00:00
Hey, everyone, and welcome back to the straight shift.
00:25
I've got a big bucket list trip coming up.
00:28
I'm going to be flying over to the UK, spending a couple of days tooling around the English
00:33
countryside in a rental car where I'm going to hit the bucket list item of driving on the
00:38
wrong side of the road and also seeing Stonehenge and then taking a transatlantic crossing back
00:44
to New York on the Queen Mary too.
00:46
So finally getting to do this big bucket list thing that has been sitting out there
00:52
on my list for probably 20 years.
00:55
So actually going to happen.
00:57
I've been thinking about bucket lists a lot lately.
01:00
So when the founder and CEO of the world's largest supercar driving experience reached
01:05
out to me and said, hey, let's do a podcast together, I was like, yes, please, hell yes.
01:11
That's absolutely perfect.
01:13
So in this episode, we're going to talk about driving supercars on a racetrack and why
01:20
Adam and I both believe that even if you're not a motorhead, why this type of experience
01:26
needs to be on your bucket list.
01:29
So let's just get into it.
01:32
My guest today is Adam Olalde, the founder and CEO of Extreme Experience.
01:39
Thanks so much for being here.
01:43
Thanks for having me.
01:44
You know, Adam, you and I have some things in common other than our addiction to racetracks
01:48
and neither of us really set out in life to be entrepreneurs, but rather we tripped
01:54
over an opportunity because we saw a gap in the market between what consumers wanted and
02:01
what was actually available to them.
02:04
So please tell our listeners a little bit more about how you got this idea when you were
02:10
just 25 years old to let complete strangers take insanely expensive supercars that you
02:16
didn't even own then out on a racetrack because, you know, hey, what could possibly
02:21
go wrong with that?
02:24
You know, that is probably the most accurate synopsis of how most entrepreneurs get into
02:32
And then in our industry, you know, the car industry is a very small one, as you know,
02:38
and the gaps in what the market offers and what people want to do are so prevalent,
02:46
in my opinion, that we are often winging it, making it up on the fly and just trying
02:51
to hope and pray that it doesn't go too wrong.
02:54
But like you said, I tripped over it and I actually got into the luxury concierge industry,
02:58
so I thought what people wanted was to be able to drive these cars and act like the owners
03:03
of these cars, but then give them back at the end.
03:06
And I wasn't wrong wrong, but there are far fewer people that economically could pull
03:11
that off because even to rent a Ferrari, it costs a couple thousand dollars a day
03:15
and then we have to maintain it and it comes back with three wheels and people
03:20
are like, I don't know what happened and I'm like, what is going this industry
03:24
And I found though that if I could fine tune that and get people the experience
03:28
that they wanted at the price point that they could afford to pay that we could
03:32
really grow this thing.
03:33
And then I said, that's experiential.
03:35
We're going to create experiences.
03:37
And so I tripped over it, I got back up and then I saw in front of me
03:40
and I actually hosted our first racetrack experience as a marketing
03:44
event to get more eyeballs on the rental car business brand.
03:48
And when zero people who came to the racetrack came back to rent a car,
03:53
I said, well, if 2000 people showed up for my marketing event and zero people
03:57
came to rent a car, maybe that's the business that I should go after.
04:00
And and that's what we did.
04:02
And like you said, I've been writing the book ever since because there isn't
04:04
a book there. I don't think there's going to be another one.
04:06
So it's up to me to author it and we're doing the best we can.
04:10
I think that really is what entrepreneurship is all about is that
04:15
pivoting because you try something and you think, oh, this will be great.
04:19
And then the market tells you something completely different.
04:21
And you go, OK, and you just pivot because you're listening to your
04:26
customers and what they want.
04:28
And just because everybody else out there is like, oh, that can't be done.
04:31
That's crazy. You shouldn't do that.
04:32
There's no way to do that.
04:34
If you just have the mentality of anything can be done,
04:37
if you're crazy enough to try it and figure it out and be OK
04:42
with accepting that failure is part of it.
04:44
So I do a keynote speech called Lessons from the Race Track.
04:47
That's about overcoming failure because I learned that
04:51
being an entrepreneur and running a business is a lot like racing cars.
04:55
You're going to fail about 80 percent of the time.
04:57
And that's OK because it's what you learn and then what you do
05:01
with that other 20 percent that matters.
05:03
So I really commend you for taking this very risky idea
05:09
and making it work and making it into something that is just
05:13
so damn fun and reasonably affordable for the average person.
05:19
Because, yeah, I mean, none of us are going to be able to afford
05:22
one of these cars in our lifetime.
05:24
But to be able to drive one and to be able to drive it on the racetrack.
05:29
We knew we knew why these cars were built.
05:34
We knew how people wanted to experience them.
05:37
We just needed to figure out we as a society needed to figure out
05:40
a place to do that.
05:42
And the extreme experience decided that we could raise our hand
05:45
and we could be that place.
05:47
We'll bring the show to you.
05:48
We'll keep it affordable.
05:49
We'll keep it safe.
05:50
We'll let you put the pedal to the metal.
05:52
You have to come back a few laps later so I know where you are.
05:55
And then we can we can keep the program running.
05:58
And that's really what it was all about.
05:59
Yeah. And we've had a blast because, you know, to your point,
06:01
failure is really only accepting that it's over falling down and getting back up.
06:06
That's just learning. That's just learning.
06:09
And, you know, I'm a big believer in if you're going to have one of these cars.
06:14
So I've I had an old friend from back in my consulting days who started a business.
06:19
It was kind of like a time share on these cars.
06:23
We thought, OK, you know, people don't want to necessarily buy one,
06:26
but they can own a time share on it and use the different cars in the fleet
06:31
kind of, you know, whenever they wanted a certain amount per month.
06:34
But he found that didn't work either
06:36
because the people that wanted to own them wanted the ownership.
06:41
They wanted to have it in their garage
06:43
so that they could bring all their friends over and show it off and brag
06:48
that they could own it.
06:50
They didn't necessarily drive it.
06:52
And most of them don't even know how to drive it.
06:54
I can't even tell you how many accidents I see happen in the news
06:59
with celebrities and, you know, your athletes that are doing stupid things
07:04
because all of a sudden they have all this money and they go out and buy
07:06
this supercar, but they never learn to drive it.
07:10
In my opinion, there is no point in even owning one of these cars.
07:14
If you are not going to take it on the racetrack, where it belongs
07:17
and learn how to drive it properly and learn how to drive it safely.
07:21
You know, why have six hundred horsepower if you can't use it
07:24
and you can't use it safely and you can't use it legally?
07:27
And that's why we pivoted so quickly from the rental car concierge business
07:31
because it just wasn't what those cars were designed for.
07:34
Driving them down the street and and looking rich.
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I mean, it wasn't even feeling wealthy like you just alluded to,
07:39
because you weren't you rented it.
07:41
And that's kind of like a faux pas in the industry.
07:43
So it wasn't if people didn't want they didn't want to to just look rich.
07:48
They wanted to feel rich.
07:48
And that was not what I was in the business to provide.
07:51
And I couldn't do that for them.
07:52
But if you wanted to just feel speed and adrenaline and check that box,
07:58
that, you know, could you do what you watch on TV when you see F1
08:01
and Indy card everything?
08:02
Well, that we could provide and and we have a lot of fun every doing that.
08:07
And it's so different from like the NASCAR experience,
08:10
because, you know, they don't actually let you drive.
08:13
Trust me, I asked and they said no, even to me.
08:16
But, you know, I also don't like, you know, this whole drive fast turn left thing.
08:19
You know, people who are NASCAR fans, they want to experience that.
08:21
And that's a phenomenal thing to do.
08:23
But those of us that grew up watching F1 and, you know,
08:26
I've been road course racing most of my life, turning left and turning right
08:31
is just phenomenal.
08:32
But being able to do it in one of these cars that the whole reason they exist
08:36
is they were born from this tradition of European racing.
08:41
And that's just a whole different ball game.
08:43
But I found most people that have a bucket list,
08:46
or at least they say they have a bucket list,
08:48
almost none of them ever actually check anything off that list.
08:51
Why do you think that is?
08:52
I mean, I know you have kind of called it the someday effect.
08:54
So you heard about it. You heard about my someday.
08:57
And I love that idea.
08:58
That's that's so accurate.
09:00
You know, because I ultimately am successful at what I do,
09:07
not because I'm passionate about it.
09:10
And when I say it, I mean driving a Ferrari on a racetrack or whatever it might be.
09:15
I did not grow up a race car driver.
09:16
I did not grow up wrenching on cars and maintaining my own cars.
09:20
I grew up wanting to get the most out of life.
09:23
I wanted to enjoy everything that life could give me.
09:25
And I saw when I looked around me how many people were putting it off for
09:29
someday and that drove me crazy.
09:31
I didn't know why it drove me crazy as a kid.
09:33
But I was like, OK, so you're going to work your whole life.
09:35
You're going to make all the sacrifices.
09:36
You're going to retire.
09:38
And right when you can retire and may have enough money to buy that Ferrari,
09:42
now you're too old to get out there and enjoy driving it.
09:45
You know, and and I said, this is crazy.
09:47
This whole concept is crazy.
09:49
I want to enjoy life when I got the most life to joy.
09:53
Now, that's a little contradictory because we don't have the means
09:56
necessarily when we're younger or if we, you know, or if we do,
10:00
we're giving it to children and whatever else sucks the life.
10:05
The other reason I don't have children and I love mine, but there are a lot.
10:11
And so I said, hey, there's got to be a way to get the most out of some day
10:16
today. And I didn't start this business with that in mind.
10:19
I learned that through this business.
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I watch 100,000 people a year come open their eyes and experience
10:26
some day with extreme experience. And I go, that's the gift I'm giving them.
10:30
I'm not giving them the Ferrari and the Lamborghini like they think, you know,
10:33
that's why they came, but I'm unlocking their idea that, hey,
10:36
you can get out there and experience some day today and hope that inspires you.
10:40
And that changes you the way you look at things and say, hey,
10:42
I'm going to take some more chances. I'm not going to accept failure.
10:45
I'm just going to enjoy every day because it's a gift and not worry
10:49
about buying a Ferrari when I retire one day.
10:51
And so I really got on board with it with that. And I challenged.
10:56
I said, hey, my job isn't to inspire people to think about what they would want to do
11:00
one day or put on their bucket list. My job is to challenge why you're not doing it today.
11:05
Definitely. Well, let's talk about then how this experience works and what kind
11:10
of cool cars are in it. So if someone has this on their bucket list, you know,
11:14
what do they need to look for? Tell us how the extreme experience works.
11:18
We try to make it as easy as possible. And I did this, you know,
11:21
going back to your lesson on entrepreneurship, totally by accident.
11:25
The good part about most entrepreneurs and CEOs is that we make a lot of decisions
11:31
and then we see what happens. We don't do a lot of research.
11:33
No, you know, I live by the 4070 rule.
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If I did less than 40% of the amount of research, right?
11:39
Then like maybe I should do a little bit more, but if anything more than 70
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and I've overthought it, the idea is old move on.
11:44
And so I kind of maybe I operate right around 50.
11:48
If I thought about it for 50% of the time, then that's good enough.
11:50
Let's put this in plan into action. And that's what we did.
11:53
So I started a racing company in Chicago, not realizing that car payments
11:57
were due 12 months out of the year, but in Chicago, you can only race
12:01
about four or five months out of the year. Yeah, this thing called winter.
12:05
Yeah. So the first winter came and I said, uh-oh, we have a problem.
12:09
So I said, well, the only way to keep making car payments
12:11
is to keep letting people drive these cars.
12:13
So I loaded up a truck and I took it to Texas and I said, OK,
12:15
we can drive here now. It does snow in Texas as well,
12:18
but I dodged it the first season. Thank goodness.
12:20
Hey, I've been at Road Atlanta in the snow. It's fine. It's fine.
12:24
It can be done. We don't do that extreme experience yet.
12:29
But after this many years, we probably could figure it out.
12:31
So we loaded up our show and we took it on the road
12:35
and that was 13 years ago and I didn't look back.
12:38
We just became a traveling car experience,
12:41
super car experience specifically, because then we could keep it accessible.
12:46
We could bring it to every city in the nation
12:49
that had a race track within about an hour or so.
12:52
We could bring it to people affordably
12:53
because by planning structured events, now I could amortize expenses
12:58
and I could sell you a ticket that you could afford.
13:00
And then, of course, safely because in the beginning,
13:03
I sat in the right seat with the first customer who drove.
13:06
And I realized, going back to what I said before,
13:09
not being a pro race car driver, let alone instructor,
13:11
which is two very different roles.
13:12
I survived three or four laps around the race track.
13:16
I got out and I said, there's got to be pros who do this.
13:18
I need to hire them.
13:20
And so we brought that element into our program
13:22
and they don't keep you from max performance.
13:26
They encourage safe performance
13:28
and you always get more out of your driving experience
13:30
because of the crew of instructors that we have.
13:33
And then I said, we need to take this everywhere.
13:34
And I think we're going to make 55 stops and 55 markets next year.
13:39
We've got probably about 80 cars in our fleet.
13:44
The Ferraris and Lamborghinis, of course,
13:46
are the most popular.
13:47
Porsche has come in number three.
13:49
We have a couple of models of Porsche.
13:51
And then we kind of have a rotating rest of our fleet.
13:53
We try to switch it up every year
13:55
from the Nissan GTRs, Audi R8s.
13:58
We have had McLaren's at times.
14:00
We've got Corvette Z06s now.
14:02
So we are limited to a certain extent
14:05
because we have to pack everything up in a semi truck
14:07
and bring it out to you,
14:08
but we still bring 20, 25 cars per city.
14:11
So there's plenty to choose from
14:14
and plenty of cool cities to visit
14:16
if that's on your bucket list.
14:17
Or if you're just at home
14:18
and only have an afternoon to make of it,
14:20
we will come when it's convenient
14:21
and you can come out and see us.
14:23
And so throughout the years,
14:24
we've added little elements to our program.
14:27
We've hosted rallies, open road driving experiences,
14:30
all day driving events
14:32
if you wanted to actually come out
14:34
and drive every single car in the fleet
14:35
with a dedicated instructor, for instance.
14:37
We have done autocrosses,
14:39
but ultimately the core of what we do
14:42
is our supercar driving tour
14:44
and we just grow it every year.
14:46
I can't imagine putting one of these supercars
14:48
on an autocross course that's so small and so tight.
14:50
I mean, like you can't even use any of that horsepower.
14:54
No, it was definitely not the most popular of the idea
14:58
because people get in a Ferrari
14:59
and they say, Spenometer goes to 220.
15:01
So I think I should be getting pretty close to that.
15:04
And in an autocross, of course, you never would.
15:07
The cars did themselves,
15:09
mechanically didn't like it either.
15:14
But the road courses are the perfect medium, right?
15:16
We don't just turn left, we make lefts and rights
15:18
and we go straight and we don't do backwards ideally.
15:23
Yeah, but that's really what we found the sweet spot
15:26
and people can always manage 10, 12 minutes
15:29
on the racetrack before they get a little fatigued
15:31
because they're not pro drivers.
15:32
And so they have no idea what it takes to be a pro driver.
15:36
So we do everything for them.
15:38
When they show up at the racetrack,
15:39
they get a safety briefing by one of our pros.
15:42
Then they go down to pit lane
15:43
and they go for a ride along first
15:45
so that they can see the racetrack.
15:47
We've got the track all set up with visual cues,
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apex cones and braking zones.
15:51
It's just things to help them really maximize
15:53
their driving experience and the racing line,
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which is a term that they learned
15:57
about 15 minutes prior to that.
15:59
So they go from pulling in the parking lot
16:02
and I mean, we have everything.
16:03
We've got people who pull in the parking lot
16:05
in their own Ferrari that they were never gonna drive
16:07
like they're about to drive my Ferrari.
16:09
We have people who pull in in a minivan
16:11
because they've never seen a Ferrari.
16:12
And we've got people who pull in in their M3s
16:14
in their sports cars of their own,
16:16
their 911s and things like that.
16:17
So racetrack instruction in the classroom
16:21
down to pit lane for some safety gear
16:22
and for a ride along,
16:24
then you meet your drive instructor
16:26
who jumps in the right seat
16:27
and then you go out and give it a whirl.
16:30
And then everybody does great.
16:31
That cadence really helps familiarize you
16:33
with the racetrack and the concept of driving.
16:35
And then I give you a video of yourself
16:38
in the car afterwards
16:39
and a T-shirt that says I did it.
16:41
And then you get back in your minivan
16:43
and the next on ramp you see
16:45
just suddenly became a sweeper
16:48
and you get to show your family what you've learned
16:50
and then tell your friends about it
16:53
and come see us again.
16:55
So I refer to the corner down at the end
16:57
of my street is turn one.
16:58
So yeah, I totally get that.
17:01
But that's the same methodology that we teach.
17:03
I've been a high performance driving instructor
17:04
for many, many years now.
17:06
And so I always like to teach
17:08
what I call the track virgins.
17:09
I want the newbies that have never been on the track before
17:13
because I tell them, we are not gonna go fast today.
17:17
We are gonna learn how to put the car
17:19
in the right place every time.
17:23
And sometimes that's just like,
17:24
you can just see the weight lift off their shoulders
17:27
and they're just like, oh, phew.
17:28
And they don't realize that their lap time
17:30
has gone down by 12 seconds
17:33
from the beginning of the day to the end of the day
17:35
because they have learned that technique.
17:37
They've learned what the racing line is.
17:39
They've learned what an apex is and where it is
17:42
and how to hit it every time.
17:44
And those are skills that you can apply
17:48
on the street every day
17:49
because nothing drives me more nuts
17:50
than getting onto the freeway
17:52
and watching people early apex the on ramp every time.
17:56
Gives me absolutely crazy.
17:57
I'm like, this is just a very basic concept
18:00
that would make you a much safer driver
18:03
if you knew how to do it.
18:06
I think it's great that you do the same things.
18:08
It's just the differences you're doing it in,
18:11
this really amazing, ridiculously high horsepower,
18:15
highly capable and properly maintained car
18:19
because that is key.
18:22
Big shout out to my 20 mechanics.
18:24
They don't need big cars.
18:26
Everyone asks, what do you do with these cars
18:27
when you're done with them?
18:29
Are they even assembled properly anymore?
18:32
They just fall up and you shut the door
18:33
and it falls apart like the Blues Brothers.
18:35
And I said, I have pro mechanics in pit lane
18:40
looking at these cars every three to five laps.
18:42
So this car is in better shape than the car at the dealership
18:45
and I promise you of that.
18:46
It's got a little life on it
18:48
but I promise you it's in better shape
18:49
because we can't have a loose screw, a drip of fluid.
18:53
We can't have anything.
18:54
So these cars are great.
18:55
The tires are at the proper pressures.
18:58
The brake pads are good.
18:59
You have the right type of brake fluid in there.
19:02
Yeah, I mean, people don't necessarily realize
19:05
how much prep goes into even these types of cars.
19:09
We've got a company here based here in Charlotte
19:11
called GMP Performance and they're a shop
19:15
but they also do track support
19:16
and help the rich people that do own the Porsches
19:19
and other German cars prep them for the track
19:22
and they end up being their track support
19:24
at the track days and stuff.
19:25
These are for the people to have the money to do it
19:27
and it's great but so much goes into that
19:31
even just when I take my little mini Cooper to the track
19:34
because I instruct in exchange for free track time.
19:39
But just having to do everything that I have to do
19:42
in my daily driver, which is not stock
19:45
but still making sure I've got the right brake pads
19:48
putting in the fancy brake fluid
19:51
that's not gonna boil and realizing the difference
19:54
between cars that are equipped to do that
19:57
versus just your daily driver.
20:01
Because I can tell you from experience
20:02
that my stock brakes have lasted me
20:06
almost four years on the street,
20:09
17 minutes on the track and I melted them down
20:13
through the backing plate.
20:14
So you've got these cars that one,
20:17
they were designed for this.
20:19
So the chassis are built to do it.
20:21
The suspension is built to do it
20:23
whereas your Honda Accord or your Toyota Camry
20:27
was definitely not designed to do it.
20:29
And so it gives you such an even better experience.
20:33
It's about not just going fast
20:35
but about cars that were designed
20:37
to handle these kind of curves.
20:39
And these are not just straight line drag race cars.
20:43
These are cars that can handle an obscene number
20:45
of G-forces in these turns.
20:48
And for me, that's where all the fun is.
20:52
It felt almost sacrilegious at first
20:55
because I was inexperienced and growing up,
20:59
like you said earlier in our conversation,
21:03
you buy the Ferrari and then you don't let dust get on it
21:07
and you don't let dirt get on it
21:08
and you don't let miles get on it.
21:10
And so the first time that I took this Ferrari out
21:13
and just thrashed it, I was like,
21:15
one, am I gonna break this darn thing?
21:17
And two, oh my gosh.
21:19
And then I said, hold on a second,
21:20
I don't think that Enzo Ferrari
21:23
wanted these things parked in garages.
21:25
And then you realize that he's out trying to win F1 races.
21:29
And so all of the technology
21:30
and the price that I paid for this car
21:32
is because it's capable of these things.
21:35
And suddenly you realize that,
21:37
I think we're doing these cars at this service
21:38
if we don't take them on the racetrack
21:39
and let people drive them.
21:40
And so it changes your whole perspective on cars
21:44
and how they're built and what they're built for.
21:46
And that's been a lot of fun to then just get out
21:48
there and say, all right, you were built for this,
21:50
show me, show me what you got, let's do it.
21:52
My philosophy is also,
21:53
because I get really irritated with the people
21:56
that do stupid stuff in these cars on the streets.
22:00
Just a couple of months ago here in Charlotte,
22:03
they busted a huge street racing ring
22:06
and they impounded $1.5 million in cars,
22:12
including two Lamborghini Huracans.
22:14
People, if you can afford a car
22:18
that costs more than a lot of houses,
22:22
you can afford a track day.
22:24
You can afford a membership at the racetrack.
22:28
They're actually not that expensive
22:30
unless you're talking about a place like Monticello.
22:32
If you own one of these,
22:33
put it where it belongs and that's on the racetrack
22:36
and do it legally, do it safely.
22:39
Even Paul Walker died riding in a Porsche Carrera GT
22:43
that was being driven by his best friend
22:46
and racing team partner,
22:48
regular roads are not designed for this type of driving
22:54
and it's not legal, it's not safe.
22:56
So if you own one of these, put it on the damn track
22:59
or why do you own it in the first place?
23:01
That goes back to the exact first answer
23:03
I think I gave you today,
23:04
which was we founded this company
23:06
because we know how these cars were built
23:09
and we know what you wanna do with it.
23:10
And there was not a place
23:11
to put those two things together.
23:13
People were trying it on the streets
23:14
and they were flipping cars,
23:15
they were not driving them at all.
23:17
Both are bad options.
23:19
Come to the racetrack, get in a Ferrari
23:21
and say, let's see what zero to 104 seconds feels like.
23:25
And you know what, we can safely do that.
23:26
You can have an awesome time.
23:28
You can video record the look on your face
23:30
when you first experienced that
23:32
and we'll keep doing it.
23:33
And so that's always been our mission
23:35
for all those exact same reasons.
23:37
I learned car control growing up
23:39
on the snowy backgrounds of Wisconsin
23:41
because I'm from up North Midwest as well.
23:44
But you can learn the extremes of the cars handling
23:48
at like 10 miles an hour
23:49
when you do it in a big snowy parking lot.
23:51
To really learn how to control one of these cars
23:54
with this much power,
23:55
you have to have the right environment
23:58
and an instructor to teach you the physics of it
24:04
you just don't experience that anywhere on the road.
24:07
Yeah, and the cars are getting crazier.
24:08
I mean, I've been in business now for,
24:10
like I said, just shy of 15 years
24:12
and we were driving Ferrari 360s and 996s
24:19
and stuff back then.
24:20
Fantastic cars, but the most recent Ferrari
24:23
that we have in our fleet
24:25
is your standard 296 GTB with the hybrid 880 horsepower.
24:30
I mean, like, and that's-
24:32
That's the slow one.
24:33
That's the slow one, exactly.
24:34
You don't want to see that on the air,
24:36
but like I want to-
24:37
Relatively speaking, that's the slow one.
24:40
That's your entry-level, you know,
24:42
mid-engine Ferrari, rear-engine Ferrari.
24:44
And so it's the whole industry is pushing towards
24:47
more powerful things, more turbocharged things,
24:50
more supercharged and hybrid things.
24:52
And so you've got to learn how to drive them otherwise.
24:55
And not only does it have that much power,
24:56
but in a lot of these cars,
24:58
the engine is not where most people
25:00
are used to the engine being.
25:03
For the vast majority of people out there,
25:05
the engine is up front.
25:06
It's under the hood or the bonnet,
25:08
as they say in the UK.
25:10
Very few people understand what the physics are.
25:13
The dynamics of the car are when the engine's in the back.
25:16
If you're lucky it's in the middle, it's right behind you
25:19
and you have this just unbelievably perfect weight balance.
25:23
That's what I started racing and I had a mid-engine Porsche
25:26
and man, that's just, the handling is amazing.
25:28
But then when you get into like a 911
25:30
or another one of the cars where the engine
25:32
is truly in the back,
25:34
you want to talk about something
25:35
that is very, very finicky.
25:38
And the difference between getting the back end to rotate
25:42
and ending up backwards is like literally a hiccup.
25:45
All of a sudden you're like, oh, I'm going to go,
25:47
oh, hey, I'm backwards.
25:49
I'll have to clarify for anyone listening to this,
25:52
we do not let you get to that close of the edge.
25:55
10 tenths is a true number.
25:58
It is not a number in our vocabulary.
26:00
We're more like a seven tenths.
26:02
But a seven tenths to someone who has been
26:04
on the racetrack before will feel like a thousand tenths.
26:07
And so it's pretty cool to keep it well within
26:10
the guidelines and the safety limitations
26:12
but also give you an experience
26:13
that you've never dreamt of before.
26:16
The only other downside is that it's addictive.
26:21
Does that not, that's not what you think I'm talking about.
26:24
You were a drug dealer
26:25
and your drug of choice is horsepower.
26:32
I deal it straight to the vein.
26:36
Okay. So all of all the vehicles in your fleet,
26:39
which is your personal favorite and why?
26:42
I love that question.
26:43
And I think you actually kind of teed me up for it
26:46
if I was going to go down the racetrack,
26:48
I would pick our GT4, our Cayman.
26:51
It's a well balanced light car with plenty of horsepower.
26:55
And it's, it allows you to drive it, you know?
26:59
I've always compared Lamborghinis to,
27:03
I've never flown a fighter jet,
27:05
but I've got to imagine if I were,
27:07
when I fly one, one day on my bucket list,
27:10
I will feel a lot like driving a Lamborghini on a racetrack.
27:13
So that's a complicated one to drive.
27:16
The Ferraris are always great
27:17
and they come from the F1 lineage,
27:19
but just being able to,
27:20
someone be able to drive a car with one or two fingers
27:23
and have it snows go where you need it
27:25
and just be able to hustle around the racetrack
27:27
but be a pure driver's car.
27:29
I'll, I'll pick Porsche nine times out of 10.
27:32
That is one of the main reasons that I am a Porsche girl.
27:36
I refer to it as just driving with the right pedal
27:38
because you can just use the accelerator
27:41
to change the weight balance of the car.
27:43
And literally, especially if you get into like a carousel
27:46
turn, you literally just do this with the gas pedal
27:49
and it just shifts the weight back and forth
27:52
and you get a little understeer,
27:53
you get a little oversteer, a little understeer,
27:54
a little oversteer and you can literally just drive
27:56
the car around the track with your right foot.
27:59
Most of our new drivers, our virgin track drivers, right?
28:03
Like you're going to be fighting
28:04
with an 800 horsepower car the entire way.
28:07
You either gave it too much or you took away too much
28:09
or you're understeering or you're oversteering
28:11
and you're fighting the whole time
28:12
and it's exhilarating and you get out
28:13
and you're like, I don't even know what happened
28:15
Where, you know, you call it, you know,
28:18
right foot driving, I call it Mario Kart driving.
28:20
Like I know in Mario Kart there was a brake button.
28:23
I don't know which button it was.
28:24
I did never use it.
28:26
You know, when you have the right horsepower
28:29
and these cars are way more horsepower
28:31
than any new track person deserves.
28:32
But either way, when you have a more reasonable amount
28:34
of horsepower in a car like a Cayman,
28:37
then you can do a whole lot more of that.
28:39
You can focus on putting the car where it needs to be
28:41
and driving it without just confusing it.
28:43
So you're not riding a bull.
28:44
You're just trying to navigate your way
28:46
around a race track.
28:47
So, yep, I love those cars.
28:49
Then our customers do too, right?
28:51
They all come out and they got to drive
28:53
the Italian supermodel.
28:55
So we knock that out of the way.
28:57
And then I say, okay, now go day to German girl
28:59
and see how your experience is different.
29:02
And they see it and they feel it and they know why.
29:05
German over-engineering when you're on a race track
29:08
is a really good thing.
29:09
When you're just a daily driver,
29:10
it can be a little, you know, paying the butt.
29:12
But I do love it on the race track.
29:15
Speaking of tracks, of all the tracks
29:17
that you run these experiences at,
29:19
which track is your favorite?
29:21
I really enjoyed driving Atlanta Motorsports Park
29:24
in Dawsonville, Georgia.
29:25
I mean, there are so many little obscured tracks.
29:28
We just came home from High Plains Raceway outside Denver.
29:34
On purpose, but in the middle of the Plains,
29:39
outside of Denver, we had,
29:42
oh, did we have 70 plus feet of elevation change?
29:44
You had a couple of 2,000 foot straight away.
29:46
Just kind of had everything
29:47
that a race track, a road course needed.
29:49
And I really enjoyed the heck out of it.
29:50
But then in November,
29:51
we're gonna go to Circuit of the Americas
29:52
and drive where the F1 drives.
29:54
So I mean, you know, we have such a wide variety,
29:57
but it's really any track where I can take a small car out
30:01
and still have a great drive
30:03
because you don't need to be fighting down
30:04
3,000 foot straightaways with, you know, the attack pegs.
30:08
No, but I completely agree with you
30:10
because I like some of these smaller hole in the wall.
30:12
It's like finding that little hole in the wall
30:14
local restaurant that, you know,
30:16
it's not the one that people talk about all the time,
30:19
but it's like the one the locals know.
30:21
So I actually like my home track
30:23
at Carolina Motorsports Park,
30:25
which is in, you know, Kershaw, South Carolina,
30:28
literally the middle of nowhere.
30:30
One of the first tracks we ever went to.
30:32
Yeah, I mean, it's,
30:34
doesn't have any elevation changes really,
30:36
which I like it as a track as an instructor
30:38
because I can just teach the technical turns.
30:42
You don't have to worry about
30:42
not being able to see the track.
30:44
One of my first track events,
30:46
when I first started was at Road Atlanta.
30:48
And, you know, when you're,
30:49
you're coming down that back straight
30:51
and you're hauling ass
30:53
and, you know, you get to the heavy braking zone
30:55
and you make the hairpin left, right.
30:58
And then you start going up the hill under the bridge
31:00
and you can't see the track.
31:02
And you're sitting there holding on for dear life going,
31:04
okay, the track was here last lap.
31:05
I know what's going to be here this lap.
31:06
I just have to hold on and aim for that tree
31:08
and know that the car's going to come over that
31:10
and it's going to settle
31:11
and the weight's going to settle
31:12
and then I'm just going to shoot around the right hander
31:14
onto the front straight,
31:15
but you're kind of shitting bricks at the same time.
31:18
So it's kind of nice teaching newbies on a flat track
31:21
where they can see everything.
31:22
It's a little bit safer,
31:23
but as an experienced driver,
31:26
it's like, yeah, you, you love those,
31:28
that roller coaster feel of, you know,
31:31
I'll always take a little bit of that,
31:34
At Kershaw, I can look out over the domain
31:36
and see everything and know where the cars were
31:39
at all times for the most part.
31:41
But yeah, a little elevation change,
31:43
a little something off camber
31:45
that's going to put the track in the top 10.
31:48
I love, I love, um,
31:49
Barbara down in, um, Alabama and Birmingham.
31:52
And that is a phenomenal track
31:53
because that's the type of track where
31:55
there's not a lot of long straights.
31:57
So the high horsepower cars
31:59
don't have as much of an advantage.
32:01
You can take, you know,
32:02
a much lower horsepower car
32:04
that's set up to handle the curves
32:06
and just absolutely drive the snot out of it.
32:09
And that's the track where we started the joke of,
32:11
you know, ah, brakes are for sissies.
32:14
You don't need those.
32:16
Yeah, that's also the problem with my program though
32:18
is a lot of the tracks that you're not talking about.
32:20
We don't visit because of all those reasons, you know,
32:23
so the brakes are for sissies tracks.
32:25
I need my customers to break.
32:27
I'd like to put that in a disclosure.
32:29
I like my students to break as well.
32:33
A lot of the tracks on our circuit, you know,
32:36
they have to be, we can't scare people away either.
32:38
You know, and that's a really important part of it.
32:39
Cause I think too many people
32:41
think that race car driving is not for them
32:44
for so many reasons.
32:45
It's too expensive.
32:46
It's something that you have to be foreign to do
32:49
or it's just so freaking dangerous
32:50
that like I'm not going to get anywhere near it.
32:52
And those things don't have to be true.
32:54
And so we're trying to prove that simultaneously,
32:57
even though we're letting you have your cake and eat it too,
32:59
which means I've never been to a track.
33:01
I don't own a Ferrari, but Adam says
33:03
I can have both these things at the same time.
33:04
So if he says so, how does Adam pull it off?
33:07
Well, we've got to do it at some manageable race tracks
33:10
and we've got to do it the right processes in place.
33:13
With all that being said,
33:15
we still go to plenty of cool places.
33:17
And even if you drive one of these supercars
33:19
at 50% of the car's capability,
33:21
you are still going faster
33:23
than you've probably ever gone in your life.
33:26
The car is just so, so incredibly capable.
33:30
So yeah, cause I was looking, you know,
33:33
at your current fleet list on your website too,
33:35
and I was like, ooh, which one do I want?
33:36
Which one do I want?
33:38
I'd probably have to try the Ferrari GTB
33:43
But I would end up probably back in the Porsche.
33:46
I just, that's my happy place.
33:49
All right, so I'm going to put all these links
33:51
in the description below, but tell people
33:53
if they want to learn more about Extreme Experience
33:55
and sign up for one of these ridiculously amazing days,
33:58
or if they want to get one for their loved one
34:02
who has this on the bucket list.
34:04
I mean, what a phenomenal birthday, anniversary,
34:07
you know, Christmas, Hanukkah, Yule,
34:09
you know, whatever kind of presents.
34:10
This is just amazing.
34:13
Go straight to our website, www.xxspeed.com,
34:19
and you will find everything you need right there.
34:23
That makes it easy.
34:24
I absolutely love it.
34:25
You should mention something.
34:26
There might be a discount code
34:27
for Street Shift Podcast listeners.
34:29
You know, yes, let me send it to you
34:32
and you can post it in the link.
34:34
Awesome, we'll get a Karchik code.
34:36
Well, thanks so much, Adam.
34:37
This has been so much fun.
34:39
Audience, tell me what's on your bucket list.
34:42
Put it in the comments and is it car related?
34:44
Is it something totally different?
34:46
I just want to know what your hopes and dreams are.
34:48
And then Adam, I will both challenge you
34:51
to then make it a reality.
34:53
So until next time, folks, drive safely.
34:57
The Street Shift Podcast is copyrighted
35:00
Lee Ann Shattuck, the Karchik.
35:01
All views expressed by guest and or co-hosts
35:04
are those of the guest and or co-hosts.
35:07
And not necessarily those of Lee Ann Shattuck