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Car Dealers Are DONE! The FTC Just Did the UNTHINKABLE | Episode 1082

Car Dealers Are DONE! The FTC Just Did the UNTHINKABLE | Episode 1082

CarEdge Live Jun 01, 2026 32 min
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About this episode

The hosts break down the FTC’s latest dealer warning-letter campaign, starting with how the agency first sent letters to 97 dealership groups in March without naming them, then later “named names” on May 29. They argue the “97” headline obscures how many individual dealerships were involved—discussing their own research and grading approach. The conversation connects FTC guidance on fee disclosure to real-world pricing tactics, including dock fees and add-ons, and points listeners to a public repository of the letters.

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Technical Too Afraid to Ask
Company

Lithia

"This one was Lithia, obviously. They don't make this easy. Lithia had 123456789 10, 11, 12, 13, 14 dealerships that got caught up in this dead."

Lithia is a company that owns lots of car dealerships. The host is saying some Lithia dealerships were involved in the FTC action they’re discussing.

Term

franchise, new franchised automobile dealerships

"And we've rated, what about 10,000 dealers? And franchise, new franchised automobile dealerships. So ours represents a small percentage."

A franchise dealership is a car store that’s officially allowed by a brand to sell its new cars. The host is contrasting those with independent dealerships.

Term

F dealers

"We've got over 10,000 dealerships, only 277 F dealers, 442 D dealers out of 10,000. So we're talking less than 10% that receive an F or a D grade."

The host is using a letter-grade score for dealerships. “F dealers” means dealerships that got the worst grade in their rating system.

Term

D dealers

"We've got over 10,000 dealerships, only 277 F dealers, 442 D dealers out of 10,000. So we're talking less than 10% that receive an F or a D grade."

“D dealers” are dealerships that got a low letter grade in the host’s rating system. The host groups “D” with “F” to talk about the worst-performing dealerships.

Concept

methodology piece

"But here's where again, the methodology piece is currently missing. And this is we're consumer"

“Methodology” here means the specific process and rules used to produce the dealership ratings (how data is collected, filtered, and scored). The host says the “methodology piece” is currently missing, implying the FTC action or public-facing explanation lacks enough detail about how conclusions were reached.

Brand

Nissan

"I can find Nissan of Lithia Springs, which again, coming back over to the dealership list from the FTC to Lithia Motors."

Nissan is the car brand. The hosts are talking about Nissan dealerships and using them as examples in the FTC/dealer-list discussion.

Concept

dealer add-ons

"It's a little hard to see here, y'all, because it's twisted. But you can see add-ons out the wazoo right there."

Dealer add-ons are extra fees or packages a dealership adds on top of the car’s advertised price. The point here is that there can be many of them, which can make the final price much higher than what you first see.

Concept

out-the-door price

"I bet you there are more, for example, that other Nissan dealer that gets a low grade because they advertise one price online and then they do a different price to contact the dealership."

The out-the-door price is the full total you pay at the end, including taxes and fees. The host is saying some dealers advertise one number online, but the final total you’re quoted later can be different.

Concept

dealer groups

"I appreciate you were saying 97 dealer groups, 203 rooftops. I hate to say it, but it felt a little maybe misleading to say 97 dealer groups."

A dealer group is a company that owns several car dealerships. The hosts are saying the FTC talked about groups, but people assumed it meant the same thing as counting every single dealership location.

Concept

rooftops

"I appreciate you were saying 97 dealer groups, 203 rooftops."

“Rooftops” means dealership locations—basically, how many separate dealership stores there are. They’re using it to clarify that the FTC numbers were about groups, not the total number of store locations.

Company

FTC

"Yeah. Well, the problem was the FTC's headline was that they contacted 97 dealer groups. They didn't say how many dealerships within those dealer groups that they sent letters to."

The FTC is a U.S. government agency that protects consumers. In this discussion, it’s the agency sending warning letters to car dealers over how they present prices online.

Term

out-the-door quotes

"We have the verified copies of out-the-door quotes, of completed quotes that the dealerships sent to us."

An out-the-door quote is the dealer’s final price for the car. It includes taxes and fees, so it’s the number you can compare across dealers.

Term

verified copies

"We have the independent receipts. We have the verified copies of out-the-door quotes, of completed quotes that the dealerships sent to us."

“Verified copies” means they have paperwork that matches what was actually sent by the dealers. It’s stronger than just someone’s memory or estimates.

Term

warning letters

"Was it a particular brand that received more warning letters from the FTC? Or were there particular states that were outliers that received more letters than others?"

A warning letter is an official message from a government agency saying they think a company broke the rules. It usually asks for changes or a response.

Concept

independent used car dealerships

"Dad, independent used car dealerships. Those were number one in terms of the types of groups that received"

Independent used car dealerships are businesses that mainly sell pre-owned cars, not new cars from a specific brand’s dealer network. The hosts are saying these stores were most represented in the FTC warning-letter group.

Company

Carvana

"letters from the FTC. Now, notably, no Carvana, no Carmax. So Carvana and Carmax did not receive letters from the FTC."

Carvana is a company that sells used cars, mostly through an online-first model. In this segment, the host is saying Carvana wasn’t among the companies that got certain FTC letters.

Company

Carmax

"Now, notably, no Carvana, no Carmax. So Carvana and Carmax did not receive letters from the FTC."

CarMax is a big used-car seller. The host is saying it wasn’t one of the companies that got the FTC letters they’re talking about.

Company

Penske Automotive Group

"Of note, the other public that didn't were Penske Automotive Group and Asbury Automotive Group, none of their dealerships got caught up in this."

Penske Automotive Group is a company that owns and operates car dealerships. In this segment, the host says its dealerships weren’t caught up in the FTC letters being discussed.

Company

Asbury Automotive Group

"Of note, the other public that didn't were Penske Automotive Group and Asbury Automotive Group, none of their dealerships got caught up in this."

Asbury Automotive Group is a company that runs car dealerships. The host is saying its dealerships weren’t included in the FTC-letter situation they’re discussing.

Car

Dodge Ram

"...2 Chevrolet dealerships, then Chrysler Dodge Jeep Ram, then Nissan, then Hyundai, then Ford, then Kia, ..."

The Dodge Ram is a large pickup truck. People use it to carry things in the back and to tow trailers, and it’s sold through many dealerships. It may be mentioned in a podcast when talking about the Dodge/Ram brand group and how it fits into the dealership landscape.

Topic

dealership transparency index score

"Let me ask you a question. Sure. We know that in Florida, for instance, it is the wild, wild West when it comes to dock fees... would that lower their dealer transparency index score?"

This part is about how the host scores dealers for transparency. They explain how certain fees can lower a dealer’s score.

Term

dock fees

"Sure. We know that in Florida, for instance, it is the wild, wild West when it comes to dock fees. Of course, the average dock fee in Florida is $999."

Dock fees are extra charges a dealer adds to cover getting the car ready for sale. They’re one of those fees that can make the final price jump, so the host is using them as a transparency benchmark.

Concept

dealer transparency index score

"Or if their dock fee is significantly above the state average, which is $999, would that lower their dealer transparency index score? Yeah, actually, if you have a dock fee above the average in your state, your score is lower on the on the car edge grade."

It’s a score that tries to measure how “transparent” a car dealer is about what they charge. In this case, if a dealer’s extra fees are higher than what’s typical in that state, their score goes down.

Term

car edge grade

"Yeah, actually, if you have a dock fee above the average in your state, your score is lower on the on the car edge grade."

This is the overall rating the host uses for dealers. In this segment, they say if a dealer’s fees are higher than the state average, that hurts the grade.

Brand

Genesis of Annapolis

"[1149.8s] the FTC isn't playing in that sandbox either. All the FTC is suggesting is that you list [1157.6s] the selling price and then as we saw with Genesis of Annapolis, you then as a separate line item [1157.6s] list what your processing or dock fee is."

Genesis of Annapolis is a dealership used as an example in this segment. The takeaway is that they showed fees separately, which is what the FTC is pushing dealers to do.

Concept

mystery shop

"[1178.4s] and transparency, unfortunately, do not go hand in hand right now. What you just referred to [1182.0s] with Genesis of Annapolis is we did a mystery shop."

A mystery shop is when investigators act like normal shoppers to see what the dealer really says and charges. It helps catch differences between what’s advertised and what you’re actually quoted.

Company

Berkshire Hathaway

"when it comes to the Berkshire Hathaway, I'm not suggesting it's Berkshire Hathaway that was the problem. It was who they bought those dealerships from that might have been the problem."

Berkshire Hathaway is a big company that owns lots of other businesses. In this discussion, they’re talking about whether Berkshire’s dealership ownership is connected to the FTC’s concerns.

Company

Vantile Organization

"They acquired Vantile Organization, which, Dad, you worked in it."

The Vantile Organization is referenced as the dealership group Berkshire Hathaway acquired. The point is that any questionable practices may have originated with the dealerships’ prior ownership, not the later corporate owner.

Company

Holmen Organization

"some of the letters went to, I think, three Holmen dealerships. And the Holmen Organization has one of the better reputations in the automotive industry."

Holmen is a dealership group that’s generally known for doing things well. Even so, the segment says letters were sent to multiple Holmen stores, which raises questions about how rules are followed at each location.

Concept

car search process

"meticulously went through every single one and pulled out all 203 as part of your car search process. And please, we need to bring awareness to this."

The “car search process” here is framed as a structured research workflow, including reviewing dealer identities and any regulatory correspondence. The hosts argue this research should be part of how consumers choose where to shop.

Company

Federal Trade Commission

"Know if this was a dealership that received a letter from the Federal Trade Commission. Now, again, to be clear, many of the dealers that receive letters from the Federal Trade Commission get good grades from CarEdge and A-grade,"

The Federal Trade Commission (FTC) is a U.S. agency that helps protect consumers. Here, it’s contacting car dealers when it thinks their marketing or sales practices aren’t following the law.

Term

advertised price

"FTC sends, we can see you letters to 97 dealership groups, reminds me, 203 dealerships that quote, fine print is not a personality. And they suddenly and shockingly discover the meaning of advertised price."

“Advertised price” is the price you first see in ads. The point here is that the final price can be different once you account for details and extra terms.

Term

fine print

"203 dealerships that quote, fine print is not a personality. And they suddenly and shockingly discover the meaning of advertised price."

“Fine print” is the small details that come with an offer. It can include rules or extra costs that change what you’ll really pay.

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