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Episode 111: The Contradictions Inherent to Honda

Episode 111: The Contradictions Inherent to Honda

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About this episode

The hosts dive into Honda's recent cancellation of the ambitious Zero EV project, reflecting on its potential as a radical halo car and what this means for Honda's future direction. They discuss the broader challenges facing automakers today, including market unpredictability, geopolitical tensions, and the struggle between short-term profits and long-term innovation. The conversation also touches on the contrast between Western automakers and China's strategic approach to EV development, highlighting systemic issues in capitalism and industry planning. Personal stories about car maintenance and road hazards add a relatable touch to the deep industry analysis.

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Car

Honda Zero

"What's your car car topic Rory report Rory? I wanted to talk about the Honda zero Over has there been developments on the whole we have a zero front"

Honda Zero is a type of electric motorcycle made by Honda. It runs on electricity instead of gas and is designed for city riding.

Car

Honda RSX

"But uh, yeah the RSX gone and both Oh, that's that's even that was just like that was the the SUV that we just talked about like a few weeks ago"

The Honda RSX is a small sporty car made by Honda that many people liked because it was fun to drive and easy to fix. It was made mostly in the early 2000s and is still popular with car fans.

Concept

saloon

"SUV and saloon also also dead deal. Oh RIP man. I I really wanted to fucking see that"

A saloon is a type of car that has separate areas for the engine, people inside, and the trunk. In the US, it's usually called a sedan.

Car

Cadillac Celestiq

"Well, I mean I have I mean look I've seen a celestic at this point true Yeah, so I mean not you know I mean at a race and and then like driving on the street like leaving as it was leaving the race But but you did see one but I did see one on the road, you know, it was it was in the wild. It wasn't like"

The Honda Celestiq is a fancy and cool-looking car that Honda showed off to show what a future car might look like. It was special because it looked different and was meant to be a luxury electric car.

Term

halo car

"Zero and the the suv makes sense as a halo car to like drive in that direction But it was not not clear to me at any point that honda was driving in that direction aside from that car"

A halo car is a special car that a company makes to show off how good they are. It helps people think better about all their cars.

Term

EV

"um on ev stuff and they had to have a moonshot to To catch up and they had to like"

An EV is a car that runs on electricity instead of gas. It uses batteries to move instead of an engine that burns fuel.

Concept

canceling a car project

"It's like by the time you make the decision to cancel it It's like the it's a bad decision the better decision would have been to cancel it a year ago."

Sometimes car companies decide not to finish making a new car because it might cost too much or not sell well. This is called canceling the project.

Term

e.v.

"because lamborghini just Just shit canned their forthcoming e.v. That kind of um sport ute kind of like wedgie sport ute kind of thing"

An electric vehicle, or E.V., is a car that runs on electricity instead of gas. It helps reduce pollution and can be charged at home or special stations.

Brand

Lamborghini

"There's been so much funny back and forth lately with with that kind of stuff because lamborghini just Just shit canned their forthcoming e.v."

Lamborghini is a company that makes very fast and fancy sports cars. They are known for their cool designs and powerful engines.

Term

tax credit

"We're subsidizing these things at the point of sale not not a tax credit for rich people. Yep. We are"

A tax credit is money the government gives back to people when they buy certain things, like electric cars, to help make them cheaper.

Concept

charging infrastructure

"Building infrastructure. We're putting chargers every five miles everywhere in the fucking country This is a 10. This is a 10 year project."

Charging infrastructure means the places where electric cars can plug in to get more power, like gas stations but for electricity.

Concept

self-driving

"like they're making a ton of investments and in um self-driving and an e-v and like in a bunch of other stuff batteries and whatever"

Self-driving means a car can drive itself without a person needing to steer or control it, using special computers and cameras to see and move around.

Term

batteries

"like they're making a ton of investments and in um self-driving and an e-v and like in a bunch of other stuff batteries and whatever"

Batteries are like big rechargeable power packs that give electric cars the energy they need to drive.

Concept

oil congealing

"it's been so cold and I just think of just That oil congealing over the winter in the crankcase"

When oil gets really cold, it can get thick and sticky, making it harder for the engine to work smoothly when you start the car.

Term

crankcase

"That oil congealing over the winter in the crankcase"

The crankcase is like a container inside the engine where important parts move around and where the oil sits to keep everything running smoothly.

Concept

fuel costs

"It's like we literally can't afford to fuel the cars"

Fuel costs are the money you pay to fill your car with gas or diesel so it can run.

Concept

Formula 1 (F1)

"Although these races having been cancelled, uh, f1 finally"

Formula 1, or F1, is a type of car racing with very fast and special cars that race on circuits around the world.

Concept

classic F1

"Much to the uh disappointment of classic f1 heads who love the Uh the tracks in uh those places"

Classic F1 means the old days of Formula 1 racing when the cars and tracks were different from today. People who like classic F1 enjoy watching and talking about those older races and cars.

Concept

Sebring

"Anyway, so so yeah, um But I'm gonna I'm gonna go go to seabring. So I'm uh excited about that and it's a very long drive"

Sebring is a race track in Florida where people race cars for a long time, like 12 hours. The track is bumpy and tough, so it tests how strong the cars and drivers are.

Part

Sparco Terra wheels

"my left front Um, uh, Sparco Terra cool Wheels that I got that I got for my winter tires when I got the car"

Sparco Terra wheels are special car wheels made by a company called Sparco. People use them to replace their regular wheels, often to make their car look cooler or handle better, especially in winter.

Term

cast aluminum

"I guess it's is it is it cast aluminum? It must be cast aluminum forged forged is better. Is that is that what yeah"

Cast aluminum means the metal is melted and poured into a shape to make parts like wheels. These wheels can be heavier and not as strong as other types.

Term

forged aluminum

"I guess it's is it is it cast aluminum? It must be cast aluminum forged forged is better. Is that is that what yeah"

Forged aluminum means the metal is heated and squeezed really hard to make it stronger and lighter. This makes wheels tougher and better for driving.

Term

metal fatigue

"Yeah, like the fatigue metal fatigue is a huge huge thing, but like wheels themselves like under are under a tremendous amount of strain"

Metal fatigue happens when metal gets tired and weak because it's been bent or stressed many times. Wheels can get cracks or break because of this.

Term

alignment

"Like like my you know my alignment's got to be fucked um And and like and I'm also kind of like worried that like that like I damp"

Alignment means making sure your car's wheels point the right way so it drives straight and doesn't wear out the tires too fast.

Part

wheel bearing

"And and like and I'm also kind of like worried that like that like I damp You know that like I fucking like damaged the wheel bearing or just or just you know Like like some part of that front suspension I mean it took such a hard hit and so so I've just been like driving around like You know, you know, you know when you get that shit in your head and you're just you're listening for just like the slightest You know anything and it's like. Yeah. Fuck is that is that is that the wheel bearing?"

The wheel bearing is a part that helps your car's wheels spin easily without making noise or getting stuck. If it gets damaged, your car might make weird sounds or not drive smoothly.

Term

front suspension

"Like like some part of that front suspension I mean it took such a hard hit and so so I've just been like driving around like"

The front suspension is the part of your car that helps smooth out bumps in the road and keeps the front wheels steady.

Car

Honda Accord

"Peter if my old honda accord could make it down between new jersey and uh south of miami places That shall not be named back and forth a few times. I think you you'll probably you'll be fine"

The Honda Accord is a well-known car that many people use because it is dependable and easy to drive for everyday trips.

Term

torsional stiffness

"No, we're gonna we're gonna have less torsional stiffness. I know you know like um... Like I really hope that that they um"

Torsional stiffness is how much a car’s body resists twisting when you drive. If it’s stiff, the car feels more solid and handles better. If it’s less stiff, the car might feel a bit loose or wobbly.

Term

fuel efficient

""cheap hyper reliable cars that were fuel efficient cheap to run and um... That were like very broadly appealing besides all of that stuff like they were fun to drive""

Fuel efficient means a car doesn't use much gas to go far. This helps save money and is better for the planet.

Term

smart packaging

""smart smart packaging and it's like, you know, it's like whatever if if... that is honda's core competency as a car like the fit... Where it's like ingenious packaging""

Smart packaging means designing a car so that even though it's small, it feels roomy inside and can carry a lot of stuff. The Honda Fit does this really well.

Term

core competency

""If there's a question about like whether honda kind of got away from what it's good at or or kind of lost sight of like what its core competency is with these cars like""

Core competency means what a company is really good at. For Honda, it's making certain types of cars that people like and trust.

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