Glossary / General

retention

15 Episode Mentions
Too Afraid to Ask

Retention is about keeping customers coming back to the same place for service. If a dealership has good retention, it means people like their service and return when they need repairs.

Technical Definition

Retention refers to the ability of a dealership to keep customers returning for service and repairs. High retention rates indicate that customers are satisfied and choose to return, while low rates suggest they may seek service elsewhere.

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