bought them separately.
speaking with a manager
"Yeah, so I just wanted to speak with a manager just to see if that car was available. So, unfortunately, that car is no longer available. Okay, awesome."
They ask for the manager to get a straight answer and possibly get things approved faster. It can help when the first person you talk to isn’t sure.
Asking for a manager is a common tactic to get a definitive answer on availability, pricing, and deal terms. Managers often have more authority to override sales-system status or confirm what can be sold.
available
"just to see if that car was available. So, unfortunately, that car is no longer available. Okay, awesome."
They keep focusing on whether the car is actually available to buy. A listing might not mean it’s ready to sell right now.
“Available” is a key word in dealer negotiations because it determines whether the car can be reserved, financed, and delivered on a realistic timeline. A car can appear on a website but still be unavailable due to sold status, hold, or pending transfer.
gray color
"And are you looking for that gray color? I'm open to gray or the blue. But the gray was the number one. And I see you guys have one, two, three, four, five, of six of those."
They’re saying they really want the car in gray. If the dealer doesn’t have many gray ones, that can change what options they can offer.
The buyer is specifying a preferred exterior color (gray) and noting it’s the top choice. Color preference can affect availability and negotiation leverage, especially if the dealer has limited matching inventory.
inventory
"[615.6s] at a 30-day supply on Long Island. [617.3s] I know some of these guys that have much more inventory, [619.9s] whatnot, and other brands have a lot more inventory, [622.1s] but we're at a 30-day supply here."
In this context, “inventory” just means how many cars the dealership currently has on hand. More inventory can push dealers to offer better deals to get cars sold.
“Inventory” here means the number of cars the dealer has available to sell. Dealers with more inventory often have more flexibility to discount, because they need to turn stock into sales before it sits too long.
Honda CR-V
"Okay, I'm just gonna put you on hold. [736.5s] Can I give you a call back? [738.0s] Because I literally have somebody in the showroom [740.2s] looking at that car right now. [742.1s] I mean, sure. [743.0s] You guys have 25 of them. [746.1s] I mean, I guess I can wait for that person. [747.9s] I don't have not all not all of those are in stock"
The Honda CR-V is a popular Honda SUV. It’s the kind of car people buy for everyday driving, and when dealers talk about “inventory,” you want to confirm the exact car is actually available right now.
The Honda CR-V is a compact crossover SUV known for practical space, good fuel economy, and strong reliability reputation. In negotiations, the exact trim and whether it’s truly in-stock matter because dealers may quote availability differently.
trim level
"You're looking at the CR-V EXL and Canyon River Blow, correct? Yeah, I would take the meteorite."
A trim level is basically the “version” of the car with certain features included. Higher trims usually cost more because they add more equipment.
A trim level is the specific package of features a car comes with (like infotainment, leather, driver-assist, and wheels). Two cars with the same model name can have very different equipment and therefore very different fair prices.
car deal negotiation
"[826.0s] People wonder why they hire me to negotiate a car deal [831.0s] because this is the experience some people get [834.0s] when buying a car."
They’re talking about negotiating the price of a car. The idea is to get dealerships to compete so you can pay less.
The episode frames the phone-ringing experience as part of negotiating a car deal. In practice, negotiation often involves multiple dealerships, timing your calls, and using competing offers to improve price.
multiple dealerships
"[837.0s] How long do we go? [838.0s] If this other dealership calls us, how long do we go? [841.1s] This other dealership wants to call me."
The speaker discusses waiting to see if “this other dealership” calls and whether they’ll “do the deal.” This is a common negotiation tactic: contacting more than one dealer so you can compare offers and leverage urgency.
send over a deal
"Well, you didn't send me over a deal. Yeah, did you? You sent me over a deal. Yeah, you're supposed to match the deal."
“Send over a deal” means they send you the offer details, like the price or payment terms. Getting it in writing helps make sure everyone is talking about the same numbers.
“Send over a deal” usually means providing a written offer—typically an out-the-door price, payment terms, or a specific discount—so both sides can negotiate from the same baseline. Having it in writing helps reduce confusion and makes it easier to hold the other party to the numbers.
preliminary buyer's order
"You want to send me the customer's information over and I can just get a preliminary buyer's [902.1s] order sent over and send it to you? [903.4s] If you just send me over just a sheet so I can have it just to make sure."
Think of this as a draft of the paperwork for buying the car. It helps get the deal started before the final forms are ready.
A preliminary buyer’s order is an early draft of the purchase paperwork that outlines the deal details before everything is finalized. It’s commonly used to start the process (pricing, vehicle info, and next steps) while the final documents are prepared.
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