Calidad y eficiencia del servicio de posventa de Toyota
About this episode
Calidad y eficiencia del servicio de posventa de Toyota es el tema central de esta conversación con Memo Díaz, CEO de Toyota México. Se discuten los logros de la marca en 2025, destacando un récord de ventas y la importancia de la satisfacción del cliente. Díaz comparte su experiencia personal en Toyota, la filosofía de mejora continua y el respeto por las personas que guía la empresa. También se abordan los desafíos y éxitos en el servicio posventa, así como la estrategia de electrificación de Toyota y la introducción de nuevos modelos en el mercado mexicano.
En esta emisión de Autos y Más, arrancamos con las noticias más relevantes del mundo del motor, nos visitó personal de Toyota y nos platicó que la marca es reconocida por la calidad y eficiencia de su servicio de posventa ampliamente ocupando a menudo los primeros lugares en estudios de satisfacción del cliente. Después, hablamos de la ceremonia de los Premios Astra presentados en Hollywood.No dejes de escuchar la transmisión en vivo porque tendremos muchos regalos, recuerda sintonizar de lunes a viernes de 8 a 9 pm y sábados de 10 am a 12 pm por tu estación favorita MVS Noticias en el 102.5 de tu FM.
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Lexus
"...Toyota Motor Sales de México, Lexus y nuestras redistribuidores..."
Lexus is Toyota's luxury car brand. They make high-end cars that are very comfortable and have lots of features.
Lexus is the luxury vehicle division of Toyota, offering premium cars and SUVs known for their comfort, advanced technology, and reliability. It competes with other luxury brands like BMW and Mercedes-Benz.
Ford
"Hoy tú vienes de una marca americana hace 23 años, este, de Ford a una marca como Toyota."
Ford is a well-known car company from the United States that makes popular vehicles like trucks and sports cars.
Ford is an American automotive manufacturer known for its trucks, SUVs, and cars, including the iconic Ford Mustang and F-Series trucks.
kaizen
"Uno es la mejora continua a través del caicén,"
Kaizen is a Japanese word that means making small improvements all the time. It's a way to make things work better and more efficiently, often used in factories and businesses.
Kaizen is a Japanese term meaning 'continuous improvement.' It is a philosophy that focuses on making small, incremental changes to improve efficiency and quality in processes, often used in manufacturing and business practices.
Toyota Camry
"...oy si mañana llega alguien con una rafor o con un camry, lo que sea y algo no está, algo no está o alguie..."
The Toyota Camry is a popular car that many people buy because it's dependable and easy to drive. It's a four-door sedan, which means it has plenty of room for passengers and luggage, making it great for everyday use.
The Toyota Camry is a midsize sedan known for its reliability, comfort, and fuel efficiency. It has been one of the best-selling cars in the United States for decades, making it a staple in the automotive market and a common choice for families and commuters.
Fiat Uno
"... Toyota respecto a la competencia. Yo creo que es uno no te podría decir, Steph, que es el único. Obvia..."
The Fiat Uno is a small, budget-friendly car that is easy to drive around town. It's designed to be simple and affordable, making it a good choice for people who want a reliable vehicle without spending too much money.
The Fiat Uno is a compact car that has been popular in various markets for its affordability and practicality. Known for its small size and efficient design, it is often discussed in the context of budget-friendly vehicles and urban driving.
Toyota Hilux
"...pues nuestro vehículo número uno es Hilux,..."
The Toyota Hilux is a tough pickup truck that many people use for work and off-roading. It's known for being reliable and can handle rough conditions.
The Toyota Hilux is a popular pickup truck known for its durability and off-road capabilities. It has a strong reputation in various markets, especially in Australia and parts of Asia.
Toyota RAV4
"...pero también me parece que hacemos muy buen trabajo con RAV4,..."
The Toyota RAV4 is a small SUV that many families like because it has a lot of space and is good on gas. It's great for driving in the city or going on trips.
The Toyota RAV4 is a compact SUV that is popular for its versatility, spacious interior, and fuel efficiency. It is often chosen for family use and urban driving.
pickup
"...Tuvimos un año récord en pickups. Casi el 27 por ciento de nuestras ventas fueron pickups,..."
A pickup truck is a type of vehicle that has a cab for passengers and a big open area in the back for carrying things. They're often used for work or outdoor activities.
A pickup truck is a light-duty truck having an enclosed cab and an open cargo area with low sides and a tailgate. They are popular for both personal and commercial use.
Toyota Tacomas
"...RAV, Tacomas. Tacomas son una locura."
The Toyota Tacoma is a medium-sized pickup truck that people love for its ability to go off-road and its dependability. It's a great choice for adventures and work.
The Toyota Tacoma is a midsize pickup truck known for its off-road capabilities and reliability. It is popular among outdoor enthusiasts and those needing a versatile vehicle.
electrification
"...en vehículos electrificados, pues tuvimos un año récord, más de 46.000 vehículos fueron electrificados."
Electrification means using electricity instead of gasoline or diesel to power cars. This helps reduce pollution and can save on fuel costs.
Electrification refers to the process of replacing technologies that use fossil fuels with those that use electricity. In the automotive context, it often involves the development of electric and hybrid vehicles to reduce emissions and improve fuel efficiency.
híbrido
"...apostar por la tecnología híbrida."
A hybrid car uses both a regular engine and an electric motor to run, which helps it use less fuel and produce less pollution.
A hybrid vehicle combines a traditional internal combustion engine with an electric propulsion system. This setup allows for improved fuel efficiency and reduced emissions compared to conventional vehicles.
Toyota Prius
"..., mejoramos las expectativas. Yo confié cuando el Prius era feo. Como cliente o como persona es tener cla..."
The Toyota Prius is a car that uses both gas and electricity to run, which helps it save fuel and be better for the environment. It was one of the first cars to do this, and many people like it because it can go a long way on a small amount of gas.
The Toyota Prius is a hybrid vehicle that combines a gasoline engine with an electric motor to improve fuel efficiency and reduce emissions. It gained popularity in the early 2000s as one of the first mass-produced hybrids, making it a symbol of eco-friendly driving.
electrificación
"Hoy estamos iniciando el año platicando con una de las marcas líderes en el mundo de la electrificación. A ver, yo oí que el señor Toyota dijo que un coche eléctrico de cualquier marca..."
Electrification means using electricity instead of gas or diesel to power cars. This includes electric cars that run only on batteries and hybrids that use both electricity and gasoline.
Electrification refers to the process of replacing technologies that use fossil fuels with those that use electricity. In the automotive context, this includes electric vehicles (EVs) and hybrid vehicles that combine electric and gasoline power.
hybrids
"no en el electrificación total, sino en los híbridos y plug-in hybrids."
Hybrids are cars that can use both gas and electricity to run, which helps them save fuel and be better for the environment.
Hybrids are vehicles that use both an internal combustion engine and an electric motor to improve fuel efficiency and reduce emissions.
electric vehicles
"Tenemos vehículos eléctricos."
Electric vehicles are cars that run only on electricity, which means they don't produce any pollution from a tailpipe.
Electric vehicles (EVs) are cars that are powered entirely by electricity, offering zero tailpipe emissions and often lower operating costs compared to traditional vehicles.
vehículo eléctrico
"lo mejor de un motor de gasolina, combustión interna y lo mejor de un vehículo eléctrico, todo combinado en un solo vehículo"
Un vehículo eléctrico es un coche que se mueve gracias a electricidad en lugar de gasolina. Esto significa que no produce emisiones de escape y puede ser más ecológico.
Un vehículo eléctrico es un automóvil que utiliza uno o más motores eléctricos para propulsarse, en lugar de un motor de combustión interna que quema combustible fósil.
estaciones de carga
"sin tener la dependencia de encontrar las estaciones de carga, te dan muy buen rendimiento"
Las estaciones de carga son lugares donde puedes cargar la batería de un coche eléctrico, similar a cómo se llena el tanque de gasolina en un coche normal.
Las estaciones de carga son puntos donde los vehículos eléctricos pueden ser recargados, proporcionando la energía necesaria para su funcionamiento.
plug-in hybrid
"...lanzaron todo su gama electrificada y después ahora lanzarán buena parte de su gama plug-in hybrid..."
A plug-in hybrid is a type of car that can run on electricity and gasoline, and you can charge it by plugging it in.
A plug-in hybrid is a vehicle that can be charged from an external power source and operates on both an electric motor and a gasoline engine.
Toyota Sienna
"...como Tundra, como Sequoia, como Camry, como Sienna..."
The Toyota Sienna is a minivan made by Toyota, designed for families, and it only comes as a hybrid for better fuel economy.
The Toyota Sienna is a minivan that offers spacious seating and family-friendly features, and it is exclusively available as a hybrid.
Toyota Sequoia
"...como Tundra, como Sequoia, como Camry, como Sienna..."
The Toyota Sequoia is a large SUV made by Toyota, known for being roomy and comfortable, and it can also be a hybrid.
The Toyota Sequoia is a full-size SUV that offers spacious seating and is available with hybrid technology for improved fuel efficiency.
Toyota Tundra
"...como Tundra, como Sequoia, como Camry, como Sienna..."
The Toyota Tundra is a big truck made by Toyota, which can be used for heavy work and is also available as a hybrid.
The Toyota Tundra is a full-size pickup truck known for its durability and capability, often available in hybrid variants.
Toyota Yaris
"...donde como Corolla o como Yaris, donde tenemos ciertas versiones y se rumora de..."
The Toyota Yaris is an even smaller car than the Corolla, making it easy to drive around in cities. It's also good on gas.
The Toyota Yaris is a subcompact car that offers great fuel economy and is designed for urban driving. It's smaller than the Corolla and is often favored for its agility.
Toyota Corolla
"...donde como Corolla o como Yaris, donde tenemos ciertas versiones y se rumora de..."
The Toyota Corolla is a small car that many people buy because it's dependable and saves gas. It's been very popular for a long time.
The Toyota Corolla is a compact car known for its reliability and fuel efficiency. It has been one of the best-selling cars worldwide for decades.
Gazoo Racing
"...también con gasur racing queremos una familia, ya la tenemos..."
Gazoo Racing is the part of Toyota that makes fast and sporty cars. They also take part in racing events to improve their cars.
Gazoo Racing is Toyota's performance and motorsports division, focusing on enhancing the driving experience and developing high-performance vehicles.
hybrid vehicles
"...vehículos que el 80 por ciento de la línea es cíbrida..."
Hybrid vehicles are cars that use both a regular gasoline engine and an electric motor. This helps them use less fuel and produce fewer emissions.
Hybrid vehicles use a combination of an internal combustion engine and an electric motor to improve fuel efficiency and reduce emissions.
Ford Thunderbird
"...el Forthunderberg... No, ni se dice Tom Berders, se dice Thunderbird."
The Ford Thunderbird is a type of car that was popular in the U.S. for many years. It's known for being stylish and comfortable, often seen as a luxury vehicle.
The Ford Thunderbird is a classic American car that has gone through multiple generations since its introduction in 1955. It is known for its stylish design and was aimed at the personal luxury car market.
Toyota 4Runner
"Y actualmente tengo una Caneta Rap, Toyota 4."
The Toyota 4Runner is a type of SUV that can handle rough terrains and is often used for outdoor adventures. It's known for being strong and dependable.
The Toyota 4Runner is a mid-size SUV known for its off-road capabilities and rugged design. It's popular among outdoor enthusiasts and has a reputation for reliability.
Formula E
"con el Nissan Formula E team, quien lo dejó todo en la pista"
Formula E is a racing series where all the cars are electric, focusing on clean energy and technology.
Formula E is a class of motorsport that uses only electric-powered cars, emphasizing sustainability and innovation in racing.
Nissan La
"...ente dentro de la pista y en tu día a día esto es Nissan la marca oficial de las emociones de alto voltaje."
The Nissan Leaf is an electric car that runs on batteries instead of gas, which means it doesn't pollute the air. It's a practical and affordable option for people who want to drive an eco-friendly vehicle.
The Nissan Leaf is one of the world's best-selling electric cars, known for its practicality and affordability. It offers a zero-emission driving experience, making it a popular choice for environmentally conscious consumers.
Fórmula E
"Después de un corte le contamos cómo nos fue allá en la Fórmula Ega de cosas que vimos de gente que nos encontramos."
Fórmula E is a racing series where all the cars are electric, focusing on clean energy and technology.
Fórmula E is a class of motorsport that uses only electric-powered cars, showcasing the advancements in electric vehicle technology and promoting sustainability in racing.
Audi S6
"coches a prueba tienen hoy el Audi S6 e-tron"
The Audi S6 is a sportier version of a regular Audi car that offers more power and better handling. It's built for people who enjoy driving fast and want a luxurious feel at the same time.
The Audi S6 is a high-performance version of the Audi A6, featuring a more powerful engine and sportier handling. It is designed for those who want luxury combined with an exhilarating driving experience, making it a popular choice among enthusiasts.
Audi Etron
"tienen hoy el Audi S6 e-tron no nos has contado de este"
The Audi e-tron is a fancy electric SUV that doesn't use gas at all, which means it's better for the environment. It's designed to be comfortable and has a lot of cool features, making it a great choice for those who want a stylish electric car.
The Audi e-tron is an all-electric SUV that represents Audi's commitment to electric mobility and luxury. It combines high performance with advanced technology and a spacious interior, making it a competitive option in the growing electric vehicle market.
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