Classic Auto Mall - #240 - Stewart Howden & Guest Michael Good of the Indianpolis Motor Speedway Museum
About this episode
Stewart Houdin chats with Michael Good, president of the Indianapolis Motor Speedway Museum, about his first months in the role and what’s next for Indy 500 season. They cover the museum’s 70-year legacy, the “reimagined” renovation, record-breaking visitor numbers, and how the museum rotates 200 cars and 55,000 artifacts to keep the experience fresh. Good also discusses motorsports culture across disciplines, Alex Palos’ 2025 Indy 500 win, and the museum’s education programs, volunteers, and upcoming events—plus a quick Classic Auto Mall inventory and auction rundown.
Show #240 airdate 04-22-26 Stewart welcomes Michael Good, President of the Indianapolis Motor Speedway Museum Discussing is his background in events with PRI, Museum ranking in the "Top 100 best museums n the globe" his incredible office views and how much of the Indy500 he has actually watched and his belief that in marketing "Attention is the new currency." IMSmuseum.org, PerformanceRacing.com, REVSinstitute.org, TenTenths.org, @RayEverinham, @IROC, @AlexPalou @F1 @NHRA @PenskeRacing @OscarMayer #Wienermobile @Rolex, @BobbyRayhal #AlUnser, #AudiQ8, #PorscheMacan, #gokart #Porsche911 #Mustang5.0 #FoxBodyMustang #MarcusRobinson #Queen, #Indianapolis, #hybrid, @TaylorSwift
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Recorded in our Showcase Studio just inside the entrance of the Classic Auto Mall in Morgantown, PA, Host Stewart Howden, Classic Auto Mall President and Classic Car Specialist Steve Saffier talk about this unique and amazing place often with amazing guests.
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Pothole impact depends on speed and vehicle size
"If you go over them fast, you don't feel them. But if you're in, like, stop-and-go traffic and you hit one of those ones, it's like, it's a cavern."
Potholes don’t feel the same in every situation. If you hit one slowly in stop-and-go traffic, the car has more time to drop into it, and a smaller car can feel the jolt more.
How harsh potholes feel depends on both speed and the vehicle’s mass/suspension tuning. Going faster can reduce the time the tire spends hitting the pothole, while larger, softer-sprung vehicles tend to absorb impacts more effectively.
Cadillac Denali
"But if you're in a Denali, you don't feel them."
Denali is a Cadillac trim that’s usually tuned for a smoother, more comfortable ride. The host is saying it soaks up rough roads better than smaller cars.
“Denali” is a Cadillac trim level best known for comfort-focused features and a more cushioned ride. In the segment, the host uses it as an example of a vehicle that can feel less harsh over potholes than smaller cars.
Mini Cooper
"But if you're in a Mini Cooper, you feel them everywhere."
A Mini Cooper is smaller and lighter than a big SUV, so it can feel every bump more. The host is basically saying potholes feel worse in a small car.
The Mini Cooper is a small, lightweight car that typically has a firmer ride and less mass to absorb impacts. Here it’s used as a contrast to the Denali, implying the Cooper transmits more of the pothole impact to the occupants.
Indianapolis Motor Speedway Museum
"Michael is the president of the Indianapolis Motor Speedway Museum. God, that's a great gig. And you've been on the job since what?"
This is a museum connected to the Indianapolis Motor Speedway. It helps keep the track’s racing history and memorabilia alive, and the guest runs it.
The Indianapolis Motor Speedway Museum is the museum associated with the Indianapolis Motor Speedway, preserving the track’s racing history and artifacts. In this episode, the guest’s role as president ties directly to how classic motorsport history is curated and shared with fans.
tunnel
"How cool is that? You get to drive under the tunnel every day to go to work? I do. It's pretty surreal."
A tunnel in the context of a race facility is typically a controlled underpass that lets vehicles or staff move between areas without crossing active track zones. Here, it’s used as a vivid detail to describe daily access around the Indianapolis Motor Speedway.
General Motors
"And my father was a General Motors guy. He transferred here in 1984."
General Motors, or GM, is a big American car company. If your family worked for GM, it often means you grew up around cars and mechanical stuff, which can lead to a love of racing.
General Motors (GM) is one of the largest U.S. automakers and has a major history in American racing and motorsports culture. Mentioning that his father was a “General Motors guy” signals an automotive background that likely influenced his interest in racing.
Indy 500
"And obviously my first race was 1984. We moved here in April and first one was 1984 with Rick Mears and been going ever since. This will be my 38th Indy 500 this year."
The Indy 500 is a famous IndyCar race in Indianapolis. It’s one of the biggest races in the U.S., and saying it’s his 38th shows he’s been involved for a very long time.
The Indy 500 (Indianapolis 500) is the premier open-wheel race held at Indianapolis Motor Speedway. The guest’s mention of it being his “38th Indy 500” highlights how central this event is to his career and the museum/track community.
IMS Speedway
"It wasn't until I moved here in 84 that I had walked into something as, you know, grandiose as the IMS Speedway, the sacred ground, I call it."
IMS Speedway is the Indianapolis Motor Speedway, the famous race track where the Indy 500 is held. People in racing often treat it like a special place with a lot of history.
IMS Speedway refers to Indianapolis Motor Speedway, the track that hosts the Indy 500. The guest’s “sacred ground” framing emphasizes the cultural importance of the facility in American motorsports.
Indianapolis 500
"You know, what's fun about motorsports is that you can enjoy the Indian apolis 500 as much as you can enjoy a tractor pull at the local fair on a Friday night."
The Indianapolis 500 is one of the biggest car races in the U.S. It’s run on a big oval track, and the cars are built specifically for racing. People who love cars usually know it, even if they don’t follow other racing.
The Indianapolis 500 (often called the Indy 500) is a premier American open-wheel race held at Indianapolis Motor Speedway. It’s known for high-speed oval racing, specialized race cars, and a long tradition that attracts fans across motorsports.
tractor pull
"apolis 500 as much as you can enjoy a tractor pull at the local fair on a Friday night."
A tractor pull is a type of competition where tractors try to drag a heavy sled as far as they can. It’s more about pulling power and grip than racing around a track.
A tractor pull is a motorsport where tractors compete to pull a weighted sled over a track. It’s popular at local fairs and highlights engine torque and traction rather than the high-speed racing focus of events like the Indy 500.
horsepower
"I mean, it's it's just power and horsepower and engines and loud and burning your eyes with the fuel and the whole night."
Horsepower is a way to describe how strong an engine is. Higher horsepower usually means the car can accelerate harder, but it’s not the only thing that affects speed.
Horsepower is a measure of engine power—how much work the engine can do over time. In motorsports discussions, it’s often used as a shorthand for how strongly a car accelerates and how fast it can go, though real performance also depends on gearing, aerodynamics, and traction.
PRI
"Prior to this, I was leading an organization called PRI stands for the performance racing industry. And we put on the largest motorsports trade show in the world right here in Indianapolis every December."
PRI stands for Performance Racing Industry, a major motorsports trade organization. The segment describes PRI as hosting a large annual trade show in Indianapolis, which is a hub for racing technology, teams, and industry suppliers.
agnostic
"I always said PRI was agnostic. I got to see every form of motorsports from go-karting to F1 and"
In this context, “agnostic” means PRI doesn’t favor one type of motorsport over another. The speaker is emphasizing that the organization covers a wide range of racing disciplines, from go-karts to F1.
F1
"I got to see every form of motorsports from go-karting to F1 and everything in between."
F1 is the most famous high-level race series in the world, with very advanced race cars. It’s different from oval racing or local fair events, but it’s still part of the big motorsports world.
Formula 1 (F1) is the top tier of open-wheel racing, known for advanced aerodynamics, hybrid power units, and strict technical regulations. Mentioning F1 alongside other series emphasizes how PRI (the Performance Racing Industry) covers many different styles of motorsports.
drag racing
"I love when I take somebody who I'll say to somebody about drag racing and they'll look at me like I'm a hillbilly. And I'll say let's just go to the let's go to the drag race and you take them there and they're completely hooked."
Drag racing is a race where cars line up and race straight down a short track. The goal is to get to the finish line as fast as possible. It’s popular because it’s simple to watch and the acceleration is really exciting.
Drag racing is a straight-line motorsport where two cars compete over a short distance to see who accelerates fastest. The key idea is reaction time and acceleration to the finish line, not cornering or endurance. It’s often where newcomers get hooked because the action is easy to understand and visually dramatic.
Formula One
"You know, popularity of Formula One is huge right now. And it's gaining a lot of moment. Well, I'd say it's gaining momentum. ... But, but it's interesting that that's carrying over to the other disciplines because people go, oh, Indy car. That's not the same as Formula One."
Formula One is a major type of race where teams build specialized open-wheel cars. It’s run on tracks around the world and has a big fan base. When people say “Formula One,” they usually mean that specific racing series, not all racing in general.
Formula One (F1) is a top-tier open-wheel racing series known for highly engineered cars, strict technical rules, and global circuits. The hosts mention its popularity and momentum, then contrast it with other disciplines. The important takeaway is that F1 is a specific category of racing with its own car design and competition format.
Indy car
"...because people go, oh, Indy car. That's not the same as Formula One."
IndyCar is a big open-wheel racing series in the U.S. The cars and rules are different from Formula One, even though both are “open-wheel” racing. So when someone says “IndyCar,” they’re talking about a different league than F1.
“Indy car” refers to IndyCar, a major American open-wheel racing series. The hosts point out that IndyCar isn’t the same as Formula One, even though both are open-wheel racing. The difference is in the cars’ technical rules, series structure, and where they race.
F1 controversy
"[342.4s] than what goes on in F1. [344.1s] Yes, yes, that's a whole other controversy. [346.4s] I think Indy car has a lot of momentum right now."
They briefly mention a debate around Formula 1. That kind of “controversy” usually means people disagree about how the sport is being run or how fair the racing is.
The hosts reference an “F1” controversy, implying debate around Formula 1’s current direction or rules. In racing, controversies often come from technical regulations, officiating, or competitive balance changes.
NHRA top fuel event
"[351.3s] If you ever get a chance to stand on the start finish line [354.2s] at an NHRA top fuel event standing behind Antron Brown [358.5s] or Ron Caps or somebody when they're getting ready to light [361.4s] up the tree."
NHRA is an American drag racing organization. “Top Fuel” is the quickest drag racing category, and the cars are so powerful that the launch is physically intense—almost like a shockwave.
NHRA is the National Hot Rod Association, and “Top Fuel” is its fastest drag racing class. Top Fuel cars use specialized engines and produce extreme acceleration, so standing near the start line can be an intense sensory experience.
Antron Brown
"[354.2s] at an NHRA top fuel event standing behind Antron Brown [358.5s] or Ron Caps or somebody when they're getting ready to light [361.4s] up the tree."
Antron Brown is a famous drag racer. The point here is that the speaker is describing what it feels like to watch a top-level driver right before the launch.
Antron Brown is a well-known Top Fuel drag racer in the NHRA. Mentioning him signals the speaker is describing the experience of watching elite drivers at the start line.
light up the tree
"[358.5s] or Ron Caps or somebody when they're getting ready to light [361.4s] up the tree. [362.8s] I've done skydiving."
In drag racing, there’s a set of start lights called the “tree.” “Light up the tree” means the lights begin the countdown that starts the race, and drivers try to launch at the right moment.
“Light up the tree” refers to the drag racing starting light system (the “Christmas tree”) where the bulbs sequence triggers the start. Drivers time their launch to the tree to maximize reaction time and avoid a foul.
Ron Caps
"[358.5s] or Ron Caps or somebody when they're getting ready to light [361.4s] up the tree. [362.8s] I've done skydiving."
Ron Caps is another drag racer mentioned in the same Top Fuel setting. They’re saying they were close to the action right before the race starts.
Ron Caps is referenced as another Top Fuel driver in the NHRA context. The speaker is using multiple driver names to emphasize how close they were to the start-line action.
parity
"There's a lot of uniqueness and parity [406.3s] with what's going on in the sport."
Parity in racing means the competition is kept close. The goal is that no single team or car is so far ahead that races become boring.
In racing, parity means the rules and setup are designed so different teams and cars have relatively equal chances to compete. That usually comes from balance-of-performance rules, spec components, or other regulations that reduce the advantage of any one team.
NASCAR
"You turn around from NASCAR to Indy car. [431.0s] And is odds on favorite?"
NASCAR is a popular U.S. racing series with stock cars. It’s different from IndyCar, so switching between them is like switching sports with different rules and cars.
NASCAR is a major American stock-car racing series known for oval-track racing and tightly regulated race cars. When the hosts say they “turn around from NASCAR to Indy car,” they’re contrasting two different racing cultures and vehicle types.
go-kart track
"there was a go-kart track between where he lived and where he went to school. And he went back and forth by it every day."
A go-kart track is the course where people race small, lightweight karts. It’s a common first step for future race drivers because it teaches you how to steer, brake, and drive through corners.
A go-kart track is a small racing circuit designed for kart racing, which is often where drivers start before moving up to bigger series. The track layout and driving lines teach fundamentals like braking points, cornering, and racecraft.
racecraft
"And it was really neat to hear Alex just tell his story of how he, you know, got excited about the sport. And his dad built him a little go-kart... But hearing him tell that story to where he is today, I think he's winning 20% of his races."
Racecraft is how you actually race well—not just how fast you can go. It includes things like where to drive in a turn and how to pass or defend without making mistakes.
Racecraft is the set of skills used to compete effectively, including choosing lines, managing speed through corners, and making smart decisions during overtakes. In karting, these habits form early and can carry over to higher-level racing.
sponsors
"It's not just driving well on the track. It's having sponsors and dealing with all that stuff. And there's way more to it than people talk about."
Sponsors are companies that pay for a racing team. In return, the team puts their name/logo on the car or gear and helps them get noticed.
In motorsports, sponsors are companies that fund a team or driver in exchange for branding and visibility. The sponsor side affects everything from car livery and branding to travel budgets and how teams structure their seasons.
attention is the new currency
"You know, it's really bringing the museum to life and bringing it out to the people and creating something. You know, there's a saying that attention is the new currency."
It’s basically saying that getting people to notice you and care about what you’re doing matters a lot. In this context, the museum is trying to create excitement so more people show up and pay attention.
This is a marketing concept meaning that visibility and engagement can be as valuable as money. For automotive museums and events, it translates to creating experiences that earn attention—through announcements, expansions, and community outreach.
steward of history
"And, you know, when I think about that, that's really what excited me about the museum is being able to be a steward of history and a protector of it,"
It means taking care of the museum’s history so it doesn’t get lost. The goal is to keep the stories and cars accurate for future visitors.
Being a “steward of history” in a motorsports museum context means preserving cars, artifacts, and stories so they remain accurate and accessible. It’s about maintaining the historical record, not just displaying vehicles.
disruptive storyteller
"but also being a disruptive storyteller and finding new ways to engage with new audiences and attract the next generation into the sport."
It means telling the story in a new way that grabs people’s attention. Instead of just showing cars, the museum tries to make the experience feel exciting and modern.
A “disruptive storyteller” approach uses new formats or interactive experiences to make motorsports history feel current and engaging. Museums often do this to reach younger audiences who may not connect with traditional static displays.
$70 million renovation
"I got to come in after they did the $70 million renovation. And, you know, they did a lot of hard work to get where it is today,"
A major renovation budget like “$70 million” typically signals significant upgrades—often including new galleries, restoration spaces, climate control, and improved visitor flow. In a museum setting, these changes can directly affect how well cars and artifacts are preserved and displayed.
70 year anniversary
"We're celebrating the 70 year anniversary of the museum, the 50 year anniversary of it being in this building, and April 2nd was the one year anniversary of the renovation that we just had."
Big anniversaries are a way for the museum to celebrate how long it’s been around. They often use the moment to bring in more visitors and tell the story of the sport.
Anniversary milestones like a “70 year anniversary” are often used by museums to frame their mission and highlight key eras in motorsports history. They can also drive special exhibits, programming, and outreach aimed at expanding the audience.
cars on loan or gifts from years ago
"They were just on loan from years ago or gifts from years ago for whatever reason. And they didn't really have anything to do with the story of the Indy 500."
The hosts explain that some museum cars were acquired as loans or gifts, rather than being historically connected to the Indy 500 itself. This matters because a museum’s collection is often judged by how directly it supports the story it’s trying to tell.
never raced on this track
"It was, you know, that Ferrari spectacular vehicle. You know, there's a picture of it actually here in my office. It had never raced on this track."
The guest notes that the Ferrari had never raced on “this track,” meaning it didn’t have direct provenance tied to the venue’s competition history. In classic-car collecting and museum curation, race history and track provenance are often key to a car’s interpretive value.
start, finish line live feed
"[803.7s] That's a that's a TV and that is a live feed of the start, finish line. [808.5s] Cool. It's one of the many cameras. [811.4s] My office overlooks turn two in the speedway."
The start/finish line is where the race timing is measured. A live camera feed shows what’s happening at that exact spot while the race is going on.
A “start/finish line” is the official line on a race track where timing begins and ends for each lap or race. A live feed from that location lets viewers and track staff monitor the most important timing point in real time.
turn two
"[808.5s] Cool. It's one of the many cameras. [811.4s] My office overlooks turn two in the speedway. [815.6s] But the TV behind me, it's a it's a it's a blessed thing."
“Turn two” is just the name of a particular corner on the race track. Different corners behave differently, so people pay attention to them when watching or setting up cars.
“Turn two” refers to a specific corner on a motorsports circuit. Track corners like this are often highlighted because they’re key for braking, cornering lines, and overtaking opportunities.
caretaker / stewardship
"when that news broke in 2020, that, you know, he was going to be the new caretaker of this, there was a huge sigh of relief"
In motorsports, “caretaker” or stewardship refers to the people responsible for preserving a track’s legacy while keeping it relevant and well-run for future generations. Here, the hosts frame Roger Pinsky’s role as continuing the work of prior stewards and maintaining community trust.
Pagoda area
"...Where will you actually watch the race come race day? I'll be over in the Pagoda area right there."
They’re talking about a particular place at the Indianapolis track where people gather and watch events. It helps listeners picture where the action is on race day.
The “Pagoda area” is a specific spectator/visitor zone at Indianapolis Motor Speedway. It’s mentioned as where the host/guest will be during race day.
Rolex
"...38 or 39 different racing events last year and from the Rolex to Indy to King of the Hammers..."
They’re mentioning “Rolex” as one of the racing events they’ve attended. In racing, Rolex is often tied to well-known endurance races.
“Rolex” is referenced as part of the speaker’s list of racing events. In motorsport context, Rolex is commonly associated with endurance racing branding (e.g., Rolex-named events).
King of the Hammers
"...from the Rolex to Indy to King of the Hammers, you know, it ran the gamut in that industry."
King of the Hammers is a very tough off-road race. It’s known for difficult obstacles and challenging driving conditions.
King of the Hammers is a famous off-road desert race in the U.S., known for extreme terrain and high difficulty. It’s often grouped with other major motorsport events when discussing the breadth of racing culture.
turn three
"[1028.7s] I have. I've seen it from. [1030.8s] I think I've seen the race from everywhere, but turn three. [1034.3s] So you get that on the list."
“Turn three” refers to a specific corner/section of the Indianapolis Motor Speedway track layout. Different turns give different sightlines, noise levels, and viewing experiences, which is why fans talk about watching from various parts of the circuit. For listeners, it helps to know that track position changes what you notice during a race.
38th and 500
"[1034.3s] So you get that on the list. [1035.4s] So yeah, this will be my 38th and 500. [1039.7s] And so I've had the good fortune of kind of mixing it up from one year to the next."
“38th and 500” is almost certainly shorthand for the Indianapolis 500 (often said as “the 500”), with “38th” indicating the speaker’s 38th time attending. The Indianapolis 500 is a major open-wheel race, and repeated attendance is a common way fans describe their connection to the event. Listeners may benefit from recognizing that “500” refers to the Indy 500.
Wienermobile race
"[1048.0s] And yeah, 100 percent. [1049.2s] Yeah. But we had Bobby Ray Hall on the show [1051.0s] when we were talking about the Wienermobile race. That's brilliant. [1053.6s] Whoever came up with that, that is absolutely brilliant."
The “Wienermobile race” is a humorous, crowd-pleasing event associated with the Indianapolis 500 festivities. It’s notable because it shows how Indy isn’t only about the main race—it also has themed entertainment leading up to it. For listeners, it’s a good example of how motorsport culture blends with pop culture.
vehicle collection rotation
"And we try to rotate it out and to keep it fresh."
Rotating a collection means they don’t show everything all the time. They store some items and swap them in later so the display stays interesting and the stuff lasts longer.
Rotating a vehicle or artifact collection means periodically swapping what’s on display versus what’s stored. This helps preserve items, manage wear from handling and exposure, and keeps the museum experience fresh for repeat visitors.
museum vault (storage)
"And we have a is for lack of a better word of vault right down underneath... I didn't know about the vault."
A museum vault is a secure back-room where they keep items that aren’t currently on display. It helps protect valuable things from damage and theft.
A museum “vault” is a controlled storage area used to keep valuable artifacts when they’re not on exhibit. It’s typically more secure and climate-controlled than public display areas, which helps protect items over time.
Area 51 comparison
"It's like Area 51, right? Right. And this is a, you know, I don't even think they've given me the passcode to get in the vault."
They’re joking that the vault is like Area 51—something secret and not easy to get into. It’s just a way to say it’s hidden and not usually accessible.
Comparing the vault to Area 51 is a metaphor for a secretive, hard-to-access place. In this context, it emphasizes that the storage area is not commonly visited by staff early in their role.
innovation aspect of racing
"[1174.6s] You know, the racing to me, there's the cultural aspect of it, [1179.5s] but there's also the innovation aspect of it and what takes place here."
Racing isn’t just about going fast—it’s also where new technology gets tested. When something works well on the track, car makers may use it in regular cars so more people can benefit.
The host is describing how motorsports act like a real-world R&D lab. Racing pushes new ideas under extreme conditions, and those solutions often migrate into consumer cars later.
ABS brakes
"[1188.0s] You'll eventually start to see a form of that take place in a consumer car. [1192.0s] Whether it's seatbelts or ABS brakes or, you know, disc brakes fell in the blank."
ABS is a safety system that stops your wheels from locking up when you brake hard. When the wheels don’t lock, you’re more likely to keep steering control.
ABS (anti-lock braking system) prevents wheel lockup during hard braking by modulating brake pressure. That helps drivers maintain steering control while still achieving strong stopping performance.
seatbelts
"[1188.0s] You'll eventually start to see a form of that take place in a consumer car. [1192.0s] Whether it's seatbelts or ABS brakes or, you know, disc brakes fell in the blank."
Seatbelts are what keep you from flying forward during a crash. They’re a key safety feature, and racing helped prove and refine safety ideas over time.
Seatbelts are a primary occupant-safety system that became widespread through decades of safety engineering and testing. Motorsports helped validate restraint concepts and improve designs for real-world crash protection.
disc brakes
"[1188.0s] You'll eventually start to see a form of that take place in a consumer car. [1192.0s] Whether it's seatbelts or ABS brakes or, you know, disc brakes fell in the blank."
Disc brakes use a spinning metal disc and pads to slow the car down. They tend to work better and handle heat well, which is why they became common on modern cars.
Disc brakes use a rotor and calipers to slow the vehicle, generally offering strong, consistent braking and good heat management compared with older drum setups. Their adoption in consumer cars was accelerated by performance and durability lessons from racing.
R&D perspective
"[1198.9s] You probably know 50 different iterations of things that have come into the consumer [1202.6s] car that were born out of motorsports and racing. [1205.3s] And to see it from an R&D perspective, from an engineering perspective,"
R&D means “research and development,” basically how new ideas get tested and improved. Here, the host is saying the museum helps you see how engineers learn from racing and turn that into real car technology.
R&D (research and development) perspective refers to viewing racing artifacts and evolution as a process of experimentation, iteration, and engineering learning. It emphasizes how engineers translate track discoveries into production technology.
hybrid motor
"That was the first car to ever have a hybrid motor to win the race. So here we are in 2025, getting ready to do our 110th running."
A hybrid car uses two types of power: a gasoline engine and an electric motor. The electric part can help the car move faster and can also make the overall system use less fuel.
A hybrid motor combines an internal-combustion engine with an electric motor and battery system. In racing, the goal is usually to improve efficiency and/or add torque for better acceleration, while also meeting evolving rules about power and energy use.
110th running
"So here we are in 2025, getting ready to do our 110th running. And we're still having firsts."
When they say “110th running,” they mean the race has been held about 110 times over the years. It’s a way of saying the event is really established and has a long track record.
“Running” refers to the number of times a race event has been held. When a host says they’re preparing for the 110th running, it’s highlighting the event’s long history and continuity.
Firestone Tires
"Well, we had Lisa Boggs, director of motorsports for Firestone Tires on a couple of weeks ago. She's great."
Firestone is a tire brand that also works on tires for racing. The idea is that what they learn from race tires can help make regular tires safer and better for everyday driving.
Firestone is a major tire manufacturer with a long motorsports history, including involvement in racing safety and performance development. In this segment, the discussion ties motorsports tire learnings to consumer “passenger tires.”
passenger tires
"And we talked about, you know, how that transfers over to the passenger tires and how it transfers over to the real world and how neat is that?"
Passenger tires are the tires you’d put on a normal car you drive every day. The hosts are saying that racing tire technology can eventually make those everyday tires safer and perform better.
Passenger tires are the tires used on everyday consumer vehicles rather than race-specific slicks or specialized compounds. The segment suggests that innovations proven in motorsports can translate into improvements for real-world traction, handling, and safety.
safety standpoint
"It's and it's from a safety standpoint as much as anything. Right. You know, that's that's the thing that's most interesting."
From a safety standpoint means the changes aren’t only about going faster—they’re about helping the car stay controllable. Better grip and stability can reduce the chance of losing control.
In motorsports and tire development, “safety standpoint” refers to how engineering changes reduce risk—such as improving grip, stability, and predictable behavior under braking and cornering. The segment frames tire innovation as not just performance, but also accident prevention and driver confidence.
parking lot
"And I'm looking at my office and the parking lot is packed. Wow. And I'm just like, unbelievable. And people are on bus tours going around the track on our shuttle buses."
They’re talking about how busy the parking lot is, which is a sign that lots of people are visiting. At a track or museum, that usually means the place is drawing a lot of motorsport fans.
The discussion uses the parking lot as a proxy for visitor interest and turnout. For car enthusiasts, a packed parking lot at a track museum often signals active community engagement, events, and a steady flow of classic-car and motorsport fans.
bus tours
"And people are on bus tours going around the track on our shuttle buses. And it's just the place never sleeps."
Bus tours are just organized group trips. Here, they’re used to bring visitors around the track area so more people can see it easily.
Bus tours are a common way museums and major attractions move large groups efficiently. In a motorsport context, they often include guided track walks or viewing areas, helping visitors understand the venue’s layout and history without needing to drive themselves.
Time Magazine voted us ... top 100 destinations
"And the curiosity that this place has, it was just voted. ... Time Magazine just voted us about a month ago as one of the top 100 destinations on the globe of a place you could visit."
They mention Time Magazine ranking the place among the top destinations. It’s basically a big-name endorsement that helps explain why lots of people want to visit.
This references a media ranking from Time Magazine, which functions as a credibility/visibility marker for the attraction. For listeners, it highlights how motorsport museums can be mainstream travel destinations, not just niche enthusiast stops.
museum business is a very difficult business
"...if you've never been and I have been in this business, the museum business is a very difficult business. It's very hard to be profit... to cover your expenses on admissions."
Museums can be expensive to run, and ticket sales alone often don’t cover everything. So they have to work hard to attract visitors and manage costs.
Running a museum is financially challenging because admission revenue often isn’t enough to cover operating costs. That’s why museums rely on careful planning, fundraising, and visitor experience design to keep the lights on.
wow factor
"...oh, this is not as big as I thought it was. You know, it's that coming around the corner and oh, my God, the wow factor."
“Wow factor” is the idea that certain exhibits or displays create an immediate, emotional impact that encourages people to keep looking. In automotive museums, that often comes from rare cars, dramatic presentation, or interactive storytelling.
reimagined museum campaign
"So, you know, the renovation, they called it the reimagined museum campaign. When this reopened in April of last year..."
They’re talking about a renovation project for the museum and how it changed the place after it reopened. It’s basically the “what’s new” story for the museum.
The hosts discuss a specific renovation effort called the “reimagined museum campaign,” which is tied to when the museum reopened. This is a structural part of the episode because it frames how the visitor experience changed after renovations.
unveiled the car
"So, you were mentioning you had an evening last night with Alex Blow and unveiled the car. And then you've got another one coming up with Tony Kanan, right?"
An “unveiling” is when they reveal a car to people—like a launch or big reveal. Museums and collectors often do these events to build excitement.
The hosts discuss a scheduled “unveiling” event for a car, which typically means a reveal to the public or members. In collector and museum contexts, unveilings can drive demand and are often tied to membership access.
sold out pretty quick
"And I imagine both of those are sold out the minute you announce them, right? They sell out pretty quick."
They’re saying the event tickets fill up fast. That usually happens when there are limited spots and lots of people want to attend.
They say the events sell out quickly after announcement. That’s a common pattern for limited-capacity museum member events, where access is restricted and demand is high.
standing room only
"And last night was standing room only with Alex. And I'm sure it'll be the same for Tony Kanan."
“Standing room only” means the event was so popular there weren’t enough seats, so people had to stand. It suggests a lot of interest in the car unveilings.
“Standing room only” indicates the event drew more attendees than there were seats available. It’s a useful clue that these unveilings are high-demand experiences for the museum’s community.
constant rotation and change out
"But to those 150 cars to the 55,000 artifacts, there's a constant rotation and change out of bringing all this stuff in. So if you've if you were in the museum a month ago and you're here today, you're seeing a different museum the way it should be right."
Instead of leaving the same cars on display forever, the museum swaps them around. So your visit today can look different from a visit a month ago.
They describe how the museum keeps things fresh by constantly rotating cars and other items in and out of display. That means what you see today may not be what you saw a month ago, because pieces are moved for preservation and variety.
living, breathing, changing entity
"So if you've if you were in the museum a month ago and you're here today, you're seeing a different museum the way it should be right. So it's it's a living, breathing, changing entity."
They’re saying the museum isn’t just a room full of old stuff—it keeps evolving. Cars and displays change over time.
This is a metaphor for how the museum operates like an active organization rather than a static collection. The idea is that exhibits evolve over time through new arrivals, restoration, and rotating displays.
starting line experience
"There's a it's called the starting line experience when you come in, you'll walk through Gasoline Alley and then you go into the starting line experience. I call it the goosebumps room because it you'll just get goosebumps when you stand in that room."
This is a museum attraction meant to make you feel like you’re at the start of a race. They describe it as so intense it gives you goosebumps.
The “starting line experience” is an immersive attraction that recreates the feeling of being at a race start. The hosts describe it as a goosebumps-inducing room, emphasizing atmosphere and emotional connection to motorsports.
Gasoline Alley
"There's a it's called the starting line experience when you come in, you'll walk through Gasoline Alley and then you go into the starting line experience."
Gasoline Alley is a themed area that celebrates cars and racing history. Here, it’s the first stop you walk through before entering the museum’s “starting line” experience.
“Gasoline Alley” is a classic-motorsports themed area where visitors walk through automotive history and culture. In this context, it’s part of an event flow that leads into the museum’s more emotional, immersive experience.
Big Machine Label
"Bobby Ray Hall is on the board with Larry Foyt. That name sounds familiar. Scott Borchetta from Big Machine Label, great boy."
Big Machine Label is a music company. In this conversation, it’s mentioned because Scott Borchetta is involved and connected to the motorsports world.
Big Machine Label is a music label mentioned in connection with Scott Borchetta. While not automotive, it’s part of the cross-over between entertainment and motorsports culture discussed in the segment.
Heritage Invitational in Charlotte
"I was just with Scott at the Heritage Invitational in Charlotte a few weeks back and he was racing."
They mention an event called the Heritage Invitational in Charlotte. Scott was racing there, but the clip doesn’t explain exactly what kind of event it was.
The “Heritage Invitational in Charlotte” is referenced as an event where Scott was racing. It’s likely a motorsports gathering tied to historic or enthusiast racing, but the clip doesn’t provide enough detail to identify the exact series or format.
pace car
"And he was on track racing it. And Alunzer was Alunzer Junior was driving the pace car. It was really cool surreal and very surreal."
A pace car is the car that leads the race cars at the beginning (or when things need to be controlled). It sets the speed and helps get everyone lined up safely.
A pace car is the vehicle used to lead the field at the start of a race or during safety-related periods. In the segment, Alunzer Junior is described as driving the pace car, highlighting a ceremonial-but-important role in race operations.
on the track
"“He's a racer, like he knows what he's doing on the track.”"
“On the track” means driving on a race course instead of regular roads. It’s where drivers can push the car harder and learn how it behaves at speed.
“On the track” refers to driving or racing in a controlled circuit environment, where line choice, braking points, and traction matter. In motorsport contexts, it’s often shorthand for performance driving rather than everyday street driving.
Indianpolis Motor Speedway Museum
"I don't know if you've been to the 10 tents club across the street from Charlotte Motor Speedway, just an absolutely phenomenal facility [1649.4s] and great track and a great experience."
The Indianapolis Motor Speedway Museum is a place that shares the history of racing from the Indianapolis Motor Speedway. It often has hands-on activities so visitors can learn more than just by reading.
The transcript references the Indianapolis Motor Speedway Museum, which is tied to the Indianapolis Motor Speedway. Museums like this typically preserve racing history and use interactive exhibits to teach visitors about motorsports.
Charlotte Motor Speedway
"I don't know if you've been to the 10 tents club across the street from Charlotte Motor Speedway, just an absolutely phenomenal facility [1649.4s] and great track and a great experience."
Charlotte Motor Speedway is a famous race track in the Charlotte area. People go there for big racing events, so it helps set the scene for what the museum is connected to.
Charlotte Motor Speedway is a major motorsports venue in the Charlotte, North Carolina area. It’s known for hosting high-profile racing events, so it’s a natural landmark when discussing nearby motorsports facilities and museums.
educational initiatives
"What I know that there's lots of things that you're doing with the museum, with regards to events and things like that, [1658.4s] like obviously there's facility rentals, but you do some kind of summer camps."
This is basically the museum’s organized teaching programs. Instead of just looking at cars, visitors get activities and lessons that help them understand how things work.
“Educational initiatives” here refers to structured programs the museum runs—like camps and family days—to teach visitors about motorsports and related skills. In automotive contexts, these programs often combine history, hands-on activities, and technology to make learning engaging.
facility rentals
"like obviously there's facility rentals, but you do some kind of summer camps. [1662.1s] Is it like a quasi internship or is that what is how does the summer camp program work?"
Facility rentals refer to renting out a venue space for events. For museums and motorsports facilities, this can include private gatherings, corporate events, and community programming that help fund operations.
summer camps
"like obviously there's facility rentals, but you do some kind of summer camps. [1662.1s] Is it like a quasi internship or is that what is how does the summer camp program work?"
Summer camps are learning programs during the summer. Here, the museum uses them to teach kids through activities and guided experiences, not as a job/internship.
Summer camps are structured programs typically run during school breaks. In this episode, the museum’s summer camp program is described as educational and hands-on rather than a traditional internship.
steam or stem
"And he comes in here with this discipline and understanding of, you know, how to use the steam or stem or steam, depending on what acronym you want to use. [1689.8s] We call it steam because we want to include the arts."
STEM is a school approach focused on science, technology, engineering, and math. “STEAM” adds the arts so learning isn’t only technical—it also includes creativity.
STEM is an education acronym for Science, Technology, Engineering, and Math. The speaker says they use “steam” to include the arts, which is a common variation that broadens STEM-focused learning to be more creative and interdisciplinary.
driving simulators
"or we have driving simulators now in the museum where people can race. [1721.2s] And so the educational programs, the camps, their areas of investment,"
Driving simulators are video-and-control setups that mimic driving. They let people experience racing or driving situations safely, without actually getting behind the wheel of a real car.
Driving simulators use motion, screens, and steering/brake controls to recreate driving scenarios. In a museum setting, they’re a way to teach driving concepts and give visitors a safe way to “race” or practice without being on track.
get the next generation into racing and into old cars
"You know, we need to get the next generation into racing and into old cars and into all the things that we're talking about here."
This is about “succession” in motorsports culture—keeping racing and classic-car enthusiasm alive by recruiting younger people. Museums and volunteer programs often serve as a bridge by offering education, hands-on involvement, and access to history.
volunteer initiative
"We launched this volunteer initiative, not really knowing how it was going to go over. And Kristen Kramer, that oversees our volunteer program, has just, again, like Jake Apollo, so on education, has just swung for the fences and connected."
They started a new volunteer program to get people helping out. The host says it was launched after reopening and the team worked hard to make it successful.
A volunteer initiative is a structured program to recruit and organize volunteers to support an organization’s operations and events. Here, it’s described as newly launched after a reopening, with leadership coordinating education and outreach.
bolt pattern
"to one of these volunteers and hear them talk about, you know, the bolt pattern [1822.1s] on transmission or something. Oh, yeah."
The bolt pattern is how the lug holes are laid out on your car’s wheel hub. If the pattern doesn’t match, the wheel won’t mount correctly.
A bolt pattern is the specific arrangement of wheel lug holes on a vehicle’s hub. It’s usually described by the number of bolts and the diameter of the circle they form, and it must match for wheels to fit safely.
Audi Q eight
"So my last question I'd like to ask is what's your daily driver? [1876.5s] Oh, a daily driver right now. [1878.8s] It's an Audi Q eight. Oh, just an SUV. [1881.8s] Yeah, I like those. [1883.1s] Yeah, it's been great."
The Audi Q8 is a luxury SUV. It’s the kind of car people pick for comfort and nicer features, not just performance.
The Audi Q8 is a full-size luxury SUV from Audi. It’s known for a comfortable ride, upscale interior, and a range of powertrains depending on model year and market.
Porsche Macan
"I had a Macan that my 20 year old son totaled. And so it was not his fault in his defense."
The Porsche Macan is a Porsche SUV. The host is saying his son totaled one, which is why they’re talking about other cars now.
The Porsche Macan is Porsche’s compact luxury SUV. Mentioning it was totaled by the host’s son sets context for why the host now has other vehicles in the garage.
Porsche 911 (997)
"I have a 2008 9 11 for us. So it's it's a nine nine seven Porsche that's the last year of the kind of the analog Porsches where you really got to be a driver and the cars not going to do all the correcting for you."
A Porsche 911 (997) is a specific generation of the 911 from the mid-to-late 2000s. The host is saying this era feels more like you have to drive actively, instead of the car doing all the work for you.
The Porsche 911 (997) refers to the 911 generation produced in the 2000s, and a 2008 car falls right in that era. This generation is known for being more “driver-focused” than later, more electronically assisted 911s—meaning the car asks you to drive it rather than constantly correcting for you.
analog Porsches
"So it's it's a nine nine seven Porsche that's the last year of the kind of the analog Porsches where you really got to be a driver and the cars not going to do all the correcting for you."
When someone says a Porsche is “analog,” they mean it feels more old-school and connected. Instead of lots of electronic corrections, you steer and drive it more directly.
“Analog” in this context is shorthand for cars that rely more on mechanical feel and driver input, with fewer automated interventions. It usually means less electronic “help” and a more direct connection between steering, throttle, and chassis behavior.
odometer
"And I think it has eight hundred and eighty miles on it, of which seven hundred of them I put on the car. Is he asking for a picture of the odometer every week? No, he's he's pretty trusting."
The odometer shows how many miles the car has. For special cars, people sometimes check it often (like weekly photos) to make sure the mileage stays low.
An odometer measures a car’s total mileage, and it’s often used to track usage on low-mileage collector cars. The host describes being asked for odometer photos weekly, which is a common way to document mileage changes and protect the car’s value.
Ford Mustang
"Nothing sounded like a 50 mustang. [1988.6s] Oh, nothing better. [1989.7s] Yeah. So I bought a Fox body mustang and we ripped it apart in that I learned a couple of things."
A “Fox body” Mustang is an older Mustang generation from the late 1970s through the early 1990s. It’s popular because parts are widely available and it’s a common platform for learning how to work on cars.
“Fox body” is the nickname for the Ford Mustang built on the Fox platform (roughly the 1979–1993 generation). People often refer to these cars when talking about classic Mustang styling and the huge aftermarket support for upgrades and repairs.
build up the stable later in life
"[2011.2s] after she graduates, you know, I've got my one fun car [2015.3s] and then I'll build up the stable later in life. [2018.2s] I hear you. That's the same pattern I followed as well."
“Build up the stable” just means collecting more cars over time. It’s basically the idea of starting with one fun car now, then adding more later when life is less busy.
“Build up the stable” is a common enthusiast phrase meaning gradually adding more cars to your collection over time. It usually reflects a practical approach—starting with one “fun car,” then expanding once finances and responsibilities (like kids) are easier.
two-wheel drive
"It's an S2, so it's only the two-wheel drive. But that car, it's six speed and it's point and shoot"
Two-wheel drive means the car only powers two wheels instead of all four. That can make it simpler and sometimes cheaper, but it may not grip as well on slippery roads.
Two-wheel drive (2WD) means the vehicle sends power to only two wheels, usually the front or rear. It typically feels simpler and can be cheaper than all-wheel drive, but it may have less traction in snow or off-road conditions.
six speed
"But that car, it's six speed and it's point and shoot and so much fun to drive, you know, same, same."
A six-speed transmission has six gears for the car to use. It can help the car feel smoother and more responsive, and it can keep the engine from working too hard at highway speeds.
A “six-speed” transmission has six forward gears, which helps keep the engine in its best power/efficiency range. More gears can improve acceleration feel and allow lower engine speed at cruising.
point and shoot
"But that car, it's six speed and it's point and shoot and so much fun to drive, you know, same, same. Yeah, absolutely."
“Point and shoot” is how drivers describe a car that turns in quickly and goes where you aim it. It feels confident and easy to control, especially when you’re driving fast or cornering.
“Point and shoot” is a driving phrase meaning the car responds quickly and predictably to steering inputs. It usually implies good chassis balance and steering feel, so it’s easy to place the car where you want.
annual
"For us, annual. So we can do this all day, Mike."
“Annual” just means it happens once every year. It’s the kind of schedule that makes events easier to plan around.
In this context, “annual” refers to a yearly event or recurring schedule. For car enthusiasts, annual shows and meetups matter because they shape what cars, stories, and collections get highlighted over time.
Evil Knievel
"So my first customer was Evil Knievel. How cool is that?"
Evel Knievel (spelled “Evil Knievel” in the transcript) was a famous American stunt performer known for motorcycle jumps. Mentioning him signals a connection to mainstream pop-culture motorsports history and the kind of celebrity-driven branding that can grow a business.
convertible
"[2372.08s] HO, convertible. [2373.2s] Convertible. [2373.7s] His and hers, shifter."
A convertible is a car you can drive with the roof down. On classic cars, convertibles are often more desirable because they’re a different style and can be harder to find.
A convertible is a car with a removable or retractable roof, allowing open-air driving. In muscle-car and classic-car discussions, convertibles are often treated as a distinct (and sometimes rarer) configuration compared with coupes.
his and hers, shifter
"[2373.2s] Convertible. [2373.7s] His and hers, shifter. [2374.7s] Did I see it in here somewhere?"
They’re describing the shifter setup as something like a “two-person” style. It’s a way of talking about how the gear selector is arranged on that car.
“His and hers” is a colloquial way to describe a two-part or dual-control setup—here, referring to the shifter arrangement. In classic cars, shifter layouts can vary a lot, and the exact design affects how the car is used and identified.
455
"[2381.6s] I've seen one. [2382.3s] You've seen them all. [2382.8s] Yeah, 455 white with the gold stripe."
“455” refers to a 455 cubic-inch V8 displacement, a common engine size in early 1970s American muscle cars. When someone mentions “455” alongside color/stripe details, it usually indicates the car’s engine identity and performance heritage.
W-30
"[2394.8s] Bill McMillan in Swan Brown. [2396.8s] And I'd hear that. [2397.7s] 72 Hurstoles, triple black, W-30."
“W-30” is a performance code that tells you this Oldsmobile had a stronger engine setup than the standard version. It’s one of the clues collectors use to figure out exactly what the car was.
W-30 is a specific Oldsmobile performance engine/package designation used in the early 1970s. It typically points to a higher-output setup than the base engine, and it’s a key detail when identifying the exact configuration of a muscle-era Oldsmobile.
triple black
"[2394.8s] Bill McMillan in Swan Brown. [2396.8s] And I'd hear that. [2397.7s] 72 Hurstoles, triple black, W-30."
“Triple black” usually means the car is black in several places, like the outside and the inside, making it look extra dark and uniform. It’s a common way people describe special color combinations.
“Triple black” is a collector shorthand for a car finished in black across multiple visual areas—commonly the exterior, interior, and related trim/accents. It’s used to describe a particularly striking, all-dark presentation.
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