CDP
A CDP is a tool that helps car dealers keep track of what customers like and do, so they can send better messages and offers.
CDP stands for Customer Data Platform, a system used by dealers to collect and analyze customer information to better understand consumer behavior and improve marketing efforts.
Hear It Discussed
"Is that my job or is that my CDP's job or is that my my DMS's job? ... Who should I be leaning on?"
"AI Can't See!" The AI Phase After Agentic That Will Reshape How Dealers Run Every Department (+ How to Use It) | AJ McGowan, VP of Research and Development at Reynolds & Reynolds Car Dealership Guy Podcast
"We talk about the buzzwords of CDP and, and everything that encompasses, you know, making"
"Stop Blaming Marketing": The Digital Mistake Costing Dealers Growth | Ashley Cavazos, NCM Associates The Dealer Playbook
Episodes Mentioning "CDP"
"AI Can't See!" The AI Phase After Agentic That Will Reshape How Dealers Run Every Department (+ How to Use It) | AJ McGowan, VP of Research and Development at Reynolds & Reynolds
Car Dealership Guy Podcast
"The Breach Is Coming!" The Vibe Coding Security Bomb Hidden Inside Your Dealership (& What Every Dealer Building AI Tools Needs to Know) | More Than Cars
Car Dealership Guy Podcast
Fixed Ops Friday w/ Love, Golightley, & Carlstedt | Daily Dealer Live
Car Dealership Guy Podcast
Cottone on Growing Used, Cox/Fullpath on Integration, Duncan on Retention | Daily Dealer Live
Car Dealership Guy Podcast
Rowley/Horowitz on Fullpath Sale, Boice on Price Consistency, Almeida on Fixed | Daily Dealer Live
Car Dealership Guy Podcast
“CRM Is Broken!” Why Static Workflows Kill Deals (And How to Engage with Shoppers In Real Time) | Matt Leone, CEO of DriveCentric
Car Dealership Guy Podcast
Shepherd on Inventory, Good on CRM Best Practices, O'Koniewski on Ad Compliance | Daily Dealer Live
Car Dealership Guy Podcast
"Stop Blaming Marketing": The Digital Mistake Costing Dealers Growth | Ashley Cavazos, NCM Associates
The Dealer Playbook
Stop Chasing One-Time Sales – How Top Dealers Are Building Repeat Revenue Machines | Paul Nadjarian, Chief Product Officer at Carfax
Car Dealership Guy Podcast
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