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Auction House President Kenneth Ahn

Auction House President Kenneth Ahn

Bloomberg Hot Pursuit! May 29, 2026 72 min
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About this episode

Ferrari’s new electric Luce sparks a debate about whether electrification is diluting brand identity—especially when performance specs start to feel interchangeable. The conversation pivots to the auction world through Kenneth Ahn, covering how live events compare to online bidding, why reserves change bidder behavior, and how fees, VAT, and tariffs affect all-in costs. Market trends get quantified with a “K shape,” while the group also argues over what makes cars feel special: sound, comfort, and even manual availability.

Technical Too Afraid to Ask
Topic

Ferrari theme

"Yeah, Yes, and Ken is fresh off coming from the Villadeste auction, which of course returned amazing results, especially on some Ferraris. I think Ferrari's is going to be a big theme for us this episode, Matt."

They say Ferrari is going to be the main focus of the episode. The rest of the conversation connects back to Ferrari’s new electric car and what people think about it.

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Car

BMW Cs Bmws

"we'll talk about that. And I have driven well one Bonker's nine to eleven competitor, the M two CS, BMW's M two CS. I spend a week with that, so I have some thoughts. And I've driven an electric Mercedes,"

The BMW M2 CS is a high-performance version of a compact BMW sports car. It’s made to handle more aggressively and feel more exciting when driving. The podcast mentions it because someone drove it for a week and is sharing impressions.

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Car

Bmws M

"we'll talk about that. And I have driven well one Bonker's nine to eleven competitor, the M two CS, BMW's M two CS. I spend a week with that, so I have some thoughts. And I've driven an electric Mercedes,"

The BMW M Coupe (E36) is a sporty two-door BMW made for driving enthusiasts. It’s part of the E36 generation and is tuned for better handling and performance than a regular model. It comes up when people talk about classic BMW “M” cars.

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Brand

Mercedes

"if you think that's the worst thing in the automotive world, you really haven't been following Mercedes design language for the past twenty five years."

Mercedes is a major luxury car brand. The hosts are saying that Mercedes designs have often been controversial for a long time, so they’re not surprised by styling reactions.

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Brand

Jaguar

"Or Jaguar for that instance."

Jaguar is a luxury car brand. The hosts are using it as an example of another company whose designs have also sparked strong opinions.

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Car

Honda Crx

"... early two thousands and there were horrible like Honda CRX design elements in Mercedes then, so like now I'm..."

The Honda CRX is a small sporty car, usually a hatchback or coupe. It’s known for being light and fun to drive. People mention it when talking about how car designs from the past can influence later styling.

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Person

Chris Bangle

"you don't want to make it as bad as Chris Bangle did at BMDL."

Chris Bangle was a BMW designer. The hosts mention him because his BMW designs were famous for being very polarizing—some people hated them, others liked them.

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Term

bangle butt

"The Bengal Butt, the infamous bangle butt."

“Bangle butt” is a nickname for a BMW design look that many people either loved or hated. It points to a very noticeable, flared rear shape that came from designer Chris Bangle.

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Term

Luce

"the tension with Ferrari because their core base pretty universally I think, doesn't like the Luce."

The hosts mention “Luce” as a Ferrari thing that long-time fans don’t like. The problem is the clip doesn’t say what “Luce” specifically is (a model, concept, or design change).

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Concept

publicly held company

"They're a publicly held company. They need to continue to somehow bring in new people, right, and like this maybe will do it."

A “publicly held company” is a company owned by public investors who buy and sell shares. The hosts are saying that can push companies to keep growing and bring in new buyers.

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Concept

stock has been crucified

"I so on that note, I mean a publicly held company whose stock has been crucified right from the high."

That phrase means the company’s stock price has dropped a lot and investors haven’t been happy. They’re using it to suggest the market may be reacting to what the company is doing.

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Concept

lost a third of the value of their company

"They've lost a third of the value of their company."

They’re saying the company’s worth (as investors see it) has dropped by about a third. The point is to connect that drop to how the market might be judging the company’s direction.

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Term

Arimez chart

"And I wonder how much this has to do with it, or I did wonder that. Wait, was I showing you the Arimez chart?"

They mention an “Arimez chart,” which sounds like a specific graph they’re looking at. This clip doesn’t explain what the chart shows, so it’s hard to pin down its meaning here.

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Term

straight pipes

"I love these car review guys out of Canada. I always talked about the straight pipes, you know, yeah, yeah, yeah tube."

“Straight pipes” means a freer-flowing exhaust that’s usually louder than stock. People do it mainly for the sound and sometimes for how the car feels.

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Place

Cliche Corner

"They go around as part of their you know, normal testing track, a corner that they call Cliche Corner, and for the important cars like this, they go out and sweep Cliche Corner, which, yeah, it's a real thing."

They’re talking about a specific turn on a test track called “Cliche Corner.” It’s a known spot they use so they can compare how different cars handle it.

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Term

electric vehicle

"This is the first electric vehicle from a falter Bach and it's moving forward."

An electric vehicle is a car that runs on electricity from a battery. It can accelerate quickly because electric motors deliver power instantly.

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Brand

AMG

"AMG's headquarters in southwest Germany are in falter Bach and it's one of my favorite German town names."

AMG is Mercedes-Benz’s performance division. It’s the part of Mercedes that makes the faster, sportier versions of their cars.

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Term

horse power

"It's got eleven and fifty three horse power as fourteen hundred and seventy five pound feet of torque."

Horsepower is a way to describe how strong a car’s motor is. Higher horsepower usually means more ability to accelerate or keep pulling at speed.

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Concept

zero sixty

"It does zero sixty and two point one seconds like just massive numbers. But does anyone care about that?"

“Zero to sixty” is how fast a car can accelerate from a stop to 60 mph. It’s a quick way to compare how punchy different cars feel.

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Concept

top speed

"they all have a thousand horse power, they all do zero to sixty in just under three seconds, they all have a top speed of around two hundred miles an hour"

Top speed is the highest speed the car can reach. The host is saying many modern cars hit similar top speeds, so it’s not as meaningful a differentiator anymore.

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Term

V eight engine sound

"the other thing about this car that people really didn't like was the fact that Mercedes made such a big point of fabricating a V eight engine sound to it."

A V8 is a type of engine with eight cylinders arranged in a V shape. It’s known for a particular “muscle car” sound, and the host is saying Mercedes tried to mimic that sound on an electric car.

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Car

Honda NSX

"...like the Kara GT, like the Accura are A, like the NSX, like these were halo cars. And now we see lots o..."

The Honda NSX is a sports car designed to be fast and fun to drive. It’s considered a special, top-tier model that shows off engineering and performance. It comes up in discussions because it helped shape how modern supercars are built.

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Concept

halo car

"I'm actually working on a story right now about the death of the halo car, the true traditional halo car, like the Kara GT, like the Accura are A, like the NSX, like these were halo cars."

A “halo car” is a brand’s showpiece—its most exciting, attention-grabbing performance car. The host thinks today’s cars are so similar in raw numbers that they don’t feel as special.

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Car

Mercedes CLA

"So, like right now, I'm driving the Mercedes CLA and it's a world away from what was that one that you saw called the gtamg. Okay, this little Mercedes that I'm driving is an absolute world away."

The Mercedes CLA is a Mercedes-Benz luxury car. In this episode, the host talks about how it feels fast and smooth, and how nice the cabin details are.

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Term

instant torque

"with every electric car I drive, the first few hours or the first few days with it, the novelty of the instant torque and going so fast without making sound or vibrations is pretty cool."

Instant torque means the car’s electric motor gives you pulling force right away. That’s why electric cars can feel quick without you hearing an engine rev.

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Car

BMW I seven

"with the exception of the huge like Luxo barges like the BMW I seven, because to me, the isolation, the suspension, like the really expensive trickery that they that creates the [668.2s] magic carpet ride, actually does give it a soul."

The BMW i7 is BMW’s big luxury electric sedan. The host says it feels more special than many EVs because it’s very quiet and smooth, like a “floating” ride.

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Term

magic carpet ride

"the really expensive trickery that they that creates the [668.2s] magic carpet ride, actually does give it a soul."

“Magic carpet ride” means the car feels extremely smooth, like it’s floating over rough roads. The host is saying that kind of comfort can make an electric car feel more special.

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Term

fit of the panels

"But I just want to say quickly about the this cla Mercedes is so good at the finishing touches, at the fit of the panels, at the you know, the windows switch when you pull up on it or push down on it, it's so it's like butter."

“Fit of the panels” means how well the car’s body parts line up. If the gaps and edges look and feel tight, the car usually feels more expensive.

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Car

Ferrari Luce

"let me get your take on the Ferrari Luce, the Johnny I've collaboration that created Ferrari's first five seater. Okay, the more I think about this, the more I think it truly is an aberration for Ferrari."

The Ferrari Luce is a new Ferrari idea that’s meant to seat five people. The discussion highlights that it feels very different from what Ferrari is usually known for—especially in design and who it’s trying to attract.

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Brand

Pininfarina

"They have been doing it since the beginning of time, think of Pininfarina, for instance, but it is odd they would consult with a design house that has no experience doing cars, and one that is outside of Italy"

Pininfarina is a well-known Italian company that designs cars for other automakers. The host brings it up to show that Ferrari usually works with Italian design houses, so using a non-Italian firm feels unusual.

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Concept

compliance car

"Number One, this car is a compliance car. It helps them meet efficiency regulations, et cetera, et cetera, and."

A “compliance car” is basically a car made to meet government requirements. In this discussion, the host suggests the Ferrari Luce exists partly to help Ferrari pass efficiency rules, not just to be a pure performance statement.

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Concept

efficiency regulations

"Number One, this car is a compliance car. It helps them meet efficiency regulations, et cetera, et cetera, and."

Efficiency regulations are laws that require cars to use less fuel or energy. The host is saying the Ferrari Luce helps Ferrari meet those rules.

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Brand

Lamborghini

"A lot of other companies don't have to do that. Lamborghini does not have to do that because they're exact bulkswag exactly."

Lamborghini is mentioned as a contrast to Ferrari in terms of regulations. The host is basically saying some brands don’t have to jump through the same hoops to meet efficiency rules.

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Brand

Tesla

"if this car had come from and we've talked about this before, if this car had come from Tesla or Lucid, we would not be freaking out."

Tesla is brought up as the comparison point for “tech” cars. The host’s argument is that people expect Tesla to do this kind of thing, so they wouldn’t be as shocked if the same concept wore a different badge.

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Brand

Lucid

"if this car had come from and we've talked about this before, if this car had come from Tesla or Lucid, we would not be freaking out."

Lucid is mentioned as another company known for techy, modern cars. The host’s point is that people would be less upset if the same idea came from Lucid than if it came from Ferrari.

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Term

bucktooth grill

"Because the first time I saw BMW's bucktooth grill, [957.0s] I also hated it, and now I think it's really cool."

“Bucktooth grill” is just a nickname for a car’s front grille that looks unusually big and aggressive. It’s the kind of design that can make you react strongly at first glance.

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Concept

separate the space of the interior and the outside of the car

"A roadent tracted some strong reporting with Johnny Ive who or actually not with Johnny, but with another former employee of Love from the design firm, who said, like, we're trying to really separate. Well, they [1030.7s] did the space of the interior and the outside of the car, so they basically made a shell and then put an additional shell on top of it."

They’re describing a design trick where the inside and outside of the car are shaped like separate layers. That layered approach is also why the car can look two-tone.

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Term

two tone

"so they basically made a shell and then put an additional shell on top of it. That's why it's like two tone."

“Two tone” means the car uses two different colors or finishes. Here, it’s connected to the way the designers layered the bodywork.

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Term

digital stuff

"And you know, the interior, I don't think anyone debates is absolutely beautiful because it looks like an interior from the seventies or eighties. Yes, with the exception of the digital stuff, but they don't go, it's not in your face screens, right."

“Digital stuff” means the modern screens and electronics in the dashboard. The speaker likes the classic-looking interior, but they’re talking about how the screens are handled.

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Brand

Apple

"my thinking is if this had been an Apple car by Ferrari, it would be a home run. The problem is that it's a Ferrari by Apple."

Apple is a tech company known for its design style and products. The speaker is using it as a comparison to talk about whether tech should dominate a car’s look and feel.

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Car

Mazda MX-30

"Most people saw it in pictures and they were like, oh, it looks like a Mazda MX thirty or whatever. Remember,"

The Mazda MX-30 is a small crossover from Mazda, and it’s especially known for its EV connection and unique look. In this conversation, it’s used as a visual comparison for how another car looks in person.

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Car

Mazda Mx

"... pictures and they were like, oh, it looks like a Mazda MX thirty or whatever. Remember, I think, now it loo..."
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Term

suicide doors

"I can't wait to get in it and experience I love the suicide doors. I wish more car manufacturers would have the kahonas to put suicide doors on a production car instead of just putting them on a concept."

Suicide doors are doors that open from the back hinge instead of the front hinge. They look dramatic and can make getting in and out feel different, but they need extra engineering to be safe.

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Car

M two CS

"Can I quickly tell you? Tell you about the M two CS? I want to hear about it. So for me, the M two is such a tantalizing vehicle."

The BMW M2 CS is a sporty BMW coupe meant to feel small and fun to drive. The speaker points out you can still get it with a manual, and also that it’s actually bigger and heavier than it looks.

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Car

nine to eleven

"I didn't realize until this week that the M two, no matter what guys you buy it in, is longer, wider, taller, and heavier than a nine to eleven. Wow it looks tiny, right, Yes,"

“Nine to eleven” is the Porsche 911, one of the most famous sports cars ever made. Here it’s used as a comparison point to say the BMW M2 CS is actually bigger and heavier than you’d expect.

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Term

ductail

"And the only differentiation between a CS and I mean there's a body kit kind of, but the big difference is the ductail on the CS compared to the Base M two."

“Ducktail” is a type of rear spoiler that sticks up a bit at the back of the car. Here it’s mentioned as a clue for spotting the higher-trim BMW M2 CS.

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Term

stick

"You can't get the CS with a stick, so I would buy the base model and you can get a lightly used Base M two with a stick."

“Stick” means a manual transmission—where you shift gears yourself instead of letting the car do it. The host is saying you can get one version with a manual and not the other.

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Car

Base M two

"You can't get the CS with a stick, so I would buy the base model and you can get a lightly used Base M two with a stick."

This is a BMW M2, a small sporty coupe. The big difference the host is talking about is that the regular M2 can be bought with a manual transmission, while the more extreme CS version can’t.

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Term

gas mileage

"Yeah, amazing, I love that. That's great to know. How was the gas mileage on this?"

Gas mileage is just how far the car can go on a tank of gas. The host is saying they don’t usually focus on it when they drive cars.

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Car

Dodge Challenger

"...e in any car test driven. Really, I drive a Dodge Challenger as a daily right."

The Dodge Challenger is a sporty car made for strong acceleration. People like it because it looks bold and can be driven every day, not just on weekends. It’s often mentioned when someone wants a powerful car they can still use normally.

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Car

Ford F

"... And look, I mean, you know I've had a g Wagon, a Ford F one fifty raptor. I'm used to getting like sub fi..."

The Ford F-100 is a pickup truck, meaning it’s built to carry things and handle tougher everyday use. It’s part of Ford’s long-running truck lineup. People mention it when comparing what different trucks feel like to drive and own.

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Car

G-Class G Wagon

"... ten bucks. And look, I mean, you know I've had a g Wagon, a Ford F one fifty raptor. I'm used to getting l..."

The G-Class is a luxury SUV with a very recognizable, boxy shape. It’s built to handle rough roads and off-road conditions. People mention it when talking about SUVs that combine toughness with comfort.

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Car

F-150 Raptor

"I mean, you know I've had a g Wagon, a Ford F one fifty raptor. I'm used to getting like sub fifteen mpg right."

The F-150 Raptor is a special, more aggressive Ford pickup built for off-roading. Like many trucks, it often doesn’t get great gas mileage.

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Term

MPG

"I'm used to getting like [1362.0s] sub fifteen mpg right. [1364.1s] The same we're a really bad test group."

MPG stands for miles per gallon. It tells you how far the car can go using one gallon of gas.

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Topic

auction market

"Let's get to ken On. I want to know all [1415.4s] about the auction market and what to expect for the summer."

The auction market is how car prices work when cars are sold at auctions. The host is asking what changes during the summer.

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Topic

Pebble

"Ken You do now a ton of these really cool events, and I'm sure you're at Pebble and you're obviously Amelia Island and Villadeste."

“Pebble” refers to a famous classic-car show in California. People who collect cars pay a lot of attention to it.

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Topic

Amelia Island

"Ken You do now a ton of these really cool events, and I'm sure you're at Pebble and you're obviously Amelia Island and Villadeste."

Amelia Island is a well-known classic-car event in Florida. It’s the kind of show that affects what collectors are interested in.

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Topic

Villadeste

"and I'm sure you're at Pebble and you're obviously Amelia Island and Villadeste. To me, that would be the one,"

“Villadeste” likely means the Villa d’Este classic-car event in Italy. It’s a big deal for collectors and can influence auction interest.

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Car

Ferrari Enzos

"to linearly project that type of growth rate, the implied market caps, so to speak of Ferrari enzos would be could be bigger than Ferrari itself, and it just creates, you know, you wonder, how long can it last?"

The Ferrari Enzo is a very rare, high-end Ferrari supercar. Because it’s so desirable and limited, people watch its auction prices to see how strong the collector car market is.

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Term

tariffs

"Currently, how are tariffs affecting these sales? For instance, in sales in Europe? Are those cars staying in Europe with mostly European money and is that a change from previous years."

Tariffs are taxes the government charges when you bring something in from another country. For car auctions, they can make imported cars noticeably more expensive, which affects bidding.

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Car

Nissan GTRs

"So we had a Ferrari five to fifty Barkeetta as well as a couple of Nissan GTRs that were all purchased by US buyers, fully knowing that it would cost them fifteen percent to important addition to transport and everything else."

The Nissan GT-R is a famous fast Nissan sports car. Here it’s mentioned because Americans are still buying it for Europe even when import taxes make it more expensive.

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Term

VAT system

"because in Europe as well, for some of the really low mileage modern cars, because of the way the VAT system works, a lot of the European buyers still have to pay a twenty percent VAT on top of what they purchased it for."

VAT is a tax added to purchases in many European countries. The host is saying that for some buyers, VAT can add a big extra cost on top of what the car sold for at auction.

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Term

hammer price

"So, by the way, what's the all in price? If I buy a car for a million dollars? Say I pick up this nineteen twenty nine Bugatti Type forty three roadster that you sold for basically a million, I'm paying what am I paying? On top of the hammer price?"

The hammer price is the winning bid at the auction. But you usually pay extra on top of that—like the auction house fee—so the real total cost is higher than the hammer price.

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Car

Bugatti Type forty three roadster

"Say I pick up this nineteen twenty nine Bugatti Type forty three roadster that you sold for basically a million, I'm paying what am I paying? On top of the hammer price?"

The Bugatti Type 43 is a classic Bugatti, and “roadster” means it’s an open-top version. The point of mentioning it is to show how much extra you pay beyond the auction’s winning bid.

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Term

auction house

"I pay five percent to the auction house, it. Would be more like twelve thirteen percent depending on the auction."

The auction house adds a fee to the winning bid. The host is giving examples of how that extra percentage can be around 5%, and sometimes higher (like 12–13%), depending on the auction.

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Car

Bugatti Veyrone

"...se I've just walking down and say, hey, there's a Bugatti veyrone coming down you know, Wherever street, and you se..."

The Bugatti Veyron is a very expensive, very high-performance supercar. It’s known for being extremely fast and powerful. People bring it up because it’s a famous example of a “hypercar” that stands out even among other supercars.

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Term

reserve

"When a car is offered with that reserve, you'll get two to three times more number of bids for that lot than a car that's with reserve."

A reserve is the lowest price the seller will accept. If bids don’t reach that number, the car doesn’t get sold.

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Concept

psychology of why that is

"And when you think about the psychology of why that is, if there is a reserve on a lot and you're bitter, you have no idea, even if you're highest bidder, whether you're going to bring this car home or not"

The speaker is describing how reserve pricing changes bidder behavior. With a reserve, even the top bidder might not win the car, so bidders may bid differently than they would in a no-reserve setting.

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Car

Bugatti Type

"...ow, there is always a theoretical chance that the Bugatti Type forty three cells for fifty thousand dollars tech..."

The Bugatti Type 251 is an older Bugatti car from the past. It’s mentioned because it’s rare and could be very valuable to collectors. The podcast is talking about it as a hypothetical “what if” scenario for buying something like that.

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Concept

portfolio effect

"and for the market, spoke court two is it's really your portfolio effect. So if you have one car and it's valued a lot, then selling it without reserve is riskier."

They mean that when you sell a group of cars, the results can be better than selling just one. If one car doesn’t do great, the rest of the collection can still keep overall interest high.

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Brand

Porsche

"But in certain cases it's a very specific niche. If it's a Porsche Outlaws or if it's a pre war American Classics, you've got to make sure that those audience in the marketing across those audiences is very strong."

They’re saying Porsche buyers can be a specific group, so the auction needs to market to the right people. Different brands have different fan bases.

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Car

Ferrari Daytona SP3

"...the top seller, which was the twenty twenty three Ferrari Daytona SP three. This is a V twelve where the motor sits behind you, which normally you know in a Ferrari V twelve it's in front of you."

The Ferrari Daytona SP3 is a very rare, expensive Ferrari built around a V12 engine. It’s unusual because the engine is placed behind you, not in the usual front position, which helps make the car feel more exotic.

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Term

depreciation curve

"That is one of the biggest conundrum I think for people who have these amazing cars. You know, the depreciation curve is very steep when it comes to mileage, particularly with modern cars..."

A depreciation curve is just a fancy way to say how quickly a car’s value goes down. Here, they’re saying the value drop can be dramatic once a car is no longer “barely used.”

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Term

delivery mile cars

"...we often call it delivery mile cars. The amount of premium that brings versus a car that has six thousand miles... is so big..."

“Delivery mile cars” are vehicles that have only a tiny number of miles—often just enough to get them from the factory to the buyer—so they’re still effectively “new.” The host is explaining that these ultra-low-mile cars can command a huge premium compared with cars that have a few thousand miles, even though that mileage is normal for daily driving.

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Term

lockup periods

"...there are in many cases, a lot of these car manufacturers now have what's called lockup periods where you're not allowed to sell for a certain period, and if you do, you can only sell it back to Ferrari."

Lockup periods are contractual restrictions that prevent an owner from selling a car for a set time after purchase. Here, the host says some Ferrari customers can’t sell the car freely during the lockup, and if they do, they may have to sell it back to Ferrari—affecting market supply and pricing.

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Car

F forty

"I mean, it makes the F forty look positively ugly. I wouldn't want the two photographed together... What surprised me, I thought it was great was the F forty. So there was an F forty. It was a nineteen ninety German delivered car that had forty thousand, two hundred and seventy one kilometers..."

They mean the Ferrari F40, a famous 1980s supercar. They’re talking about how the car’s mileage changes what collectors will pay at auction.

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Term

low miles

"Parenthetically, I will say, I do think some cars have low miles because they're not actually fun to drive. I don't think this applies to this car, but I do, you know, I do think there's there there are some cars that have low miles because no one actually wants to drive."

“Low miles” means the car has been driven less. At auctions, collectors often pay more for low-mile cars, but sometimes a car with low miles still isn’t that fun or appealing.

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Term

US spec versus EuroSpec

"And we were all interested in seeing how that does because we had a it's a plenty different US spec versus EuroSpec."

They’re comparing the same model sold in the US versus the version sold for Europe. The cars can differ in features and regulations, and collectors sometimes prefer one version over the other.

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Term

engine out

"if you're the kind [3243.5s] of person who's going to drop three and a half million dollars on an F forty, you can also probably afford I don't know if it needs engine out I don't think it needs an engine out built service, but you can afford a Ferrari maintenance."

“Engine out” means the shop has to take the engine out of the car to do the repair properly. That usually takes a lot of time and labor, so it costs more than normal maintenance. They’re mentioning it to explain why some repairs on an F40 could be extremely pricey.

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Car

Ferrari 250 GTO

"This is a little bit extreme, but Vildeste Concor, one of the Concore entrants, had a Ferrari two to fifty gto and that's sort of the holy grail of the sixty for. [3300.6s] There's only like thirty eight of them right in the world."

The Ferrari 250 GTO is a famous, extremely rare classic Ferrari from the 1960s. Because so few were built, it’s considered a top-tier collector car. Here, they’re talking about how rare it is and why its price is so hard to pin down.

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Topic

Vildeste Concor

"This is a little bit extreme, but Vildeste Concor, one of the Concore entrants, had a Ferrari two to fifty gto and that's sort of the holy grail of the sixty for."

This sounds like the name of a concours event or entry group mentioned in the story. The important part is that the person with the Ferrari 250 GTO wasn’t just showing it—they talked about driving it. That’s what the hosts are focusing on.

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Concept

holy grail

"This is a little bit extreme, but Vildeste Concor, one of the Concore entrants, had a Ferrari two to fifty gto and that's sort of the holy grail of the sixty for."

“Holy grail” here means “the ultimate dream car” for collectors. They’re saying the Ferrari 250 GTO is one of the most desirable classic cars people chase. It helps explain why driving it on the street feels extreme to some people.

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Brand

BMW group Classic

"When I was in Italy this past week, because we're partners with BMW group Classic, they held a it's called a Prelude tour, So it's a sort of a mini rally..."

BMW has a classic-car program called BMW Group Classic. It organizes events and activities around older BMWs, not just new ones.

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Topic

Prelude tour

"because we're partners with BMW group Classic, they held a it's called a Prelude tour, So it's a sort of a mini rally across the map to your point of twisty roads around you know, Lake Como and and you know Lugano..."

A “Prelude tour” is the name of a planned driving trip. It’s set up like a mini rally with routes around Lake Como and Lugano.

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Place

Manza

"And we ended up at Manza or you know, and there there were a couple of Classic and Modern BMW's that BMW had set up to run the track."

Manza is a famous race track in Italy (Monza). It’s known for fast straights and hard braking, so it’s a big deal for driving events.

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Car

Ford Falcon

"He was not part of anything. Oh interesting. Him and his buddy, two of them decided to drive his He has a Ford Falcon sitting in Europe, and they decided to drive down to Italy..."

The Ford Falcon is a classic Ford car model. Here, it’s interesting because someone has one in Europe and drove it as a special trip.

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Car

BMW seven sixty

"I've noticed lately that any big German limousines, and I'm specifically looking for and have had three deals for a BMW seven sixty have fallen through, but they depreciate like mad. I mean, somebody buys them for two hundred grand and then three years later they're going for sixty."

A BMW 760 is a large, high-end BMW luxury car. The point here is that it can lose a lot of value after a few years, even if it was very expensive when new.

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Concept

depreciate like mad

"but they depreciate like mad. I mean, somebody buys them for two hundred grand and then three years later they're going for sixty."

Depreciation just means a car becomes worth less over time. The host is saying some expensive cars drop in price so quickly that they can look like bargains after a few years.

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Concept

wealth transfer

"you talk about this great wealth transfer, and you know, the current owners passing away or passing the wealth to the next generation."

“Wealth transfer” means money moving from older family members to younger ones. The host is connecting that to car auctions—new buyers can shift demand toward different types of cars.

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Term

understressed

"And the motor is understressed, [3790.2s] so you get, you know, mountains of torque, but it can do so much more Like it's never gonna you can put hundred hundreds of thousands of miles on that motor for sure."

“Understressed” describes an engine that’s designed to run with more mechanical load capacity than it typically sees in normal operation. The speaker connects this to durability—if the engine isn’t pushed near its limits, it can tolerate very high mileage.

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Topic

hot laps

"Wait a second, we didn't get to Yes, I didn't get to hear about your Indy five hundred, and I saw a pictures. Yes, it looked like you guys were [3851.4s] doing like hot laps. It looked like Magnus was wearing..."

“Hot laps” means quick laps driven fast to show off or test how the car feels on track. It’s like doing a few intense runs rather than a long steady drive.

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Term

sprint race

"And during the sprint race, he like came very close to crashing his car and knocking his teammate off the track on a couple of occasions."

A sprint race is a shorter Formula 1 race during the weekend. It helps decide where drivers start for the main race, and it often makes drivers push harder because there’s less time to make up positions.

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Term

supercar EV launch

"they're losing out in their supercar launch, their supercar EV launch, and they're losing on the track."

They’re talking about how an electric supercar accelerates right from the start. EVs can feel super quick because the motor gives torque immediately, so the car has to manage traction and smoothness.

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Term

supercar launch

"they're losing out in their supercar launch, their supercar EV launch, and they're losing on the track."

They’re talking about how a supercar performs when you really accelerate from a stop. It’s about whether the car hooks up smoothly and feels controlled during that initial push.

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Term

zero to sixty

"He said they purposely did zero to sixty and two and a half seconds because any faster is uncomfortable for the occupants."

“Zero to sixty” means how fast a car can go from standing still to 60 mph. People use it as a quick way to compare acceleration between different cars.

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Term

occupants

"He said they purposely did zero to sixty and two and a half seconds because any faster is uncomfortable for the occupants."

Here “occupants” just means the people riding in the car. The claim is that if the car accelerates too aggressively, it can feel uncomfortable to the people inside.

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Term

evs

"Mercedes said they understand that the US doesn't want evs really and they're gonna come out with an ice baby g Wagon..."

“EVs” are electric cars that run on electricity from a battery. In this conversation, it’s used to explain why Mercedes might offer a gas-engine version too.

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Car

G

"But for those of us who love the g you mentioned driving the G and owning the G when we're talking about gas mileage."

“The G” refers to the Mercedes-Benz G-Wagen, the iconic boxy off-road SUV known for its rugged design and traditional mechanical feel. Here it’s mentioned in the context of owning and driving it, including discussion of gas mileage and powertrain choices.

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Car

Suzuki Jimney

"...y was a Baby G and yes with an ice motor called a Suzuki Jimney if you recall. Yeah, yeah, like just recently. Th..."

The Suzuki Jimny is a small SUV that’s designed to handle off-road driving. It’s compact, so it’s easier to drive in tight spaces than bigger SUVs. The podcast mentions it as a small car with real off-road capability.

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