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Women Supporting Women in Auto

Women Supporting Women in Auto

Beyond the Wrench Apr 08, 2026 62 min
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About this episode

Tiffany Sherado returns to Beyond the Wrench to connect the dots between industry training, leadership, and community building—especially for women in auto. The conversation starts with her involvement in events like Milwaukee’s Vision High Tech Conference and how those shows create a welcoming, technical pipeline. Tiffany then shares her work on boards and school partnerships, including donating Ramsey financial curriculum to help students and employees. The centerpiece is Amazing Women in Automotive: weekly confidential Zoom support, free membership, and retreats focused on boundaries, stress relief, and empowerment—plus plans for a Gatlinburg retreat and growing AWIA Latina.

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Technical Too Afraid to Ask
Concept

Vision High Tech Conference

"So nice to run into at Vision. Oh my goodness. Yes, we were just talking about that. Tiffany and I were able to catch up at the Vision High Tech Conference in Kansas City as we record this a couple weeks ago."

This is a big automotive career and training event. People set up booths and share information to help recruit new workers and teach skills.

Company

Milwaukee

"Yes, they're very good to us. They donate that booth every year so that we could be there and help support and recruit ladies into the industry. So we very much appreciate Sherry and Milwaukee and their team."

Milwaukee is a well-known company in tools and equipment for trades. Here, they’re mentioned as helping support the conference so more people can get into automotive work.

Company

Midwest Auto Care Association

"Let's take a minute to talk about that dedication that Milwaukee had, the Midwest Auto Care Association, and Sherry in general just puts on a phenomenal show from the independent side of things."

This is a regional automotive group that helps organize training and events. They’re mentioned as part of what makes the conference so strong for learning.

Concept

technical training

"I don't know that there's much that competes with that in terms of the quality of training and the amount of technical training that's out there. I really, really enjoy that. I know a lot of technicians really do."

They’re highlighting training that teaches people how to actually do the job. In auto, that usually means learning the skills technicians need to diagnose and fix cars.

Concept

Transmission Rebuilders Association

"...one of the board of directors for ATRA, the Transmission Rebuilders Association down in San Antonio. I represent Region 5. It's also a great association to work with..."

This is an organization that supports transmission repair businesses. The goal is to help shops get better training so repairs are done correctly.

Company

ATRA

"...I have become one of the board of directors for ATRA, the Transmission Rebuilders Association down in San Antonio. I represent Region 5. It's also a great association to work with..."

ATRA is a group for transmission repair shops. They help shops learn the latest skills and stay up to date.

Term

transmission shops

"...if you have a lot of transmission shops listening, they have great training. It's really been a joy to be able to work with their team..."

“Transmission shops” are businesses that diagnose, repair, and rebuild transmissions rather than doing general vehicle maintenance. In this context, the speaker is talking about shops that need specialized training for transmission work.

Concept

stigma of the industry

"Well, and the industry, the whole we all for years have been fighting that stigma of, you know, it's just dirty, there's not much value,"

They’re describing how some people look down on auto work. The point is that today’s automotive jobs can be clean, skilled, and meaningful—not what people assume from the past.

Concept

entrepreneur

"they came to speak to their class about being an entrepreneur, I mean, for a second you take a step back and go, really? An automotive shop is doing that?"

They’re talking about teaching students how to think like business owners. In auto, that could mean running a shop or starting a career path that isn’t only hands-on wrenching.

Concept

technicians question the technician coming in

"And I let my technicians question the technician coming in. And it's amazing the questions that they ask, are you clean and neat? Will you put things back?"

Instead of only the manager interviewing, the current techs ask questions too. That way they can tell if the new person will work the right way.

Term

drill out your own bolts that you break

"One guy asked, do you know how to drill out your own bolts that you break? That's a good question, by the way."

They’re asking if the person knows how to remove a broken bolt. That’s a real problem in car repairs, and it tests whether someone can fix it without making things worse.

Concept

hire out of desperation

"I think what you're doing there is you're not hiring out of desperation... a lot of shops go wrong there where they're just desperate."

They’re warning against hiring just because you’re overwhelmed. If you rush, you might bring in someone who doesn’t match how your shop works.

Concept

culture

"And I think when I look at that, it makes me so happy because it gets your team to buy in... he has a book called Seeds of Culture... culture is so hard to define... the way we do stuff around here."

They’re talking about “culture” as the shop’s way of doing things. It’s about the standards everyone follows day to day, not just a mission statement.

Concept

technician shortage

"Every shop, dealership and business in our industry depends on great technicians. Between the technician shortage, disconnected school relationships and lack of trustworthy workforce data, it makes it difficult for shops to plan higher and grow."

It means there aren’t enough trained mechanics to cover all the car work that needs to be done. That can make it harder for shops to hire and grow.

Concept

workforce data

"Between the technician shortage, disconnected school relationships and lack of trustworthy workforce data, it makes it difficult for shops to plan higher and grow. That's where ASC Connects comes in."

It’s basically the information businesses use to understand hiring and staffing—like who’s available to work and what training they have. If that info isn’t good, it’s harder to plan ahead.

Company

ASC Connects

"Between the technician shortage, disconnected school relationships and lack of trustworthy workforce data, it makes it difficult for shops to plan higher and grow. That's where ASC Connects comes in. Created in partnership with Wrenchway, ASC Connects is a membership designed specifically"

ASC Connects sounds like a program that helps auto shops solve staffing and growth issues. The goal is to make it easier to find and support the right people.

Concept

recruiting retention

"empowering you with tools and data to improve your recruiting retention and performance."

Recruiting retention means hiring mechanics and then making sure they stay. It’s about keeping them happy and supported so they don’t quit soon after starting.

Concept

vendors

"“...We have multiple vendors. What makes us different is we use different vendors... we have vendors that I've tested in my shop...”"

In automotive retail/wholesale, “vendors” are the suppliers that provide parts, accessories, or vehicles. The speaker emphasizes using multiple vendors and cross-shopping to find better pricing and availability.

Concept

financing

"I've encouraged a lot of shops who don't offer financing to try to get that to help with some of the noes because people are struggling right now, but other than that, the business is still doing really well"

Financing means letting customers pay for repairs over time instead of all at once. If a shop offers it, more people can say “yes” to getting the work done.

Concept

COVID

"We started it just before COVID, so that was tough. I remember we launched Wrenchway about the same time and that was, I think, Wrenchway is a platform."

COVID is the pandemic that caused a lot of uncertainty for businesses and customers. In this conversation, it’s why people were hesitant to commit to spending and why plans had to change.

Concept

women's retreat

"2026 has been a fantastic year of growth in our numbers and the events and the support that we've received. Last year in 2025, we had our very first women's retreat that we put together. After mainland pass, that was one of the things he was extremely passionate about doing."

A women’s retreat is like a special get-together or event for women. Here, it’s being talked about as something the group wanted to set up to help women connect and support each other in auto.

Term

service advisor

"So he did a lot of service advisor coaching. He had a service advisor training that he did on weekends."

A service advisor is the person you talk to at a shop or dealership. They take your car’s problem, write up the repair request, and then work with the mechanic to get it fixed.

Term

wrenching

"what they really wanted to do and what they went to school for was wrenching, but they just wouldn't put them back there."

“Wrenching” just means working on cars with tools—like diagnosing and fixing things. It’s the hands-on mechanic side of the job.

Company

Jasper Engines and Transmissions

"This week's episode of Beyond the Wrenches brought to us by Jasper Engines and Transmissions. Okay, your customer's engine or transmission has failed, but now is not the time for them to trade their vehicle..."

Jasper sells rebuilt (remanufactured) replacement parts—like engines and transmissions—so people don’t have to buy a whole new car. The idea is to fix the problem and keep driving the same vehicle.

Term

engine or transmission has failed

"Okay, your customer's engine or transmission has failed, but now is not the time for them to trade their vehicle..."

If the engine or transmission fails, the car may not run right or may stop working safely. The point here is that replacing that one major part can be a smarter move than buying a whole new vehicle.

Concept

trade their vehicle

"Okay, your customer's engine or transmission has failed, but now is not the time for them to trade their vehicle, not without a working engine or transmission."

Trading in means turning in your current car to help pay for a different one. The ad is saying don’t rush to trade it if you can fix the engine or transmission instead.

Term

remanufactured Jasper product

"Rather than trading their car, truck, van or SUV, install a quality remanufactured Jasper product for less than your customer would have to invest in a new vehicle or a newer used vehicle."

“Remanufactured” means the part is rebuilt and tested to work properly again. It’s often cheaper than buying a brand-new engine or transmission.

Concept

service writers

"So just like our membership, it ranges from people who are maybe working in parks and sales, vendors, to managers, business owners, service writers, technicians. It's a wide variety, ages range."

In a car shop, a service writer is the person who talks to customers and sets up the repair work. They help write down what’s needed and keep everyone updated.

Concept

facilitator

"How do you feel you've grown as a facilitator through all of this? Because that is something that is a unique skill. And just being able to listen and be able to drive conversation is a talent in its own right."

A facilitator is like the host of a group discussion. They help keep things organized and make sure people feel comfortable sharing.

Term

Zoom calls

"good. Time to getting used to Zoom calls, getting used to that kind of stuff and talking to people [3401.6s] and being comfortable in that way to talk to the box. It's different, isn't it?"

They’re talking about using Zoom for meetings instead of meeting customers in person. In auto work, that can mean talking to customers remotely for questions, updates, or planning. It’s a different way to communicate at first.

Term

pop-up headlights

"But it had the same little pop of headlights. So that was... [3479.9s] You were lucky if the headlights worked. I know I had like a... One of my cousins had one where like one would pop up and the other wouldn't."

Pop-up headlights are headlights that slide up from the front of the car when you turn them on. Some older cars had this design, and if the mechanism fails, one headlight might not pop up. That’s what the speakers are describing.

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