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Why Aren't Manufacturers Listening To Their Customers? | Ep. 327

Why Aren't Manufacturers Listening To Their Customers? | Ep. 327

TFL Car Chat Mar 10, 2026 69 min
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About this episode

The conversation dives into why automakers often ignore customer feedback, focusing on design choices inspired by Tesla that prioritize style over functionality. The hosts critique features like the Polestar 4's lack of a rear window and touchscreen-only vent controls, arguing these reduce driver choice and practicality. They highlight how some manufacturers, especially in China, favor large screens and complex tech that may not suit all users. The discussion also touches on safety concerns with electromechanical door latches and the importance of balancing innovation with user-friendly design.

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Technical Too Afraid to Ask
Concept

fastback roofline

"The back window are the absence of back windows, absolutely something I'm totally on board with on that card because having driven cars like the Volvo C40 and a lot of other modern cars that have this fast back roof line"

A fastback roofline means the roof of the car slopes smoothly down to the back, making the car look sporty but sometimes making the back window smaller and harder to see through.

Car

Volvo C40

"... on that card because having driven cars like the Volvo C40 and a lot of other modern cars that have this fas..."

The Volvo C40 Recharge is a small electric SUV that looks stylish and is safe to drive. It can charge quickly and is good for people who want an electric car.

Car

Chevrolet Corvette

"...it right. [SPEAKER_02]: So we have a long term CA Corvette, and you can't see out the back of that either. [..."

The Chevrolet Corvette is a fast and sporty car made in America. People like it because it looks cool and drives really well, but sometimes it can be hard to see out the back window.

Term

rearview camera

"What GM has cleverly done is they have given you the choice of either having a camera or Looking out the back. So I love one color companies give you choice. In other words, you can pick one or the other So if you don't want the camera you can just flick the mirror to regular and you can look out the slit"

A rearview camera is a small camera on the back of a car that shows you what's behind you on a screen, so you can see better when backing up or parking.

Car

Porsche 911

"[SPEAKER_02]: I have an interesting failure, and it's not the van. [SPEAKER_02]: So we bought a cheap 9-11, 9-97, and that has this neat trick where when you turn the air conditioner or heat around all of a sudden, a cheap German car is the fact that it's the easiest way to spend a lot of money. [SPEAKER_02]: Yes, because when I took it and then we just did this video over in classics, when you took it to the local Porsche shop, it does it 18,000 repairs."

The Porsche 911 is a famous sports car that many people love for how it drives and looks. The 1997 version has some interesting little features, like how the heating and air conditioning work.

Car

Lincoln Navigator

"And especially the way that Lincoln implemented it, because on the not-less and on the new navigator, they have the full-screen pillar of the pillar or display across the top of the dashboard, which is not a touch screen."

The Lincoln Navigator is a big luxury SUV with fancy screens inside. It has a big screen on the dashboard and another touchscreen for things like adjusting the air vents.

Car

Tesla Model 3

"...we've had. [SPEAKER_02]: Now, we started with the model 3, and then we went to the model x, and then we wen..."

The Tesla Model 3 is an electric car that many people buy because it can go far on a single charge and is not too expensive. It helped make electric cars more popular.

Car

Tesla Model X

"...started with the model 3, and then we went to the model x, and then we went to the model. [SPEAKER_02]: Why..."

The Tesla Model X is a big electric SUV that has special doors that open up like wings. It can drive far on electricity and has lots of space inside.

Term

human error

"Because, you know, when you look at the data, You know, the number you tend to hear the most is, you know, human error causes 94 percent of crashes, and that's only partially true. Human error is a factor, usually the last factor in the chain of events in 94 percent of crashes."

Human error means when drivers make mistakes that cause crashes. Most car accidents happen because of these mistakes.

Concept

Waymo

"So if you want to stop a waymo, and you're using one, just don't close the door, because the thing can't go if the door is open."

Waymo makes cars that can drive themselves without a person controlling them. These cars use computers and sensors to know where to go and avoid accidents.

Car

Hyundai Ionic

"...'re, you know, they're also going to be launching Hyundai Ionic Fives into their fleet this year as well, that ar..."

The Hyundai Ioniq 5 is an electric car that looks modern and has a lot of space inside. It can charge its battery quickly so you can drive farther.

Brand

BYD

"I agree, but I was just into an interview with the B.Y.D."

BYD is a car company from China that makes electric cars and batteries.

Part

ultrasonic sensors

"So they had, I don't know if they had LIDAR, but they had, you know, they had, and they do still have cars that have LIDAR, and they've got ultrasonic and radar."

Ultrasonic sensors are like tiny speakers and microphones on a car that help it know if something is very close by.

Part

LIDAR

"So they had, I don't know if they had LIDAR, but they had, you know, they had, and they do still have cars that have LIDAR, and they've got ultrasonic and radar."

LIDAR is a special sensor on some cars that uses lasers to see how far away things are, helping the car understand its surroundings.

Part

radar

"So they had, I don't know if they had LIDAR, but they had, you know, they had, and they do still have cars that have LIDAR, and they've got ultrasonic and radar."

Radar is a sensor on cars that sends out radio waves to find out how far away other cars or objects are.

Term

camera-based system

"Yeah, but then he came back and he kind of actually did a 180 and he said, a better system is just a camera-based system. So maybe Tesla was ahead of their time. I don't trust Tesla, I'm per se, because I feel like, you know, they're very good at cost cutting. And that's, you, you, so the truth, what's the truth? The truth that a camera-based system actually is better than something with different sorts of sensors and redundancies because of the way the computer can process the information."

A camera-based system uses just cameras on the car to see what's around it, like how your eyes work.

Car

Volvo EX90

"And we've seen that like with the Volvo with the EX90 right And they never got it to work, basically."

The Volvo EX90 is an electric SUV that uses new technology to help keep you safe and drive itself sometimes.

Term

software architecture

"They're having a lot of issues. So they were having a lot of problems with their entire software architecture. So it wasn't just the LIDAR software."

Software architecture is how the computer programs inside a car are organized to make everything work together.

Company

Luminar

"And then when they had when there's on the sales of that car were much slower than expected and Luminar R was having all kinds of problems. That was their light arts car, you know, they basically decided to pull the plug on that and decided you know, so we need to focus our efforts out."

Luminar is a company that makes special sensors called LIDAR that help cars see around them.

Term

phone as a key

"I'll give you a good example of that, and this has been going on since the very first Tesla, phone as a key. Why can't anybody else get phone as a key right?"

Instead of using a regular key, you can use your phone to open and start the car. It makes things easier because you don't have to carry a separate key.

Term

start stop button

"And then the other thing that Tesla does, right? Is they got rid of the start stop button? Why do you need to start stop button, right?"

Instead of turning a key to start the car, you press a button. Tesla removed this button because their cars start automatically when you get in.

Concept

keyless driving

"Why don't I just get in the car putting gear and drive away? And then you park it. Close the door, walk away, it locks, done. This is so simple."

You can get in the car, put it in gear, and drive without using a key or button. The car knows you're there and starts automatically.

Concept

electric vehicle (EV)

"Yeah, and, you know, I have been very critical of a bunch of things that Tesla has done, but I've, you know, I also give them a lot of credit, you know, both for really legitimizing the idea of the EV, you know, saying, hey, this is really something that can be practical for. really for most people, for most drivers. Even if they don't realize it yet, it's you know, for most drivers and EV is a perfectly good solution."

An EV is a car that runs on electricity instead of gas. It uses batteries that you charge, and it can be a good option for most drivers.

Car

Ford F-150 Lightning

"...]: They struggle to do that with the Maki and the Lightning and their next generation stuff that they're work..."

The Ford F-150 Lightning is an electric version of a popular big truck. It can do many jobs and has new technology inside.

Car

Ford Etransit

"[SPEAKER_01]: And a lot of it worked really well, but what they never figured out was how to then take the lessons from Saturn and incorporate that into the rest of the company. [SPEAKER_01]: And GM, our Ford kind of did that with the Team Medicine project that eventually spawned the Machi and the Lightning and the E-transit. [SPEAKER_01]: But again, they couldn't figure out how to transform our transfer that back into the rest of the Ford."

The Ford E-Transit is a big electric van used by businesses to carry stuff. It doesn’t use gas and helps companies be more environmentally friendly.

Term

electric cars

""Let's see that today we're all driving electric cars. And then somebody comes at an advanced internal combustion engine.""

Electric cars run on electricity stored in big batteries instead of gas. You charge them by plugging them in, and they don't make smoke or pollution when you drive.

Term

internal combustion engine

""And then somebody comes at an advanced internal combustion engine. Yeah, they take your nuts, but yeah, what'd you do this?""

An internal combustion engine is the kind of engine that burns fuel like gas inside the car to make it go. It's what most cars have used for many years.

Term

carbon dioxide

""carbon dioxide? What are you thinking? Yeah, exactly.""

Carbon dioxide is a gas that comes out of car engines when they burn fuel. Too much of it in the air can cause problems like climate change.

Concept

home charging for electric vehicles

""It's just just easier. I mean, just starting with the fact that your house is your gas station. My wife and I know journalists do this where they go to their wives.""

Home charging means you can plug your electric car in at your house to fill it up with power, just like charging your phone. This makes it easy to keep your car ready to go.

Concept

charging infrastructure challenges in urban areas

""Well, even homeowners, like I say, in a lot of older cities, like in Denver, you got cars lining to street. But now both sides, because you've got these houses that are right next to each other, there's no driveways. So charging an EV in a place like that would be much more complicated.""

In cities where houses are close together and people park on the street, it can be hard to find places to plug in electric cars. This makes charging more difficult for some people.

Concept

public charging

"Yes, granted, but then now we're building out chargers at a pretty stunning rate, and so public charging is becoming much more of a doable thing."

Public charging means places where you can plug in your electric car to get more battery power when you're not at home. This helps you drive longer distances.

Car

Tesla Model S

"And finally, we were there like, I think two years ago, where we were trying to, we bought a Tesla Model S and old one. to show how much longevity the batteries have."

The Tesla Model S is a fancy electric car that can drive a long way on a single charge and has lots of cool tech inside. It helped make electric cars popular.

Car

Tesla Model

"...o years ago, where we were trying to, we bought a Tesla Model S and old one. [SPEAKER_02]: to show how much lon..."

The Tesla Model Y is a small electric SUV that can carry more people and stuff than the Model 3. It’s popular because it’s electric and has lots of cool features.

Car

Nissan Leaf

"...t it? [SPEAKER_01]: Early first generation Nissan Leaf. [SPEAKER_01]: Your battery is going to last 10, ..."

The Nissan Leaf is an electric car that was one of the first you could buy easily. The first models didn’t go very far on a charge and their batteries got weaker after many years.

Car

Hyundai Genesis

"...and Hyundai Motor Group, so that's Hyundai Kia in Genesis. [SPEAKER_01]: They've had an issue with what's c..."

Hyundai Genesis is a fancy car brand made by Hyundai. Their cars have lots of nice features but some older ones had problems with certain parts.

Car

Kia EV6

"...: OK, so my wife and I last year, we bought a Kia EV6, used one, low mileage, and Hyundai Motor Group, ..."

The Kia EV6 is an electric car that looks cool and can charge quickly. It’s part of a group of cars made by Kia and Hyundai.

Brand

Hyundai Motor Group

"and Hyundai Motor Group, so that's Hyundai Kia in Genesis."

Hyundai Motor Group is the big company that owns car brands like Hyundai, Kia, and Genesis. They work together to make cars, including electric ones.

Part

12-volt battery

"and it would not be able to charge the 12-volt battery, because all these cars still have a low voltage battery to run all the, you know, the lights and the gauges and the computers and all that."

Electric cars have a small 12-volt battery that runs things like the lights and dashboard, different from the big battery that makes the car go.

Term

48 volt system

"Yeah, well, I mean, but they still, I mean, they're still doing 48 volt, which is still a low voltage system."

Some cars use a 48-volt electrical system, which is a bit stronger than the usual 12-volt battery, to help run some parts of the car better.

Car

BMW i3

"...ight. [SPEAKER_02]: It was a pioneer and then BMW i3 came along. [SPEAKER_01]: Yeah, so E-Rabs."

The BMW i3 is an electric car that looks different from most cars. It was one of the first fancy electric cars you could buy.

Car

Ford Model

"... happened is that we could be seeing like a Henry Ford Model T kind of moment We're finally there'll be a four..."

The Ford Model T was the first car many people could buy because it was made cheaply. It changed how people got around and started the car industry.

Car

Hyundai Santa Cruz

"...hey did the refresh on the current Tucson and the Santa Cruz, you know, when those first came out, the current..."

The Hyundai Santa Cruz is a small truck that’s comfortable like an SUV but can carry things like a truck. It’s good for people who want both.

Car

Volkswagen Id4

"... [SPEAKER_02]: I was supposed to post it with the ID4, not E3. [SPEAKER_02]: Yeah, the infotainment was..."

The Volkswagen ID.4 is a small electric SUV that’s easy to use and doesn’t cost too much. It has new technology inside for safety and entertainment.

Car

Honda Civic

"...s one I think for in the Honda world, I think the civic is also just incredible right now all the differe..."

The Honda Civic is a small car that lots of people like because it’s dependable and doesn’t use much gas. It comes in many versions to fit what different drivers want.

Car

Honda Crv

"The hybrid system in the Civic, the Honda hybrid system that they have in the Civic, CRV and Accord, is a really good system."

The Honda CR-V is a small SUV that many families like because it has lots of space and uses less gas with its hybrid version.

Car

Honda Accord

"The hybrid system in the Civic, the Honda hybrid system that they have in the Civic, CRV and Accord, is a really good system."

The Honda Accord is a medium-sized car that many people like because it drives well and saves gas, especially the hybrid version.

Car

Ford Maverick

"... which is still, I don't know why, but we had the Maverick last year, and just loved it. [SPEAKER_02]: We ha..."

The Ford Maverick is a small truck that’s easy to drive and doesn’t use a lot of gas. People like it because it’s good for work and everyday use without being too big.

Concept

lifestyle truck

"I mean, obviously the Santa Cruz is out there, but that's more of a lifestyle truck."

A lifestyle truck is a type of pickup that is made to look good and be comfortable for daily use, not for very hard work or heavy hauling.

Term

plug-in hybrid

"Santa Cruz is based on the Tucson, which is available as a plug-in hybrid, and they never put that system in the Santa Cruz, which I could never really get a good answer from Hyundai on why they didn't offer that."

A plug-in hybrid is a car that uses both gas and electricity, and you can plug it in to charge the battery so it can drive some distance just on electricity.

Car

Ford Bronco

"... Another Ford product which is outstanding is the Bronco. [SPEAKER_02]: I think they benched Mark the Wran..."

The Ford Bronco is a tough SUV made for driving on rough roads and trails. It’s a new version of an old favorite that many people enjoy for outdoor adventures.

Car

Jeep Wrangler

"...onco. [SPEAKER_02]: I think they benched Mark the Wrangler and then took a step above all the stuff. [SPEAKE..."

The Jeep Wrangler is a strong SUV that can go off-road easily. You can take the roof and doors off to enjoy the outdoors more.

Car

Nissan Pathfinder

"...ust a central. [SPEAKER_02]: I think actually the pathfinder is, you know, okay, and they're now going to do a..."

The Nissan Pathfinder is a medium-sized SUV that families use. It used to be more for rough roads but now is more comfortable for everyday driving.

Car

Toyota Land Cruiser

"...s a smash hit out of the ballpark is probably the land cruiser. [SPEAKER_02]: I think what Toyota did is, and yo..."

The Toyota Land Cruiser is a big SUV that’s very strong and can drive on tough roads. People trust it because it lasts a long time and is comfortable.

Car

Chevrolet Blazer

"...ey want. [SPEAKER_02]: Obviously Chevy called the Blazer, you know, an electric car. [SPEAKER_02]: So they..."

The Chevrolet Blazer is a medium SUV that looks modern and has new features. Chevrolet is also making an electric version of this car.

Term

engine replacement

"Toyota is going to give you a brand new engine. They're going to fix whatever's wrong with it, and they're going to give you a brand new engine."

If your car's engine breaks, sometimes the company will give you a new one to put in your car.

Car

BMW X5

"...t of the industry combined because they built the X5, the X6, the X7, I think the X4s, they built the ..."

The BMW X5 is a fancy SUV that drives well and feels comfortable inside. It’s one of several SUVs BMW makes for people who want luxury and space.

Car

MC20

"...ER_01]: Maserati, yeah. [SPEAKER_01]: I drove the MC20, but a year and a half ago. [SPEAKER_01]: Yeah, I..."

The MC20 is a very fast and fancy sports car made by Maserati. It’s designed to be exciting to drive and looks beautiful.

Car

Toyota Tundra

"... I mean, Toyota has actually held the line on the Tundra and Sequoia. [SPEAKER_01]: There's still only 20,..."

The Toyota Tundra is a big truck that many people trust because it lasts a long time. It hasn’t changed too much over the years but is still very dependable.

Car

Ford F150

"...SPEAKER_01]: Yeah. [SPEAKER_01]: Where there's an F150 that's coming from a plant 20 miles from my house..."

The Ford F-150 is a very popular big truck in the US that can do many jobs. It’s made close to where some people live, which makes it special to them.

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