AAH #691 – Why So Many Automakers Struggle To Write Software
About this episode
The discussion dives into the challenges automakers face in adapting to software-defined vehicles (SDVs). Guests Scott Tobin from Envorso and Keith Notton from Bloomberg explore why traditional manufacturers struggle with software integration compared to agile startups like Tesla. They highlight the importance of decoupling software from hardware, the need for efficient development processes, and the role of data in enhancing vehicle design. The episode also touches on the competitive landscape, including the rise of Chinese EV manufacturers and the evolving consumer expectations in the automotive market.
Ford Mustang
"...ould have a I mean, how many Chevy enthusiasts or Mustang enthusiasts or Corvette enthusiast are out there ..."
Chevrolet Corvette
"... many Chevy enthusiasts or Mustang enthusiasts or Corvette enthusiast are out there that would just love to ..."
Lincoln Nautilus
"... dogs, but they're they're crazy fast. Well, your Nautilus is a Chinese ev What did you learn through that p..."
Volkswagen U Volkswagen
"...d spend about eight billion dollars a year Capex, U Volkswagen, Stalantis they're paying, they're playing twelve..."
Ford Maverick
"...not the kind of car most people I want. Well, the Maverick hit on a lot of needs for people, not just wants,..."
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