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CarCast+Edmunds - All about the controversial Ferrari Luce EV.

CarCast+Edmunds - All about the controversial Ferrari Luce EV.

CarCast May 28, 2026 46 min
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About this episode

Ferrari’s controversial Luce EV sparks an emergency-style debate: did Ferrari “need” an EV, or is it driven by regulation and market timing? The hosts weigh the brand-risk argument—“we risk destroying a legend”—against examples of other luxury shifts. They scrutinize the Luce’s minimal exterior identity, retro-leaning interior, moving/pivoting screen, and amplified EV sound. Pricing and depreciation loom large, with talk of optimistic range claims and whether a five-seat “everyday Ferrari” can hold value.

Technical Too Afraid to Ask
Term

CAFE standards

"They can't meet these CAFE standards we have out here, EPA standards, whatever."

CAFE standards are government rules in the U.S. that push car companies to make their overall fleet use less fuel. If a company can’t hit the targets with gas cars, it has to sell more efficient vehicles—often including EVs.

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Term

EPA standards

"They can't meet these CAFE standards we have out here, EPA standards, whatever."

EPA standards refer to U.S. Environmental Protection Agency regulations that limit vehicle emissions and set requirements for how clean cars must be. EVs are often discussed in this context because they can reduce tailpipe emissions compared with gasoline vehicles.

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Concept

offsets

"Are they still part of a Fiat group and that offsets everything?"

Here, “offsets” means one thing can be used to balance out another for meeting rules. The host is implying that regulations might be handled using credits across brands or the whole company.

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Company

Fiat group

"Or are they, honestly, I don't even know. Are they still part of a Fiat group and that offsets everything?"

“Fiat group” is talking about a bigger company structure that owns multiple car brands. The idea here is that regulations might be handled across the group rather than brand-by-brand.

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Brand

Lamborghini

"Bentley was doing an EV. Lamborghini was doing an EV. McLaren was going to do an EV... Stefan Winckelmann, Lamborghini's CEO..."

Lamborghini is a famous Italian supercar brand. The host talks about what Lamborghini’s leadership thinks about EV demand.

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Brand

McLaren

"Bentley was doing an EV. Lamborghini was doing an EV. McLaren was going to do an EV."

McLaren is a performance car brand. The host mentions it as one of the companies that was talking about EVs a few years ago.

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Concept

carbon profile

"Getting into the game. Yes, there's a whole legislative thing, particularly in Europe, about you need to have a kind of carbon profile."

A “carbon profile” is basically how much pollution a company’s vehicles create. The host is saying European rules may require carmakers to meet targets for overall emissions, which pushes them toward EVs.

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Person

Stefan Winckelmann

"Stefan Winckelmann, Lamborghini's CEO, I've met on multiple occasions. He's shameless name dropping that, wasn't it?"

Stefan Winckelmann is the boss of Lamborghini. The hosts bring up what he said to support the point that Lamborghini doesn’t think there’s much customer demand for EVs.

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Topic

Car Week in Pebble Beach

"So they had this quite cool looking sort of crossover concept thing, which was at Car Week in Pebble Beach a couple of years ago."

Pebble Beach’s Car Week is a big car show where brands reveal new concepts and big announcements. The host is saying Lamborghini showed a crossover concept there.

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Brand

Bentley

"Bentley said, we're not going to, they're originally going to launch in 27. They said 2030 probably at the earliest."

Bentley is a luxury car brand. The host mentions it to show that even other premium brands pushed their EV plans further out.

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Person

Johnny Ive

"Getting away from their typical design style and some of their partners by going to this new company by Johnny Ive, the former Apple designer who did the iPhone and a number of"

Jony Ive is a famous designer best known for Apple products like the iPhone. The host is saying Ferrari is bringing in that kind of design influence for its EV.

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Person

Mark Newsom

"Him and Mark Newsom. I mean, two, probably the most famous and iconic industrial designers of our age. You know, the Apple Watch, the iPhone, Mark Newsom."

Mark Newsom is referenced as an industrial designer associated with consumer technology products and concept cars. In this segment, he’s used to support the idea that Ferrari Luce is pulling in top electronics-design talent for an EV.

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Brand

Apple Watch

"You know, the Apple Watch, the iPhone, Mark Newsom."

The Apple Watch is a consumer gadget the hosts mention as an example of how tech companies highlight the designer behind the product. They’re contrasting that with how car companies usually talk about cars, not designers.

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Brand

iPhone

"You know, the Apple Watch, the iPhone, Mark Newsom."

The iPhone is used as an example of a product where the designer became part of the public story. The hosts connect that idea to how Ferrari might be positioning the Luce’s design.

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Brand

Pininfarina

"If you think about most of the beautiful Ferraris of the past were designed by Pininfarina. They've had Bertone designed Ferrari."

Pininfarina is a famous Italian company that has designed a lot of classic Ferraris. The point here is that Ferrari used to rely on well-known car-design studios like this, rather than electronics-style design teams.

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Brand

Bertone

"They've had Bertone designed Ferrari. So the idea of Ferrari going to a design house, normally Italian rather than, I was going to say American, but so Johnny Ize, of course, is"

Bertone is an Italian design company that has helped design some Ferraris. The hosts mention it to explain that Ferrari’s design history is tied to Italian design houses.

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Person

Johnny Ize

"So the idea of Ferrari going to a design house, normally Italian rather than, I was going to say American, but so Johnny Ize, of course, is British Royal College of Art and Mark Newsom is Australian."

Johnny Ize is a designer the hosts mention to explain where the design influence is coming from. They’re pointing out that Ferrari is involving famous design talent from the broader design world, not just traditional car design.

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Car

Ferrari Luce

"All right. So I'm going to bring up Ferrari's website while we talk about this and the Ferrari Luce. And we can kind of walk through this."

Ferrari Luce is a new electric car from Ferrari. The interesting part is that the hosts say Ferrari is taking a different approach to design by involving famous designers from the electronics world.

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Term

pastiche

"And it had this wonderful kind of retro vibe about it, but not in a kind of pastiche way."

“Pastiche” means copying a style from the past, like a deliberate throwback. The host is saying the Luce doesn’t feel like it’s just wearing an old style as a costume. They think it’s more genuinely designed than that.

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Car

Ferrari F40

"...way. The steering wheel hinted at things like the F40 and the massive screens. It didn't look over comp..."

The Ferrari F40 is a classic supercar made by Ferrari. It’s famous for being very focused on driving, with a simple, no-nonsense interior. People still talk about it because it’s an iconic design and performance car from its era.

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Term

fit and finish

"we got kind of this retro kind of Momo-ish kind of steering wheel and clean design and glass. And, you know, fit and finish looks great and retro kind of seats like Daytona kind of seats."

“Fit and finish” is how carefully the car is put together—things like how straight panels line up and how high-quality the surfaces look. The host is saying the Luce seems well-made. But they’re still questioning whether the design matches what you expect from Ferrari.

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Car

Daytona

"fit and finish looks great and retro kind of seats like Daytona kind of seats."

“Daytona” refers to a famous older Ferrari model. Here, they’re saying the Luce’s seats look like they’re inspired by that classic Daytona style. It’s part of the discussion about which parts of the Luce feel truly Ferrari and which don’t.

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Car

Ferrari Testarossa

"[654.3s] ...the Testerosa, you know, with the cheese grater on the side. I mean, [659.5s] technically maybe the 348 first and or the, you know, the Testerosa and the 348."

The Ferrari Testarossa is a classic Ferrari from the 1980s that’s instantly recognizable because of the big intake grilles on the sides—people sometimes describe them as looking like a cheese grater. The hosts mention it as an example of a Ferrari that didn’t look “normal,” but became memorable.

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Car

Ferrari 348

"[654.3s] ...like you and I were talking about off the air, the Testerosa, you know, with the cheese grater on the side. I mean, [659.5s] technically maybe the 348 first and or the, you know, the Testerosa and the 348."

The Ferrari 348 is an older Ferrari model people talk about when they’re comparing which Ferraris were considered controversial or unusual. Here it’s just being used as an example of earlier Ferrari models that some people didn’t love at first.

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Car

Ferrari FF

"[671.6s] It's kind of, you know, it's a two door, not a four door, but it's a hatchback and it has a rear seat and it's all wheel drive. And [677.5s] and people were like, it's the Ferrari for the snow."

The Ferrari FF is a Ferrari that’s different from most others: it has all-wheel drive and it’s shaped like a hatchback. That AWD is why people joked it was a “Ferrari for the snow,” meaning it can handle slippery weather better than a typical rear-wheel-drive Ferrari.

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Term

all wheel drive

"[671.6s] ...it's a hatchback and it has a rear seat and it's all wheel drive. And [677.5s] and people were like, it's the Ferrari for the snow."

All-wheel drive means the car can send power to more than one set of wheels. That helps it grip better on slippery roads, which is why the Ferrari FF gets compared to a “snow” Ferrari.

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Car

Ferrari 308

"[781.8s] I don't, I mean, look, there have been Ferraris over the year, like the 308, [786.6s] which was originally by Dino in the 70s, the Petone thing that suddenly came up with the wedge"

The Ferrari 308 is an older, well-known Ferrari model. The hosts bring it up to illustrate that Ferrari has always had cars that some people thought were weird or controversial.

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Term

cheese grater arrow

"There's some, there's some hardcore Ferraris guys are like, the cheese grater arrow is not for me like they hate it."

“Cheese grater” is a nickname for a design feature—little grille openings—that look like a kitchen grater. The hosts are saying some Ferrari fans don’t like that particular look.

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Car

Hyundai Ioniq

"When I first looked at it, I was like, that looks quite, you know, that looks like a sort of Ioniq five, you know, Hyundai Ioniq five."

They compare the new car’s look to the Hyundai Ioniq 5. It’s basically a “this reminds me of that” visual comparison.

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Car

Lamborghini Aventador

"I think this thing is a little wider than the Aventador Lamborghini, which is already a very wide car."

They’re using the Lamborghini Aventador as a reference point for how wide a car can be. The point is that the new car is so wide it could be annoying to drive and park, especially in tight places.

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Car

Ferrari 250 GT

"Ferrari collector. He's the one who just spent $38 million buying that white 250 GT out me come."

The Ferrari 250 GT is an old, famous Ferrari that collectors really chase. Here, it’s mentioned to show how much money and dedication this collector has.

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Car

La Ferrari

"they're like at the time, if you go in, hey, FF sales or or Lusso sales are down, you know, but you want a La Ferrari, you got to buy an FF or a Lusso or whatever it was at the time"

The La Ferrari is one of Ferrari’s most special, hard-to-get supercars. The hosts are saying that to buy one, you might have to prove loyalty by buying other Ferraris first.

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Car

Enzo

"If you want one of the rare supercars, you know, you got to buy something that's not selling well, right? You got to buy the SUV, right? ... If you want an Enzo, you want a La Ferrari, this is what you need to buy ahead of time"

The Enzo is a legendary, very limited Ferrari supercar. Here it’s mentioned as one of the rare Ferraris people want, and the hosts say Ferrari may have used other purchases to control access.

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Ferrari Lusso
Unknown photographer (Public domain)
Car

Ferrari Lusso

"if you go in, hey, FF sales or or Lusso sales are down, you know, but you want a La Ferrari, you got to buy an FF or a Lusso or whatever it was at the time"

The Ferrari Lusso is a more comfortable, touring-style Ferrari. In this discussion, it’s mentioned because Ferrari may have used it as a stepping-stone purchase before letting customers buy more exclusive Ferraris.

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Car

Ghost

"They want like a Wraith or a ghost next to their Colonnette."

The Ghost is a Rolls-Royce luxury sedan. In this discussion, it’s used to show that customers wanted an SUV in addition to their other Rolls-Royce cars.

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Car

Wraith

"Our customers were asking us for an SUV because they want both of them in the garage. They want like a Wraith or a ghost next to their Colonnette."

The Wraith is a Rolls-Royce luxury coupe. The hosts mention it to illustrate that buyers already want other Rolls-Royce models in addition to the SUV.

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Term

V12 sound effect

"Right. It's a, you know, it's an EV. It's not going to have, you look at the detailing, it's not going to have like a V12 sound effect. It's not going to have like a V12 sound effect."

People often expect a V12 engine to sound a certain way—usually deep and dramatic. The point here is that an EV doesn’t have that engine, so it won’t naturally make the same sound.

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Term

amplifier

"It's basically taking the mechanical, the real noises from the car, sort of running them through some amplifier and then go giving it kind of more of a native sound."

An amplifier is a device that makes a sound louder and helps shape it. Here, they’re using it to turn EV vibrations into a more noticeable, controllable sound.

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Term

digital sound

"They said they were taking the vibrations from the electrical, from the electric motor. Yeah. And turning that into sort of a digital sound."

“Digital sound” means the car turns vibrations into an electronic sound. Instead of hearing an engine the usual way, you hear a processed sound the car is designed to produce.

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Term

personalization

"By the time you add tariffs and personalization, everything else, 50% more expensive than pure Zangi."

“Personalization” here means customizing the car with extra options you pay for. Those add-ons can push the price way up.

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Car

Hyundai Ioniq 5N

"You've got to, for me, you're the great, you've got to give somebody a taste of something. You know, it's got to, you know, compared to like the Hyundai Oniq 5N or a Chinese SUV that goes electric car, that goes really fast..."

The Hyundai Ioniq 5N is a sporty electric Hyundai. The hosts bring it up to show that there are cheaper EVs that feel fast and do a lot of what buyers want.

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Term

Formula One

"[1233.1s] the wheeled out Lewis Hamilton and Charlotte Claire, and it's all like, oh, look at this, [1236.7s] Formula One drivers, they love it, don't they?"

Formula One is the highest level of professional car racing. The hosts mention it because famous drivers are often used to make new products seem exciting or credible.

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Term

EV

"[1289.6s] here's his quote and said, if I were to say what I really think, he's talking about this car, [1294.4s] if I were to say what I really think about this, I'd be doing Ferrari a disservice."

EV means electric vehicle. Instead of running on gasoline like most cars, it uses electricity stored in a battery to power the motor.

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Car

Porsche 911

"[1336.8s] That's not what Porsche wants. And it turned out they just made a bunch more money and 911s are, [1341.5s] are super expensive and they still hold their value"

The Porsche 911 is Porsche’s most famous sports car. The hosts use it as an example that when Porsche added SUVs and EVs, the 911 didn’t suddenly become less desirable—it stayed valuable and expensive.

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Brand

Lucid sapphire

"you know, Taycan turbo GT, which is 200 grand has got that lucid sapphire, you know, you get, sorry, lucid sapphire, Tesla, you know, Model S plan."

Lucid Sapphire is Lucid’s battery technology. The hosts bring it up to suggest that some EVs use advanced battery tech to achieve very high performance.

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Car

Tesla Model S plan

"sorry, lucid sapphire, Tesla, you know, Model S plan. If you want to go that fast, you can have one of those for less than 100 grand easily."

The Tesla Model S is an electric car known for being quick. The host is using it to argue that if you want to go fast in an EV, there are cheaper options than a Ferrari.

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Car

Tesla Model

"... an EV isn't such a big deal. You know, Ioniq 5N, Tesla Model 3 performance, you know, they're all zero to 60 i..."

The Tesla Model Y is an all-electric SUV, meaning it runs on a battery instead of gasoline. It’s popular because it can accelerate quickly and it’s sold in large numbers. People mention it when talking about how EVs are becoming more common.

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Car

Tesla Model 3 performance

"You know, Ioniq 5N, Tesla Model 3 performance, you know, they're all zero to 60 in three seconds."

The Tesla Model 3 (in its performance version) is a quick electric sedan. The hosts use it to show that many EVs can already get to 60 mph very fast.

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Term

zero to 60

"You know, Ioniq 5N, Tesla Model 3 performance, you know, they're all zero to 60 in three seconds."

“Zero to 60” means how fast a car accelerates from a stop to 60 mph. It’s a simple way to compare how quickly different cars feel when you press the accelerator.

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Term

range

"The range is the European range, which is always very optimistic, says 329 miles. So that makes me think in the US, you're going to get less than 300 miles or somewhere around there."

For EVs, “range” is how many miles you can drive before the battery runs out. The host is saying the official numbers can look better than what you’ll actually get.

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Term

kilowatts

"So, you know, it's not, the battery is one, was it one 22 kilowatts? And I think to give you some context in Model 3 batteries just over 80,"

Kilowatts are a measure of how much power the car can use. In EV talk, people often mix up battery size and power, but the point here is that the host is trying to estimate how big the battery is compared to other EVs.

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Term

5,000 pounds

"it's big ish, but it's not going to, you know, it's not going to, I mean, you think about the ones in the GM trucks, they're 200. So it's big, but not enormous. It weighs 5,000 pounds."

They’re talking about weight—how heavy the car is. Heavier cars can use more energy and feel different to drive, even if the motor is powerful.

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Concept

charging speeds

"Charging speeds are all that sort of things fairly, you know, relatively normal,"

Charging speed is how fast the EV can charge at a charger. Faster charging usually means less time plugged in.

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Term

suspension setup

"there'll be a lot of trick engineering cutback borrows a lot of the software engineering for the, and the hardware engineering for suspension setup from the, from the sports cars."

Suspension setup is how the car’s suspension is adjusted to handle bumps and cornering. It’s a big part of why two cars can feel very different even if they have similar power.

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Concept

tariffs

"it's maybe about 640 grand on exchange rates, but I think that's going to be over. Then you put on tariffs, then you put on personalization, you know, you're potentially looking at a car that's the best part of 300, you know, three quarters of a million dollars."

Tariffs are extra taxes on imported products. They can make a car cost more once it’s brought into a country.

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Concept

EV technology cycle

"And when you think about the EV technology cycle, what does this look like in five years time? Because battery technology, everything will have moved on software technology."

EVs improve fast. That means today’s battery and software can feel behind in a few years when newer models come out.

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Concept

risks of depreciation of current EVs

"if you think about all the risks of depreciation of current EVs, you know, it's catastrophic. Will that apply to this car or will it be in such low numbers that it doesn't matter so much?"

Depreciation risk is the chance that an EV’s resale value drops sharply over time. The hosts are weighing whether an ultra-expensive, niche EV (like the Ferrari Luce they’re discussing) would suffer the same value drop as more mainstream EVs.

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Concept

residual value

"And one of the appeals of buying a Ferrari, but like buying a Rolex is, you know, you, as long as you wait long enough, the residual value has come back to you."

Residual value is the resale value later—what the car might be worth after you’ve owned it for a while. They’re saying some luxury items hold value or even go up, and they’re not sure a pure EV will do that.

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Concept

lease

"Can you even lease a Ferrari new? Because EVs, like we've always said, hey, you know what? Maybe you want to lease an EV."

A lease is like renting a car for a few years with monthly payments. You usually give the car back at the end, unless you choose to buy it for a set price.

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Term

options

"You're going to add tax. You're going to add tariffs. You're going to throw some options on it."

“Options” are extra features you can add to a car. They usually cost extra and can push the price way up.

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Concept

lost half their value

"In three years from now, are we going to look at this and go, listen, a lot of EVs, especially luxury EVs have lost half their value."

This is talking about EV depreciation—how much the car’s resale price drops after a few years. Luxury EVs can lose value quickly, which changes the risk and cost of buying new versus buying used.

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Term

miles

"Now you can buy it used with 31,000 miles on it for..."

Miles means how much the car has been driven. When you buy used, mileage helps determine the car’s condition and price.

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Term

infotainment screen

"“So this screen in the middle with this handle on it, the infotainment screen…”"

An infotainment screen is the car’s main touchscreen for things like music, maps, and phone features. Here, they’re pointing out that the screen is designed to move and rotate, which makes it feel more like a gadget than a normal dashboard screen.

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Term

piano black

"“piano black is done. Let's get rid of it. Like let's use glass.”"

“Piano black” is a glossy, mirror-like trim finish commonly used on dashboards and center consoles. The hosts say Ferrari moved away from it and instead used glass/fingerprint-resistant materials, which changes both the look and how the interior shows smudges.

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Car

Taycan Turbo GT

"It's, you know, the Jag is 150 grand. The Taycan Turbo GT is 200 grand. It's like three times that."

The Porsche Taycan Turbo GT is Porsche’s very high-end electric car. The host brings it up to compare how expensive the Ferrari Luce EV is versus other top-tier EVs.

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Car

911 Carreras

"... what I understand, having a tougher time selling 911 Carreras. And one of their team was sharing to me, they lo..."

The 911 is a sports car model that’s been made for many years. It’s known for being fun to drive and for having a recognizable shape. The podcast is talking about how certain versions can be harder or easier to sell depending on demand.

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Concept

net worth

"they looked at a lot of data on the number of people globally, but also especially in the US, who are now got 100 million plus of net worth."

“Net worth” is basically how wealthy someone is overall—what they own minus what they owe. The host is saying there are more extremely wealthy people than before, so expensive cars can still sell.

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Person

Luca de Montezemolo

"There's a lot of people at Ferrari might be looking at Luca de Montezemolo and saying, you know, you were the guy that did the 355, you were the 90s guy..."

Luca di Montezemolo is a well-known former Ferrari executive. The host is comparing Ferrari’s past leadership and cars to what the brand is doing now with a new EV.

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Car

Cyber truck

"gets noticed like a cyber truck, you know, like a lot of people like, I hate the cyber truck,"

The Tesla Cybertruck is an electric pickup with a super unusual, boxy design. People notice it right away, which is why it comes up in conversations about “love it or hate it” styling.

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Car

Lamborghini Huracan Performante

"And I was looking at the cost of the one of my favorite recent Lamborghini is the Huracan Performante. And I enjoyed driving one in Eastern Europe one time."

The Lamborghini Huracán Performante is a special, more hardcore version of the Huracán. It uses a V10 engine and is famous for feeling very connected and exciting to drive.

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Term

V10

"And it's like, what? And it's because it's that V10. It was like that icon."

V10 means the engine has 10 cylinders arranged in a V shape. More cylinders like this usually help the car feel lively and make a unique sound.

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Term

manual gearbox

"It was like that icon. It's not even a manual gearbox. It's so it's, you know, there is obviously a massive nostalgia"

A manual gearbox is the kind where you choose gears yourself, usually using a clutch pedal. People often bring it up because it makes the car feel more hands-on.

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Term

polarized

"road that Ferrari went down by going... we wanted something polarized and we wanted something that that that feeds into this all electric sort of consumer device type of thing."

“Polarized” just means people either really like it or really hate it. The hosts are saying Ferrari may have designed the EV to be that kind of “love it or hate it” statement.

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Term

all electric

"we wanted something polarized and we wanted something that that that feeds into this all electric sort of consumer device type of thing."

“All electric” means the car runs on electricity stored in a battery. There’s no gas engine involved—so the whole car is designed around EV power.

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Term

V8

"But yeah, if they came back to us and they said, we're going to do the FF with a battery, it'd be like, interesting, you know, and we go buy that. ...nobody's going to buy a electric Ferrari because everybody wants a V8 Ferrari."

A “V8” is a type of engine with eight cylinders. The hosts are saying a lot of people want that classic V8 experience rather than an electric Ferrari.

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Concept

electric Ferrari

"...it's like, nobody's going to buy a electric Ferrari because everybody wants a V8 Ferrari. You know, it's better than the hybrid."

They’re talking about what happens when a Ferrari goes electric. Even if the car is good, the worry is that some buyers want the classic engine experience that defines the brand.

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Term

polarizing

"“...like there was some decisions made saying we need to be polarizing. We need to be outside the box.”"

“Polarizing” means the car is designed to make people strongly disagree. Some will think it’s amazing, and others will think it’s ugly or wrong.

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Term

outside the box

"“...we need to be polarizing. We need to be outside the box.”"

“Outside the box” means doing something different from the usual formula. Here, they’re talking about Ferrari trying a new direction instead of making a car that looks like what people expect.

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Car

Ferrari F430

"“...Frank Stevenson was an American that did the F430 and others...”"

The Ferrari F430 is an older Ferrari sports car that people associate with the brand’s traditional feel. They bring it up as an example of Ferrari’s past, before this EV/SUV-style debate.

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Car

Fiat 500

"“...Frank Stevenson was an American that did the F430 and others and the Fiat 500 and stuff...”"

The Fiat 500 is a small Italian car known for its cute, distinctive styling. They mention it to show the designer worked on more than just Ferrari.

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Car

Land Rover Range Rover

"...e door with my, you know, waiting for my electric Range Rover or whatever. And I've got Ferraris in the garage ..."

The Range Rover is a large, luxury SUV made for comfort and a more upscale driving experience. It’s designed to handle different road conditions, not just smooth pavement. The conversation mentions an electric version, meaning a battery-powered model is part of the appeal.

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Car

Ford F150

"does not come cheap. So, you know. Right. But like, if you're going, hey, I'm going to take a billion dollars and I'm going to design the next generation F-150, you go, okay, but we're going to sell 900,000 of those things and they're going to be profitable. Ferrari's going, oh, we"

The Ford F-150 is a large pickup truck used for work and everyday driving. It’s popular because it’s widely sold and comes in many configurations. The podcast is talking about how much effort and money goes into designing the next version because it sells in very large numbers.

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