Glossary / General

leads

12 Episode Mentions
Too Afraid to Ask

A “lead” is someone who might buy a car. Dealerships need to follow up quickly so the person doesn’t disappear.

Technical Definition

“Leads” are potential customers who show buying intent—often from online forms, calls, or ads. In dealerships, lead response time and follow-up determine whether leads convert into test drives and sales.

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Also Known As

digital lead

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