0:00 / 0:00
April 18, 2026 | Weekend Drive: Ford's tech shakeup; Nissan's new vision

April 18, 2026 | Weekend Drive: Ford's tech shakeup; Nissan's new vision

Automotive News Daily Drive Apr 18, 2026 27 min
0:00
0:00

About this episode

Dealership culture and AI enablement take center stage as Automotive News opens applications for its 2026 “best dealerships to work for” program. The main auto news rundown digs into Ford’s leadership shakeup: Doug Field is leaving, and his EV/software teams are being merged into the industrial system under COO Kumar Gautra. Volkswagen faces a major financial hit after shutting down ID.4 production in Chattanooga, while the UAW scores job-security wins there. Nissan unveils a simplified lineup strategy with more hybrids and less complexity. Toyota’s GR push gets a spotlight via a new GR Experience Center aimed at Lexus dealers and enthusiasts.

Filter:
|
Technical Too Afraid to Ask
Brand

Ford

"This week, we're talking about some major leadership changes at Ford, Volkswagen taking a big financial hit for canceling its ID for in Tennessee, Nissan's new strategic vision and Toyota's ambitious plan to recruit Lexus dealers for its new GR performance brand."

They’re talking about Ford making big changes in who runs the company. When leadership changes, it usually means the company may change priorities—like what cars to build and how fast new tech gets introduced.

Brand

Volkswagen

"I'm Kellan Walker in Las Vegas. This week, we're talking about some major leadership changes at Ford, Volkswagen taking a big financial hit for canceling its ID for in Tennessee, Nissan's new strategic vision and Toyota's ambitious plan to recruit Lexus dealers for its new GR performance brand."

They mention Volkswagen taking a financial hit tied to canceling something in Tennessee. That’s a reminder that big car plans can get expensive to change when schedules or projects don’t go forward.

Brand

Nissan

"Volkswagen taking a big financial hit for canceling its ID for in Tennessee, Nissan's new strategic vision and Toyota's ambitious plan to recruit Lexus dealers for its new GR performance brand."

They’re talking about Nissan’s new plan for the future. That usually means Nissan is changing what it wants to focus on—like new cars, new technology, and how it wants to compete.

Brand

Toyota

"Nissan's new strategic vision and Toyota's ambitious plan to recruit Lexus dealers for its new GR performance brand."

Toyota is described as trying to bring Lexus dealers into a new performance brand called GR. It’s basically Toyota using its dealer network to help sell and support sportier cars.

Brand

Lexus

"Toyota's ambitious plan to recruit Lexus dealers for its new GR performance brand."

They mention Lexus dealers being recruited. That means the sportier GR cars would likely be sold and serviced through Lexus locations, not just separate performance dealers.

Brand

GR performance brand

"Toyota's ambitious plan to recruit Lexus dealers for its new GR performance brand."

They’re talking about Toyota’s new GR performance brand. “GR” usually means Toyota’s sportier, higher-performance lineup, and the brand often comes with special support so dealers can sell and service those cars properly.

Company

UAW

"And Michael Martinez, who covers Ford and the UAW. Mike, how's it going?"

UAW is a union that represents many auto workers in the U.S. If the show mentions Ford and the UAW together, it usually means they’re talking about jobs, contracts, and how changes at the company affect workers.

Company

Doug Field

"Mike, Doug is leaving the company next month. He came from Apple and Tesla back in 2021 to help transform Ford into a software-driven automaker."

Doug Field is an important executive who’s been involved in big tech and car projects. Here, the hosts are saying Ford brought him in to help change how the company builds cars.

Concept

software-driven automaker

"He came from Apple and Tesla back in 2021 to help transform Ford into a software-driven automaker. What's behind this departure?"

It means the car’s features are controlled a lot by computers and software, not just hardware. Think of it like your phone getting updates—except it’s your car’s systems and features.

Company

Apple

"He came from Apple and Tesla back in 2021 to help transform Ford into a software-driven automaker."

Apple is a major tech company. The hosts bring it up because Doug Field worked there before joining Ford, and that background is part of the push toward more software-focused cars.

Company

Tesla

"He came from Apple and Tesla back in 2021 to help transform Ford into a software-driven automaker."

Tesla is an automaker known for lots of technology in its cars, especially software. The hosts mention it because Doug Field worked there, and that experience is tied to Ford’s tech shift.

Concept

watershed moment

"Jim Farley described it as a watershed moment back in 2021 when they were able to get Doug Field into their ranks."

A “watershed moment” just means a big turning point—when things start going in a new direction. The hosts are saying Ford’s hire was a major milestone for its future plans.

Term

BlueCruise driver system

"The platform that underpins the BlueCruise driver system, for example, he didn't really launch the Lightning and the Mach-E, but he helped sort of improve them once they were launched and prepare Ford's next generation of EVs."

BlueCruise is Ford’s driver-assist tech. It can help with steering in certain situations, but it’s not “set it and forget it”—the driver still has to pay attention.

Car

Ford Lightning

"The platform that underpins the BlueCruise driver system, for example, he didn't really launch the Lightning and the Mach-E, but he helped sort of improve them once they were launched and prepare Ford's next generation of EVs."

The Ford Lightning is Ford’s electric truck. They’re saying this person wasn’t the original launch leader, but helped refine the truck after it came out.

Car

Mach-E

"The platform that underpins the BlueCruise driver system, for example, he didn't really launch the Lightning and the Mach-E, but he helped sort of improve them once they were launched and prepare Ford's next generation of EVs."

The Mach-E is Ford’s electric crossover. The point here is that it wasn’t originally launched by this executive, but it later got better as Ford worked on software and the next EV generation.

Concept

UEV platform

"So the timing of his departure is a little suspect because his baby is this upcoming UEV platform that tears up Henry Ford's assembly line and uses giga castings for the first time and will underpin a bunch of models."

An “EV platform” is the shared foundation a company uses to build multiple electric cars. Here, they’re saying Ford’s next platform is a big change in how the cars will be designed and built.

Concept

giga castings

"...because his baby is this upcoming UEV platform that tears up Henry Ford's assembly line and uses giga castings for the first time and will underpin a bunch of models."

Giga castings are when a car is built with very large metal pieces made in one shot, instead of lots of smaller parts. That can make production simpler, but it can also affect how the car is repaired after damage.

Concept

industrial system (manufacturing and quality)

"It's gonna merge his teams with what it calls [228.4s] the industrial system. [229.6s] That's the manufacturing, the quality, that sort of stuff."

They’re referring to the company’s manufacturing and quality setup—basically how the cars get built and checked. Combining teams with that system is meant to make production smoother and more efficient.

Concept

EV teams combined with traditional engineering

"Now, as you said, Mike, there are combining their EV teams [252.3s] with traditional engineering under COO Kumar Gautra. [256.0s] What's the thinking behind that move?"

They’re talking about merging the people who build electric-vehicle projects with the regular engineering teams. That can help the company work faster and avoid duplicated work.

Company

COO Kumar Gautra

"Now, as you said, Mike, there are combining their EV teams [252.3s] with traditional engineering under COO Kumar Gautra. [256.0s] What's the thinking behind that move?"

Kumar Gautra is Ford’s top operations executive. The COO role is about how the company runs day to day, and here he’s connected to a staffing/structure decision.

Concept

startup speed

"Doug's teams really shaking things up, moving at that startup speed that they like to phrase it as, in terms of developing software..."

“Startup speed” means working faster and making changes quickly instead of waiting for long approval chains. In car development, it usually shows up as quicker software updates and faster problem-solving.

Concept

software development

"moving at that startup speed that they like to phrase it as, in terms of developing software, changing how they develop EVs to be more competitive with the Teslas and the Rivians..."

Cars today are heavily controlled by computers, and that software needs constant updates. The idea is to build and improve it faster so the car can get better over time and compete better.

Concept

EVs

"changing how they develop EVs to be more competitive with the Teslas and the Rivians and the Chinese automakers of the world."

EVs are cars powered by electricity stored in a battery. Automakers compete on things like how quickly they can improve the software, how efficiently they can build them, and how low they can get the cost.

Brand

Rivians

"changing how they develop EVs to be more competitive with the Teslas and the Rivians and the Chinese automakers of the world."

Rivian is another EV company, and it’s being used here as part of the competitive set. The takeaway is that Ford wants to keep up with how these EV makers develop and refine their vehicles.

Concept

gas and hybrid powertrains

"apply a lot of those learnings and a lot of those efficiencies across their system for gas and hybrid powertrains as well."

A powertrain is what makes the car move—engine and/or electric parts. The hosts are saying Ford wants to use what it learned building EVs to also improve regular gas cars and hybrid cars.

Concept

split the company into gas, into EV, into fleet and business unit

"So, Jim Farley split the company a few years back into gas, into EV, into fleet and business unit. And now they're not bringing them back together, but you're starting to see more of an interplay between the sides..."

This is about how Ford organized its teams—separating EV work from gas work and also splitting out fleet/business. The discussion suggests they’re now trying to share ideas between those groups instead of keeping them totally separate.

Concept

fake it till you make it strategy

"And we can't take the, you know, fake it till you make it strategy that works in Silicon Valley. The stakes are too high."

It means trying something before you’re fully ready, hoping it works out later. In cars, that’s harder because safety rules and testing have to be done first.

Concept

automakers are slow to turn

"that are not as huge and, you know, slow to turn as automakers are and people come in and they want to be agents of change."

The segment is pointing out that automakers typically have longer development cycles than software companies. That’s due to engineering complexity, supplier coordination, homologation/testing, and the need to manage safety-critical systems.

Concept

agents of change

"as automakers are and people come in and they want to be agents of change. And, you know, we wish them well, but it's very difficult to change this industry."

“Agents of change” refers to new leaders or hires brought in to accelerate transformation inside a large organization. In the auto industry, even high-profile hires can struggle to move quickly because of entrenched processes, safety culture, and multi-year product planning.

Concept

big splash hirings

"Each time that we've seen people come in and, you know, with these big splash hirings, we're going to make changes, we're going to speed up."

This is when companies hire well-known leaders and make a big announcement. The point here is that even big hires don’t instantly make cars change faster.

Car

Volkswagen ID

"Now let's shift the Volkswagen. Larry VW is taking a massive financial hit this quarter after shutting down ID for production at its Chattanooga plant."

Volkswagen’s “ID” is the name for its electric-car lineup. The discussion here is about how VW planned to build these cars in the U.S., but production problems meant they didn’t ramp up quickly enough, which cost the company a lot of money.

Company

Chattanooga plant

"Larry VW is taking a massive financial hit this quarter after shutting down ID for production at its Chattanooga plant."

The Chattanooga plant is Volkswagen’s manufacturing site in Chattanooga, Tennessee, used for producing vehicles for the U.S. market. In this segment, the shutdown is the trigger for the company’s reported financial hit, highlighting how production timing and ramp-up affect costs.

Concept

EV revolution

"If there was going to be a, an EV revolution, they're thought, okay, this is the segment to start in. The problem that they had is that, it took them a very long time to get this product going."

An “EV revolution” means the big change from gas cars to electric cars. The point being made is that Volkswagen bet a lot on EVs, and if the cars don’t get built and sold fast enough, that bet can turn into a big financial loss.

Concept

tech forward

"When they delivered it, it was very tech forward. I'll just say that, right?"

“Tech forward” just means the car is designed with a lot of tech and modern features in mind. Even the door controls are set up differently, not just the big stuff like screens or engines.

Term

toggle switch

"It had two and it had a little toggle switch to go to where you had to decide if you were opening the front windows or the back windows. It was a two step process."

A toggle switch is a small switch you flip to choose what you want the system to do. In this case, you pick front vs. rear windows first, then roll the windows.

Concept

two-step window control process

"It was a two step process. Time out, time out."

They’re saying the windows don’t work with one simple button set. You have to choose front or rear first, and then control the windows.

Concept

packaging constraints (doors designed too skinny)

"Because the doors were designed too skinny to accommodate a four switch panel. I mean, it's just, it's a tiny example, right?"

They’re basically saying the door shape didn’t have enough room for the usual window switch layout. So the designers had to use a different setup that fits in the available space.

Concept

diesel gate

"from the fallout from their diesel gate issues, right? [564.6s] They were going to lead the EV revolution"

“Diesel gate” refers to Volkswagen’s diesel-emissions cheating scandal, where software was used to manipulate emissions readings. The segment uses it as context for why Volkswagen’s EV rollout and competitiveness were affected.

Car

Tesla Model 3

"Tesla was there with the Model 3 [580.4s] and so they were launching into the face [582.2s] of some stiff competition."

The Tesla Model 3 is a high-volume electric sedan that became a benchmark for EV pricing and availability. Here it’s used as an example of a competitor that was already on the market when Volkswagen’s EV product finally launched.

Car

Volkswagen Id4

"What went wrong with the ID4 in Tennessee? [614.4s] Well, we just talked a little bit about this. [616.9s] What Bernstein said, I just want to say,"

Volkswagen’s ID.4 is an electric SUV. The hosts are saying it didn’t sell as well as expected, partly because it arrived later than competitors and the market was already getting crowded.

Car

Fiat 500e

"when Sergio Marchione used to beg people [619.5s] not to buy the Fiat 500E, right? [623.0s] not to buy the Fiat 500E, right? [627.5s] This is about a decade ago, it was a brand new vehicle."

The Fiat 500e is an electric version of the Fiat 500 city car. The hosts reference Sergio Marchionne’s earlier comments discouraging purchases, using it as a parallel to the current EV sales situation.

Concept

compliance vehicle

"He's like, look, this is a compliance vehicle. And I lose $14,000 or $19,000 on everyone that I sell, please don't buy it. This is what automakers have to do in order to be able to sell in different markets."

Sometimes car companies have to build certain cars to follow government rules. Those cars might not sell well or might even lose money, but they’re made so the company can still sell other vehicles. It’s more about meeting requirements than making a big profit.

Concept

sell down

"They have enough in stock that will probably last them well into next year, even during a sell down. So because of the issues that we have here, they're gonna retool Chattanooga to do something else..."

A “sell down” just means selling off leftover cars after the factory stops making them. Instead of disappearing overnight, the remaining inventory gets sold over months. It helps the company clear stock without flooding the market all at once.

Concept

retool Chattanooga

"So because of the issues that we have here, they're gonna retool Chattanooga to do something else, to do other vehicles. Chattanooga is a nice plant, it was built in 2011."

Retooling a factory means updating the machines and assembly process to build something new. Here, the idea is that the Chattanooga plant will stop making one model and switch to other vehicles. It’s basically a factory “upgrade” to match the company’s next product plan.

Concept

rental car center

"ID4, coming to a rental car center near you. Now, Mike, you can't- No, the rental car agencies, they know all about- Oh, they don't even want it. EVs, no, they don't."

A rental car center is where rental companies keep and manage their cars. The hosts are saying EVs may end up there if regular customers aren’t buying them fast enough. Rental companies may be hesitant because EVs can be harder to use day-to-day.

Concept

job security

"because not only did they get historic wage gains and a new bonus structure and things like that with this contract, they also got some job security. They got VW2 Promise to explore other production models in Chattanooga."

“Job security” in union contract discussions usually refers to protections against layoffs, plant closures, or major reductions in hours/shift schedules. Contract language can also limit how easily work can be moved to other locations (outsourcing) or reduced through staffing changes.

Term

outsourcing

"They got some language on outsourcing and cutting shifts and things of that nature. So this is score one for unionization."

Outsourcing is when a company sends work to someone else instead of doing it in-house. In a union contract, there may be limits on how easily that can happen to protect local jobs.

Term

cutting shifts

"They got some language on outsourcing and cutting shifts and things of that nature. So this is score one for unionization."

Cutting shifts means fewer work schedules, so people may work fewer hours. In a union setting, contract rules can sometimes limit how easily the company can reduce shifts.

Concept

solid state battery

"they'll build whatever, gas, electric, solid state battery, those Flintstone cars that you're empowered with your feet,"

A solid-state battery is a newer type of battery that uses a solid material instead of a liquid inside. The goal is to make batteries safer and possibly more efficient. It’s not fully “standard” yet, so different companies are still working out the best designs.

Concept

global supply chains

"The Iran War is squeezing global supply chains, and one of the biggest pressure points right now is helium."

Global supply chains are the worldwide system that brings parts and materials to factories. If something disrupts that system, car production can slow down because key materials or components don’t arrive on time. That can lead to fewer cars being built.

Term

helium

"and one of the biggest pressure points right now is helium. Experts say shortages could start causing problems soon."

Helium is a gas used in some industrial manufacturing steps. If there isn’t enough of it, factories can’t run certain processes as efficiently, which can slow down production. So shortages can indirectly affect how many vehicles get built.

Concept

semiconductor production

"We'll get into why that matters for semiconductor production and ultimately critical vehicle technologies like high-end driver assistance features, memory chips, and power electronics."

Semiconductor production is the manufacturing of the tiny computer chips used throughout modern vehicles. The episode links helium supply constraints to semiconductor output, which can ripple into vehicle availability and feature content. When chip production is constrained, automakers often face delays, substitutions, or reduced options.

Concept

power electronics

"We'll get into why that matters for semiconductor production and ultimately critical vehicle technologies like high-end driver assistance features, memory chips, and power electronics."

Power electronics are the car’s electrical “power managers.” They help control how electricity moves to things like the motor and charging system. If chip supply is limited, it can slow down the availability of cars with these systems.

Concept

memory chips

"We'll get into why that matters for semiconductor production and ultimately critical vehicle technologies like high-end driver assistance features, memory chips, and power electronics."

Memory chips are the car’s storage for software and temporary data. They help the car’s computers run features like navigation, safety systems, and other electronics. If these chips are scarce, some cars may be delayed or shipped with fewer features.

Concept

high-end driver assistance features

"He explains why the conflict is constricting helium supply. We'll get into why that matters for semiconductor production and ultimately critical vehicle technologies like high-end driver assistance features, memory chips, and power electronics."

These are advanced safety and convenience features that help the car drive more “on its own,” like staying in the lane or braking to avoid crashes. They need computer chips to work reliably. If chip supply is tight, it can slow down how many cars with these features get built.

Concept

addition by subtraction

"Well, the thing that sort of intrigues me the most is that at least part of it appears to be addition by subtraction, right?"

“Addition by subtraction” is a strategy where a company improves outcomes by removing or simplifying parts of its plan—rather than only adding new initiatives. In an automaker context, it can mean cutting unprofitable models, trimming complexity, or focusing resources on fewer priorities to improve execution. The episode frames Nissan’s vision as potentially involving this kind of restructuring.

Concept

global portfolio 20%

"They want to grow, but they're cutting their global portfolio 20%. I think the report was down to 45 models from 56 today."

A company’s “portfolio” is basically the lineup of different cars it offers. Cutting it down means they’re selling fewer different models so they can spend less money and build things more efficiently. It often leads to using the same core parts across multiple vehicles.

Concept

pickup trucks

"They said they're gonna focus on pickup trucks and body on frame SUVs for the US market, which seems like a no-brainer."

Pickup trucks are the vehicles with a separate bed for hauling things. They’re popular with people who need to tow or carry cargo. If a company focuses on pickups, it means they’re betting more on that type of buyer.

Concept

body on frame SUVs

"They said they're gonna focus on pickup trucks and body on frame SUVs for the US market, which seems like a no-brainer."

“Body-on-frame” means the car has a sturdy base frame, like a truck, and the body sits on top of it. It’s often chosen for vehicles meant to tow or handle rough roads. It can feel different from cars that use a unibody design, which is more integrated.

Concept

complexity can kill you

"But I think Nissan's learning what a lot of automakers have learned that complexity can kill you."

In car-making, “complexity” means having too many different versions and parts. That can make the factory harder to run and more expensive. The idea is that simplifying the lineup helps the company build cars more reliably and profitably.

Concept

10 different configurations

"they realize why do we have 10 different configurations in terms of side mirrors or back row seating?"

The speaker is talking about having too many different “versions” of the same car. If you offer lots of small differences (like mirror setups or seat layouts), the factory has to manage more parts and steps. Cutting those down can make building cars easier and cheaper.

Term

E-Power

"Now, Larry, one pillar of this plan is rolling out more hybrids, including E-Power and a new parallel hybrid setup with V6 engines."

Nissan e-POWER is a system where the car mainly drives like an electric vehicle. The gas engine doesn’t usually power the wheels directly—it helps generate electricity so you don’t have to plug it in as often.

Term

parallel hybrid setup

"...including E-Power and a new parallel hybrid setup with V6 engines. The fourth generation Rogue launches this year as hybrid only at first."

In a parallel hybrid, both the gas engine and the electric motor can help move the car. The car can choose the best mix depending on speed and driving conditions.

Car

Nissan Rogue

"The fourth generation Rogue launches this year as hybrid only at first. How critical are hybrids to this?"

The Nissan Rogue is a popular family-sized crossover. Here they’re saying the next big redesign will start out as a hybrid, meaning it will use both gas and electricity to improve efficiency.

Concept

hybrid strategies

"How critical are hybrids to this? Well, I think hybrids as every automaker is finding out, sure Toyota, have become really important all of a sudden. They were the natural middle step between an all gas lineup or gas and diesel and moving to something that was electrified..."

A hybrid is a car that uses both gas and electricity. Automakers use hybrids as a stepping stone because they can save fuel while still being easier to live with than a fully electric car for many people.

Concept

greenhouse gases

"...we're willing to contribute to reducing greenhouse gases... protecting nature..."

Greenhouse gases are emissions that help trap heat in the atmosphere. Reducing them is a big goal behind cleaner cars and other climate-related efforts.

Concept

fleet sales

"...which is that they've reduced their dependence on fleet sales. The best way to describe where Nissan was and is going... it had an addiction... whenever automakers chase volume... fleet is a quick hit..."

Fleet sales are when companies buy lots of cars at once for their own use (like rentals, delivery fleets, or government agencies). It’s a fast way for a carmaker to sell many vehicles quickly, but it can sometimes distract from selling to regular customers.

Concept

market share

"...whenever automakers chase volume and chase market share and are willing to pay to chase that..."

Market share is how much of the car-buying pie a brand gets. If a company chases market share hard, it may sell more cars quickly, but it can also mean discounts or strategies that aren’t always best for long-term profit.

Concept

relief valve for the industry

"That's always been the relief valve for the industry, but it can be an addiction."

A “relief valve” here means fleet sales help soak up extra cars so the system doesn’t get clogged. But if a brand relies on it too much, it can signal deeper problems with demand.

Concept

fleet addiction

"but it can be an addiction. And if you're addicted to fleet, and Nissan, it had cut its fleet addiction to 25% of what it produced... It is not the sign of a strong automaker."

“Fleet addiction” means a company keeps selling cars mainly to fleets instead of regular customers. The point is that if you need fleets too often, it may mean the cars aren’t moving well at retail.

Brand

GR brand

"let's talk about Toyota's push with the GR brand. They built this massive 36,000 square foot GR Experience Center in Frisco, Texas..."

“GR” is Toyota’s performance brand. Toyota is building a special experience center to promote the GR lineup and get people excited about those cars.

Company

GR Experience Center

"They built this massive 36,000 square foot GR Experience Center in Frisco, Texas, which you were allowed to see eight months ago, even before it was shown to dealers."

This is a Toyota-built location where people can experience the GR brand. The hosts also mention that access was restricted, which is common when a company is preparing a big launch.

Term

NDA

"I was under a pretty strict NDA, which sucks for a reporter, right?"

An NDA is a promise you make legally not to share certain information. Reporters often sign NDAs so companies can control details until the official reveal.

Car

Toyota GR GT

"So what this is, is in December, they showed the GR GT, which is a 641 horsepower, two seat street legal racer, basically, that is super well balanced."

They’re talking about a Toyota concept called the GR GT. It’s meant to feel like a track car but still be street legal, and it’s part of Toyota’s push to build a new performance brand in the U.S.

Concept

GR franchises

"The idea was first to convince Lexus dealers to want to buy one of these GR franchises, and they have now over 100 that have done so around the nation."

A “franchise” in this context means dealers agreeing to sell the GR performance cars. Toyota is trying to get Lexus-area dealerships to carry the new GR lineup, and they say over 100 already have.

Topic

Eagles Canyon Raceway

"They've also done an ancillary program [1283.1s] at Eagles Canyon Raceway, which is about 50 miles away. [1290.7s] There they are going to have a fleet of 42 GR vehicles."

Eagles Canyon Raceway is a race track. In this story, Toyota uses it for a driving program where people learn on track using GR cars.

Car

Toyota GR Corolla

"There they are going to have a fleet of 42 GR vehicles. [1294.4s] These are GR Corollas, [1297.0s] which is a 300 horsepower, tiny little pocket rocket,"

“GR” is Toyota’s performance brand (Gazoo Racing). So “GR Corollas” are Corolla models that Toyota tunes and builds to feel more like a sporty, enthusiast car.

Concept

track driving experience

"and a number of other GR vehicles [1306.1s] for people to learn how to do, how to drive, [1308.6s] and then they will have GR GTs [1311.4s] for people to learn how to drive on the track"

This is Toyota setting up a structured track day for customers. Instead of just selling cars, they teach people how to drive them on a real race track.

Concept

GR

"Question, Larry, why didn't they do this [1317.7s] under the TRD program? ... [1350.7s] Because when I think of GR, I think of GTR, [1354.5s] which is Nissan, like immediately that like confusion,"

GR is Toyota’s performance/motorsport branding (Gazoo Racing). The hosts are saying that “GR” can be confusing because people might think of Nissan’s “GTR” instead.

Company

TRD program

"Question, Larry, why didn't they do this [1317.7s] under the TRD program? [1322.7s] Well, the TRD program is kind of an add-on for, [1327.6s] and it wasn't the brainchild of Accio Toyota like GR was."

TRD is Toyota Racing Development—Toyota’s performance brand. The hosts are basically saying TRD is more like an established performance add-on, while GR is being used as a bigger, more branded “experience.”

Company

Gazoo Racing

"Yep. Yeah, that's a great question. All I will say is that GR is an acronym for Gazoo Racing, which is the in-house racing program, not TRD... Gazoo Racing is going to be, this is the Lexus side of it."

Gazoo Racing is Toyota’s own racing effort. The idea is that racing success and performance credibility can help Toyota (and its luxury brands) feel more “serious” in the high-performance world.

Concept

halo

"But at the end of the day, I think this is probably a smart move, right? If you have that sort of, you know, multiple $100,000 vehicle, it serves as a halo for the rest of your brand. It can draw some buzz and some attention..."

A “halo” move means using a flashy, high-end product to make the whole brand look better. It’s like borrowing the spotlight from a top model to help sell the rest of the cars.

Concept

walking billboard for the brand

"but you would imagine there's enough people who would be intrigued by a Toyota supercar to buy it to sort of be that walking billboard for the brand that could help it further down the road."

This phrase means the car is basically advertising the brand just by being seen in public. A supercar can make people notice the company and think of it as exciting and high-quality.

Concept

natural successor

"They think that the GRGT is the natural successor to the Lexus LFA. And the LFA was a very short-lived supercar, was an extraordinary car."

This means the newer car is meant to be the next “big deal” in the same category. The hosts are saying Toyota wants its supercar to replace the Lexus LFA’s role as a special, attention-grabbing performance car.

Car

Lexus Lfa

"...nk that the GRGT is the natural successor to the Lexus LFA. And the LFA was a very short-lived supercar,"

The Lexus LFA is a very fast, special-purpose sports car made in small numbers. It was produced for a short time, so it’s not common today. That’s why people bring it up when talking about what a future “next” supercar might be like.

9 cars featured

Request an Explanation

Heard something you'd like explained? We'll add it to this episode.

Sign in to request explanations for terms you heard.

Want to learn more?

Browse our glossary for plain-English explanations of automotive terms, jargon, and concepts.

Explore Terms

Help improve this episode

See something that's not quite right? Our annotations are AI-generated and can sometimes miss the mark. Click the flag icon on any annotation to suggest a correction.

Report incorrect info
Suggest better explanations
Flag missing cars