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Calidad y eficiencia del servicio de posventa de Toyota

Calidad y eficiencia del servicio de posventa de Toyota

Autos Y Más Jan 13, 2026 47 min
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About this episode

Calidad y eficiencia del servicio de posventa de Toyota es el tema central de esta conversación con Memo Díaz, CEO de Toyota México. Se discuten los logros de la marca en 2025, destacando un récord de ventas y la importancia de la satisfacción del cliente. Díaz comparte su experiencia personal en Toyota, la filosofía de mejora continua y el respeto por las personas que guía la empresa. También se abordan los desafíos y éxitos en el servicio posventa, así como la estrategia de electrificación de Toyota y la introducción de nuevos modelos en el mercado mexicano.

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Brand

Lexus

"...Toyota Motor Sales de México, Lexus y nuestras redistribuidores..."

Lexus is Toyota's luxury car brand. They make high-end cars that are very comfortable and have lots of features.

Brand

Ford

"Hoy tú vienes de una marca americana hace 23 años, este, de Ford a una marca como Toyota."

Ford is a well-known car company from the United States that makes popular vehicles like trucks and sports cars.

Concept

kaizen

"Uno es la mejora continua a través del caicén,"

Kaizen is a Japanese word that means making small improvements all the time. It's a way to make things work better and more efficiently, often used in factories and businesses.

Car

Toyota Camry

"...oy si mañana llega alguien con una rafor o con un camry, lo que sea y algo no está, algo no está o alguie..."

The Toyota Camry is a popular car that many people buy because it's dependable and easy to drive. It's a four-door sedan, which means it has plenty of room for passengers and luggage, making it great for everyday use.

Car

Fiat Uno

"... Toyota respecto a la competencia. Yo creo que es uno no te podría decir, Steph, que es el único. Obvia..."

The Fiat Uno is a small, budget-friendly car that is easy to drive around town. It's designed to be simple and affordable, making it a good choice for people who want a reliable vehicle without spending too much money.

Car

Toyota Hilux

"...pues nuestro vehículo número uno es Hilux,..."

The Toyota Hilux is a tough pickup truck that many people use for work and off-roading. It's known for being reliable and can handle rough conditions.

Car

Toyota RAV4

"...pero también me parece que hacemos muy buen trabajo con RAV4,..."

The Toyota RAV4 is a small SUV that many families like because it has a lot of space and is good on gas. It's great for driving in the city or going on trips.

Term

pickup

"...Tuvimos un año récord en pickups. Casi el 27 por ciento de nuestras ventas fueron pickups,..."

A pickup truck is a type of vehicle that has a cab for passengers and a big open area in the back for carrying things. They're often used for work or outdoor activities.

Car

Toyota Tacomas

"...RAV, Tacomas. Tacomas son una locura."

The Toyota Tacoma is a medium-sized pickup truck that people love for its ability to go off-road and its dependability. It's a great choice for adventures and work.

Concept

electrification

"...en vehículos electrificados, pues tuvimos un año récord, más de 46.000 vehículos fueron electrificados."

Electrification means using electricity instead of gasoline or diesel to power cars. This helps reduce pollution and can save on fuel costs.

Term

híbrido

"...apostar por la tecnología híbrida."

A hybrid car uses both a regular engine and an electric motor to run, which helps it use less fuel and produce less pollution.

Car

Toyota Prius

"..., mejoramos las expectativas. Yo confié cuando el Prius era feo. Como cliente o como persona es tener cla..."

The Toyota Prius is a car that uses both gas and electricity to run, which helps it save fuel and be better for the environment. It was one of the first cars to do this, and many people like it because it can go a long way on a small amount of gas.

Concept

electrificación

"Hoy estamos iniciando el año platicando con una de las marcas líderes en el mundo de la electrificación. A ver, yo oí que el señor Toyota dijo que un coche eléctrico de cualquier marca..."

Electrification means using electricity instead of gas or diesel to power cars. This includes electric cars that run only on batteries and hybrids that use both electricity and gasoline.

Concept

hybrids

"no en el electrificación total, sino en los híbridos y plug-in hybrids."

Hybrids are cars that can use both gas and electricity to run, which helps them save fuel and be better for the environment.

Concept

electric vehicles

"Tenemos vehículos eléctricos."

Electric vehicles are cars that run only on electricity, which means they don't produce any pollution from a tailpipe.

Term

vehículo eléctrico

"lo mejor de un motor de gasolina, combustión interna y lo mejor de un vehículo eléctrico, todo combinado en un solo vehículo"

Un vehículo eléctrico es un coche que se mueve gracias a electricidad en lugar de gasolina. Esto significa que no produce emisiones de escape y puede ser más ecológico.

Term

estaciones de carga

"sin tener la dependencia de encontrar las estaciones de carga, te dan muy buen rendimiento"

Las estaciones de carga son lugares donde puedes cargar la batería de un coche eléctrico, similar a cómo se llena el tanque de gasolina en un coche normal.

Concept

plug-in hybrid

"...lanzaron todo su gama electrificada y después ahora lanzarán buena parte de su gama plug-in hybrid..."

A plug-in hybrid is a type of car that can run on electricity and gasoline, and you can charge it by plugging it in.

Car

Toyota Sequoia

"...como Tundra, como Sequoia, como Camry, como Sienna..."

The Toyota Sequoia is a large SUV made by Toyota, known for being roomy and comfortable, and it can also be a hybrid.

Car

Toyota Sienna

"...como Tundra, como Sequoia, como Camry, como Sienna..."

The Toyota Sienna is a minivan made by Toyota, designed for families, and it only comes as a hybrid for better fuel economy.

Car

Toyota Tundra

"...como Tundra, como Sequoia, como Camry, como Sienna..."

The Toyota Tundra is a big truck made by Toyota, which can be used for heavy work and is also available as a hybrid.

Car

Toyota Yaris

"...donde como Corolla o como Yaris, donde tenemos ciertas versiones y se rumora de..."

The Toyota Yaris is an even smaller car than the Corolla, making it easy to drive around in cities. It's also good on gas.

Car

Toyota Corolla

"...donde como Corolla o como Yaris, donde tenemos ciertas versiones y se rumora de..."

The Toyota Corolla is a small car that many people buy because it's dependable and saves gas. It's been very popular for a long time.

Concept

Gazoo Racing

"...también con gasur racing queremos una familia, ya la tenemos..."

Gazoo Racing is the part of Toyota that makes fast and sporty cars. They also take part in racing events to improve their cars.

Concept

hybrid vehicles

"...vehículos que el 80 por ciento de la línea es cíbrida..."

Hybrid vehicles are cars that use both a regular gasoline engine and an electric motor. This helps them use less fuel and produce fewer emissions.

Car

Ford Thunderbird

"...el Forthunderberg... No, ni se dice Tom Berders, se dice Thunderbird."

The Ford Thunderbird is a type of car that was popular in the U.S. for many years. It's known for being stylish and comfortable, often seen as a luxury vehicle.

Car

Toyota 4Runner

"Y actualmente tengo una Caneta Rap, Toyota 4."

The Toyota 4Runner is a type of SUV that can handle rough terrains and is often used for outdoor adventures. It's known for being strong and dependable.

Concept

Formula E

"con el Nissan Formula E team, quien lo dejó todo en la pista"

Formula E is a racing series where all the cars are electric, focusing on clean energy and technology.

Car

Nissan La

"...ente dentro de la pista y en tu día a día esto es Nissan la marca oficial de las emociones de alto voltaje."

The Nissan Leaf is an electric car that runs on batteries instead of gas, which means it doesn't pollute the air. It's a practical and affordable option for people who want to drive an eco-friendly vehicle.

Concept

Fórmula E

"Después de un corte le contamos cómo nos fue allá en la Fórmula Ega de cosas que vimos de gente que nos encontramos."

Fórmula E is a racing series where all the cars are electric, focusing on clean energy and technology.

Car

Audi S6

"coches a prueba tienen hoy el Audi S6 e-tron"

The Audi S6 is a sportier version of a regular Audi car that offers more power and better handling. It's built for people who enjoy driving fast and want a luxurious feel at the same time.

Car

Audi Etron

"tienen hoy el Audi S6 e-tron no nos has contado de este"

The Audi e-tron is a fancy electric SUV that doesn't use gas at all, which means it's better for the environment. It's designed to be comfortable and has a lot of cool features, making it a great choice for those who want a stylish electric car.

16 cars featured

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