0:00 / 0:00
Fixed Ops Friday w/ Ruffolo, Norris, and Stephens | Daily Dealer Live

Fixed Ops Friday w/ Ruffolo, Norris, and Stephens | Daily Dealer Live

Car Dealership Guy Podcast May 29, 2026 65 min
0:00
0:00

About this episode

Fixed Ops Friday on Daily Dealer Live brings Ruffolo, Norris, and Stephens into a wide-ranging roundtable on service and parts strategy, from why “fixed ops is the glue that keeps everything” to how video MPIs and DMS/portal workflows improve transparency. They also connect fixed-ops growth to customer retention, appointment timing, and even connected-car outreach. Along the way, they share concrete promos and metrics like “just north of 17% increase in C-P-R-O volume,” plus remote/mobile service scaling from “around 10 mobile units to now 47 mobile units.”

Filter:
|
Technical Too Afraid to Ask
Term

lease pen

"The surge traces back to the leasing recovery that started in 2023 [179.4s] when lease pen climbed from 18% back towards 23%"

This is basically how many people are choosing to lease instead of buy. If more people lease, more leased cars come back later, which can change used-car prices.

Term

plug-in hybrids

"Worth noting, the mix of what's coming back matters. [192.5s] It's EVs and plug-in hybrids that leased heavily in 23"

A plug-in hybrid is part gas, part electric. You can charge it by plugging it in, and that matters here because lots of these cars were leased and are now showing up for sale.

Car

Mercedes-Benz EQS

"The Mercedes-Benz EQE and EQS, as an example, [210.5s] are coming in $10,000 to $16,000 below estimated resell."

The Mercedes-Benz EQS is a luxury all-electric Mercedes sedan. They mention it because it’s selling for less than the lease estimate says it should be worth.

Car

Mercedes-Benz Mercedesbenz Eqe

"And some are selling well below estimated resell values. The Mercedes-Benz EQE and EQS, as an example, are coming in $10,000 to $16,000 below estimated resell."

The EQE is an all-electric luxury car from Mercedes-Benz. Like other electric cars, it uses a battery for power instead of a gas engine. It’s mentioned in resale-price talk because the current sale price can be lower than expected.

Car

Ford F150S

"And on the flip side, Honda's CRVs, Civics and F-150s [218.3s] are all selling above their estimated off lease values."

The Ford F-150 is a popular full-size pickup. They’re saying it’s holding value well when it comes off lease—selling for more than the estimate predicted.

Car

Honda Crvs

"And on the flip side, Honda's CRVs, Civics and F-150s [218.3s] are all selling above their estimated off lease values."

The Honda CR-V is a popular SUV. They’re saying CR-Vs are holding their value better than the lease estimates—so they sell for more than expected when they come off lease.

Car

Honda Civic

"And on the flip side, Honda's CRVs, Civics and F-150s [218.3s] are all selling above their estimated off lease values."

The Honda Civic is a very common compact car. They’re using it as an example of a car that’s coming off lease and still selling for more than expected.

Concept

sourcing discipline

"So sourcing discipline around which models you're acquiring [224.2s] matters more than ever."

They mean being careful about which cars you buy for your lot. If some cars don’t sell for what was expected, you don’t want to stock the wrong ones.

Term

residual value

"And by the way, estimated lease values, [229.3s] that's the residual value set by the manufacturer [232.0s] at time of lease to create a great payment."

Residual value is the predicted value of the car at the end of the lease. Lease companies use it to figure out your monthly payment.

Term

Q1

"experienced Q1 State of the Automotive [250.7s] Finance Market reinforces what dealers are feeling on the floor."

Q1 is just the first three months of the year. It’s a common way to talk about business results and trends by time period.

Term

monthly payments

"Average new loan amounts approached $44,000. [257.8s] Monthly payments averaged $770 for new and $531 for used. [263.5s] And nearly 19% of all loan payments are now $1,000 or higher."

Monthly payments are what you pay each month to keep the car loan going. The host is pointing out that more people are ending up with very high monthly bills.

Term

72 months

"Nearly a third of all loans are extending beyond 72 months. [274.4s] Superprime and Prime borrower shares both declined year over year"

72 months is a long car loan—about six years. Longer loans can make the monthly payment smaller, but they can also cost more overall and be harder to manage if finances change.

Term

subprime

"Superprime and Prime borrower shares both declined year over year [277.9s] while near prime, subprime and deep subprime, they all grew"

Subprime is a category for borrowers who have more credit risk. Lenders usually charge higher interest rates because repayment is less certain.

Term

Superprime

"Superprime and Prime borrower shares both declined year over year [277.9s] while near prime, subprime and deep subprime, they all grew"

Superprime is a lender’s category for borrowers with excellent credit. It’s used to estimate how likely someone is to repay the loan.

Term

refinanced volume

"and refinanced volume more than doubled from Q124 to Q126, [287.5s] hitting $3.48 billion."

Refinanced volume means how much car loan debt is being “swapped” for a new loan. It often happens when people try to lower their rate or change the payment terms.

Term

EV share of new financing

"EV share of new financing dropped from 10.93% to 6.23%, [295.3s] while hybrid share climbed from 12% to nearly 15%,”"

This is the portion of new car loans that go to electric cars. The numbers here suggest fewer EVs are being financed compared with hybrids and gas cars.

Term

ICE

"and ICE rose to 76%. [302.0s] What's the bottom line here?"

ICE means a gas or diesel engine that burns fuel to make power. It’s the opposite of an electric vehicle.

Concept

affordability management

"but the key dynamic to watch? [310.1s] It's affordability management. [311.8s] Longer loan terms aren't inherently a problem"

Affordability management is about whether people can actually afford the payments. Even if the monthly bill looks okay, the risk goes up if borrowers are already stretched.

Concept

fixed operations

"I've been in the business a long time and we all know that fixed operations always known as the heart of the department... They're like, Hey, do you know why fixed ops is called fixed ops? ... because it is straight line."

“Fixed ops” is the service-and-parts part of a car dealership. It’s the side that does repairs and sells parts, and it tends to be steadier than selling cars.

Term

NADA dealer Academy

"I mean, I know fixed. I learned this in my NADA dealer Academy. So props to everybody from dealer Academy."

NADA Dealer Academy is dealership training. Here, the host mentions it as where they learned the explanation for the term “fixed ops.”

Term

DMS

"So, we use tech, you know, as our DMS and within the tech, you know, portal, they do have the ability to communicate through the consumer portal, through that portal."

DMS is dealership management system software. It’s the tool the dealership uses to keep track of service work and communicate with customers, including sending inspection results.

Term

multi point inspections

"We also can send the technician video, the multi point inspections, pictures and video is exactly what may be needed as far as the break job goes, why the pads are worn on the inside."

A multi-point inspection is a checklist of several things the technician checks on your car. It helps the shop show what’s worn or needs attention, not just one problem area.

Term

caliper issue

"as far as the break job goes, why the pads are worn on the inside. Is that a caliper issue, but we can put all that in there."

The caliper is the part that squeezes the brake pads against the rotor to slow the car down. If the caliper isn’t working evenly, the pads can wear unevenly, such as wearing more on the inside edge.

Term

pen rate

"We, we, in, in, in our stores here, we're about 85% pen rate on tech video. Our goal set is, you know, obviously we'd be at 100%."

Pen rate here is a tracking number for how many customers actually engage with the video inspection message after it’s sent. Higher pen rate generally means more people are watching the inspection content.

Term

C-P-R-O volume

"So we've seen an average of just north of 17% increase in [1330.1s] C-P-R-O volume. [1331.5s] Wow."

C-P-R-O volume is basically how many paid service jobs the shop is getting. They’re saying the $50 oil change deal helped bring in more of those jobs.

Term

direct message

"Just with a simple message and the direct message, [1336.3s] if you would, on the $50 oil change, it is using regular [1339.7s] oil."

A direct message is a targeted note sent to specific people. They’re saying that kind of message helped get more customers to book the $50 oil change.

Term

regular oil

"if you would, on the $50 oil change, it is using regular [1339.7s] oil."

“Regular oil” usually means conventional motor oil (not synthetic). It matters because it changes the cost and what cars the promo is meant for.

Term

oil change

"But there is trouble on the horizon in oil change land, right? We've reported that some OEMs have actually changed the type of oil they're putting into vehicles today..."

An oil change is when you replace the engine’s old oil with new oil. It helps keep the engine running smoothly and prevents wear.

Term

OEMs

"We've reported that some OEMs have actually changed the type of oil they're putting into vehicles today because of the issue in the Strait of Hormuz."

OEMs are the companies that make the cars in the first place. They’re the ones who decide what oil (and other fluids) the car should use.

Term

Strait of Hormuz

"We've reported that some OEMs have actually changed the type of oil they're putting into vehicles today because of the issue in the Strait of Hormuz. Oil prices are crazy through the roof."

The Strait of Hormuz is a major shipping route for oil. If something disrupts it, oil can get more expensive, and that can raise the cost of car services that use oil.

Term

retention

"Is it viable if oil prices continue to rise? And how do you look at the return on that investment in retention?"

Retention means getting customers to keep returning for service instead of going elsewhere. They’re trying to figure out how to measure that benefit.

Term

return on that investment

"Is it viable if oil prices continue to rise? And how do you look at the return on that investment in retention?"

ROI is just a fancy way of asking: “Does this plan make money back?” In this case, they’re talking about whether oil-change offers are worth the cost.

Term

upsells

"And we break it down by how many came in with just a $50 oil change and then what the upsells were."

Upsells are extra services you’re offered while you’re already getting something done—like maintenance beyond the basic oil change. The hosts are saying they track what customers add on.

Term

RO count

"We've talked about here, Cox, Otto's data from last month where they said gross is increasing in franchise dealerships, but the RO count is down."

An “RO” is basically the paper or digital ticket for a car’s service visit. If the RO count is down, it means fewer cars are being booked for service.

Term

gross

"We've talked about here, Cox, Otto's data from last month where they said gross is increasing in franchise dealerships, but the RO count is down."

“Gross” here means how much money the dealership is making from service before the bigger costs of running the business. So it can go up even if fewer people are coming in.

Concept

video MPIs

"with video MPIs, which we talk a ton about on this show."

“Video MPIs” means the shop does an inspection and records it on video. Instead of just telling you what’s wrong, they show you with footage from different parts of your car.

Concept

customer experience

"because that drives a great customer experience."

“Customer experience” is how the customer feels about the whole service process. Here, they’re saying better inspection and communication tools help customers feel like they’re being taken care of.

Company

Open Lane

"So props to Open Lane for supporting that content today."

Open Lane is a company that helps car dealerships with tools and programs—especially for the service side. Here, the host says Open Lane helped support the discussion about improving the customer experience.

Company

Bozard Ford

"Matt Norris, fixed operations director at Bozard Ford and Jeremy Stevens, remote operations director at Bozard Ford."

Bozard Ford is the dealership the guests are employed by. The discussion is about how their service leadership roles work there.

Concept

remote operations director

"and Jeremy Stevens, remote operations director at Bozard Ford."

A “remote operations director” is a manager who helps run parts of the dealership’s operations without being physically at the dealership all the time. The host is basically asking what that person actually does day to day.

Concept

mobile team

"just on the mobile team of it. [2033.3s] So it definitely, and here's the thing that Matt and I talk about."

A “mobile team” means the mechanics go to where the customer is, instead of making everyone come into the shop. The goal is to keep the shop from getting constantly interrupted.

Concept

shop capacity

"especially my main goal was to relieve our shop capacity [2045.9s] because a lot of times everybody says like what Nick was saying,"

“Shop capacity” means how much work the dealership’s service shop can handle. If the shop is full, adding mobile service can take some jobs off the shop’s plate.

Concept

remote vans

"So you're approaching 50 remote vans and you're in Florida. [2072.6s] Are you limited to a geography?"

“Remote vans” are the vehicles the dealership uses to send service teams out to customers. Instead of doing everything in the shop, the vans help cover a larger area.

Concept

fleet

"but with Bowsard, we sell cars all over the place [2088.5s] and we have customers and fleet that has operations."

“Fleet” means a business that has lots of vehicles and needs maintenance for them. Because those vehicles are spread out, the dealership has to travel farther to service them.

Brand

Bowsard

"but with Bowsard, we sell cars all over the place [2088.5s] and we have customers and fleet that has operations."

“Bowsard” is the dealership/company they’re talking about. They’re saying that because Bowsard serves customers over a wide area, their mobile service has to cover more ground.

Place

St. Augustine

"One may have operation here in St. Augustine, but have other locations. [2096.5s] So we spread out pretty far."

St. Augustine is a city they mention to show where one of their customers’ operations is located. It’s an example of why they can’t limit service to just one small area.

Term

cost per RO

"So in terms of servicing a customer, cost per RO, your expense side in the brick and mortar versus the remote, [2204.9s] would you rather them come into the store and do it in the store or utilize your remote service?"

“Cost per RO” is basically how much money the shop spends for each repair job it writes up. It helps them compare which service approach is cheaper to run.

Term

RO

"So in terms of servicing a customer, cost per RO, your expense side in the brick and mortar versus the remote, [2204.9s] would you rather them come into the store and do it in the store or utilize your remote service?"

An RO (repair order) is the paperwork that lists what work the shop is going to do on your car. It’s how the shop tracks the job from start to finish.

Term

brick-and-mortar

"So in terms of servicing a customer, cost per RO, your expense side in the brick and mortar versus the remote, [2204.9s] would you rather them come into the store and do it in the store or utilize your remote service?"

“Brick-and-mortar” just means the traditional dealership location where you bring your car in. It’s being compared to service done somewhere else.

Term

engine problems

"then that allows our main service department to focus on the bigger media repairs like engine problems, transmission issues, [2263.0s] and those things are the big, big growth generator, business generators."

Engine problems are issues with the car’s motor that usually take more troubleshooting and work. They’re often bigger repairs than quick convenience services.

Term

transmission issues

"then that allows our main service department to focus on the bigger media repairs like engine problems, transmission issues, [2263.0s] and those things are the big, big growth generator, business generators."

Transmission issues are problems with how the car changes gears. Fixing them can be complicated and expensive, so they often represent major service work.

Concept

retaining that customer

"So I had this dinner with our team with one of our stores last night and we had all the leaders around a big table [2275.9s] and we just talked about how key that experience we deliver in services to retaining that customer. [2281.3s] I mean, we just all recommitted to that."

Customer retention here means getting customers to keep coming back to the dealership for service. The idea is that if mobile service is convenient, it can build loyalty and lead to future visits for bigger repairs.

Term

automotive and diesel programs

"Both of them offer automotive and diesel programs and we've been very heavily involved in those schools."

These are school programs that train people to work on cars and diesel engines. The dealership is partnering with those schools to find and grow future mechanics.

Term

branded bays

"this dealership has been heavily involved in, in, in, in joining at the hip with those, with those schools to the point where we have our own branded bays in the schools."

Branded bays are service-work areas in a school or training facility that are set up and labeled to match a specific dealership or employer. In this segment, it’s part of a recruiting pipeline—students train in equipment and environments aligned with the dealership’s operations.

Term

lifts

"We've come and we put lifts in the bays for them."

“Lifts” are the car hoists that raise a vehicle off the ground. They let students work underneath the car during training.

Term

quick lane

"you'd be shocked at how many students I can pick out that are now, you know, either quick lane entry level"

A quick lane is a dealership service area meant for quicker, simpler work—like routine maintenance—so cars can get in and out faster.

Term

level one

"either quick lane entry level or their, you know, level three, level two, level one team lead shop warmings, etc."

“Level one” means an entry-level job tier in the shop. It usually indicates the technician is newer and is working toward higher responsibilities over time.

Term

independent shops

"Is there anything specific you're doing to like get that customer back from the independent shops and retaining them for life? Again, so our CPRO count is up, our CP gross is up to be fair."

“Independent shops” are non-franchised repair facilities that aren’t tied to a specific automaker brand’s dealership network. In fixed-ops discussions, they’re a key competitive threat because customers may choose them for repairs and maintenance instead of returning to the dealer.

Term

third party warranty

"It's really interesting when you go into the service lane and you look over at one of the advisors and they're doing a call in to a third party warranty because the other advisor doesn't like doing it."

A third-party warranty is a warranty plan run by a company other than the car brand. When you bring the car in, the shop has to file paperwork to get the repair approved and paid.

Brand

Porsche

"Lots of great comments coming in online. Paul Salisman says, my local Porsche Club chapter gives out scholarships for future technicians."

Porsche is the car brand mentioned in a listener’s comment. That Porsche Club group gives scholarships to help train future mechanics.

Term

rain camera

"[3450.8s] No, we show up on rain camera. [3452.3s] So we just go to the door now. [3453.9s] Yeah, here's your car."

They’re saying they use a camera setup when they arrive for mobile service. The point is that they’re not doing a full video inspection like they would in the shop.

Term

GPS tool

"[3504.4s] We may end up doing a separate show on this, [3506.0s] but I did an industry pod that'll release in several weeks. [3510.9s] There's a tool out there. [3512.1s] It's a GPS tool that will actually connect into a car"

They’re talking about a device that uses the car’s connectivity (GPS/telematics) to read information from the vehicle. That lets the service team see what’s going on without guessing.

Term

pull codes

"[3512.1s] It's a GPS tool that will actually connect into a car [3514.6s] and it'll pull codes from the car and mileage."

“Pull codes” means the shop reads error messages stored in the car’s computer. Those codes help the technician figure out what part or system is having a problem.

Concept

proactively

"and you can reach out to the customer proactively [3529.1s] before they ever call you. [3530.4s] Long go to it, I once said on our show,"

Here, “proactively” means the dealership reaches out first, using information it already has. Instead of waiting for you to call, they try to contact you when service is likely needed.

Term

connected car technology

"What are you seeing in your world's [3541.5s] in connected car technology? [3543.2s] And how are you using that data to better serve customers, [3545.8s] reduce friction, increase transparency and all that."

Connected car technology means your car can communicate with the internet (and sometimes the dealership). It can share information like warning lights or service reminders so you don’t have to notice everything first.

Term

check engine lights

"Ford, we have the ability to log into your car. [3573.2s] I could tell you why your check engine lights down [3574.8s] with a code."

The check engine light is a warning that something is wrong in the engine or emissions system. With connected features, the car can sometimes tell the dealer what the warning is about.

5 cars featured

Request an Explanation

Heard something you'd like explained? We'll add it to this episode.

Sign in to request explanations for terms you heard.

Want to learn more?

Browse our glossary for plain-English explanations of automotive terms, jargon, and concepts.

Explore Terms

Help improve this episode

See something that's not quite right? Our annotations are AI-generated and can sometimes miss the mark. Click the flag icon on any annotation to suggest a correction.

Report incorrect info
Suggest better explanations
Flag missing cars