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54: M3 goes electric, Audi Q7 and a sexy Genesis

54: M3 goes electric, Audi Q7 and a sexy Genesis

The Hook Turn Podcast Jun 18, 2026 32 min
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About this episode

BMW’s electric M Concept Neuer Klasse is framed as a preview of the next electric M3, with talk of a quad-motor setup, precise wheel control, and a battery “around above 100 kilowatt hours.” The hosts also weigh whether BMW should keep a petrol M3 option (and even manual demand), benchmarking against the Porsche Taycan and debating pricing. Audi’s refreshed Q7 gets covered for Europe’s V6 TDI mild-hybrid setup and its screen-heavy interior. Genesis closes things out with the Magma GT Concept’s quilted, ambient-lit cabin and a likely V8 halo strategy.

Technical Too Afraid to Ask
Term

EV

"Yeah, and actually, this week, we only have one electric vehicle, surprisingly... around battery electric vehicles."

EV just means electric vehicle. It’s a car that uses electricity to move, usually by charging a battery.

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battery electric vehicles

"normally in a lot of our episodes, just because there's so much innovation and so much happening around battery electric vehicles."

Battery electric vehicles are cars that run on electricity stored in a battery. Instead of using gasoline to move the car, you charge the battery and the electric motor does the work.

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Car

BMW M Concept Neuer Classe

"So, that is the BMW M Concept Neuer Classe. So, this is the concept version of what we think will be the next electric M3."

This is a BMW concept car that’s meant to preview a future electric performance model. The hosts think it’s pointing toward the next electric BMW M3, so it’s basically BMW showing where its fast EVs are headed.

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Car

Bmw M

"...most exciting version of this EV. So, that is the BMW M Concept Neuer Classe. So, this is the concept ver..."

The BMW M Coupe (E36) is a sporty BMW coupe made by BMW’s performance team. It’s a specific model from the E36 generation that enthusiasts remember for its driving feel. It may be mentioned when comparing what people liked about older M cars versus newer ideas.

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Car

BMW M3

"So, this is the concept version of what we think will be the next electric M3. We're also going to talk about the new Audi Q7..."

The BMW M3 is one of BMW’s most famous performance cars. Here they’re talking about an electric version, which is a big deal because it would be BMW M’s “fast car” formula using batteries instead of a traditional engine.

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quad motor set up

"What we do know is that it'll have a quad motor set up. So, it'll have one sort of motor driving each wheel, which is really cool."

This means the EV has four electric motors—usually one for each wheel. Because each wheel can get its own power, the car can react faster and grip better. It’s one reason some EVs feel very “tunable” in how they drive.

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individually control the power and torque output at each wheel

"And, you can individually control the power and torque output at each wheel very, very precisely."

The car can adjust how much twisting force (torque) each wheel gets, separately. That helps the wheels stay gripping the road instead of spinning. It also helps the car feel more responsive when turning or accelerating.

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high charge and discharge rates

"And I suppose, you know, the battery will be around above 100 kilowatt hours, but it'll be specially designed for high charge and discharge rates"

This is how fast the battery can take in power and send it out. For a fast, hard-driving EV, the battery has to handle big bursts of energy repeatedly. Otherwise the car may feel less powerful after a while.

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100 kilowatt hours

"And I suppose, you know, the battery will be around above 100 kilowatt hours, but it'll be specially designed for high charge and discharge rates"

Kilowatt-hours (kWh) tell you how big the battery is—how much energy it can store. A number above 100 kWh usually means more energy for longer driving and repeated hard use. But the car’s power delivery also depends on the battery’s design.

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split front bumper

"it has, like, that's almost like a split front bumper with that middle, middle aspect, sort of splitting the, splitting the rest of the front bumper."

A split front bumper means the front bumper design is broken into sections, often with a noticeable center piece. It’s mostly about styling and how the car’s front end looks. Here, they’re pointing out that the design looks more motorsport-like.

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yellow DRLs

"And even those headlights, like, it has these yellow DRLs. And I feel like they're almost inspired from some of the most iconic recent M models."

DRLs are the lights that turn on during the day to make the car more visible. “Yellow DRLs” means those daytime lights have a yellow look instead of white. In this segment, it’s treated as a recognizable M-model styling signature.

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Car

M4 CSL

"So, you look at the M4 CSL, especially, some of the, and the CS models, they've, they're known for the sort of yellow DRLs at the absolute peak of the M lineup."

The BMW M4 CSL is a special, more performance-focused version of the M4. The hosts mention it because it’s known for a particular look—especially the yellow daytime running lights. They’re saying the new car is borrowing that visual identity.

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body kit

"But it's funny how, while this car's obviously based on that car, it looks almost like a different car. Like, the body kit sort of style has made much more appealing to look at."

A body kit is a set of exterior parts that change how a car looks—things like bumpers and side skirts. Sometimes it also affects airflow, but mostly it’s visual. Here, they’re saying the body kit makes the car look much better than the original i3.

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Car

iX3 (G08)

"... already know is a great interior in that kind of ix3, same technology. It will be interesting to see, ..."

The BMW iX3 is an electric SUV that’s similar in size and purpose to the regular X3. It’s made for people who want the space of an SUV but with an electric powertrain. It may be mentioned because of its interior and day-to-day practicality.

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BMW i3

"Other than that, not much more to say, I think, as I said, the design builds off the current i3. But somehow, like, usually, I mean, to be fair, it doesn't even the current M3 and M4, like the current generation one, it appears a bit from the standard regular three series."

BMW i3 is BMW’s electric city car. They’re saying the new concept’s design is based on the i3’s look, so it’s not starting from scratch.

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kidney grills

"Yeah, I mean, especially the world with current M3 and current M4, the main differences at the front where they have this huge, you know, there's like really oversized kidney grills. So I think it's good that BMW hasn't with this concept, like they've kept the design of the kidney grille the same as the i3."

“Kidney grills” are BMW’s signature front grille openings, named for their distinctive shape. In this segment, the host compares how the current BMW M3/M4 use oversized kidney grills versus how the concept keeps them closer to the i3’s proportions.

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Car

BMW M4

"... especially the world with current M3 and current M4, the main differences at the front where they hav..."

The BMW M4 is a sporty BMW that’s built for faster, more exciting driving than a regular 4 Series. People compare it to other M models to see what’s different in how it looks and drives. It comes up when discussing updates or changes to the current lineup.

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manual transmissions

"there's still a demand for manual transmissions, for example. I think that's where the petrol M3 will come into play."

A manual transmission is a car where you shift gears yourself with a clutch and a stick. The host is saying some buyers still specifically want that kind of driving.

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Concept

driver engagement

"they'll also offer a manual version of that. And that's like for ultimate sort of driver engagement,"

“Driver engagement” means the car feels fun and interactive to drive, not just fast. Here, the host is saying a gas M3 with a manual could be more engaging for enthusiasts.

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ductile spoiler

"has this huge ductile spoiler, which makes it look very sort of sporty and, you know, aggressive."

A spoiler is a part on the back of a car that helps it cut through the air. The host is saying this new BMW has a big, noticeable rear spoiler.

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Car

BMW Neue Klasse

"... although the M3, all this electric BMW M concept Neue Klasse, very awkward name, has this huge ductile spoiler..."

BMW’s “Neue Klasse” is BMW’s plan for a new generation of cars. It’s important because it’s supposed to change how future BMWs are built, especially electric ones. It comes up when people talk about new electric concepts and what they could become.

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Car

Porsche Taycan

"how do you think this will compare to the Porsche Taycan in terms of performance and pricing? ... the Taycan, it's been improved, but it's still fundamentally a car from 2020."

The Porsche Taycan is Porsche’s electric performance car. The host is using it as a benchmark to guess how an electric BMW M3 might feel and how much it might cost.

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Car

Audi Q7

"Okay, cool. So second topic, let's talk about the all-new Audi Q7. So this is obviously quite a bit different from our last topic and the Audi Q7 is basically Audi's sort of full-size, so to speak, SUV designed to compete with models like the BMW X5..."

The Audi Q7 is a big Audi SUV meant for families, with room for more than two rows. The host is talking about the new version and how its engine options are being updated.

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Car

BMW X5

"the Audi Q7 is basically Audi's sort of full-size, so to speak, SUV designed to compete with models like the BMW X5, the Volvo XC90..."

The BMW X5 is a popular luxury SUV. The host mentions it because it’s one of the main cars people cross-shop when considering the Audi Q7.

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Car

Mercedes-Benz GLE

"...W X5, the Volvo XC90, on the non sort of Mercedes GLE, on the non-German side and the non-European side..."

The Mercedes-Benz GLE is a luxury SUV that’s meant for families and daily driving. It’s often compared with other premium SUVs because people want similar space and comfort. It comes up in discussions when listing the main luxury SUV options in the market.

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Car

Volvo XC90

"SUV designed to compete with models like the BMW X5, the Volvo XC90, on the non sort of Mercedes GLE..."

The Volvo XC90 is a large luxury SUV. The host brings it up because it’s another common alternative to the Audi Q7.

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Car

Hyundai Genesis

"... non-European side. You also have models like the Genesis GV80, Lexus, I would say maybe the Lexus GX, Lexu..."

Genesis is Hyundai’s luxury car brand. It makes higher-end cars and SUVs aimed at buyers who want more premium features. It’s mentioned when people are comparing luxury options from different brands.

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Car

Genesis GV80

"...opean side. You also have models like the Genesis GV80, Lexus, I would say maybe the Lexus GX, Lexus LX ..."

The Genesis GV80 is a luxury SUV made by Genesis. It’s meant to be comfortable and feature-rich for everyday driving and family use. It’s mentioned when people compare premium SUV choices from different brands.

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Car

Lexus Gx

"...ke the Genesis GV80, Lexus, I would say maybe the Lexus GX, Lexus LX as well to some degree. So those are so..."

The Lexus GX is a luxury SUV that’s built to handle rougher roads better than many typical luxury cars. It still focuses on comfort, but it’s designed with off-road ability in mind. It comes up when people list luxury SUV alternatives.

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Car

Lexus Lx

"...esis GV80, Lexus, I would say maybe the Lexus GX, Lexus LX as well to some degree. So those are sort of its ..."

The Lexus LX is a large luxury SUV designed for comfort and space. It’s meant for buyers who want a big premium vehicle with strong capability. It’s mentioned when comparing different luxury SUV models.

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Term

V6 TDI

"So in Europe, so you'll get a three liter V6 TDI engine and that's paired with a, there'll be a mild hybrid system."

A “V6 TDI” is an engine with six cylinders arranged in a V shape, running on diesel fuel and using turbocharging. The host is saying the Q7’s main engine in Europe will be this kind of diesel, plus extra hybrid help.

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mild hybrid system

"So in Europe, so you'll get a three liter V6 TDI engine and that's paired with a, there'll be a mild hybrid system."

A mild hybrid is a “light” version of hybrid tech: it uses a small battery and motor to help the gas/diesel engine. It’s meant to save fuel, but it usually isn’t meant to replace the engine completely.

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Car

Audi SQ7

"And then the SQ7 is expected to come with, I believe it's a 4.4 liter V8 engine and that's, [784.7s] I suppose, more catered towards the American market..."

The Audi SQ7 is a sportier, more powerful Q7 SUV. The host is saying it’s expected to have a 4.4-liter V8 engine, which usually means stronger acceleration and a more muscular driving feel.

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captain's chairs

"So six seats will have the two sort of captain's chairs in the middle row that are very similar to the front driver and front passenger seats..."

Captain’s chairs are separate seats with space between them, not one long bench. Here, they’re describing the six-seat version of the SUV, where the middle row is more comfortable and easier to get through.

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split tail-amp approach

"the rear is sort of like, they've taken that split tail-amp approach that they've put in with the, you know, with the new Q5, the new Q3..."

A split tail-amp approach refers to separating the rear lighting elements so the light bar or signature portion is visually distinct from the rest of the tail lamp assembly. The host connects this to Audi’s newer design language on models like the Q5 and Q3, emphasizing how it changes the rear-end look and signature.

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Car

Audi A6

"...new Q5, the new Q3, and even like models like the Audi A6 as well. So you'll have this light bar that is se..."

The Audi A6 is a comfortable luxury car, usually a sedan, meant for everyday driving and longer trips. It’s important because it’s one of Audi’s main “big comfort” models. It may be mentioned when discussing new styling details, like updated lights.

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light bar

"So you'll have this light bar that is separate from the rest of the tail light unit, which is, you know, like an interesting approach."

A light bar is a strip of lights across the back of the car. It’s used to make the car easier to recognize and sometimes easier for other drivers to see.

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OLED lighting technology

"And then, at the front, they have their new OLED lighting technology, no, sorry, at the tail lamps have their OLED lighting technology."

OLED lighting uses a special kind of light technology that can make very thin, stylish light shapes. Here, the host says Audi is using it in the rear lights to create a distinctive look.

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digital matrix LED headlights

"And at the front, they have these all new digital matrix LED headlights, which have 25,600 micro LEDs."

Digital matrix LED headlights are advanced headlights where lots of tiny LED lights can be controlled separately. That lets the car adjust the light pattern more intelligently than older headlights.

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25,600 micro LEDs

"And at the front, they have these all new digital matrix LED headlights, which have 25,600 micro LEDs."

That number refers to how many tiny LED light points are inside the headlight. More tiny lights usually means the car can control the beam more precisely.

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project the indicator on the ground

"And they can even project the indicator on the ground. [913.9s] So it's like, you know, the, if you're indicating, you can, that sort of, the direction that you're indicating will be projected on the ground."

This means the car can shine the turn-signal direction onto the road. The idea is that it’s easier for people around the car to understand where you’re turning.

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digital stage

"So you still have this, what they call the digital stage, you have the three screens. So you have a wraparound digital instrument cluster and infotainment system that are angled towards the driver."

This is Audi’s name for a digital dashboard setup. It means the screens are arranged so the driver can see and use them easily while driving.

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wraparound digital instrument cluster

"So you have a wraparound digital instrument cluster and infotainment system that are angled towards the driver. And then you have a separate third screen for the passenger."

It’s a digital dashboard screen that curves around toward the driver. That way, speed and other info are easier to see without looking far away.

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piano black

"But I think what's interesting, especially compared to the A5, is that they've gotten rid of a lot of the piano black, and they've replaced it with this beautiful matte wood trim."

Piano black is that shiny black trim you often see inside cars. It looks great at first, but it tends to show smudges and scratches more than matte finishes.

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matte wood trim

"And they've sorted out this beautiful, natural, matte wood trim. So, Sam, I might ask, you know, what are your thoughts on this card?"

Matte wood trim is a wood-style interior panel that isn’t shiny. It usually looks more natural and doesn’t show scratches and fingerprints as easily as glossy trim.

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diesel engine

"they, you know, recognize that they're speaking with diesel, right? So that would be, that's interesting in a different way, because obviously, recently, while the fuel prices actually has impacted diesel prices a lot more than it impacted petrol prices..."

A diesel engine is a type of engine that runs on diesel fuel instead of gasoline. The host is asking whether people will keep choosing diesel if fuel prices and buyer preferences keep changing.

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powertrain options

"So be curious to see whether people are still willing to pay a price for a diesel engine, because I feel like diesel is one of the, is one of the powertrain options that sort of left out of the conversation."

A powertrain option is the car’s method of getting power to move—like gas, hybrid, or electric. They’re saying diesel doesn’t get talked about as much anymore.

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EVs

"So, but it's curious in a different way, just like I always say how you switch to full EVs, what people think about, you know, the same with the areas like do people still want to spend a lot of money on a diesel engine car."

EVs are electric cars that run on electricity stored in a battery. The host is comparing how EVs handle long highway trips versus diesel or petrol cars. The point is to see what people will still want as more cars go electric.

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AI

"But yeah, otherwise, and also apparently, like everything will have AI, apparently will have chat GBT versus assistant, you know, so you can talk with the car, I guess, if you want to."

AI means the car uses smart computer software to understand what you ask and respond. In this segment, the host is saying the car will have AI features that can interact with you more like a conversation. It’s part of the tech-focused discussion.

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chat GBT

"And yeah, that's about it. Yeah. Yeah, like I think the styling overall is in offensive. I guess one point I just wanted to talk about is we've been hearing actually over the last couple of days some news about what the next BMW X5 will have."

“ChatGPT” is an AI system that can talk like a chatbot and answer questions. The host is saying some cars may use something like that so you can talk to the car and get responses. It’s about voice/AI features inside the vehicle.

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diesel powertrain

"And I find it interesting because this like Audi and its standard guys has just a diesel powertrain. And then you look at the upcoming BMW X5, which will have everything from I think it will have it'll have a petrol engine,"

A diesel powertrain means the car uses a diesel engine to move the wheels. People often like diesel for long highway trips because it can be efficient and feel strong at steady speeds. The hosts are comparing it to petrol and electric cars to see what buyers will choose next.

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plug-in hybrid

"it will come with plug-in hybrid, it will come with EV like full battery electric vehicle, [1221.3s]"

A plug-in hybrid is part gas car and part electric car. You can charge it by plugging it in, and it can run on electricity for a while before the gas engine takes over.

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EV like full battery electric vehicle

"it will come with plug-in hybrid, it will come with EV like full battery electric vehicle, [1221.3s]"

A full electric car runs only on electricity from a battery. You charge it from a plug, not at a gas station.

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hydrogen

"and it will come with hydrogen as well. So it's like BMW is sort of going in the complete opposite [1227.4s]"

Here, hydrogen means a car that uses hydrogen fuel to make electricity inside the vehicle. Instead of burning fuel like a gas car, it uses the hydrogen to power an electric drivetrain.

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Car

Toyota Mirai

"And you don't see very many hydrogen, you know, [1246.1s] cars on sale. Like I think that what the Mirai, the Toyota Mirai and the, or is it the Hyundai, [1252.0s]"

The Toyota Mirai is a hydrogen-powered car. It’s one of the most famous hydrogen vehicles you can buy, which is why it comes up when people talk about how rare hydrogen cars are.

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Car

Genesis Magma GT Concept

"which is the Genesis Magma GT Concept. So, [1348.2s] Sam, did you want to talk a little bit more about this car? I think the exterior has been, [1352.5s] was revealed previously to some extent, but I think the interior, you in particular, are very, [1358.0s]"

The Genesis Magma GT Concept is a show car from Genesis. It’s not necessarily something you can buy yet—it’s mainly there to show what the brand’s future design and interior ideas could look like.

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touchscreen overload

"but, you know, as we're just saying that Audi Q7 is just touchscreen overload. I appreciate that, at least if they stick with the concept sort of interior, that this car, that the Genesis"

“Touchscreen overload” means the car uses screens for too many controls. Instead of buttons or knobs you can feel, you have to tap and look at the screen more often.

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Car

Genesis Magma GT

"and certainly relative given to the price. And just, with the Luce, it's hard to tell what the material quality is like, and since we can only take, you know, the video, the people who actually have seen it in real life, we can only take their word for it. But with this Genesis, you don't even need to, like, you can just pretty much look at the interior photos and see, like, it's covered in quilted leather, all center console stack, like, I can't imagine what it would be like to sit in it"

Genesis Magma GT is a car they’re talking about for its interior design. Instead of lots of touchscreens, it’s described as having nicer-looking materials (like quilted leather), physical dials, and a normal gear shifter so it feels more “real” to use.

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OLED screens

"where obviously I've got the fancy, you know, the 3D sort of dials with the analog needle and the OLED screens, but it certainly looks incredible."

OLED screens are a type of display that can look especially sharp and have strong contrast. In cars, they’re often used for the digital gauges or screen-based controls.

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analog needle

"where obviously I've got the fancy, you know, the 3D sort of dials with the analog needle and the OLED screens, but it certainly looks incredible."

An analog needle is the moving pointer on a gauge, like the needle on an old-school speedometer. It can be easier to read at a glance than numbers on a screen.

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regular gear selector

"And yes, it's an interior, even the fact that it's got a regular gear selector, like, even that's interesting. So not like something on the, you know, on the steering wheel, basically, it's got, like, one way you'd always expect it to."

A “regular gear selector” means the car has a normal gear shifter you can grab and move. It’s usually more familiar and easier to operate than touch or button-based gear controls.

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quilted leather

"it's all sort of like slathered in what appears to be this beautiful quilted leather, like, and that quilted leather wraps around right from the door cards all the way to the, you know, instrument panel"

Quilted leather is leather seats or panels with stitching that makes a padded, patterned look. It’s a styling detail that usually signals a more upscale interior.

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ambient lighting

"You also have quite a bit of ambient lighting, like a two tiered ambient lighting. So there's ambient lighting strips just across the upper dashboard and the lower dashboard."

Ambient lighting is the soft, indirect light inside the car that makes the cabin look nicer. It’s usually meant to create a mood rather than light up the road.

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infotainment display

"And in terms of the, like the infotainment screen and the gauge cluster, so yes, as Sam was saying, the infotainment display is quite small. It appears to have physical, like those rotary controls to change the temperature"

The infotainment display is the main screen for things like music and navigation. It also often lets you change car settings.

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rotary controls

"It appears to have physical, like those rotary controls to change the temperature and so on. And then in the middle, you have these three gauges"

Rotary controls are physical knobs used to operate functions like climate temperature. They’re often preferred by enthusiasts because they can be quicker and more tactile than touchscreen-only controls.

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gauge cluster

"And then in front of the driver, you have just one sort of circular gauge cluster that has a, I believe, is it a digital, it looks like a digital speedo"

The gauge cluster is the dashboard area that shows important driving info. It can include things like your speed and other vehicle messages.

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Concept

concept car

"I hope they can bring this to production to the same level of quality as the concept seems to have. I'm sure there'll be some changes as there always is between concept and production"

A concept car is basically a preview vehicle—often shown at events—to show what a brand might build next. Production versions usually change details from the concept.

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wing mirrors

"I always judge how production ready a concept car is from the size of its wing mirrors. Because, and if you look at the exterior of this car"

Wing mirrors are the side mirrors mounted on the doors or fenders. The hosts use mirror size as a practical visual clue for whether a concept is likely to be production-ready, since production cars typically need mirrors that meet real-world visibility and packaging constraints.

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Car

Audi Rs

"... compete directly with BMW M and Mercedes AMG and Audi RS. So they have the, what is the same? Is it the Ma..."

The Audi RS e-tron GT is a fast electric car made for performance and long-distance comfort. It’s in Audi’s top performance family, and it’s meant to go up against other high-end electric performance cars. It comes up when people talk about the main electric performance options.

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Car

Genesis GV60

"So they have the, what is the same? Is it the Magma GV60? Is that their first Magma car? I believe so, yeah."

The Genesis Magma GV60 is mentioned as the first car under Genesis’s Magma performance line. It’s being used as the starting point for the brand’s plan to blend performance with a luxury cabin.

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halo model

"but this is going to be the ultimate sort of statement of intent for the, or like a halo model for the Magma brand."

A “halo model” is the coolest, most impressive car a brand makes—meant to show off what the company can do. It’s usually not the cheapest or most common model, but it helps define the brand’s reputation.

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V8 engine

"I believe they've almost confirmed that it's going to be a V8 powered by a V8 engine. Not 100% sure on that and they haven't revealed the final production specifications"

A V8 engine is a gas engine with eight cylinders arranged in a V shape. The hosts are saying this new Genesis performance car might use a V8, not be fully electric.

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sticking screens everywhere

"I hope some manufacturers look at cars like this and the Luce and be like, maybe, you know, sticking screens everywhere and calling that luxury is like,"

“Sticking screens everywhere” refers to the modern trend of using multiple digital displays throughout the cabin for infotainment, navigation, and vehicle controls. The hosts connect it to how some brands are redefining “luxury” around tech-forward interiors rather than traditional physical controls.

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understated minimumism

"And then maybe they'll look at brands like this in the Luce and be like, maybe going back to the understated minimumism might be actually the way to go in terms of getting that sort of, of luxury sort of feeling."

Understated minimalism is a design approach that aims for a clean, uncluttered look with fewer visual elements and less ornamentation. In automotive terms, it’s often used to describe how a cabin or exterior can feel more “luxury” by relying on proportion, materials, and subtle details rather than lots of screens or flashy styling.

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