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Fixed Ops Forward feat. Rick Ulin

Fixed Ops Forward feat. Rick Ulin

Car Guy Coffee Apr 29, 2026 37 min
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About this episode

Rick Ulin talks fixed ops strategy, with a heavy focus on people, process, metrics, and retention. He explains why service departments need better training, stronger communication, and more efficient tools like AI and mobile service. The conversation also covers NCM’s first Fixed Ops Forward summit in Kansas City, what attendees can expect, and how military discipline and daily structure translate into better dealership operations.

Cars: Ford Mustang
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Technical Too Afraid to Ask
Topic

Car Guy Coffee

"right. I was getting the world to say it with us because that's what it's about. We're brewing with the best... Car Guy Coffee"

This is the podcast itself—basically the hosts getting everyone together and hyping the episode. It’s not really about car tech yet in this clip.

Topic

Fixed Ops Forward feat. Rick Ulin

"There's something that's happening over in Kansas City here really soon... I'm pumped, Lou... Fixed Ops Forward feat. Rick Ulin"

This episode is called “Fixed Ops Forward” and it features Rick Ulin. In this part of the show, they’re mostly talking casually before getting into the main topic.

Concept

Daily discipline

"And super passionate about it. I get up every morning, crack a dom, and I get on the kit and I play. And really that's what it's about, right? Daily discipline. Just getting on there, putting the time in, putting the effort in, even when you don't feel like it."

They’re emphasizing that you improve by practicing every day. Even when you don’t feel like it, showing up consistently helps you get better.

Car

Ford Mustang

"What's going on, Jason Grimes. Welcome to the party. Thank you so much for tuning in. He is the racer for the car guy coffee fueled race car that mustang be zipping down some strips."

They’re talking about a Ford Mustang. It’s a popular car for racing because there are lots of parts and tuning options available.

Concept

process

"...I talk about people in process... You got to have a playbook, got to come to work, got to have a plan."

They’re saying you can’t just wing it. You need a clear routine and a plan so the team does the same right steps every day.

Term

KPIs

"...it's all about the metrics, it's all about the math, the KPIs. It's how we measure ourselves..."

KPIs are the “scoreboard” numbers a business watches to see if things are getting better or worse. In a dealership, they help managers spot problems early.

Term

hours per row

"...hours per row, our effective rates, all these things."

This is a way to measure how much work gets done relative to the shop’s capacity. Think of it like tracking how busy each work area is and how efficiently it’s being used.

Term

effective rates

"...hours per row, our effective rates, all these things."

It’s basically a measure of how much money the shop makes per hour of labor time. If the “rate” isn’t effective, you can be busy but still not earning well.

Concept

RO counts super flat

"...we've been challenged over the last really since COVID... But RO counts super flat... it's been compressed."

Repair orders are the paperwork for customer service jobs. “Flat” RO counts means the number of repair jobs isn’t really increasing, so dealerships have to work harder to keep customers and run efficiently.

Concept

COVID

"...we've been challenged over the last really since COVID. So six years now seems like, wow, that went fast..."

They’re pointing to COVID as a turning point that changed how the dealership service business performs. After that, the usual growth patterns didn’t really bounce back.

Concept

retention

"...dealers have to put more focus on retention. It got lost in the sauce a little bit."

Retention means getting customers to return for future repairs and maintenance. Instead of relying on new customers all the time, you build repeat business.

Concept

dealership on a transaction at a time

"...teaching your team how to recognize those signs, how to do the practice every day perfectly, work through building the dealership on a transaction at a time."

They mean you build the business one customer job at a time. If you do the right steps consistently, the results add up over time.

Term

labor hour

"Everything starts with the labor hour. So yeah, we really just lean into the fact that most service managers, not all, but let's call it probably heavy majority,"

A “labor hour” is how the shop measures work time for repairs. If the shop can sell more billable labor hours, it generally means more revenue and better shop performance.

Concept

service manager

"most service managers, not all, but let's call it probably heavy majority, get what we call a battlefield commission, right? They're the last advisor standing when the last manager left."

A service manager is the person who keeps the repair shop organized and moving. They coordinate the team and make sure customers get taken care of while the shop meets its goals.

Concept

battlefield commission

"most service managers, not all, but let's call it probably heavy majority, get what we call a battlefield commission, right? They're the last advisor standing when the last manager left."

“Battlefield commission” here means getting promoted or put in charge suddenly, not gradually. The point is that new service managers may need extra coaching to handle customers and the shop workload.

Concept

service advisor

"They're the last advisor standing when the last manager left. Or they're the shop foreman who finds themselves as a service manager all of a sudden."

A service advisor is the person you talk to when you bring your car in for service. They explain what’s wrong, what should be fixed, and help manage the repair process.

Concept

shop foreman

"Or they're the shop foreman who finds themselves as a service manager all of a sudden. Having never worked really deep with customers now, it's part of their day to day."

A shop foreman is like the lead in the repair bays, making sure technicians have what they need and jobs are moving. Sometimes they get promoted to service manager, which means more responsibility with customers and the overall department.

Company

NCM

"And so they have to have an approach to learning. And I think that's what NCM is all about. We're a bunch of retired car professionals that don't want to give it up just quite yet, want to get back and stay in the game."

NCM is a training group for people working in dealership service. The hosts say it helps service managers learn faster and stay sharp by teaching from real past experience.

Concept

vendor

"as Rick, this side of the fence, being a vendor, being a trainer, being an educator is so different than being in a store."

In this context, “vendor” refers to an outside company or trainer working with dealerships rather than being employed inside a store. The transcript contrasts vendor/trainer/educator work with working “in a store,” while still describing the same motivation to improve outcomes.

Topic

reeducation / training on new procedures

"but more importantly, if we don't get reeducated. It's like Lou says this thing, and I love this, and I think Rick, you're going to understand this. Lou always talks about this in front of salespeople leadership, especially how if you went to a doctor that didn't reeducate on the new procedures on a heart over the last 20 years, but they're still doing it the same way they were doing it 20 years ago, would you really trust that?"

They’re talking about the need for ongoing training. Cars and repair methods change over time, so workers have to learn the newer, easier, less stressful ways to do the job.

Term

solutionaries

"There's not enough training. You go into these stores and you could tell that salespeople or I call themselves people, but the actual riders, their salespeople, they're there to help people. It's, we me and Lou more or less call them solutionaries, right?"

They’re using a nickname for the people who help customers in the service department. The idea is that their job is to figure out what’s wrong and help you, not just push a sale.

Concept

profit center

"...even though it's a profit center, big time profit center, they don't really have great sales skills and they're still losing customers... It's enough to keep doors open."

A “profit center” is a part of a business that’s supposed to make money. The point here is that even if service is meant to be profitable, it can still underperform if the team isn’t good at selling and keeping customers.

Topic

Fixed Ops summit / training event

"...this is the first one you guys have done for a fixed off summit... We need these all the time. They need the training... What made you guys want to do this?"

The hosts discuss creating a summit focused on fixed-ops teams (service and parts). The emphasis is on training, process changes, and sharing best practices to help departments improve performance.

Concept

AI

"...run with the tools available today, which tech is one thing. AI is everywhere. It's everywhere in all phases of our business... becoming more efficient. And I think that's what AI is really designed to do for everybody."

AI (artificial intelligence) is being used in dealership service and parts workflows to improve efficiency—such as faster information retrieval, better customer communication, and decision support. In this context, it’s framed as a tool to help fixed-ops teams adapt to modern business demands.

Concept

service department scheduling

"...is this still difficult to schedule the shop workload properly? And the answer is yes. There's people all over struggling with that same problem..."

Scheduling is just planning when each car gets worked on. If it’s done poorly, the shop gets backed up and customers have to wait longer.

Topic

fuel to future summit

"...And I think that's what our fuel to future summit is all about. Let's get those people in a room talking to the dealers..."

They’re describing a conference/event where service leaders and dealers meet to solve real problems. The point is practical help, not just selling stuff.

Concept

customer status updates

"...we've all had the same fundamental breakdowns over time, scheduling, staying in contact with my customers doing good status updates..."

The segment highlights “staying in contact” and providing “status updates” during the repair process. Good communication reduces customer anxiety, helps manage expectations, and can improve perceived service quality even when repairs take time.

Term

video MPIs

"...getting the video MPIs to be not only done, but excellent, effective. And then keeping a good culture at the store..."

Video MPIs are “multi-point inspections” delivered via video, typically used by service advisors to show customers what’s being found (and why work is recommended). The hosts emphasize not just getting them done, but making them effective and high quality.

Concept

keeping a good culture at the store

"...And then keeping a good culture at the store, that all has to be a part of it too. Can't burn our people out, can't overwork them."

Culture is how the workplace treats people day to day. If workers are constantly overloaded, quality and morale suffer.

Concept

fix the car right the first time

"Then probably the next piece is pretty simple, but often eludes a lot of people. Fix the car right the first time, right?"

This means doing the repair correctly the first time. If you have to bring the car back again, it’s frustrating and usually costs more time for everyone.

Concept

returning a car on time

"...And then the last thing is let's give them back a car on time, having communicated all along the way."

The hosts emphasize “give them back a car on time” as a key service metric. On-time delivery depends on scheduling accuracy, parts availability, and efficient repair execution—plus communication when delays happen.

Concept

customer experience (service communication)

"but it won't take much to get them upset because they're on the edge. So really, our job is to just lean them forward in a positive experience and just make sure that we get the work done, get it done on time, communicate along the way..."

The segment focuses on managing customer emotions during service—especially when customers are “on the edge.” It emphasizes proactive communication, timely completion, and setting expectations so the customer feels respected even if delays or uncertainty exist.

Term

loner

"give them a car at the end of the day that's done and they go home just because they're in a loner. There's no reason to carry them over just because it serves us better."

A “loner” is a temporary replacement car the dealership gives you while your car is being worked on. The point here is that it helps the customer, but it shouldn’t be used as a default if it doesn’t make sense operationally.

Term

GM

"...fixed-off directors, GMs that are heavy into it in a room and let's learn about what's working today to make us more efficient."

“GM” here refers to the dealership General Manager, a senior executive who typically oversees multiple departments and sets operational priorities. The hosts include GMs to align leadership on what improves efficiency and customer outcomes.

Topic

solution session

"I love it, man. Solution session, which is exactly what our industry needs more of in understanding not just what products can help us be more efficient..."

A “solution session” is basically a focused meeting where people talk through problems and agree on better ways to do things. Here, it’s about making the service operation run smoother and feel better for customers.

Concept

fixed operations (Fixed Ops)

"And that's fixed operations, right? We're the first people at the store. We open it up. We open the gates. We start the process."

In a dealership, “fixed ops” usually means the service department and parts department. The host is saying that how you run the shop early in the day affects everything that happens later.

Topic

7 to 10am are the most important hours

"But I tell service managers, 7 to 10am are the three most important hours of the day. If you destroy those three hours, if you're all over it, and you get that first wave coming through and you handle it well,"

They’re basically saying the morning rush matters most. If you handle the first customers well between 7 and 10am, the rest of the day tends to run smoother.

Concept

inventory burn-down

"And so having burned out whatever inventory we have available, right? Our tech abilities out there. And so having a strategy, having a plan, and communicating that."

“Burned out whatever inventory we have available” describes using up current stock (or capacity) to finish the day’s work. In a dealership context, it often relates to managing parts/service throughput and ensuring the day’s work is completed so the next day starts clean.

Concept

succession training

"Because in the military, we are consistently training somebody in succession, training them to be the next rank, training them to go to the next level, training them to get more qualifications and continue to increase..."

Succession training means teaching people step-by-step so they’re ready for the next job. Instead of waiting until someone fails or quits, you build skills early so the team keeps moving forward.

Concept

fixed ops vs variable ops

"In our business, whether it's the fixed off side, whether it's the variable side, where sometimes egos and fear and concern for self-preservation starts to take in..."

Dealers often split their business into two buckets: the parts/service side and the sales side. The “fixed” side is usually more steady, while the “variable” side changes more with sales volume.

Concept

military background

"The military background for us did make us pay attention to the details and it was trained into you. I remember even at basic training, I was Air Force, I'm called the light brand, I'm chair force, but even in the chair force, we had to pay attention to detail."

The segment emphasizes how a military background shapes work habits—especially discipline, procedure-following, and accountability. The speaker argues that those traits translate into automotive training and service execution.

Concept

basic training

"I remember even at basic training, I was Air Force, I'm called the light brand, I'm chair force, but even in the chair force, we had to pay attention to detail. You couldn't make it through basic training without paying attention to detail."

Basic training is the military’s initial boot-camp style training. The point they’re making is that it teaches people to follow details and procedures every time—like you’d want in automotive work.

Concept

attention to detail

"we had to pay attention to detail. You couldn't make it through basic training without paying attention to detail. You had, I remember going downstairs, there's two rails you hold onto."

“Attention to detail” is the disciplined habit of following small steps correctly and consistently. The speaker connects it to both military readiness and automotive integrity, arguing that small mistakes can have big consequences in real-world operations.

Concept

integrity level

"It's an understanding that I could respect what you do. Even if I'm not watching you, it's that integrity level, right? It's having that inside of us, having honor, which is one of the biggest words in military honor you hear it everywhere."

They’re talking about doing the right thing even when no one is checking. In car work, that means you follow the process and don’t cut corners because it’s the right standard to have.

Concept

modern service department

"I think we want to bring the modern service department to the room. We want everybody to see what tools and resources are out there, but more importantly, how they support what is a traditional system."

A modern service department is how a shop runs today using newer tools and systems. The goal is to make service smoother while still keeping the customer relationship strong.

Concept

mobile service

"There's traditional service, but of course, mobile service has been hot the last couple of years. Ford brought that all the life with their program."

Mobile service means the mechanic comes to you. Instead of driving your car to the shop, they handle the work at your home or workplace.

Concept

communication gap at the dealership level

"They are different. I think that that communication gap has existed at the dealership level for years, decades. It's a problem."

They’re talking about a breakdown in communication between the dealership and the customer. When everything becomes overly automated, it can be easier to forget what the customer actually needs.

Concept

AI dominating the space

"AI dominating the space. I mentioned it before, but AI is very confusing."

They’re saying AI is becoming a big part of how shops and dealerships operate. The point is that it can help, but people need to understand how to use it correctly.

Concept

bias

"...you got to be willing to, you can't have this, what I call a bias, where you don't think it's going to be too expensive or it's not going to work..."

They mean a negative assumption that stops people from trying something new. If you believe it won’t work or costs too much, you won’t even test it.

Concept

24-hour service departments

"And here's the kind of things that 24-hour service departments, overnight service, mobile service, and special order parts..."

This is when a shop is set up to handle service work at any time, not just during normal business hours. It can help customers get their cars back faster.

Concept

overnight service

"And here's the kind of things that 24-hour service departments, overnight service, mobile service, and special order parts..."

Overnight service means work gets done while most people are asleep. The benefit is your car can be ready sooner the next day.

Concept

special order parts

"...overnight service, mobile service, and special order parts, programs that don't fill your inventory up with garbage."

Special order parts are parts the shop doesn’t have on the shelf. They order them only when a specific car needs them.

Term

inventory up with garbage

"...special order parts, programs that don't fill your inventory up with garbage. Lessons, controls."

They’re talking about not stocking a bunch of parts that nobody needs. Keeping inventory lean saves money and makes it easier to get the right parts when customers need them.

Company

Dynatron

"...everything from, I call them tried and true partners like Dynatron, who's been out there for a long time. And I've been a client there for three decades..."

Dynatron is referenced as a long-time partner in the automotive service/operations ecosystem. The speaker highlights their longevity and long relationship, suggesting Dynatron provides tools or services that support dealership or shop operations.

Concept

core legacy DMS providers

"...all the way up to even some of what I call core legacy DMS providers to all the new stuff and stuff in small startup companies."

DMS is the main software dealerships use to manage things like service appointments and records. The speaker is saying even the older, established systems still matter.

Topic

Power and Light District here in Kansas City

"...we have a big old party planned for the first full night that we'll have at the Power and Light District here in Kansas City."

The speaker mentions hosting a party at the Power and Light District in Kansas City as part of the event. This is more about the conference logistics and networking than a technical automotive topic.

Concept

network is what makes you net worth

"But the connections and the network is what makes you net worth, my friends. And if you go in there, you'll find that you'll network with people that do what you do, not just like inside of a store."

They’re basically saying that who you know matters. Talking with other people in the same business helps you learn what works and avoid mistakes.

Concept

silo so much that we only know the sales department

"We silo so much that we only know the sales department. We only know the people inside that store."

They’re saying dealerships can get stuck working in separate groups. When everyone only focuses on their own department, it’s harder to share ideas and improve.

Concept

AI is the way of the future

"We've got to be able to make sure that we stand tall and we know how to actually serve and actually how to be more efficient. AI is the way of the future, everybody. And if we're not learning it, well, it's learning us."

They’re talking about using AI (computer tools that can learn and help make decisions) to run a business better. The point is that other shops will use it, so you should learn it too. If you don’t understand it yet, that’s what’s holding people back.

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