Auto Trader profits near £393m, Ford Fiesta may return, and is ChatGPT the future of used car search? – with Derren Martin, episode 259
About this episode
Auto Trader’s marketplace is unpacked through its AI buying-intent insights and Deal Builder rollout, alongside hard numbers like “operating profit margin of 63%” and a “net drop from 2024 into the end of March” of 71 dealers. The chat then swings to used-car strategy: EV values, seasonal demand, and how Chinese supply could pressure residuals. Ford’s European offensive raises the question of a Fiesta return, while ChatGPT-style search is pitched as the next used-car discovery shift.
Autotrader profits near £393m but admits Deal Builder roll-out hurt numbers
Ford outlines product offensive with five new vehicles including potential Fiesta return
Consumers can now search for their next car on Autotrader using ChatGPT
Car dealer Brindley agrees franchise deal to open its first Lepas showroom
Vauxhall Tigra
"No change. Surprise, surprise. Yes. I bought the worst car, not the cheapest car in the Kawao auctions this week, which was a £165, 2006, 134,000-mile Vauxhall Tigra. I could see you in one of those."
The Vauxhall Tigra is a small sporty car that can be had with a folding roof. That “open-air” feature is part of what makes this particular used one memorable to the host.
The Vauxhall Tigra is a small, sporty coupe/convertible-style car known for its compact size and “open-top” driving feel. In this segment, the host specifically calls out the Tigra’s folding roof, which is a key part of why it stands out among used buys.
Opel Tigra
"...ek, which was a £165, 2006, 134,000-mile Vauxhall Tigra. I could see you."
The Opel Tigra is a small sporty car. In the podcast, it’s mentioned using an example of an older, high-mileage Tigra to illustrate what you might find for a certain amount of money. It’s a reminder that older cars can still be an option, but mileage and condition matter a lot.
The Opel Tigra is a small, sporty car that’s typically associated with compact dimensions and a fun, city-friendly driving character. In the episode, it’s referenced through a specific example—an older, high-mileage Vauxhall Tigra—suggesting the conversation is about what you can realistically buy for a budget and what condition matters. That makes it relevant for buyers weighing older cars versus newer options.
folding roof
"Oh, yeah, I mean, the folding roof and the coarser underpinnings are, you know, that definitely gets the blood pumping, doesn't it?"
A folding roof is the part of a convertible that can be opened up and closed again. It’s a big feature because it changes the car from a normal roof to an open-air one.
A folding roof refers to a convertible-style top that can be lowered or raised, typically using a mechanism rather than a fixed roof. On small cars like the Vauxhall Tigra, it’s a major usability and ownership consideration because it adds moving parts and affects how the car feels day-to-day.
underpinnings
"Oh, yeah, I mean, the folding roof and the coarser underpinnings are, you know, that definitely gets the blood pumping, doesn't it?"
In car talk, “underpinnings” means the main parts that everything else is built on—like the chassis and suspension. Saying they’re “coarser” is basically saying it feels a bit rougher or less refined.
“Underpinnings” is car-speak for the vehicle’s core structure and mechanical foundation—things like the chassis, suspension layout, and other base components. When the host says the Tigra has “coarser underpinnings,” they mean it feels less refined in how the car is built and how it rides or handles.
Opel Astra
"...own and say you've got a Ford Focus or a Vauxhall Astra, but you say you've got a Tesla and people notice..."
The Opel Astra is a regular, everyday car that many people buy for practical reasons. The podcast mentions it to talk about how people recognize certain cars and brands. It’s basically an example of a common model people might notice compared with something else.
The Opel Astra is a mainstream compact car that’s commonly used as a benchmark for everyday practicality. In this episode, it’s mentioned in a discussion about brand recognition and what people “notice” when you drive a particular car. That makes it relevant to buyers thinking about how a car’s identity and visibility affect their choice.
ZEV mandate
"If unless they change the ZEV mandate dramatically, we're all going to be driving electric vehicles in however many years it is, whether that changes from 2030 to another point in time."
A ZEV mandate is a government requirement that pushes car sales toward zero-emission vehicles. The idea is to make more electric cars available and reduce pollution from exhaust.
A ZEV mandate is a government rule that requires automakers and/or sellers to sell a certain share of zero-emission vehicles (like battery-electric cars). It’s designed to force the market to shift away from tailpipe-emitting cars over time.
Tesla Model
"... cars as I could. And the best two I drove with a Tesla Model 3 and the Seal U. It was it was really good."
The Tesla Model Y is an electric SUV, which means it runs on electricity instead of gasoline. It’s designed for everyday driving with space for passengers and cargo. People talk about it a lot because it’s a common EV that’s easy to compare with other electric cars you might consider.
The Tesla Model Y is a compact electric SUV known for combining everyday practicality with an all-electric powertrain. It often comes up in discussions because it’s one of the most popular EVs and is frequently compared against other electric models people drive for range, comfort, and tech. In this episode, it’s mentioned alongside other cars the host drove as part of evaluating what feels “really good.”
Tesla Model 3
"And the best two I drove with a Tesla Model 3 and the Seal U. [936.2s] It was it was really good."
The Tesla Model 3 is an electric car that many people consider a “go-to” option. Here, the host says it was one of the best electric cars they drove.
The Tesla Model 3 is an electric sedan known for its mainstream appeal and strong real-world usability. In this segment, it’s mentioned as one of the best electric cars the speaker has driven, alongside the Polestar 4.
300 mile range
"It's got 300 mile range and it accurately says how much range you're going to have. [955.5s] It doesn't give you any of this nonsense that a lot of electric cars do."
Range is how far an electric car can go before the battery runs low. The host says this car’s claimed range (about 300 miles) and the estimate it shows were trustworthy.
“Range” is how far an electric car can drive on a full battery before it needs charging. Here, the speaker specifically cites a 300-mile range and says the car’s estimate matches what they expect to get.
range you're going to have
"It's got 300 mile range and it accurately says how much range you're going to have. [955.5s] It doesn't give you any of this nonsense that a lot of electric cars do."
Electric cars show an estimate of how far you can go. The host likes that this car’s estimate seems accurate instead of being confusing or wrong.
Electric cars use a “range estimate” based on current conditions, battery state, and driving behavior. The speaker contrasts this with other cars that they feel give misleading or overly optimistic range numbers.
Tesla charging network
"And the Tesla charging network is second to none. [962.1s] It is absolutely brilliant."
This is Tesla’s network of charging stations. The host says it’s easy to use—arrive, plug in, and the system handles the rest without much effort.
The Tesla charging network refers to Tesla’s network of public fast chargers. The speaker describes a smooth “plug-and-charge” style experience where the car and charger communicate automatically to start charging and manage the user account.
charging hub
"I turned up at a charging hub from one of the big suppliers. And all of them were off. 12 chargers were off."
A charging hub is a public place with several EV chargers. You go there when you can’t (or don’t want to) charge at home.
A charging hub is a location with multiple EV chargers, often run by a specific charging network. Instead of charging at home, drivers rely on these hubs for public charging during trips.
HGV
"And then I went and found somewhere else. And ironically, there was an HGV being charged, which was zapping all of the power. So I had to wait there for ages and ages..."
HGV means a heavy goods vehicle, basically a big freight truck. If a truck is charging, it can use a lot of electricity and make charging harder for other drivers.
HGV stands for heavy goods vehicle—typically large trucks used for freight. Mentioning an HGV being charged highlights that big vehicles can draw significant power and affect charger availability or performance for other EVs.
kilowatt hour
"but being charged through the nose, like 96p per kilowatt hour or whatever it was. And then on the way back..."
A kilowatt-hour (kWh) is the unit for how much electricity you’re getting. If charging is priced per kWh, you pay based on how much energy your car took.
A kilowatt-hour (kWh) is the unit of energy used to measure how much electricity you buy for charging an EV. When the price is quoted per kWh, it tells you the cost based on how much energy the car pulled from the charger.
7 Jq7
"...nd up back in the market. Because you look at the JQ7, best-selling car in March, incredible. I mean, d..."
The podcast mentions a car called “7” in the context of which cars sold the most in a month. That usually means it’s a popular model people are buying. The exact make/model isn’t fully clear from the snippet, but it’s being discussed because of strong sales.
The “7” referenced in the podcast appears to be a shorthand for a specific model name, likely part of a numbered lineup discussed in the context of market performance. It’s mentioned alongside a “best-selling car in March,” which suggests the conversation is about sales rankings and what’s doing well. Without the full model name, the key takeaway is that it’s being highlighted as a top seller.
Ford Got Ford
"It's a big place in Aylesbury, Paris. And they've got Ford, they've got Vauxhall, they've got Amoda and JQ. ..."
monthly payments
"because the finance on them is a lower rate. The monthly payments, it makes no sense to buy a used one."
In auto finance, monthly payments are the recurring amount you pay under a loan or lease, driven by the vehicle price, interest rate, term length, and—especially for leases—the residual value. When monthly payments for new cars are lower than for used cars, it can shift buyers toward new inventory and away from the used market.
residual values
"The monthly payments, it makes no sense to buy a used one. That has to change because otherwise those residual values aren't going to work. So obviously, residual values have been set on them."
Residual value is what a car is expected to be worth later—usually at the end of a lease or loan. If that estimate is wrong, the monthly payment math changes, and used cars can end up seeming like a bad deal.
Residual value is the estimated value a vehicle will have at the end of a lease or financing term. Dealers and lenders use it to calculate monthly payments; if residual values are too high or too low, it can make used-car financing look unattractive or distort pricing across the market.
deal builder product rollout
"and also retailer feedback regarding their deal builder product rollout. [2190.1s] So they're actually naming that deal builder as an issue for why their growth slowed in the second half."
A product rollout is the staged introduction of a new product feature or service to customers. In this context, the “deal builder” rollout is described as affecting growth, implying it may have reduced dealer satisfaction or adoption during the rollout period.
operating profit margin
"Still, that is an amazing business, making an operating profit margin of 63% [2212.3s] on the 624 million pounds that they brought in."
It’s a way to measure how much money the business keeps as profit from its main activities. The percentage tells you how profitable they are compared to what they bring in.
Operating profit margin is a profitability metric that shows how much profit a business makes from its core operations, expressed as a percentage of revenue. It helps compare performance across companies or time periods even when revenue levels differ.
marketplace
"You know, this is a marketplace. [2218.6s] So it's the middleman, isn't it, putting the dealers in front of the consumers [2222.2s] and the consumers can find those cars from those dealers."
A marketplace is a website or service that brings buyers and sellers together. The platform usually makes money by charging dealers or taking a fee when deals happen.
A marketplace business model connects two groups—here, dealers and consumers—so they can find and transact with each other. The platform typically earns revenue by taking a cut or charging fees for enabling those matches.
Average spend per dealer
"Average spend per dealer has actually gone up too, [2232.9s] which is always quite an interesting thing. [2235.3s] Cardinals are now spending just shy of 295, it sounds like a voxel tigra, [2241.0s] 295 each with Auto Trader, up 5% on the previous year."
This is how much each car dealer, on average, pays the platform. If it goes up, it usually means dealers are spending more than before.
Average spend per dealer is a revenue-per-customer metric that estimates how much money each dealer, on average, spends with the platform over a given period. Tracking it helps gauge whether the platform is extracting more value from existing dealers, not just adding new ones.
Autorama
"Autorama, that leasing business it bought continues to lose money, [2256.3s] but those losses have now halved. [2259.0s] They lost 2 million pounds in the Autorama division last year."
Autorama is mentioned as a leasing-related part of the business that has been losing money. They say the losses are getting smaller and they may stop reporting it separately.
Autorama is referenced here as a leasing business division that the company bought and that has been losing money. The discussion focuses on narrowing losses and eventually folding the results into the wider business, which affects how future performance will be reported.
employee engagement
"But interestingly, employee engagement, something that they mark up in their annual results, [2280.3s] fell drastically from 91% to 72%."
Employee engagement is basically how motivated and involved workers feel. If it drops a lot, it can be a sign that people aren’t as happy or connected to the company as before.
Employee engagement is a measure of how committed and motivated employees feel toward their work and employer. In annual results, it’s often tracked via internal surveys, and a sharp drop can signal morale or organizational issues even if financial performance remains strong.
product pages
"So, they've tweaked the product pages for the cars. [2466.9s] So, they've tweaked the product pages for the cars. [2471.1s] And as a result, the leads have sort of increased,"
“Product pages” are the individual pages you see for a specific car listing on a website. The hosts are saying changing those pages changed how many people ended up contacting dealers.
“Product pages” are the individual listing pages on a car marketplace where shoppers view details and interact with tools. The host says AutoTrader tweaked these pages for cars, which affected how many leads dealers received.
leads
"So, they've tweaked the product pages for the cars. [2471.1s] And as a result, the leads have sort of increased, [2474.0s] certainly for us and others out there."
In automotive retail, “leads” are potential customer inquiries generated by listings or marketing tools that can be followed up by dealers. Here, the host says tweaking AutoTrader’s car pages increased leads for dealers and others.
customer advisory groups
"keeping dealers on side. [2484.9s] These customer advisory groups work, [2488.0s] but they need to listen to those dealers"
“Customer advisory groups” are dealer (or customer) panels that share feedback with a company. The host’s view is that feedback alone isn’t enough—you have to make changes based on it.
“Customer advisory groups” are structured groups of customers (in this case, dealers) that provide feedback to a platform. The segment suggests these groups can work, but the platform must actually act on the advice to keep dealers on side.
Ford Fiesta
"which could actually see the return of the Fiesta name. [2686.8s] Perhaps Ford are finally realising [2688.5s] that perhaps getting rid of the Fiesta [2690.2s] wasn't perhaps a good idea."
The Ford Fiesta is a popular small car (a hatchback) that’s been sold in Europe for many years. The discussion here is about whether Ford might bring the Fiesta name back.
The Ford Fiesta is a long-running Ford compact hatchback that’s especially known in Europe for being affordable, efficient, and easy to live with. In this segment, the hosts discuss a possible return of the Fiesta name as part of Ford’s new model push.
multi-energy crossovers
"So, these new models are going to be a small electric SUV [2716.3s] to multi-energy crossovers."
“Multi-energy” means the cars could use different kinds of power, like electric or hybrid systems. Here, it’s describing Ford’s crossover lineup as using more than one kind of drivetrain.
“Multi-energy” is an industry term for using more than one type of powertrain energy—commonly a mix of battery-electric, hybrid, or other electrified setups depending on the model. In this context, it suggests Ford’s crossover lineup won’t be purely one powertrain type.
Ford Bronco
"A European version of the Bronco, [2721.6s] which of course is a bit of an American icon, really."
The Ford Bronco is a tough, off-road SUV that’s especially famous in the U.S. The segment uses it as a comparison for what Ford might build for Europe.
The Ford Bronco is a rugged, off-road-focused SUV nameplate best known in the U.S. for its heritage and capability. The hosts mention a “European version of the Bronco,” using it as a reference point for the type of vehicle Ford is planning.
B-segment hatchback
"And an electric B-segment hatchback, [2730.5s] which is going to be based, surprise, surprise, [2733.2s] on the Renault 5."
In Europe, cars are often grouped by size. A “B-segment hatchback” means a small hatchback—typically the kind of car people use for city driving.
“B-segment” is a European car-size class used by the industry to group small cars (typically smaller than a C-segment compact). Calling it a “B-segment hatchback” tells you the body style (hatchback) and that it targets the small-city-car market.
5 Renault 5
"... is going to be based, surprise, surprise, on the Renault 5. And it could likely see the return of the Fiesta..."
The 5 E-Tech Electric is a small electric car based on the Renault 5 name. It runs on electricity and is meant to be a practical, everyday EV. The podcast also connects it to what might happen in the market with other small cars returning.
The 5 E-Tech Electric is an electric version of the Renault 5 nameplate, designed to bring a classic-style small car into the EV market. In this episode, it’s discussed as being based on the same platform as related small cars, and it’s tied to expectations about how it could influence the return of other popular models. That makes it relevant for buyers tracking upcoming EVs and platform-sharing strategies.
platform
"[2955.6s] And I suppose something else about it as well, [2957.2s] so the same platform as the Renault 5, [2959.5s] which is also the Nissan Micra,"
A “platform” is the shared basic under-structure a car is built on. If two cars share a platform, they’re using similar hard points underneath, which can make them cheaper and quicker to develop.
In car engineering, a “platform” is the shared underlying architecture—things like the chassis structure and mounting points—that multiple models can use. Sharing a platform can reduce development cost and speed up bringing new models to market, but it can also influence how different cars feel and package space.
Nissan Micra
"...atform as the Renault 5, which is also the Nissan Micra, the Fiesta has done really well."
The Nissan Micra is a small car made for city driving. The podcast mentions it because it uses the same basic design platform as another small car, which can affect how the cars are built. It’s brought up in the context of how well small cars are selling.
The Nissan Micra is a small city car known for being compact and easy to live with. In this episode, it’s mentioned because it shares a platform with the Renault 5, and the host notes that the Fiesta has done really well—highlighting how platform and model relationships can affect what’s available in the market. That makes it relevant when discussing upcoming small-car EVs and how manufacturers build related vehicles.
go van only
"I think a lot of people have sort of suggested they might go van only at some point as well, because of the pressure they're under."
“Go van only” means a company might stop selling most cars and focus mainly on vans. The host is saying it could be a reaction to pressure, and it’s worth watching what Ford decides to do.
“Go van only” refers to a strategy of focusing a brand’s lineup on vans rather than a broader mix of passenger cars. The host frames it as a possible response to competitive and financial pressure, which is why it’s discussed alongside how quickly other markets are moving.
Leap Motor
"Stellantis are partnering with Chinese brands and bringing in like Leap Motor and things like that."
Leap Motor is a Chinese car brand, and the host mentions it as an example of a company Stellantis is working with. The takeaway is that some big automakers are partnering with Chinese EV brands to catch up quickly.
Leapmotor (often written as Leap Motor) is an automaker known for selling electric vehicles, and it’s referenced here as an example of a Chinese brand that Stellantis is partnering with. The mention matters because it highlights how Western groups are using Chinese EV brands to move faster in the market.
Stellantis
"Stellantis are partnering with Chinese brands and bringing in like Leap Motor and things like that."
Stellantis is a big car company. Here, it’s mentioned because they’re partnering with Chinese brands, which is one way they’re trying to move faster in the EV market.
Stellantis is a major global automaker formed from the merger of FCA and PSA. In this segment, it’s mentioned in the context of partnering with Chinese brands, which is a strategic move to accelerate EV and product development.
Renault 5
"But at the moment, I think bringing out another Renault 5 in three years' time under a different badge is not going to help them particularly."
The Renault 5 is a small, classic hatchback from Renault. Here, the point is about whether re-releasing something like that—just branded differently—would actually help Ford compete.
The Renault 5 is a classic small hatchback from Renault, best known for its compact size and long-running popularity in Europe. In this discussion, the host is referring to the idea of bringing back a Renault 5-style model under a different brand badge, which is relevant to how automakers reposition products.
Stalantis brand
"And the Stalantis brand, as I say, they've got Peugeot, Citroën, Fiat, Vauxhall, Jeep. They all kind of compete with each other in certain areas."
Stellantis is a big car company that owns several different car brands. The point here is that those brands can end up competing with each other and with newer rivals.
The speaker is referring to Stellantis, a major automaker group that owns multiple car brands. In this segment, they list brands under the group—Peugeot, Citroën, Fiat, Vauxhall, and Jeep—showing how one parent company competes across several markets.
Peugeot
"And the Stalantis brand, as I say, they've got Peugeot, Citroën, Fiat, Vauxhall, Jeep. They all kind of compete with each other in certain areas."
Peugeot is a car brand. In this discussion, it’s listed as one of the brands that sit under the same parent company.
Peugeot is one of the brands owned by Stellantis. The mention is used to illustrate how Stellantis controls multiple competing brands within the same broader market.
Jeep
"And the Stalantis brand, as I say, they've got Peugeot, Citroën, Fiat, Vauxhall, Jeep. They all kind of compete with each other in certain areas."
Jeep is a car brand. It’s listed here as part of Stellantis’ portfolio of brands.
Jeep is included in the list of Stellantis-owned brands. The segment uses it to highlight how a single automaker group can hold multiple brands that compete in different areas.
Fiat
"And the Stalantis brand, as I say, they've got Peugeot, Citroën, Fiat, Vauxhall, Jeep. They all kind of compete with each other in certain areas."
Fiat is a car brand. The speaker lists it to explain that Stellantis owns multiple brands at once.
Fiat is a Stellantis brand cited in the segment. The context is about how Stellantis has several brands that can overlap and compete across different parts of the market.
Citroën
"And the Stalantis brand, as I say, they've got Peugeot, Citroën, Fiat, Vauxhall, Jeep. They all kind of compete with each other in certain areas."
Citroën is a car brand. Here it’s mentioned because it’s part of the same big company that also owns other brands.
Citroën is another Stellantis-owned brand mentioned to show the group’s multi-brand footprint. The speaker uses it as an example of how brands under the same umbrella can still compete in overlapping areas.
Autostrade
"And I'm not going to talk about Autostrade again, but I just want to use this as an example of what's rapidly changing in this market. It's the way people search for their next used car. Autostrade has launched its own app within ChatGPT, allowing consumers to search dealers' stock using conversational queries directly through ChatGPT."
Autostrade is a used-car marketplace mentioned as adding a tool inside ChatGPT. The idea is that you can ask for cars in plain language and it helps find dealer listings.
Autostrade is described as launching an app inside ChatGPT to help consumers search dealer stock. In this context, it’s an example of how used-car marketplaces are integrating directly with AI chat interfaces.
conversational queries
"Autostrade has launched its own app within ChatGPT, allowing consumers to search dealers' stock using conversational queries directly through ChatGPT."
This just means you can type or say what you want in normal language. Instead of clicking lots of filters, you ask in a chat-style way and the system searches for matching cars.
“Conversational queries” means asking for information in natural language, like you would in a chat. Here, it’s used to describe how consumers can search dealer inventory by speaking their preferences to ChatGPT rather than using traditional filters.
Kazoo
"Now, they're not the first to do it. Kazoo had launched one a few weeks ago. And I don't know if you've ever used it, perhaps, but when you go on to ChatGPT, there's an app section."
Kazoo is another used-car business mentioned as doing something similar with ChatGPT. The point is that multiple companies are trying this AI search approach.
Kazoo is mentioned as having launched a similar ChatGPT-based search experience before Autostrade. The comparison is used to show that AI-assisted used-car search is becoming a competitive feature among marketplaces.
app section
"And I don't know if you've ever used it, perhaps, but when you go on to ChatGPT, there's an app section. You have to sort."
The “app section” refers to where ChatGPT users access third-party integrations (apps) rather than using ChatGPT’s core chat box alone. In this segment, it’s part of the workflow for searching used-car inventory through the marketplace’s ChatGPT app.
Chevrolet Nova
"...going to buy a Fiesta or they were going to buy a Nova or a Corsa. Now there's so much choice out there,..."
The Chevrolet Nova is an older-style car model that people used to choose when there were fewer options. The podcast mentions it to show that car buyers had different, more limited choices in the past. Today, there are many more models available, so comparisons like this come up in discussions about the market.
The Chevrolet Nova is a compact car that’s often brought up as an example of how model choices and lineups have changed over time. In this episode, it’s mentioned in a broader point about how buyers used to have fewer options and now face much more variety. That makes it a useful reference when discussing market trends and what people choose today.
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