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“The Tower is Dead!” Inside the No-Commission 4-Day Work Week (And Why It’s Winning) | Erikka Tiffani, General Manager at Walser Hyundai Brooklyn Park

“The Tower is Dead!” Inside the No-Commission 4-Day Work Week (And Why It’s Winning) | Erikka Tiffani, General Manager at Walser Hyundai Brooklyn Park

Car Dealership Guy Podcast Apr 28, 2026 53 min
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About this episode

Erikka Tiffani traces her rise from a high school dropout and young mother making $6 an hour to general manager at Walser Hyundai Brooklyn Park, crediting hustle, storytelling, and a willingness to walk in and ask for a chance. She contrasts rough early roles in service, buy-here-pay-here sales, and BDC leadership with Walser’s modern approach: a four-day work week, strong recruiting, and a culture built around people. The conversation also digs into eliminating outdated dealership processes, including the F&I box, and why flexibility can improve both retention and profit.

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Technical Too Afraid to Ask
Concept

no-commission 4-day work week

"I decided I was gonna do everything I could to be competitive, to break through that... Erica breaks down the radical Walzer model from the four-day work week to the elimination of the F&I box, and why these bold bets are paying off in both culture and profit."

This is a different way to pay and schedule sales teams. Instead of pushing sales with commission and long weeks, the dealership tries a shorter work schedule and pay structure that can make employees stay longer and focus on helping customers.

Company

Walser Hyundai Brooklyn Park

"Today I'm joined by Erica Tiffany, general manager at Walzer-Hunday Brooklyn Park. As the automotive market shifts, many dealers are struggling with high turnover and antiquated sales processes."

This is a specific Hyundai dealership location. The guest is the general manager there, and they’re talking about how they run the business differently than many other dealers.

Concept

antiquated sales processes

"As the automotive market shifts, many dealers are struggling with high turnover and antiquated sales processes. Erica breaks down the radical Walzer model from the four-day work week..."

This means the dealership is using older ways of selling cars that don’t work as well anymore. Those older steps can make the buying experience slower or more stressful for both customers and employees.

Concept

high turnover

"As the automotive market shifts, many dealers are struggling with high turnover and antiquated sales processes. Erica breaks down the radical Walzer model..."

High turnover means people keep quitting their jobs at the dealership. When that happens a lot, it can hurt how smoothly the dealership runs and how consistent the customer experience is.

Concept

elimination of the F&I box

"Erica breaks down the radical Walzer model from the four-day work week to the elimination of the F&I box, and why these bold bets are paying off in both culture and profit."

F&I is the part of buying a car where the dealer tries to sell extra products like warranties and protection plans. The “F&I box” means that step is handled like a separate, bundled sales pitch, and removing it changes how the deal is presented.

Term

car breaks down

"and my car breaks down. And you could have told me that it was gonna be a $2,000 bill."

A car breakdown is when the car suddenly stops working the way it should. It usually means you need a repair shop, and it can cost more than you expected.

Company

Midas

"And I go into a Midas repair shop and I'm working with the guy and he says, hey, how are you gonna pay the bill?"

Midas is a car repair shop you can walk into for things like maintenance and fixes. Here, it’s where she took her car when it broke and where she started working with the shop to help other people get repairs.

Term

payment plan

"If you'll give me an opportunity to refer them to you and give me some time for a payment plan, maybe we can make this work."

A payment plan means you don’t have to pay the whole repair bill immediately. You agree to pay over time, which can help when money is tight.

Term

writing service

"So I went from $6 an hour to $8 an hour and that's literally how I started writing service. From there, it was super easy because I had a story to tell."

This usually means being the person who writes up the repair work for customers. You listen to the problem, document it, and help get the car scheduled for service.

Company

NAP auto repair shop

"Small five days at a NAP auto repair shop. And from there, I kind of fell in love with the car business, kind of fell in love with helping people."

They’re mentioning a specific repair shop they worked at early on. The point is that they started with a small job while learning the business.

Concept

buy here pay here dealership

"It was Cars Cars, a buy here pay here dealership in Georgia where we had 14.9% interest rate blast that all over the walls."

Some car lots sell you the car and also handle the payments themselves. If you can’t get a normal loan, they may still approve you—but the interest and total cost can be higher.

Term

14.9% interest rate

"where we had 14.9% interest rate blast that all over the walls. Your job is your credit."

That 14.9% number is what it costs to borrow money for the car. The higher the interest rate, the more you’ll pay overall, not just the monthly payment.

Concept

Your job is your credit

"14.9% interest rate blast that all over the walls. Your job is your credit. And I walked in and said, hey, listen, I worked at a repair shop."

The idea is that having a job (and keeping it) can help you qualify for financing. Lenders want to feel confident you can make the payments.

Concept

franchise dealership

"You didn't enter the franchise dealership from day one. And like, how was that experience for you, over what time period?"

A franchise dealership is a regular car dealership that sells one brand’s cars (like Hyundai) under an agreement with the automaker. They usually don’t do the financing the same way a buy-here-pay-here store does.

Concept

the lot

"I'm fighting with the guys. They're out on the lot. They're telling people I'm off, that I don't work there, that I'm the receptionist."

At a dealership, “the lot” is the parking area where the cars are kept and shown. Salespeople spend a lot of time out there helping customers look at vehicles.

Concept

receptionist

"They're out on the lot. They're telling people I'm off, that I don't work there, that I'm the receptionist. And I realized that I was going to have to hustle a little bit different."

A receptionist is the person who answers the front desk and phone calls. In a dealership, they’re often the first person customers talk to, even if they’re not the salesperson.

Topic

car business schedule (open Sundays, 6-7 days/week)

"I mean, this was like back when we were open on Sundays. You know, you worked six or seven days a week. There was no days off on your first 90 days."

They’re talking about how dealership jobs used to be much more demanding, with longer hours and fewer days off. That kind of schedule can change how sales teams work and how quickly customers get help.

Term

credit issues

"So when I'd get on the phone, I'd talk to the customers, find out, do a good needs assessment, find out about their credit issues. And when they'd walk in the door"

Credit issues mean the customer’s credit history isn’t perfect, which can change whether they can get a loan and what the monthly payment might be. Dealerships often talk about this early so they can suggest workable options.

Concept

needs assessment

"I find doing needs assessment. I figure out what they're trying to accomplish."

A needs assessment is just asking the right questions to understand what the customer really needs. It helps the dealership avoid wasting time and puts the customer into the right car and deal.

Concept

BDC

"I find doing needs assessment. I figure out what they're trying to accomplish. And from there, he moved me to the BDC. So I went from selling cars to running their BDC."

A BDC is a dealership’s lead-handling team. They talk to people who call or message, figure out what they’re looking for, and set up appointments so sales staff can focus on customers who are ready to buy.

Brand

Audi

"which was with Audi. So I went from two extremes. Buy here, pay here, 14% interest to 0% at an Audi luxury dealership."

Audi is a luxury car brand. In this story, the speaker is comparing a high-interest financing environment to a luxury dealership that can offer much better promotional rates.

Term

0%

"Buy here, pay here, 14% interest to 0% at an Audi luxury dealership."

“0%” means you’re not paying interest on the loan for that promo period. It’s usually only available if you qualify and it may depend on the car and the length of the loan.

Concept

appointment setting

"I have a BDC where we're sending 100 appointments a day. He said, I'm sold."

Appointment setting means getting interested shoppers to actually come in or book a test drive. It’s a step between “they’re interested” and “they’re buying.” The host is saying their system was good at getting lots of appointments.

Term

internet director

"And at the time, the internet director at the Audi dealership... Bob sold, got 400 leads a month and sold 15 cars."

An internet director is a dealership role responsible for online sales lead management—how leads are captured, followed up, and converted into appointments and sales. The transcript contrasts an internet director’s lead volume with actual sales results, highlighting that lead handling quality matters, not just lead count.

Concept

leads

"Bob sold, got 400 leads a month and sold 15 cars... He gets 400 leads and he gives us 15 cars a month... we're starting to see internet and transparency and people putting leads in."

A lead is basically someone who shows interest in buying a car. They might fill out a form or ask for details. The key takeaway is that a lot of leads doesn’t automatically mean a lot of sales—you have to follow up and convert them.

Concept

internet and transparency

"we're starting to see internet and transparency and people putting leads in. So I just jumped right into that..."

The transcript points to a shift toward more internet-driven shopping and greater transparency in how leads and pricing information are shared. In dealership operations, this increases the importance of fast follow-up, consistent lead tracking, and measurable conversion from online inquiries.

Term

service advisor

"And so he's working in there and he says, [706.9s] Eric, I want to be a service advisor. [708.2s] And everybody said, this guy, he's a runner."

A service advisor is the person at the dealership you talk to about your car’s repair. They take your request, coordinate with the mechanics, and keep you updated on what’s being done.

Topic

recruiting style

"But again, looking for coachable and trainable, you can't teach hunger. And when you find somebody who's hungry and you can find out their why, you can bring the best out of people. And I think that to me is how my recruiting style works."

They’re talking about how they choose and train new salespeople. The key idea is finding people who are willing to learn and motivated to improve.

Company

Podium

"I keep seeing Podium come up when dealers are talking about vendors... thousands of their customizable AI agents are actively running sales and service workflows every day."

Podium is a software company that helps car dealerships talk to customers. They use AI to handle things like answering questions, booking appointments, and routing phone calls so the dealership can respond faster and more consistently.

Concept

AI agents

"thousands of their customizable AI agents are actively running sales and service workflows every day... escalates when it should based on your dealership's playbooks."

AI agents are computer programs that can do tasks for the dealership, not just chat. For example, they can help schedule appointments and direct calls to the right place based on what the dealership wants to happen.

Term

sales and service workflows

"thousands of their customizable AI agents are actively running sales and service workflows every day."

A workflow is the sequence of steps a dealership follows to help customers. In this case, the hosts are saying the AI is helping carry out those steps for both buying (sales) and repairs/maintenance (service).

Concept

disconnected systems

"so you're not stacking a bunch of disconnected systems and let's be real. The phone is still where a lot of money is won or lost."

Disconnected systems means the dealership’s software tools don’t talk to each other well. When that happens, customer messages and phone calls can get delayed or lost between different programs.

Term

voice AI

"Podium's voice AI books, appointments, routes calls correctly and escalates when it should based on your dealership's playbooks."

Voice AI is like an automated caller assistant. It can answer the phone, understand what the customer needs, and either schedule something or pass the call to a person when it’s time.

Company

Chick-fil-A

"Well, look at their history. They've only worked at Chick-fil-A. Are they, you know, just done the didn't."

They’re mentioning Chick-fil-A to show what kind of job history the candidate had. The hiring managers were basically saying, “They’ve only done that, so they might not fit car sales.”

Term

front desk

"Men can't work at the front desk. Like, I don't understand. Matter of fact, the fact that I have both"

The front desk is where customers are greeted and directed. They often answer phones, help with appointments, and connect you with the right department.

Concept

stereotypes about what a salesperson looks like

"And so I just felt like there was this bias and stereotype about what a salesperson looks like. What a BDC rep looks like."

She’s talking about bias—how people assume certain types of workers “fit” sales roles. That can lead to unfair hiring or promotion decisions, even if someone is capable.

Term

commissioned

"“No salespeople that are commissioned…”"

Commissioned means people get paid based on how many sales they make. The guest is saying their dealership doesn’t use that system for salespeople.

Term

F and I people

"“No salespeople that are commissioned, no F and I people.”"

F&I is the finance/insurance part of the dealership process. It’s where things like loans and warranty or insurance add-ons get handled.

Concept

four day work week

"“Four day work week, probably the only dealership in the world at a four day work week… Let’s start with the four day work week, like why?”"

Instead of working five shorter days, the dealership works four longer days. The goal is to make appointment times line up better so customers aren’t getting passed around when someone’s off.

Concept

early out and late in

"“When we had a five day schedule, you'd have a early out and you'd have a… late in… anybody who got off at three o'clock basically stopped working at noon…”"

Some employees leave early and others come in late. That can mess up the flow of appointments, because not everyone is working at the same time.

Concept

split a deal

"“Their appointments didn't start till three or four o'clock… and they had a split a deal with someone else because, hey, that was my off day.”"

It means the sale gets handled by different people because someone’s off. That can make the process feel less smooth for the customer.

Concept

lead follow-up

"Less split deals because you could be there from the beginning of the day with the lead you got in the morning and actually get that customer to come in that evening and have a same day appointment."

Lead follow-up is how a dealership keeps in touch with people who might buy a car. The idea here is that if the team starts earlier, they can respond faster and set up appointments the same day.

Concept

same day appointment

"...you could be there from the beginning of the day with the lead you got in the morning and actually get that customer to come in that evening and have a same day appointment."

A same-day appointment means the customer comes in the same day they first show interest. It’s a faster turnaround from “interested” to “actually visiting.”

Concept

bell to bell

"So are the other days bell to bell or is it still normal or yours? They're bell to bells. Okay, so the other days are bell to bell."

“Bell to bell” is a way of saying you’re working the whole shift start to finish. It means you’re there for the full day, not just part of it.

Concept

poll surveys

"So what they were looking is just feedback from the salespeople. We do poll surveys here. And so we do a poll survey probably quarterly just asking our teammates like, hey, how do you feel? How is this working?"

Poll surveys are short questions used to collect feedback. In this case, the dealership asks the sales team how the new schedule is working, then reviews those answers over time.

Concept

PTO

"and still kind of protect your PTO. So there were nuances, I think, that made it a challenge..."

PTO means paid time off—time you can take away from work and still get paid. When schedules change, companies often try to make sure PTO stays protected so employees don’t lose benefits.

Concept

bonuses based on products

"I mean, the salespeople are still heavy on the salary. They have bonuses based on some of the products"

Sometimes salespeople get extra money if they sell certain add-ons or products. That can affect what they focus on during the sale, even if they’re mostly paid salary.

Term

finance

"that they sell for finance. We're a one-price store, one person, one point of contact"

“Finance” means getting a loan to pay for the car instead of paying all at once. The dealership helps set up the loan and the terms depend on your credit.

Concept

one-price store

"We're a one-price store, one person, one point of contact so you're with your salesperson from beginning to end."

A “one-price store” means the dealership tells you the price up front. Instead of negotiating a lot, you usually get a clearer, more straightforward deal.

Term

FNI menus

"They do all the FNI menus. They talk about all the products with their customers and it allows the customer"

“FNI menus” are the list of extra products the dealership offers when you’re financing. Think of them like optional add-ons you can choose from while completing the paperwork.

Concept

no desk / no tower

"We do not have a desk. We do not have a tower. Our sales managers are right there on the floor with their team."

“No desk / no tower” means the managers aren’t stuck in a separate office area. They’re out on the floor helping so customers don’t have to wait as long.

Term

loan values

"who's also on the floor, who's just making sure the deals get submitted, the loan values where it needs to be, that hard credit challenge customers are getting the help they need."

“Loan values” are the numbers in your car loan—like how much you’re borrowing and the terms. The finance person makes sure everything is set up correctly for the lender.

Concept

hard credit challenge customers

"who's just making sure the deals get submitted, the loan values where it needs to be, that hard credit challenge customers are getting the help they need."

“Hard credit challenge customers” are people whose credit makes it tougher to get approved for a car loan. The finance team tries to find a path that still gets the customer financed.

Term

gross

"So what everyone is thinking right now is how are you holding gross? Like how do you compare in your 20 group, right? Where do you stack up?"

“Gross” in dealership talk usually refers to gross profit from vehicle sales (often called “front-end gross”). It’s a key metric for whether a store is financially healthy, because it reflects how much profit is made per deal after discounts and incentives. When someone asks how they’re “holding gross,” they’re really asking how the store maintains profitability without relying on traditional sales pressure.

Term

training with every salesperson

"So first, let me say this. We do three weeks of training with every salesperson. These salespeople do not come on the floor"

The GM mentions “three weeks of training with every salesperson,” which implies a structured onboarding process before salespeople work the floor. In dealerships, training can cover product knowledge, objection handling, compliance, and how to run a customer conversation without high-pressure tactics. That kind of process can directly affect customer experience and consistency of deal-making.

Term

trade appraisal

"You're going to show them the road to the sell. You're going to talk about a trade appraisal. You're going to understand how our CRM tool works."

A trade appraisal is how the dealer figures out what your current car is worth if you trade it in. That number can change the final price you pay for the new car.

Term

CRM tool

"You're going to talk about a trade appraisal. You're going to understand how our CRM tool works. And then you're going to talk about F&I."

A CRM tool is a computer system the dealership uses to keep track of customers and what’s been discussed. It helps salespeople follow up and not lose track of people.

Term

F&I

"And then you're going to talk about F&I. They're going to learn Gap. They're going to learn all the products that we do."

F&I is the finance-and-paperwork step at the dealership. It’s where they talk about your loan and any optional add-ons you might choose.

Term

Gap

"They're going to learn Gap. They're going to learn all the products that we do. Now you're saying, yeah, okay, great, Erica."

GAP is an add-on that can help if your car is totaled and you still owe more on the loan than the car is worth. It covers that “gap” so you’re not stuck paying the difference.

Concept

emotional intelligence

"I'd rather have a salesperson who may not be that experienced in all the F&I products, but can show a menu and lead with empathy and emotional intelligence and has an awareness to what their customer feels like…"

Emotional intelligence means paying attention to how someone feels and responding in a helpful way. Here, it’s about making the customer feel comfortable instead of pressured.

Concept

lift

"And that alone gives us lift that I don't think that you're going to be able to compare just bringing someone in the office off a cold menu…"

“Lift” here means the sales process gets better results. The speaker is saying the empathetic approach helps more than just reading a script or pushing add-ons.

Term

cold menu

"And that alone gives us lift that I don't think that you're going to be able to compare just bringing someone in the office off a cold menu or they're already saying, here we go."

“Cold menu” means walking in and offering add-ons like they’re a checklist, without much relationship or trust. The point is that customers react better when the conversation is more personal.

Topic

20 group

"And we do do comparisons all the time on our 20 group where we stack, how my Hyundai store."

A “20 group” sounds like a set of other dealerships they compare against. Instead of guessing how you’re doing, you look at similar stores and compare results.

Term

per copy

"we were probably $400, $500 per copy less than the average Hyundai dealer in town."

“Per copy” is dealership shorthand for profit or performance “per deal” (often per retail unit/contract). It’s used to compare store performance in dollars on a per-transaction basis.

Term

F&I PBR

"We've seen an incredible lift in our F&I PBR."

“PBR” is a dealership scorecard number that tracks how well the finance/insurance side is doing. Higher usually means the store is making more profit from financing and add-ons per deal.

Concept

decentralize F&I

"My store probably is about $200 below the average Hyundai store. And then why decentralize F&I?"

Decentralizing F&I means moving some F&I responsibilities closer to the sales process rather than keeping everything in a separate “F&I office” or separate step. The goal is often to improve coaching and communication so salespeople can better present finance options and reduce friction.

Term

F&I manager

"Because you don't have to, like you could still have an F&I manager that just sits on the floor, if you want to be more, introduce more transparency"

“F&I” means finance and insurance. It’s the part of the dealership process where someone helps with the paperwork and optional extras like warranties and insurance.

Term

one point of contact

"One price, one person, one point of contact. If you've asked any sales person, what their point of contingency is, is the moment that customer goes to the box."

“One point of contact” means you have one main person to talk to. That can make the process feel calmer because you’re not bounced between different people.

Term

one person

"One price, one person, one point of contact. If you've asked any sales person, what their point of contingency is, is the moment that customer goes to the box."

“One person” means the customer mostly deals with one main salesperson. It helps avoid the feeling that things change hands and the customer gets pushed around.

Term

point of contingency

"If you've asked any sales person, what their point of contingency is, is the moment that customer goes to the box."

They’re talking about the moment the deal moves to the next step. That’s when everyone gets nervous because the customer might meet someone else and the process can feel uncertain.

Term

customer goes to the box

"is the moment that customer goes to the box. Their nerves are there, they're stressed out, their customers waiting, they're like, hey, when is my guy going to get in?"

“Goes to the box” is slang for when the customer gets taken to the office area for the paperwork. That handoff is where the salesperson thinks the customer gets stressed.

Concept

empower the team

"When you empower your sales person, allow them to have control of their destiny. But listen, here's what, these are the products that your customer"

“Empower the team” describes shifting authority and decision-making to the sales team rather than relying on a separate gatekeeper role. In dealership operations, this can reduce customer anxiety during transitions and improve accountability.

Concept

succession planning

"who then in succession planning puts them in a better position versus think about our traditional model. How long do you have to be a sales person before you're even considered for FNI?"

Succession planning means grooming employees for bigger roles later. Instead of waiting for a manager spot to open, the dealership trains people ahead of time.

Concept

coaching menus

"He's circling the dealership the entire time. Game planning, coaching menus, making sure that everybody's set up,"

A “coaching menu” is like a checklist of coaching ideas or steps managers can use with salespeople. It helps everyone use the same best practices instead of guessing.

Term

bank programs

"understanding what bank programs [1547.6s] and why we're going to do this bank with that bank, [1549.3s] and then occasionally meeting the customer."

“Bank programs” are special financing deals from the lender. They can change the interest rate or who qualifies, and they’re part of how dealers build a customer’s payment plan.

Term

incentives

"Updated bank programs, rebates, incentives, [1555.7s] how do we get an alignment across the group [1557.7s] when it comes to that?"

Incentives are promotions that make the car deal better. They can be cash back, lower financing rates, or special lease deals.

Term

rebates

"Updated bank programs, rebates, incentives, [1555.7s] how do we get an alignment across the group [1557.7s] when it comes to that?"

A rebate is money back on the car. It lowers what you pay, but it usually has rules and deadlines.

Term

FNI director

"The FNI director's job is to make sure [1562.5s] that that happens to each of the sales managers, [1564.3s] but not necessarily with the salesperson."

“FNI” here refers to the finance function leadership role in a dealership—someone responsible for making sure financing and incentive processes are followed correctly. The director’s job is to align sales managers on current programs so deals are built consistently across the store.

Term

sales managers

"that that happens to each of the sales managers, [1564.3s] but not necessarily with the salesperson. [1566.3s] So the FNI guy's job is to empower the sales managers."

Sales managers are the people who oversee the sales staff. They help make sure everyone is using the same up-to-date deal offers and rules.

Concept

real-time education and training

"And then there's education that happens in real time, [1576.1s] as well as training that happens with that director as well. [1578.7s] That's incredible."

They’re talking about training that happens as updates come in, not just once during onboarding. That way, the team can quote deals correctly even when offers change.

Concept

traditional store

"Again, I came from a traditional store. So I'm used to the tower. I'm used to traditional F&I."

A “traditional store” in dealership talk usually means a conventional sales and management setup, often with more hierarchical roles and established processes. The speaker contrasts it with a different “walls your way” system and a no-commission/4-day work week approach.

Concept

leaders on the bench

"And I'd rather be ready and over-prepared with leaders on the bench than be waiting for the right leaders. And that was what happened."

“Leaders on the bench” means the company is preparing people who can move up quickly when they’re needed. Instead of waiting for the perfect time, they keep backup leaders ready so things don’t stall.

Term

senior sales manager

"So I was considered a senior sales manager, which in a traditional store would be very similar"

A senior sales manager is a leadership role in a dealership’s sales department, typically responsible for coaching salespeople, managing sales process, and hitting volume/efficiency targets. Compensation for this role is often structured differently than frontline sales roles (for example, salary plus bonuses rather than pure per-sale commission).

Term

F&I numbers

"He didn't say, what were your F&I numbers? Or how many new cars can you sell? Or what is your used car?"

F&I means the dealership’s finance and insurance department. “F&I numbers” are the money they make from things like car loans and add-on products, not just the car itself.

Concept

entrepreneur stack

"Like they call it the entrepreneur stack. I heard this from another guy. But if you don't have in an organization that many entrepreneurs who are building their own teams and developing their own people, you will never scale."

This phrase is about having leaders who think like business owners. Instead of only selling cars, they build and coach their teams so the whole operation can grow bigger over time.

Concept

scale

"But if you don't have in an organization that many entrepreneurs who are building their own teams and developing their own people, you will never scale."

To “scale” means to grow the dealership bigger while still keeping things working well. The speaker is saying you can’t do that just by selling more—you need leaders who can build and train teams.

Concept

acquiring stores

"I think for anyone listening and acquiring stores and bringing in new GMs, like what were the top three challenges or how would you describe the biggest challenges that you faced over the past couple of years?"

“Acquiring stores” means buying or taking over additional dealership locations. It usually comes with big changes—new people, new rules, and a lot of work to get everything running smoothly again.

Concept

general manager

"It was an interesting story because the general manager had had gotten hurt in an accident. And basically the store had ran for six months without a general manager. So there was a lot of turmoil happening in the store."

A general manager (GM) in a dealership is the top operations leader responsible for performance across sales, service, staffing, and customer experience. The transcript highlights how losing that role for months can create instability and affect both employees and customers.

Concept

fixed operations

"The hardest thing for me was fixed operations. We don't lean in enough on how underprepared our leadership is when it comes to learning fixed ops."

Dealers usually run two big areas: selling cars and running the service/parts department. “Fixed operations” means the service and parts side—things like writing work orders, scheduling, and getting the right parts.

Concept

service manager

"So when my service advisor quit and my service manager was calling out, I didn't know what to do."

The service manager runs the repair shop side of the dealership. They help make sure technicians are scheduled, jobs are organized, and repairs are handled correctly.

Concept

appointments every single day

"Now I have 65 to 70 appointments every single day. Technicians that need work, advisors who need training."

They’re talking about how busy the shop is. Going from a small number of daily customers to dozens means you need better scheduling and organization so cars don’t pile up.

Concept

service ticket

"I spent a lot of time and fixed myself just trying to figure about the lay of the line. Can I write a service ticket? Do I understand the parts margins?"

A service ticket is the paperwork that tells the shop what the customer needs and what work should be done. It’s how the dealership tracks the repair from start to finish.

Concept

parts margins

"Can I write a service ticket? Do I understand the parts margins? I mean, there was this language that I didn't understand."

Parts margins are basically how much money the dealership makes when it sells replacement parts. If you don’t understand them, it’s hard to price repairs correctly and keep the service department profitable.

Concept

automotive network (non-profit)

"You're also founder of, is it a peer group? [2000.9s] It's a non-profit. [2001.4s] It's an automotive network, a non-profit. ... [2030.3s] you have created what it's called Wocan,"

They’re talking about a non-profit group that connects people in the car industry. The goal is to help members support each other with advice, connections, and shared resources.

Company

Wocan

"Because I think it's between doing everything you're doing, [2014.2s] you have created what it's called Wocan, [2018.2s] which is Woman of Color Automotive Network,"

Wocan is a non-profit group for people in the auto industry. It’s meant to connect members with peers and resources so they can get support and opportunities.

Company

Girls Auto Clinic

"And there was a Patrice Banks who runs Girls Auto Clinic and she is one of the, she found her own service department where it's an all-female garage where you can get your hair down"

Girls Auto Clinic is a group that helps women feel more confident in cars and automotive work. The guest brings it up as an example of an all-female automotive space and support network.

Concept

diversity in your dealership

"But we're going to change that. And that's what Woken was about, is that we're going to create these opportunities and that you need to have diversity in your dealership."

They’re saying dealerships do better when they have a diverse team. The goal is to make more customers feel understood and welcome, which can help sales.

Concept

diversity in inventory

"Nobody would buy all blue cars of the same, right? Because it makes no sense. We understand that when you have a diversity in inventory, different colors, different trends, high and low and luxury, like all of the diversity of your vehicles means you bring in customers from all walks of life, right?"

They’re saying you shouldn’t only sell one kind of car. If you have different options (like different colors and price levels), more different people will find something they want.

Company

NAMAD

"[2392.2s] Yeah, we do a conference in Miami every year. [2396.0s] We partner with NAMAD, [2397.4s] the National Automotive Minority Dealer Association. [2399.9s] We partner with NAMAD and then we have a luncheon."

NAMAD is an organization that supports minority participation in car dealerships. Partnering with them is a way to meet other dealers and build community through events.

Concept

automotive retail

"...to expand within not just automotive retail but outside of it, the vendor groups. And I mean, automotive is so expansive."

Automotive retail is basically the dealership business—selling cars and helping customers. The guest is saying they want to broaden how people understand the industry, not just the dealership part.

Concept

vendor groups

"...to expand within not just automotive retail but outside of it, the vendor groups. And I mean, automotive is so expansive."

Vendor groups are companies that supply services or products to dealerships and car companies. The episode is emphasizing that there are career opportunities beyond just selling cars.

Concept

OEM

"You go work for the OEM. We just want to make sure that we're putting a place to understand how great the automotive industry is."

OEM stands for “Original Equipment Manufacturer,” meaning the company that builds the vehicles (and often designs the parts and systems). The speaker contrasts working for an OEM versus working in automotive retail, highlighting different career paths within the same industry ecosystem.

Concept

social media

"Many dealerships are still getting social media completely wrong. They either ignore it, post inventory photos or hand it off to someone on staff with no strategy."

Social media is how dealerships can reach customers online. The guest is saying many dealerships don’t use it well—they either don’t post much, or they just dump car photos without a real marketing plan.

Term

inventory photos

"They either ignore it, post inventory photos or hand it off to someone on staff with no strategy."

Inventory photos are the pictures a dealership posts of the cars they have for sale. The point here is that just posting photos isn’t enough—you usually need more strategy to attract buyers.

Company

Nomad Content Studio

"That's where Nomad Content Studio comes in. They're the team behind the dealers you actually see online. Their system trains a videographer..."

They’re a company that helps car dealerships make and post videos online. The idea is to make it easier for dealers to show up on social media consistently and turn that attention into sales.

Company

TryNomad.co

"If you want your dealership to be next, head to TryNomad.co. That's TryNomad.co to book a call or click the link in the show notes below."

This is the website the host points listeners to in order to schedule a call about getting help with dealership marketing videos.

Concept

dealer principal

"[2645.4s] and have gone to several classes and organizations [2648.8s] to learn what it takes to be able to be a dealer principal [2652.0s] or to be an owner one day."

A dealer principal is basically the main decision-maker at a car dealership. They’re responsible for how the dealership runs and performs overall.

Concept

automotive industry is going to change dramatically over the next 10 years

"[2682.2s] I think the automotive industry is going to change [2684.4s] dramatically over the next 10 years. [2686.2s] And I think that the industry is going to ask for leaders [2688.8s] who are thinking different outside the box"

She’s saying the car business is going to look very different in the next decade. Dealership leaders will need to adapt their thinking and how they run the store to keep up.

Concept

turnover and restore people

"If there's a GM listening that's just struggling with turnover and restore people, like what's one actionable piece of advice that you'd give them?"

“Turnover and restore people” refers to employee churn and the challenge of rebuilding a stable team in a dealership environment. In practice, it often means hiring, training, and retaining sales and service staff while protecting the store’s culture.

Concept

core four

"One thing that someone gave me, especially when you have a bigger store, is to focus on, they called it the core four. And it goes back to the idea of spending 80% of your time on 20% of your people."

“Core four” means picking the few employees who most affect how the workplace runs. You focus your time and attention on them so the culture improves faster, instead of trying to help everyone equally right away.

Concept

spending 80% of your time on 20% of your people

"And it goes back to the idea of spending 80% of your time on 20% of your people. If you try to save everyone, it's probably not going to work."

It’s the idea that a small group of people can create most of the results. So you spend most of your time helping that smaller group instead of trying to fix everything for everyone at once.

Concept

sales management training

"So our big bets with Walzer this year are FNI, fixed operations, and sales management training. We've done a great job of making sure our sales people"

This is training for the people who manage the sales team. The goal is to help them coach sellers and run the process better, not just close deals themselves.

Term

AI

"And as technology is making a lot of the parts of the job easier, especially with AI, [2813.3s] I think it's important for us to make sure"

AI (artificial intelligence) is being used in dealerships to automate or assist with tasks like lead handling, quoting, and other workflow steps. The speaker’s point is that AI can make parts of the job easier, but it can’t fully replace human judgment in coaching and relationship-based conversations.

Term

coaching salespeople

"especially when it comes to coaching salespeople. So our managers sometimes didn't get enough training because they got thrown in the job,"

Coaching salespeople refers to structured guidance to improve performance—like refining how they talk to customers, handle objections, and follow process. The segment emphasizes that coaching requires human judgment and communication skills beyond what technology can do.

Term

KPIs

"that they have to hold accountable, have crucial conversations with, manage KPIs, [2832.0s] and we haven't given them the skill set to do that."

KPIs are numbers a business uses to judge performance—like how many leads get contacted or how many deals get closed. Managers use them to see what’s working and what needs improvement.

Term

desk a deal

"Yeah, they can desk a deal and they can do a trade appraisal, [2837.8s] but what about the other skills that technology can't do?"

“Desk a deal” means putting together the numbers and paperwork for a car deal—like the price and financing terms. The host is saying managers need more than just the ability to do the paperwork.

Concept

service department is underperforming

"I know that our service department is underperforming, that we're not profitable."

If the service department isn’t doing well, it usually means they’re not making enough money or getting cars repaired quickly enough. That can hurt the whole dealership, so managers often change staffing and processes.

Concept

margins between new cars and used cars continues to shrink

"and as the margins between new cars and used cars continues to shrink, and we're having a struggle"

If the profit margin gets smaller, the dealership makes less money on each car it sells. When that happens, they have to work harder to keep the business profitable.

Concept

keep up with the manufacturer's demand

"we're having a struggle to be able to keep up with the manufacturer's demand to throw our cars at us,"

Dealers don’t control how many cars the manufacturer sends them. If the dealer can’t keep up with what the manufacturer expects, it can create problems for staffing, inventory, and sales.

Concept

get them out of here faster

"to throw our cars at us, and we gotta get them out of here faster, and the new cars are becoming less and less profitable,"

They’re basically saying they need to sell cars faster. When cars sit too long, it ties up money and makes it harder to stay profitable.

Term

leaky bucket

"Where's the leaky bucket here? It's gonna be our operational capacity, right?"

“Leaky bucket” is a business metaphor for something that’s draining capacity or revenue—like customers not being retained, leads not converting, or work not being scheduled efficiently. In a dealership context, it often points to a process gap where effort doesn’t turn into completed service work.

Term

operational capacity

"Where's the leaky bucket here? It's gonna be our operational capacity, right? This story needs to do 22 to 2,500 hours..."

Operational capacity is basically how much the shop can get done. If the dealership doesn’t have enough capacity, jobs pile up, customers wait longer, and the business can’t capture all the service opportunities.

Term

technicians

"until our service advisors are able to actually sell more work and be able to get the recommendations back to the technicians. Our technicians are never gonna be able"

Technicians are the mechanics doing the actual work on your car. They rely on the service advisor’s notes and recommendations, then confirm what’s needed and perform the repairs.

Concept

production hours per day

"Once I know how many technicians I have in place, I understand how many hours based on their skill set, then I can easily decide that I need to do 85 hours per day to be able to get to 2,200 hours at the end of the month"

They’re talking about planning how much work the shop can realistically get done each day. If you know how many technicians are working and what they can handle, you can set a daily goal that adds up to the monthly number.

Concept

technician hours vs target hours

"But technician comes in and he's working eight hours and yesterday he did five. Well, guess what? He needs to do 11."

They’re describing a simple planning rule: if a technician doesn’t put in the expected hours, the shop has to adjust to still meet the daily workload goal. It’s about keeping the team’s output on track.

Concept

expense control

"Like these small little nuances can do so much to increase your margins, not to mention expense control, right? That was something I learned the hard way, coming into a dealership like this."

They mean keeping the dealership’s costs under control. If you watch spending closely, you don’t lose money even if sales or work volume changes.

Concept

cut expenses

"And when you think that type of expense, it kind of makes your stomach hurt... And then the idea that how can I cut expenses? We had two security cameras. I was able to cut it down to one."

They’re talking about finding ways to spend less money without hurting the business. The idea is to look at what costs keep happening every month and trim the unnecessary parts.

Term

overtime

"Overtime is an expense that we forget about a lot. Like why don't we have so much overtime here? Are we managing this on a daily basis?"

Overtime means working extra hours and usually getting paid more for those hours. The point here is that overtime can add a lot of cost without people noticing.

Company

Claude

"Which AI do you use? Claude. I like Claude."

Claude is an AI tool that can help you make sense of information quickly. Instead of spending hours entering data into spreadsheets, you can give it the material and get a clearer summary.

Company

GBT

"Claude. I like Claude. Can't GBT, I like for different things,"

This is another AI assistant people use to help with writing and summarizing. The speaker is basically saying they like one AI tool (Claude) more than the other (ChatGPT/GPT) for certain tasks.

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