The FTC Just Did The UNTHINKABLE | $75M Returned to Customers | Episode 1046
About this episode
Ray and Zach break down a major FTC and Maryland AG settlement with Lindsay Automotive Group over deceptive pricing and unwanted add-ons, with potential refunds totaling up to $75M. They discuss how the bait-and-switch worked—advertised prices that required specific financing, trade conditions, and mandatory add-ons—and why this is a watershed moment versus prior FTC actions. The hosts also debate whether dealers will change behavior or treat it as “cost of doing business,” then pivot to gloomy sales/affordability talk and a rant about RIS Lending’s 20-year auto loans.
deceptive pricing
"So, Dad, just a couple of weeks ago, the FTC made a lot of headlines because they sent a letter to 97 auto dealership groups about deceptive pricing."
Deceptive pricing means the price you’re shown isn’t really the price you’ll pay. Dealers may advertise something low, then add extra charges later that you didn’t expect.
“Deceptive pricing” refers to pricing tactics that mislead shoppers—like advertising a low price but then adding costs later. In car sales, it often shows up as unclear or inflated fees and add-ons that weren’t properly disclosed upfront.
FTC
"So, Dad, just a couple of weeks ago, the FTC made a lot of headlines because they sent a letter to 97 auto dealership groups about deceptive pricing."
The FTC is a U.S. government agency that helps protect consumers from unfair or deceptive business practices. Here, it’s involved in cases about misleading car pricing.
The FTC (Federal Trade Commission) is a U.S. government agency that enforces consumer protection laws. In this context, it’s investigating and taking action against dealership pricing practices that may mislead consumers.
Maryland Attorney General
"almost like a year and a half after the FTC and Maryland Attorney General went after Lindsay Automotive Group for falsely touting low prices and overcharging consumers for unwanted fees and add-ons."
The Maryland Attorney General is the state’s top lawyer. They can take legal action when businesses may be treating customers unfairly.
The Maryland Attorney General is the state’s top legal officer who can pursue consumer protection actions. The segment ties Maryland’s involvement to alleged deceptive pricing and unwanted charges by a specific dealership group.
Lindsay Automotive Group
"almost like a year and a half after the FTC and Maryland Attorney General went after Lindsay Automotive Group for falsely touting low prices and overcharging consumers for unwanted fees and add-ons."
Lindsay Automotive Group is the dealership group mentioned in the case. The complaint described in the segment says they advertised low prices but then charged customers extra for things they didn’t want.
Lindsay Automotive Group is the dealership group named in the segment as being targeted by the FTC and Maryland Attorney General. The allegations described include falsely advertising low prices and overcharging consumers via unwanted fees and add-ons.
unwanted add-ons
"almost like a year and a half after the FTC and Maryland Attorney General went after Lindsay Automotive Group for falsely touting low prices and overcharging consumers for unwanted fees and add-ons."
Unwanted add-ons are extra add-ons the dealer tries to add to your purchase that you may not have wanted. They can quietly raise the total price.
“Unwanted add-ons” are dealership add-on products or services that the buyer didn’t meaningfully choose or that were pushed after the fact. Common examples include things like protection packages or service contracts bundled into the deal.
additional penalties
"FTC, Maryland Attorney General, secure full refunds and additional penalties against Lindsay Auto Group for deceptive pricing practices and unwanted add-ons."
Additional penalties are extra punishments on top of refunds. They’re meant to discourage the same kind of unfair pricing from happening again.
“Additional penalties” are extra consequences beyond refunds—often fines or other enforcement actions. The segment frames these penalties as part of the FTC and Maryland Attorney General’s response to deceptive pricing practices.
bait-and-switch advertising
"Well, I don't know. I guess there's a couple of states out there that are willing to stand up for their residents, for their constituents, and that when they encounter bait-and-switch advertising at dealerships, they're going to do something about it."
Bait-and-switch is when a dealer advertises one thing to get you in, but then tries to get you to agree to something more expensive once you’re there.
“Bait-and-switch” is a marketing tactic where a business lures customers with one offer (the “bait”) and then tries to steer them toward a different, less favorable deal (the “switch”). In dealerships, it commonly involves advertising a low vehicle price while steering buyers into higher-priced add-ons or different terms.
settlement
"They just felt that, well, up to $75 million in settlement, it just made more sense to be able to have to"
A “settlement” is an agreement to resolve a legal dispute without going through a full trial. Here, the settlement amount is described as potentially up to $75 million, reflecting the scale of the alleged deceptive pricing and add-on practices.
advertise prices that most people did not qualify for
"[176.7s] why it is a watershed moment. Well, they would advertise prices that most people did not qualify for, or they would advertise prices and then tell the customers when they came in,"
It’s like advertising a cheap price, but most people can’t actually get that deal. Then the dealership changes the terms when you show up.
This describes “bait pricing,” where a dealership advertises a low price that requires conditions many shoppers can’t meet. Common qualifiers include specific credit tiers, required financing programs, or other deal structures.
state AGs
"...or the FTC and state AGs actually go after and then get... is it restitution?"
State AGs are state Attorneys General, who can bring legal actions under state consumer protection laws. The segment suggests that both the FTC and state AGs may pursue restitution, which could significantly change how dealerships operate.
Napleson Automotive Group
"...seven and a half times bigger than the last biggest FTC enforcement, which was what, $10 million for Napleson Automotive Group..."
Napleson Automotive Group is mentioned as the prior largest FTC enforcement example (around $10 million) that the hosts use for comparison. This helps listeners understand the scale of the newer $75 million figure.
Cars.com
"paid more than the price Lindsey advertised on car gurus and cars commerce, the complaint said."
Cars.com is another car listing website. The point being made is that the advertised prices there may have been misleading compared with the final purchase price.
Cars.com is an online car listing marketplace where dealers advertise vehicles. The segment ties it to the alleged mismatch between advertised pricing and the final deal price.
CarGurus
"paid more than the price Lindsey advertised on car gurus and cars commerce, the complaint said."
CarGurus is a website where you can shop for cars and see listed prices. The complaint says the prices shown there weren’t what many buyers ended up paying.
CarGurus is an online automotive marketplace that lists vehicle prices and dealer offers. The speaker references it because the complaint alleges the advertised prices on such platforms didn’t match what customers actually paid.
financing-contingent pricing
"38% were told they had to use Lindsey's financing to get an advertised price even though quote confirmed to an advertising partner that its advertised prices are not contingent on financing through Lindsey"
This is when a dealer advertises a low price but says you only get it if you finance through them. The complaint says that wasn’t supposed to be required.
Financing-contingent pricing means the advertised “best price” only applies if you use a specific lender or dealership financing. The segment claims customers were told they had to use Lindsay’s financing to get the advertised price, even though the complaint says the advertised prices weren’t actually contingent on that financing.
commercial incentives
"So you can see the commercial incentives, like the capitalist incentive for these dealerships is so clear."
It means dealers have money reasons to sell certain extras. Even if some customers get refunds, the overall business can still make money.
“Commercial incentives” refers to the financial reasons dealerships may push certain products, such as add-ons, because they increase revenue. The segment contrasts those incentives with the possibility of consumer redress, which can still leave the practice profitable.
leads
"They're trying to get leads, leads, leads, leads, leads. How do you get leads? Great price, great price, great price."
Leads are people who might buy a car and contact the dealership or the website. The speaker is saying dealers chase leads, and price is often what gets people to click.
In auto retail, “leads” are potential customers who show interest and can be contacted by sales teams. The transcript frames lead generation as being driven by pricing, which can incentivize dealers to advertise aggressively online.
subpoenaed to share data
"I blame those websites and they don't get caught up in this at all. I mean, they get subpoenaed to share data."
A subpoena is a legal demand to turn over information. Here, it’s being mentioned to show that regulators can force websites to provide evidence when they’re investigating misleading advertising.
A subpoena is a legal order requiring someone to provide information or documents. The transcript uses it to describe how listing platforms may be compelled to share data when regulators investigate deceptive practices.
clicks
"...the reps from car gurus and all the others are going to say, well, your prices aren't low enough. If you want to get clicks, you need to advertise a lower price."
Clicks are how many people interact with an online listing by tapping/clicking it. The speaker is saying the system rewards attention, so some dealers feel pushed to advertise prices that may not be accurate.
“Clicks” refers to online engagement—people clicking on listings or ads. The transcript argues that dealers feel pressured to advertise lower prices to generate clicks, which can lead to misleading pricing behavior.
Ford
"they actually went to one of Lindsey's store's website, one of their Ford stores. You can see the banner on the home page now of this dealership is Mrs. Lindsey Ford."
Ford is a well-known car brand. Here it’s mentioned because the example is about how a Ford dealership advertises its pricing and identity.
Ford is a major automaker whose dealers are used in the example to illustrate pricing transparency. The speaker references a Ford store website banner to show how the dealership presents itself publicly.
CarEdge
"we can validate with the CarEdge dealer transparency index, CarEdge dealer reviews. Obviously, all you got to do, we pull it up on the screen really quickly"
CarEdge is a service that helps you look up how honest and transparent car dealers are. It’s used here like a quick way to research a dealership.
CarEdge is presented as a platform that tracks dealer transparency and publishes dealer ratings/reviews. The speaker uses it as a tool listeners can check to evaluate dealerships before buying.
fuel prices
"2026 automakers braced for more volatility with ion affordability in fuel prices."
Gas prices affect how expensive it feels to own and drive a car. If gas prices jump or swing around, people may delay buying.
Fuel prices influence consumer affordability and buying decisions, especially for vehicles with higher fuel consumption. The speaker connects fuel-price volatility to automakers bracing for demand changes in 2026.
sharply worded letters
"...and the manufacturers would send sharply worded letters to the dealership saying... this isn't in your best interest..."
The speaker says automakers sent tough letters to dealers. But the claim is that the letters didn’t actually give automakers power to force dealers to change.
The segment describes automakers sending formal letters to dealerships criticizing practices. The key point is that even if automakers send letters, they may lack enforcement authority over dealer actions.
RIS lending
"Exclusive. RIS lending closes $300 million warehouse facility plans to increase originations... RIS lending is the financial institution that's giving you up to 20-year auto loans."
RIS lending is the lender being talked about. They’re offering very long car loans and the hosts are questioning whether the deal makes sense for borrowers.
RIS lending is the financial institution discussed as offering up to 20-year auto loans and focusing on specialty vehicles. The episode critiques the business model using the scale of its warehouse facility and projected loan originations.
loan originations
"plans to increase originations to $200 million in 2026... Think of all your friends that you're going to impress. Yeah, I hope they get the hit their $200 million worth of loan originations"
Loan originations are basically how many new car loans a lender is making. When they say originations are increasing, they mean more loans are being written.
“Loan originations” refers to the number and dollar amount of new loans a lender creates during a period. The segment frames RIS lending’s growth plans in terms of increasing originations.
warehouse facility
"RIS lending closes $300 million warehouse facility plans to increase originations... That means there's another bank behind them that is giving them $300 million to lend out."
A warehouse facility is like backup funding for the lender. It helps them have money available to issue loans, even before the loans are fully financed.
A “warehouse facility” is a line of credit used by lenders to fund loans before they’re packaged and sold or otherwise financed. The episode uses it to argue that RIS has outside backing to support lending volume.
20-year auto loans
"RIS lending is the financial institution that's giving you up to 20-year auto loans. Excuse me? What? 20 years?"
A 20-year auto loan means you’re paying for the car for a very long time. It can make the monthly payment smaller, but you typically pay a lot more interest overall.
The episode discusses auto loans stretched out to 20 years. Longer loan terms can lower the monthly payment, but they usually increase total interest paid over the life of the loan.
240 months
"dammit. 240 months. Yeah. If you can't get the payment low over 240 months, I can't wait to see your 30 year loans."
240 months means the loan is spread out for 20 years. A longer loan can reduce the monthly payment, but it often costs more in interest.
240 months is a 20-year loan term (since 240 months ÷ 12 months/year = 20 years). In auto financing, term length directly affects monthly payment and total interest cost.
calculator.net
"Let's look at this very second, dad. Here's our favorite, calculator.net. Yes. All right. So let's say we're financing an expensive car."
They’re using an online calculator to estimate what a loan would cost. It helps show how changing the loan length or interest rate changes the monthly payment and total money paid.
The speakers reference calculator.net as a tool for estimating loan payments and financing scenarios. These calculators help illustrate how interest rate and loan term change monthly payment and total cost.
Lamborghini Urus
"...g to do this in a second. You want a Lamborghini Urus Performante for $355,000. Could I? Could I? Could..."
The Lamborghini Urus is a luxury SUV made by Lamborghini. It’s designed to be fast and powerful, not just comfortable like many regular SUVs. The “Performante” version is a higher-performance version of the Urus.
The Lamborghini Urus is a high-performance luxury SUV from Lamborghini, built to deliver supercar-like acceleration with the practicality of an SUV. It’s often discussed because it’s one of the brand’s most expensive and sought-after models, and the “Performante” version is typically the more track-focused, higher-performance trim. That kind of pricing and performance is why it comes up in conversations about what it takes to buy into the Lamborghini lineup.
interest rate must be super low
"Well, they're saying the payment's only going to be $2,100. How are they doing that? Interest rate must be super low, man."
They’re guessing that if the payment is much lower, the interest rate (APR) must be lower or the loan terms are different. That matters because interest is what makes the total cost of the car go up over time.
The speakers are reasoning that a lower monthly payment implies a lower effective interest rate or a different loan structure. This is a common negotiation/analysis point in auto finance: the payment alone doesn’t tell you the full cost unless you know the APR and term.
paying back almost half a million dollars
"We must be using a higher interest rate because we've got you paying back almost half a million dollars. Well, a typical bank would have you paying back almost a half a million dollars."
They’re pointing out that the total you pay back over the whole loan can be huge. Even if the monthly payment looks okay, the interest over many years can make the total cost much higher.
Total amount repaid is a key metric that reveals the true cost of financing beyond the monthly payment. With long terms, even a modest interest rate can add up to a large total interest cost, which is why comparing total repaid helps detect misleading payment quotes.
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