A hot rodder is a person who likes modifying cars—usually older ones—to make them faster and more exciting. It’s a car hobby and culture, not just a job. Here, the speaker is saying they’ve been into building cars for a long time.
BAT is short for Bring a Trailer, a website where car enthusiasts buy and sell cars through online auctions. Saying they “optioned” it at a BAT event means they prepared the listing and put it up for auction there.
The GTO is a Pontiac muscle car. “85 GTO” means a GTO from 1985. They’re describing buying one that had been sitting for about 20 years before being sold.
The Chevrolet Camaro is a sporty car made by Chevrolet, usually as a coupe or convertible. People talk about it a lot because it has a strong performance reputation and there are many different versions over the years. It may come up when someone is saying what kind of cars they’d want to see more of.
This Mustang had a big 427 V8 engine and a four-speed manual transmission. It’s the kind of setup enthusiasts chase because it feels more raw and hands-on to drive.
The Volvo C70 is a luxury convertible made by Volvo. It’s designed for comfortable driving with the top down. In the podcast, it’s being talked about because someone bought one and plans to list it.
The Porsche 944 is a classic Porsche sports car from the 1980s. It’s known for being fun to drive and handling well, and it’s a favorite among enthusiasts.
A specialty tool is a tool made for one specific type of repair. It helps mechanics do the job the right way instead of using generic tools that might not fit or work as well.
Term
software for any car
Modern cars often require manufacturer-specific diagnostic and programming software to communicate with onboard computers. When a shop says it has “software for any car,” it usually means it can run diagnostics, perform calibrations, and handle key/immobilizer-related functions across different brands.
“Cut a key” means making a working replacement key for the car. On many newer cars, it also has to be programmed so the car recognizes it and lets you start the engine.
Wiring harnesses are the car’s main bundles of wires that connect all the electronics together. If something goes wrong, the shop may need to trace or repair the wiring to fix the problem.
The GLS 63 is a high-performance Mercedes SUV. If it has a transmission problem, it usually means the car can’t shift or drive as it should, and repairs can get expensive.
Transmission fluid is the fluid that helps the transmission shift smoothly and protects its moving parts. If you don’t fill it correctly, the transmission can behave poorly.
This is a Dodge Ram pickup truck. They’re saying they sometimes swap in a truck like that while they work on your classic car, and they were doing a water pump repair on one with 90,000 miles.
The C-Class is a Mercedes-Benz luxury car model. A C200 is one of the versions within that lineup. In the podcast, it’s mentioned because someone bought a specific C200 through a local partner.
The C36 AMG is a Mercedes C-Class that AMG made more powerful and more fun to drive. The speaker is saying it’s one of their favorite cars because it feels special compared to regular C-Class models.
The Pontiac Solstice is a small sports car/roadster that Pontiac sold. Here, it’s mentioned because it was one of the cars up for auction, and the discussion centers on the reserve price and bidding.
Concept
traditional model of automobiles
This is the speaker talking about the usual way cars are handled or sold. They’re setting up a contrast with what’s happening in their specific case.
This sounds like a Chevrolet Corvette from 1988 that was modified by Callaway. Callaway is a company that upgrades cars for more power, and “twin-turbo” means it uses two turbochargers to make more boost.
Car
BMW M8 Convertible
BMW is a car brand that makes performance-focused vehicles. The podcast mentions an M8 convertible from 2023, which is a high-performance version of a BMW. It’s included because the speaker is talking about what happened with those cars.
Consignment means the car owner lets a dealer or auction sell the car for them. The car doesn’t fully “belong” to the seller until it actually sells, and the seller usually keeps a fee.
A door handle is what you grab to open the car door. On older cars, the exact style can be different from model to model, so people often track the correct part.
A “project section” is where sellers group cars that need work—like restoration or major fixing. It’s basically the “fix-it up” category, not the “turn-key” category.
“Project cars” are vehicles that aren’t fully sorted or running reliably yet and are typically being restored, repaired, or modified over time. In collector contexts, they often sit because the owner can’t drive everything and may be waiting on parts, time, or expertise.
Term
all fiberglass
“All fiberglass” means the car’s body is made from fiberglass instead of metal. Fiberglass can help the car be lighter and not rust like steel, but fixing it after damage can be more specialized.
HUD typically means “head-up display.” It shows important info on the windshield so you don’t have to look down at the dashboard as much. That can make driving a bit safer and more convenient.
LIVE
Bring a trailer podcast.
Your last name?
It's Gaida.
Is that right?
Gaida.
Yeah.
Polish guy.
Ellis Island.
Yeah.
Everybody thinks I'm Guida, Guida, Guida, but it's...
That's what I've been saying, right?
Which is so Italian, but it's...
Sorry.
What's the origin?
The national origin?
Polish.
It's Polish.
Okay.
It's so interesting.
You've got the Southern Europe vowel at the end of your name, even though it's Polish.
That's great.
Okay.
Well, maybe the right place to start, then, is...
What's your background with cars?
I see that 32 Ford behind you.
Did you get into cars from hot rods?
What's the origin story?
Okay, Alex.
Great question.
So I'm now 62.
My father was a hot rider back in California.
I was born in Merced, California.
We moved to the East Coast.
My father worked at NASA for 45 years in Greenbelt, Maryland, and I've been around cars my whole
life because of him.
I started out as a mechanic sell-up around a high school, $3.10 an hour, 1982.
Moved myself up into mechanic, then service advisor.
So 20 years in the car dealer world, back in the 80s, when they were used car department
at Congressional Oldsmobile was paying me $50 to rollback spinometers, because that's
what you did back in the 80s.
I mean, crazy, crazy shit.
There was a point, Alex.
There was probably a five-year period.
I didn't even own a car.
I had a hot rod car, but like a daily driver, because back then you just drove customers'
cars.
I even moved in a customer's car one time, because that was the norm back in the 80s.
It was a crazy, crazy story.
So from 20 to 40, hardcore car business, I took a little detour for about 78
years, building some houses, and then moved to Delaware about 15 years ago.
McQueen's is now, this is our 10th anniversary.
Hey, I'm Ratz.
Yep.
So I'm an old hot rodder.
I love to build cars.
The El Camino, El Camote, as we called it, which we optioned at our BAT event, was the
big and little California hot rod.
It's almost like an Ohio look from this guy, Barry Lobeck.
Maryland has a huge subculture of hot rod community from the 60s, 70s, and 80s.
Lots of drags to history in Maryland.
But anyway, so then I hooked up with a lawyer out of DC about 10 years ago.
His client was from Hong Kong, and it was a 180 car collection worth about 800 million
about making that number up.
And I had at one point for a long time here in my facility, $100 million of the cars.
People were coming in on the GA planes at the airport locally here, and I would pick
them up and we would sell them cars.
You know, Rob Meyers from RM, of course, came with his ketchup stain on his T-shirt and
bought a $2.5 million 85 GTO that had not been started in probably 20 years, had 255
miles on it.
Well, I could go on for those stores.
But anyway, that morphed into buying and selling cars and having a couple of mechanics.
Now I have eight full staff mechanics.
We have a ninth starting in a couple of weeks.
And then of course, going all in with you guys probably about five years ago.
I think it was Howard.
I called up Howard and said, Hey, man, I've got 30 cars.
I want to put them all on at the same time.
And he goes, Yeah, your stuff's too eclectic.
If it was all Camaros, we would be in.
And I agreed.
And then he gave me a shot and I proved to you guys that I could do it.
And now here for June of 2026, I think we're going to have 31 auctions in June.
I was looking at your account.
They're six live right now.
I actually had the team pull some numbers.
Our team loves you.
They love working with you.
You're such a personal bull guy.
I love a cranky Howard story.
That's great that he like, shot you down at first.
I love that.
Oh my God, you're like, no emotion, right?
No emotion.
That's Howard.
Yeah, that's how he's been doing that.
He's been doing that for, gosh, that started in 20.
Yeah, he's been shutting people down with no emotion for 13 years, Peter.
He does a good job at it.
Absolutely.
He's a pro.
I hope you don't mind me backing up.
I can't skip over.
No wonder I think you're such a rad dude.
I can't skip over NASA in California and hot rod.
So I'm from Kern County in California.
That's where I was born.
So Central Valley adjacent.
My dad was a prosecutor in Hanford.
My buddy who runs dragsters up in Northern California.
His dad was, I think he was part of the Juggers Hot Rod Club,
which I think was also in Hanford.
Anyways, your dad was NASA.
Was he, what was he doing there?
You know, helping satellites get launched.
Was he an engineer or was he like a?
He was a communication guy out of the Air Force.
He was in the Air Force for eight years.
So I was born on Merced Air Force Base in Merced, California.
And they ran dragsters on the on the airport out there, didn't they?
Yeah, he would drive down to Bakersfield in 62, 63 and see, you know,
Don Perdone doing, you know, front engine dragster racing back in the day.
Yeah, lots of hot rod history.
Just love it.
Love it.
What was your first car?
Did you have something souped up for your first?
Oh, interesting.
And this is kind of segueing into McQueen Classic.
So picture this, 1979, I am 15, doing two paper routes,
Washington Post and Washington Star in the afternoon.
I do 80 daily in the afternoon, 30 Washington Post in the morning.
On a hobby, what was the bike?
Dude, it was one of them BMX bikes.
It was so heavy that the front wheel would actually have a wheelie.
If I wasn't careful, I had so much stuff on the back.
But anyway, so a guy's at NASA, he has a 67 lime gold Mustang, a GT390
that has a 427 in it.
So whoa, the guys are your original owner.
This is 1979.
He lived in Kentucky.
He's now transferred to NASA and Greenbelt.
And my dad sees the car in the parking lot.
So like a long story short, I took $1,600 out of my paper route money
and I bought my first car at 15 and it was a 427 four speed Mustang.
I eventually blew it up.
But the reason I bought it is because I watched the bullet movie
with Stephen Flink were the first time.
And I like, I got to have one of those cars.
And, you know, if you look at our logo, it is from the bullet movie.
It's a rear view mirror, which is the famous scene where the bad guy,
you know, looks in his rear view mirror.
And that font is from the bullet poster.
And that's how Queen's has been done.
I've been very careful not to get a cease and desist letter from the foundation.
Nothing on there about Steve McQueen.
People now think my last name is McQueen.
Alex. Of course.
And people come in and you are you Mr. McQueen?
I'm like, oh, sometimes of close up.
No, I'm so humbled now.
I have no more ego.
My ego is gone.
And, you know, people people come in and go, oh, are you Peter McQueen?
And I'm like, yeah, OK, are you the owner?
Sure, you know, I have no ego anymore.
Because when you come here, it's pretty nuts.
I mean, right now there's 100 cars here and we are triple parked out front.
You can't even get in here.
It's every day now.
It's crazy, Alex, how far it's grown.
We love it. We love to hear it.
I was actually going to ask you about the origin of the name of the business.
So I love that. That's fantastic that it goes back to that car.
I love that movie. We did a podcast about that movie.
It's the best. That's a great origin story.
So talk to me a little bit about current state of affairs.
Eat mechanics is that that's the full McQueen staffer.
That's just on the maintenance side.
So that's the maintenance side.
We'll have nine full here in about two weeks.
Then we have Gary.
He's the, you know, I'm big on titles.
My business card, I don't even have a business card.
When I had a business card, it's just blank, but I give everybody like the most awesome.
Like he's, you know, he's the GM of he's the VP of service,
whatever he wants to be called, he can have that title.
So Gary takes care of the back.
We have two detailed guys and then we have Clyde,
who's the service advisor, director, and we were going over numbers this morning.
We have 24 cars waiting to go in the shot,
and we have 74 in the queue to come in to our service department.
And that does not include the consignment cars.
So, you know, a consignment car that comes in gets priority.
So we then have Bill, who joined our team about 90 days ago.
I recruited him and stole him from IG Burton Mercedes.
He was one of their tops Mercedes salesman for 10 years.
He's come on board.
So in the showroom, it's me, Clyde and Bill.
Then we have Roseanne upstairs.
Roseanne, her pivotal role in having our event with you guys was,
dude, the spreadsheet this woman had for six weeks prior
should have been filmed for training purposes, man.
I'm telling you, you know, matter of shit that we had to do to get ready for you guys.
And so that's our full staff.
It's like 15. I lost count.
I don't know, 15, 17 people, 17, something like that.
I was going to ask your guy, your guy Clyde, because he's obviously a good advocate.
He was like, get Peter on the pod.
I was like, absolutely.
But he was out there hustling, hustling to get you on, buddy.
I have a big thing in business, Alex.
It's the bus, you know, it's from a famous book called The E-Myth.
And in small business, there's a bus and do you belong on the bus?
Sometimes you might be in the wrong seat, but you belong on the bus.
All of my guys, man, they belong in the bus.
They love working here.
I mean, literally just love working here.
You look, it's challenging, sometimes we're grumpy, that's OK.
But the good news is everyone that works here realizes that
they're not going to get fired.
Like it's not that kind of place.
If you're working for me, you're entrenched, man.
This is your life.
So that's awesome.
That's awesome. That's the way to lead a team.
You guys are like really accelerating in terms of the number of cars you're listing.
And just seems like the business is exploding too.
You've been a bring a trailer local partner for a while now.
And you're actually one of our kind of leaders of the pack.
Tell me about how that has happened.
Has it been mainly organic?
Is it word of mouth?
I mean, we were talking right before I hit record about your TV commercials,
which is awesome.
Tell me about how you market and how the growth has happened.
It's quite interesting.
It almost could be like a little mini documentary because it's an amazing story.
It has a lot to do with demographics.
It has a lot to do with Sussex County, Delaware.
There's three counties in Delaware.
Sussex County is down here at the beaches.
So, you know, we're at Rehoboth Beach, Lewis Beach.
This is where Biden had his house when he was president.
I mean, he still owns it.
But there's like a resort community near you, right?
All of our staff who went out to your event, which I want to talk about,
the BAT event we had with you, they were excited about some beach town
that's close to where you are.
So that's Rehoboth.
So Rehoboth and Lewis used to sort of be separate.
It's grown so big that it's sort of just one big town.
So from our facility down to where, you know, the BAT folks were staying
is about six miles down this route one.
But we're right on the water.
So, you know, they were 500 yards from the beach.
Amazing.
So this is a beach community that has grown
say about 40,000 single family homes in the last two years.
So not only do you have 3.5 million people show up here for four months
of the summer since the summer beach community.
But now you've got 40,000 residents have moved in.
And what they're doing as they're coming from New Jersey, Maryland,
Virginia, Pennsylvania, they pay 800 grand for their cash house.
And the taxes on that 800 home is 1500 bucks, like super cheap to live here.
But what's happened to Alex is now they bring their old cars with them.
Yeah, of course.
So what's happened is this perfect storm of 10 year anniversary word of mouth.
Google reviews, you know, we don't rip people off or completely by the book.
And remind me to talk about what I called Howard on the other day.
I'm going to write that down because that'll segue into being about honest
and integrity, because, you know, this business is the stories I could tell you
from the 20 years I was in the business that should be a documentary in itself.
Of course. I mean, I always say this industry earned its bad name, you know,
by doing bad things, right?
Bad stuff. And the cool part about it is that I was in it.
So I do know what to do and what not to do.
So, you know, in any business that's top down management.
So, you know, our thing is we are on the book.
We're in front of the judge.
And we don't go away from that at all.
So this perfect storm now, B.A.T. comes in, right?
And now, how did you find out about it, Peter?
Did you stumble upon it?
How did you first connect with your accounts almost 10 years old?
Right. I was part of the original, what do you call it, blog?
Oh, yeah, we have before auctions. Yeah. OK.
Right. Way before auctions.
And I sent in, I believe, to, you know, eBay, you know, and I was so excited.
And then B.A.T.
Well, then it wasn't B.A.T.
It was bring a trailer, right? Yeah.
I got the inside scoop. It's B.A.T. now.
So bring a trailer.
They're going to do auctions.
No freaking way they're doing it.
They can't do that.
They can't compete with eBay.
It's impossible. What are they doing?
Like, you've got to be kidding me.
They're really going to do this.
Um, so, you know, I gibbled and dabbled a little bit.
And maybe when I went to Howard four years ago, I don't know, something like that.
It was about four years ago.
Maybe I'd done 10 cars.
And now we're close to what?
535
Oh, you've done.
I've got the number right in front of me.
You've done 530 and already for this year, freaking like almost 100
for this year, 85 percent sale rate, which is like higher than our average.
I mean, you guys are crushing it.
Yeah.
So once again, just to answer your question, this perfect storm, commercial, word
of mouth, 40,000 new residents coming in to retirement community.
And, you know, our sales pitch now is we don't want to buy your car.
Don't let me buy your car.
Right. I occasionally buy a car.
I bought a car today, a Volvo C 70 convertible for a thousand dollars.
We're going to put it on B.A.T.
No reserve. Amazing.
You know, man, those are cool.
I was actually it was it's hard to find those.
I was looking the other day because I watched The Saint with Val Kilmer.
I rewatched that.
I saw that in the theaters a million years ago.
And I remember that was like kind of the debut.
I was so stoked when that car came out.
Yeah.
I mean, we could sit here and talk for hours just on that.
So word of mouth branding.
And since our event with you guys, we're now doing a cars and coffee.
Our second cars and coffee will be tomorrow.
So we're going to do every other week.
We had 115 cars here two weeks ago, which was pretty crazy.
Delaware is also very unique.
About four years ago, Chrysler Financial
came out with a study to find out the state with the most enthusiasm
for automobiles, classic cars, exotics and Delaware one.
Wow. What accounts for that?
So right now in Delaware for this four month period,
there's over 115 car shows on the Saturday and Sunday for four months.
There's 34 car shows every Friday and Saturday.
And, you know, our area is about a 40 mile circumference.
And it's just crazy.
Good guys, you know, which is one of your big partners
did an event here a couple of summers ago.
And their first inaugural event, they had 3,000 cars.
Wow.
The second year it rained and ruined it and they never came back.
But an inaugural event for good guys to have 3,000 cars is staggering.
I mean, look what happened to us with your event.
There's over a thousand cars that showed up, Alex.
Over a thousand cars.
Like I told you before we started recording, I was so bummed I didn't make it.
There was so much cool looking stuff too.
And you were out there ripping burnouts.
I saw all the videos. Great.
Good, good stuff.
So then I went to Howard, as I said, and we got an opportunity
to put up a whole bunch of cars.
And then so this winter was tough, man.
The weather here was really bad.
We had, you know, a couple feet of snow a couple of times.
And for about 90 days, it was rough.
And then all of a sudden, man, the perfect storm happened.
And we get, we sold 37 cars in April, 30 in May.
And this month we'll do 35 cars.
Geez.
And it's 100 percent sale rate, even if we don't, you know,
this is one of the things that I think I don't even know
how to even begin to solve it for BAT.
You know, you just said I had an 85 percent sale rate, but those other 15 percent,
we sell those cars.
Yeah, sure.
It wouldn't happen to the family to know why we sell those cars.
This is very interesting for anyone listening.
BAT allows me to put a car on their site for $100.
And we tell everybody it's the greatest $100 you'll ever spend.
And, you know, we really try to sell the car on BAT.
For example, we sold a car to the highest bidder three days
after the 24-hour period of negotiating was up.
Well, I called Howard and I said, Howard, in good conscience,
I can't sell this car to this guy unless I sell through BAT.
And I made Howard turn it back on so BAT could get their commission.
We appreciate that.
But honestly, you know, we want,
as you've been selling for a long time before we even had our kind of automated
offers portal, like we always provided the high bidders contact him.
We always want to get the car sold.
That's the whole point.
The whole point of BAT is to get the car sold.
That's the point, right?
Like it's connecting a buyer and seller and you don't come to BAT
if you want to sit with a price that's 50 percent above market
for your car for a year or whatever.
Like that's the old way of selling cars.
This is for like, I want the car gone.
I want the money in my pocket.
I want to go buy the next one.
The sales pitch is, Alex, your car is already sold.
And they look at me and they go, what?
And I go, yeah, I just don't know when to whom and how much.
But our consignment process is three and a half weeks start to finish.
That's how everybody.
And the other thing that's cool is Delaware is very smart.
The titles here in Delaware have an and or on the title.
So, you know, if somebody passes in the marriage or partnership,
they don't have to redo the title.
There's no PLA.
There's none of that crap, right?
We run into that so much where it's both the people on the title.
It's really tough.
You know, a lot of times I think you were talking before we started recording
that you get people who are dealing with estate sales coming to you to sell their cars.
A lot of people don't know or they don't understand that they actually can't sell
their deceased spouse's car without getting the title transferred.
So, it's really tough in a lot of states.
I tell everybody and because of my experience in the automobile business,
particularly these 180 cars where I spoke about before,
a lot of those were Ferraris and old Jaguars.
You know, the most expensive car I ever sold was $17.5 million out of that collection.
Whoa, can you see what that was?
I don't even remember.
It was a 250-something.
Okay.
Some race car, you know.
I actually had Gullwing number one.
000000
Whoa.
That's amazing.
Yeah.
But anyway, my other sales pitch is Alex.
I own a red tipped black belt in title work.
That's my joke.
Yeah.
For cars.
When we're selling these cars, you know, and you look back at our 530 cars,
we've never had to give someone their money back because we screwed up on their title work.
You know, you just can't do that at this level.
We can't have your post-auction specialist chasing me down in a title.
And sometimes it's challenging on titles.
I'll tell you on the consignment side, we do not have to have the title on file.
We have to have a copy of it.
And then what's really cool about Delaware is there is a Delaware DMV consignment contract
that has to be signed by both parties.
And this is in our file.
We just had the head guy in the state come down here a couple of weeks ago purely impromptu
with two people on his staff.
They are the investigators for the state and they came down to show these other two people
coming on board how a real dealer in Delaware is supposed to be operated.
Right.
By the log in front of the judge, you know, you know, the crap I used to do.
Oh my God, it's just crazy.
Oh, it's great.
One of the things I never anticipated having helped build this business is like that I would
have to not only become something of a title expert in all 50 states myself,
but that we'd have to train the whole staff to know what to look for.
And it's different in different places.
It's crazy.
And as you know very well, a lot of dealers kind of do it however they want.
And they'll swear that their way is the right way to do it.
But somebody up the street is doing it a totally different way.
And, you know, different states have different levels of enforcement and or maybe I should say
different levels of laxity on how much they even care about how people are doing things.
So, you know, our main thing and it's part of why we love you.
You just said it.
Our main thing is for a seller, particularly a local partner, the most important thing is
don't screw over the buyer, right?
Like don't do anything that's going to make it hard on the buyer.
It's pretty simple, you would think, but so many people can't wrap their heads around that.
We just sold a car and it gets delivered and the guy calls me the next day and says,
hey, you know, it's got a coolant leak.
And this is my speech.
I go, look, let's look at your bill of sale.
Your bill of sale says as is condition.
But what we can't do, sir, is you just took delivery of it.
I mean, if you call me in 30 days,
oh, she wouldn't even call me in 30 days because you row,
but you just took delivery of the car.
So, look, what I want you to do is take it down to your local mechanic,
have the owner of that company or service advisor call me,
tell me what's wrong with it, and I'll take care of it.
That's it.
Amazing.
What if you said, well, hey, you bought it as is, that's not my problem.
Yeah.
You know, it's terrible.
Well, that's not how you build the reputation.
They get the people, they get your business grown in the way that yours is.
You got to, this is my mantra.
You got to give it away to keep it.
That's exactly right.
Give it away to keep it.
On the internet, people talk about how much bring a trailer doesn't care about various people,
but man, we're refunding people's fees left and right when they're not happy.
You guys are, of course, get me on there.
I'll be an addict for that.
Are you kidding me?
Well, stay off Reddit, buddy.
Can you walk me through your process when you guys bring in a car?
You said you had a 33 and a half week turnaround, whatever it is.
Like, you've got all these mechanics on staff, you've got detailers,
you guys do amazing photography.
Walk me through the whole, or our listeners, through the whole kind of process.
So we have a program some folks might know.
It's called Shop Monkey.
This is a really good online based service program.
So our service department has run through there.
But what we did is we modified it, turned it into a CRM,
and we use it for the sale side as well.
So the customer comes in, they bring all their stuff,
and it's a 15 minute to three hour process
when these people are dropping their cars off.
It's emotional.
What I tell everybody is, if you are not emotionally ready to let the car go,
it'll screw up the auction.
You've got to walk out of here, and you can't micromanage us,
and you've got to let it go.
So that's a 15 to three hour process.
Is that what you hear for the most part,
or do you and your team kind of split that up?
Who's doing the emotional hand holding?
Mostly it's between Bill and I.
Clyde's been stepping in lately because we've gotten so busy.
So at that point, a repair order is generated,
and it gets a safety check, which is free.
Car goes into shop.
And our job is to get our clients the most money.
But what it does is it turns into a partnership.
And that partnership is such where,
hey, we're wrapping this car on BAT.
If the horn doesn't work, we've got to fix it.
If the power window doesn't work, you probably should fix that.
Absolutely.
If the rear main oil seal is leaking,
we're probably not going to fix that,
but we're going to disclose it.
Of course, we're going to disclose it.
So at that point, the car goes into shop,
we write an estimate, one of us comes out,
we do all of our undercarriage photos.
And at that point, we then call the customer and go,
hey, you got to spend 800 bucks.
So now we get the car fixed.
And then from there, inside Shop Monkey in various ways,
we're checking everything off.
Then the car goes to the detailed department.
Then weather is a big factor here.
Guys, I don't have an indoor studio here.
This is one of the things I love about BAT and local partners
and who's on BAT.
Everyone inside BAT has their own business model.
No two are alike.
That's correct.
They really aren't.
And you can't compare me to 911R.
It's just a different audience.
Totally.
Get on business model.
And I wish them all the luck in the world.
Well, that's why we wanted to get all of you guys together
down in Arizona when you came down to hang out.
It's so fun.
One of my favorite things is seeing all of the local partners
and all you guys who've done such amazing work
building your businesses, hashing it out with each other
and being like, it's my favorite.
You were having a ball down there.
I was having so much fun.
So at that point, it gets photographed barring the weather.
And then of course, it gets loaded up.
And because our reserves are always on the money,
there's never any issue with WTF.
There's nothing from Howard.
Dude, what are you thinking here?
We don't have any of those issues because we're curtailing
that in the beginning.
And the car goes live, obviously.
So what we tell everybody is seven days in the beginning,
seven day auction, seven day post, come by, sign your title,
pick up your check.
If it's a no reserve auction, we have them sign the title
because at that point, it just makes sense.
And there you go.
And when you've got six live, you've got to pay attention.
These auctions are a lot of fun.
That's that.
That's our process.
Love it.
How do you deal with these cars that are flowing out of your warehouse?
This is actually, speaking of 9-11-R, a problem that a lot
of our local partners who are really booming right now,
they're struggling for space and facility.
How are you dealing with that?
Alex, it is so bad.
Man, I know.
We probably have.
We're so bad.
We pull in and out 15, 20 cars every day.
We've got lifts up, cars under, four car covers under the car
in case something drips.
It's crazy.
I mean, the guy today with 30 cars, he was like,
when can you pick up 10?
And I'm like, I can pick up five next week, five the next week.
You know, the big joke in Jaws.
We need a bigger boat.
I was saying a whole lot.
You're going to have to become a real estate tycoon and build other.
You're like in a, like I told you,
I was spying on your zone a little bit.
You're across from a winery or kind of in the middle of a winery,
which I didn't know Delo was going grapes.
Yeah, okay.
The old one.
Yeah, we're across the street.
And you know, our commercial spot is in an area where it was
deeded as a supermarket back in the 80s when it was developed
with shared parking.
That's why we were able to have all of this parking here.
And of course, there was a light in the state police.
And we had about 20 volunteers running around
with orange McQueen classic shirts to make that show happen.
It is tough.
We are double parked out front right now.
We put cones out at any one given time.
And we have about 10 cars double parked in front of the facility.
Does that attract, are you getting people walking in?
Are most of your consignments people who are calling
or do people actually just walk right in?
So once again, in our CRN side of Shot Monkey, we ask everyone,
how did you hear about us?
And it's the same with, you know, any small company, right?
It's marketing.
I saw your commercial.
The commercial, by the way, is an episode.
I call it an episode.
On this episode of McQueen Classics, we're going to talk about our
bat meetup.
They call it a meetup.
I call it a cars and coffee on steroids.
That was the...
Yeah, totally.
Totally.
So, you know, how'd you hear about us?
Oh, I come to Redner's across the street to the grocery store.
We have literally 20 people a day.
All they do is drive in and drive out because they're on their
errand to go over to the grocery store or go to the facility down the street.
We've got about 45 cars parked outside in the front.
Open, no gate, just classic cars out there.
And because it's such an amazing community, we don't have any
issues with theft or anything like that.
No kidding, knock wood.
You mentioned you're a mechanics or doing a bunch of servicing because you guys
sell a pretty wide variety of cars.
I don't know if you have specific interests.
You mentioned you have kind of a hot rod muscle car background,
but you're selling BMWs.
You're selling cars from the 50s.
You're selling new cars.
You're selling Beatles.
You're all over the place.
You got a Porsche 944 live right now.
Do your mechanics have the ability to work on everything basically?
What a great question.
Three years ago, when we decided to really go hardcore, Gary, who runs the back,
we decided that we're never going to borrow a tool.
If we need a specialty tool, we're going to buy it no matter what.
And we've got all of the software for any car and cut a key for a CA Corvette.
Wow.
What I can't have to think about this, Alex, you can't, this guy with these 30 cars,
when he shows up here, he has no idea what he's coming into.
And when he takes the tour of the shop and he leads,
he knows that no matter what car he has, I am not going to turn it down.
I can't say to him, oh, hey, Alex, I know you got nine cars,
but I only know how to work on two of them.
You know, so just give me the two and let's break it down.
It's just a car.
And the way the internet is and the way shop key is and the way
all of your wiring harnesses and everything that's online, we fix anything.
We just had a GLS 63 in here that had a transmission problem.
And we had to buy a $400 specialty tool to fill the transmission fluid.
Oh my gosh.
So, you know, we never sub anything out.
We never send it to the dealer.
Yeah.
So you, so our guys are cross trained on everything.
Amazing.
And learning new things all the time.
They're picking up skill sets every day, I bet.
Every day.
Yeah.
A big part of our business is you bring your classic car, I sell it for you.
Or now, if I'm working on your classic car, now I get your five year old Dodge Ram pickup
truck with 90,000 on it for a water pump.
So, you know, once you become part of the family, you're in.
I think now we would need two service advisors and probably 15 mechanics to keep up with
what's going on down here.
Geez, that's wild.
Well, I noticed on your account, you are buying occasionally too.
So, are you helping your clients pick up cars that they're interested in?
You're kind of working both sides of it?
So, if we have a client who buys on BAT, it's free.
Yeah.
I don't charge them anything for that.
You know, they're buying local and now we're servicing the car.
You know, I think we've got 18 cars.
Maybe we've bought, there is a car today that I'm looking at to buy.
It's the Camaro RS.
It's going to end, I think, in about an hour.
I'm going to try to buy that.
I just bought a C200 from BAT's local partner in Great Britain.
Yeah, from Tom, from Chase Classics.
That car is getting ready to get loaded on a boat and come over.
That's going to be my new daily beater.
I'm a Benz guy, a love old Benzes.
I've got a couple C220, C280.
I just bought a 190.
Oh, great.
I'm going to drive.
I love that original C-Class.
My family, we had a C36 AMG and it's one of my favorite cars we've ever owned.
I thought that car was so great.
Go fast.
Yeah, totally.
But yeah, one of the things we need to work on with BAT is success stories.
I just don't have enough bandwidth.
We've got to go.
I bet we could have 100 success stories because we focused on those.
I would love to do this.
I would love to hear your marketing personality chops and do some video stuff.
Because let's freaking do it.
How do you think about that stuff?
I mean, you're kind of like a one-man band.
You're like all over the place, Peter.
But what's the future plan for?
You're obviously attracted to media and videos and success stories.
We love that stuff too.
And we've been thinking about how to expand into that space more and do more of that kind of stuff.
Because it's one of our favorite things.
And it kind of shows the honesty and the authenticity and the transparency when you get
a real person talking about what a great experience they had.
What's your kind of future plans there?
Are you going to continue to be the face of everything?
You want to hire a social media guy?
What are you thinking?
Even if we hired a social media guy, I would definitely want to be the face.
Not purely from an ego standpoint.
I just think that I've got a good voice for it.
That's all.
It really works.
I say all the time, I give good phone.
That's one of my quirky quirks.
Well, your enthusiasm is contagious.
I get worked up when I'm around people who are enthusiastic.
It rubs off on me.
So anyways, I appreciate it.
But as far as a future, we definitely need to get into a bigger building.
One of the things that I actually told HUD probably, I don't know, four or five months ago.
And I'm going to divulge this because it's so much fun.
I own thebatlounge.com.
They're like, you are out in for a second off of Do Daddy.
I own thebatlounge and all of the iterations of that.
So one of the things that I love about what I do is we have an aging population here.
And they're giving up their babies, what they're doing.
They can't drive it anymore.
It's so interesting.
So what's happening is we invite them to come in for the last 15 minutes of the auction.
And they're sitting with us in the showroom.
Okay.
And when these bids are going on, like we just sold, if you pull up the Pontiac Solstice,
for example, that guy was here.
And if you look at the bidding, I convinced him to pull the reserve.
And I told him at 27.5, I think it was, we had a 30K reserve.
I said, we need to pull the reserve.
I can feel the momentum.
You got to trust me here.
The car ended up selling for 29.5.
No, man, it's a coop.
It's the rare coop.
It's a GXP coop.
These are weirdo cars.
There aren't many of these.
1900 miles.
Never drove it.
So the point is, every time there was a bid, you should have seen the reaction.
And if you could put this live in the Bat Lounge and the car is in the Bat Lounge in a bar setting.
So, you know, I've got to move to a bigger building.
I want to do 200 car storage.
I want to get my body shot back.
I need a big 40 car showroom.
And we need to do cars and coffee, BAT events.
But more importantly, we need to have a Bat Lounge.
Yeah.
What do we do?
Are we doing Tiki Bar theme?
What does it look like?
What does it look like in your head, Dieter?
It is old school 50s Hollywood, mid-century modern, not Tiki.
You know, because of our demographic, you want it to be Hollywood-ish.
That's my theme, right?
Car related.
But imagine this lounge where the married couple or three or four people are pedestaled up three
or four feet and you emcee it in live the bar.
I love it.
Like 200, 300 people.
And when the bid comes in at the last 10 seconds, everybody's like this.
Yeah.
Yeah.
Who is that?
And then you come on it.
That was one of the things that kind of surprised me early on as the auction started gaining momentum.
People love that theater of the end and another bid comes in.
And as you know very well, having done so many auctions, sometimes it goes on for an hour,
right?
Like the back and forth bidding and it's exciting.
It's fascinating.
And look, you know, some are outliers.
They're duds.
There's no bid at the end.
It's okay.
But the majority of them are pretty fascinating.
I'm looking over here at my notes.
I wanted to go back to the estate side.
Is it okay if I bring that up?
Absolutely.
I would love for you to bring that up.
Any insight you can give us.
So this is what happens.
In the traditional model of automobiles, you want to go in and you want to steal the cars.
So we have a local client whose husband passed.
We currently, if you see the 88 twin-turbo Callaway, so that car came from that collection.
We had a 16Z06R black, one of 140 automatic black cars out of the 500 made.
That's going to be shot over the weekend.
That car gets 600 miles on it.
And then we have an M8 convertible 2023 with 128 miles on it.
This is what happened.
We're the fourth dealer that she contacted.
The other three are going in with the traditional model and trying to steal the cars.
And she sees right through it.
Yeah.
And then they'll flip them on BAT and make all the money.
I don't even know if they'll put them on BAT.
They'll wholesale them in five minutes and be done.
I don't know.
Oh, even go faster.
Yeah.
Okay.
Interesting.
I mean, they'll sell them in five minutes to 911R and then 911R will put them on.
Who knows?
That's 16Z or McQueen's.
But anyway, so we go in and we go, no, they were trying to buy that Callaway for 20 grand.
Wow.
We have a 60K reserve on that car.
I think it's going to sell for 50 plus.
And we told her, we said, do not sell this car.
Do not allow anybody to buy these cars.
Let me take them on consignment.
It's a partnership.
And that is how come we are basically at 100% consignment with a 100% salary.
Well, that's kind of how, so I'll admit to you, I was a little,
so when we launched local partners, the idea was like, okay, somebody doesn't have a lift.
They can't get the underside photos.
They need help detailing it.
They're not a photographer.
We'll send them out to trusted sellers and have them do that.
But we don't want the sellers to like steal the consignment from the,
or steal the sale from the sellers.
But actually, I've completely 180ed on that over the years.
And it's because of exactly what you're talking about.
What a lot of professional sellers is, they'll go steal the car from the old lady who doesn't
know what it's worth and then flip it themselves and take the profit.
And what you're doing is letting that person take the profit off their own car,
which is exactly what they should do.
And they don't have to worry about being an expert commenter, fixing the car, doing whatever.
And I'll be totally honest with you, Peter.
My last two cars, I sold them through a local partner, right?
It's also a huge time savings, right?
So I'm a complete convert to it.
And think about that.
I say this all the time, Alex.
I wouldn't have a business without BAT.
I would not have this business without my partnership with BAT.
I am loyal to a fault.
I'm going to say it again.
We had a car three days after the bidding went over and I called up Howard.
I said, Howard, I've turned it back on.
I mean, you guys need your money.
So yeah.
We love working with you.
And I think it's obvious to listeners what an enthusiastic guy you are.
And so our staff loves working with you, which isn't always the case with every
pro seller, right?
Because to do what you do takes a lot of hustle and understandably,
a lot of those people don't have much time.
But man, you're a joy to work with and our staff loves you.
And it's a match made in heaven.
So we appreciate you more than I can even say, man.
Alex, that's so kind, man.
So kind.
I can't wait to see what happens in the next 60 months, man.
Oh my gosh.
It's going to be crazy.
I don't know if you know this.
Maybe you're feeling it too, but we're the busiest we've been in years,
which is pretty wild.
Every time we unlock a new level of growth and 250,000 auctions is so crazy.
I always think like, well, we've got to have found pretty much every classic car,
classic car seller.
And to your point, there's a lot out there.
There's a lot of people that we haven't reached yet.
It doesn't.
It won't end.
You haven't.
I mean, think about this one guy today came in and, you know, from a referral to a referral,
found out about BAT and now he's down with me and 40 miles away, he's got 30 cars.
Amazing.
Three IZettas.
Who the hell's got IZettas and Dover Delaware?
I love it.
Everywhere.
I love it.
I've never driven one.
Have you driven one before?
No, I know.
I had, I tried selling one to Wayne Carini one time, but it ended up not happening.
Yeah, he's an IZettafreak.
He loves those things.
Oh, interesting.
I didn't know that.
What else do we need to hit, Peter?
What have we missed?
Well, let's talk about the show for a second.
Yeah, please.
Oh, it was so successful.
Poor Chris.
I put him on the spot.
Chris, we got to do this next year.
This has got to be an annual event.
And then I said, Chris, of course it can't be.
Of course I want it to be.
You know, you have, I don't know, 100 plus local partners.
You know, you got to spread the wealth.
But, you know, holy shit, this is amazing.
You got to come back here.
Well, we've never done that.
We've never done that region before.
You know, when we were kind of mapping it out.
Well, next year we're going to try to do a bunch.
It's our 20th anniversary next year.
So we're going to try to blow it out and go to as many local partners as we can.
So never say never, Peter.
But you're in an interesting area where you're kind of triangulated between a bunch of the
big metros and everyone, like you said, is out there for four vacations.
So it's actually a really good spot for it.
So I'm not surprised it was awesome.
How about this one?
I feel a sense of responsibility to the community.
Like that is where it's at.
You know, the people here have come here to retire and, you know, lifestyle changes and
things change.
And that's the other thing.
I feel a sense of responsibility, Alex, to make sure that, you know,
these multiple classic cars are getting out to the public on, you know, the number one way
to sell your car.
And part of my sales pitch now is, you know, 750,000 registered bidders.
Is that about right?
Okay.
And, you know, revenue is in the bees for 2025.
Oh, and not only that, sir, but, you know, Grunty and Haggerty are actually using the
cons for insurance purposes.
They are.
The other one is just randomly.
I couldn't say this five years ago, sir, but you have to understand that whatever your car bids
for on BAT, that's what it's worth.
Yeah.
That's why, that all, I mean, to your last point, that's why people are using BAT for
comps.
It's like the, it's, you know, with all these results, it's the number one repository.
You know, when I, when I go to places, even when I talk to people who run the Copycat websites,
they're like, yeah, when we're deciding where to go for a reserve, we go to bring a trailer.
It's not.
We have what the cars sell for, you know?
And what we tell them is like this guy today, I'm like, he's got a 53 Chevy pickup truck.
And I go, look, it's about a 20K reserve.
I will tell you anything 20K and below should automatically go no reserve.
It'll sell 10 to 15% higher.
It just does.
I get it.
This is your first one.
You want to, you know, put your toe in the water and see how it goes.
But look, if the car bids to 16A, you're selling it.
Yeah.
I'm going to tell you that right now before I pick it up.
Yep.
Because that's the market.
You know, if the car bids to nine grand, we're not going to sell it.
It's, it's just an off day.
I'll end up selling it to the higher bidder anyway.
You know, we just had a 6,600 high bid on a bug.
You know, got the high bidder's contact information and sold it for nine grand.
Yep.
There was a $2,000 reserve.
One last question for you, Peter.
So the car community at large is maybe the most important part of our secret sauce
and the reason we've been successful.
But in particular, the community of registered users and registered bidders,
but even just users who aren't, you know, registered to bid but are on their commenting.
And you're excellent at interacting with those folks.
Is that you for the most part?
Is that somebody on staff?
How do you guys split up the commenting?
90, 95% me.
And I'm going to tell you, there actually could be, I've said this a couple of times,
there could be on the professor and there is a college course on how to answer on BAT.
It is a learned art.
It is.
You have to answer the question in a way where there's no ego involved.
And you are allowing that person to feel satisfied with your answer and not come back
over top of you.
Yep.
Oh, and the other thing is don't feel like we're aloof, Alex.
Because there's a lot of times I want the forum to answer the question.
Of course.
I want the forum to answer.
Look, if the question is, does the horn work?
I'm going to answer that.
But if it's a generic question about history of these kind of cars,
the less I talk about it, the more it doesn't come off salesmanly.
We want the community.
I mean, how genius is that community?
Look, we both know it's a pain in the butt sometimes.
And yes, you know, it's okay.
You know, these buyer advocates, whatever they want to call them,
are an integral part of the success of BAT.
And it has to stay.
I don't care what anybody thinks.
And you know, there's a lot of dealers out there.
Oh my God, you're on BAT.
I can't do that.
That's what you're doing.
That's where you sell all your cars.
Oh my God, I can't do that.
They start having palpitations in front of me.
No, dude, that's why we sell the cars.
Because they're being vetted by this community.
It's amazing.
Exactly right, man.
You said it better than I ever could.
But it is an art to do it correctly.
That's why I wanted to bring it up.
You want to encourage the folks to weigh in and talk about,
you know, I own one of these in high school,
or I used to work on these,
or that's the door handle off a 67 and a half.
All that kind of stuff is amazing.
I know a little bit about cars,
but I could never have all that information, right?
And it's on every making model.
It blows my mind every day still.
Even when it's irritating.
I'm pretty good, right?
I mean, we just sold a Marcos from Britain.
I never freaking heard of that car.
Another car existed.
And you should go back and watch that auction.
The people responding on that thing were unbelievable.
Yeah, every Marcos expert around the world
shows up to comments on it.
18 of them and all 18 of them chimed in, let me tell you.
Totally.
I actually, I love that kind of stuff.
I miss the Marcos.
I have to go look at it.
We were just talking about those the other day,
because those kind of 70s flares and all that kind of stuff.
Oh, you sold that cord too.
I have a cord, man.
You guys have so much cool stuff in your history here.
It's so eclectic.
And it's because, you know, this is why you think about,
you know, Dean Lumbach, 911R, Volce, Wab,
but whatever you call them,
everybody's got their own business model.
And ours is just very eclectic.
I would be curious on your stats, what's our average sale?
Average sale price?
Yeah.
If you added all 500 of them and divided them by,
I wonder what it, I bet it's in the mid to high 20s, I bet.
You're having me do homework here on the pod and I can't do it,
but I'm going to have my team run those numbers.
And we'll do a follow up and we'll, we'll say what the average.
Good number, because what you can't do is say to the guy with the 30 cars.
And by the way, on those, oh, freaking genius,
who came up with the project section?
Unfucking believably genius, because this collection of 30 cars
that's coming in, probably 12 of them are projects.
Yeah, that was a lot.
That happens a lot with collections,
especially when they come from one owner,
because you just can't drive them all, right?
So a lot of them end up sitting and you just look at them
and they don't run, they don't start.
I mean, you're going to see,
you're going to see the Queens in the next 60 days,
probably have about 25 project cars.
We got a British collection just came in with 12 cars,
part of that Marcus collection.
I'm just doing some tidal work.
Isn't a British car always a project?
Oh, no, I shouldn't say that.
I just bought my first British car and I love it, but.
What'd you get?
A Lotus Elite, which is the very early all fiberglass,
like little Colin Chapman, beautiful little car.
I'm actually going to drive it this afternoon if I can.
It's a delight, but it does, it is leaking oil all the time.
Of course, actually.
It's a hard one.
I bought it from a local partner, bought it from a BAT local partner.
How interesting is the local partnership program?
I can't talk enough about HUD.
What an amazing.
It's the future, man.
It's the future for us.
Partnering with folks like yourself, like Matt Crandall,
like Anthony Sarah, all these folks you've mentioned,
Wob, it's not only is it all boats rise together.
It's good for BAT.
It's good for the local partners.
It's good for the sellers.
It's good for everyone.
My favorite part about it is,
you get to talk to people like you and admire
all these different businesses that have been built
in kind of organic different ways to work
with the bring a trailer model.
It's incredible.
There's not one local partner I haven't gotten to hang out with
in a way like this that I don't enjoy.
We're all like-minded people.
It's like going back to community.
These are all people who are part of the BAT community.
They all have a story like yours.
I was on the website forever,
and then I started selling and it started picking up,
and then we became a local partner.
It's a great natural progression.
I'm the same way.
I read BAT every morning to got a job here,
and I'm along for the ride just like you.
Randy jokes all the time about retiring from being president,
it's that he can go start a local partnership
and sell a trailer.
I mean, and I'm going to say it again,
whoever's listening,
every single local partner has their own little tweak,
their own little subset,
their own little business inside the business,
and no two are alike,
and all of them are equally as important.
I think that's really, really important.
I'm no better than anybody else,
but I love, it's so nichey,
and I'm going to say it again,
Alex, thank you for bringing me on here,
and everybody at BAT is so nice to me in the back end,
and explanation points all the time.
It's really wonderful.
Thank you.
Well, we appreciate the heck out of you, man.
Thanks for doing this.
Thanks for helping out people in the BAT community.
Thanks for being so pleasant with our staff again.
They really appreciate that,
and thanks for making the time to talk to me today, Peter.
We really appreciate it.
Awesome.
Thank you, Alex.
Cheers, buddy.
And thanks to all of you for listening.
As always, feedback, questions, concerns,
to podcast at bringitrailer.com,
we will catch you next time.
About this episode
The McQueen Classics Interview with Bring a Trailer Podcast guest dives into how a lifelong car obsession became a full-scale operation. From dealership-era odometer rollback stories to a $2.5 million, long-stored 1985 Pontiac GTO purchase, the conversation connects hot-rod roots, NASA/air-base beginnings, and the realities of building a collection. They also break down BAT’s listing and auction mechanics, consignment/title paperwork, and how community vetting plus buyer advocates keep the process honest.
This week, Alex interviews none other than Peter Guida of @mcqueens, one of BaT's most beloved and fastest-growing Local Partners and the host of our recent Meet-Up in lovely Lewes, Delaware. The gregarious Guida talks about how he got into cars due to his dad's decades at NASA; the Maryland and SoCal hot rod subcultures; getting shot down on his first approach to BaT; the origins of the McQueen name and logo; being paid to roll back speedometers (in the '80s, don't worry!); and using similar experiences from the bad old days to run things utterly by the book in modern times.
Peter also explains his unique strategies to deliver on BaT given his ever-increasing volume of listings, gets deep into the intricacies of the Delaware title system, talks up his idea for the next big thing at BaT, and regales with the various facts he uses to pitch his clientele on the BaT experience.