#332 Tire Smoke & Triumphs: Jim Liaw’s Inside Story of Formula Drift & PRI
About this episode
Jim Liaw, co-founder of Formula Drift and general manager of PRI, shares his journey in creating a new motorsport that has captivated audiences worldwide. He discusses the challenges of introducing drifting to the U.S., the importance of building a community of drivers, and the evolution of the sport from its Japanese roots. The conversation also touches on the significance of the PRI show, which brings together various motorsport disciplines and offers a platform for innovation and networking in the automotive industry. Liaw emphasizes the approachable nature of drifting and its role in attracting new enthusiasts to motorsports.
Rolls-Royce Rolls Royce Ghost
"...g to the Kia Rio to put your pinkies up. That's a Rolls Royce ghost. What I'm saying is that we get a smorgasbord of ..."
Ford Explorer
"Sorry, Model T. Explorer. I'm old school."
Mercury Grand Marquis
"...ames they were. But, you know, I so miss like the Grand Marquis. That's not an EV."
Ford Crown Victoria
"Oh, yeah. Crown Victoria. It's a big mama."
Daewoo Lanos
"Yeah, exactly. This is like names like lithium lanos. Well, they're trying to make it look sleek"
Honda Civic
"... we're in Pepe. I can't believe you drove a Honda Civic. What were they thinking with that name, Civic?"
Honda Odyssey
"Excuse me? Well, Sunday, I used to have an Honda Odyssey. Oh."
Toyota Gr86
"dad, I'm bringing my car and I'm fixing it. She drives a little GR 86. Like, I wasn't going to get her the"
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