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Knight on Mobile Service, DeJohn on Service Retention, Velez on Sales | Daily Dealer Live

Knight on Mobile Service, DeJohn on Service Retention, Velez on Sales | Daily Dealer Live

Car Dealership Guy Podcast Jun 15, 2026 57 min
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About this episode

Ryan Knight joins to break down how mobile service scaled “at scale,” with metrics like “335 mobile ROs in May” and a goal of “600 in June,” plus remote pickup/delivery and fixed absorption targets. Britt DeJohn frames a “crisis in dealer service retention,” citing Cox data showing dealer service share down to 29% and new-car owners defecting. The sales side pivots to restructuring internet/dealer workflows and using OEM leases to shorten the trade cycle—while warning against “84 month” loans. AI is positioned as proactive outreach and “backup plan” redundancy for vendors.

Technical Too Afraid to Ask
Term

rear suspension corrosion issue

"Honda is recalling more than 800,000 vehicles over a rear suspension corrosion issue that could increase crash risk. The recall covers certain 2016-22 pilots, 2017-23 ridgelines, 2019-2023 passports, and 2014-2020 Acura MDX models sold in specific markets."

They found rust/corrosion in the back suspension area of certain Hondas. If that metal gets weak enough, the suspension parts can fail or not hold alignment correctly, which can be dangerous.

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Car

2017-23 Honda Ridgeline

"The recall covers certain 2016-22 pilots, 2017-23 ridgelines, 2019-2023 passports, and 2014-2020 Acura MDX models sold in specific markets."

The Honda Ridgeline is a truck-like Honda. Some 2017–2023 models are recalled because corrosion in the rear suspension area can weaken key mounting points and create safety risk.

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Car

2016-22 Honda Pilot

"The recall covers certain 2016-22 pilots, 2017-23 ridgelines, 2019-2023 passports, and 2014-2020 Acura MDX models sold in specific markets."

The Honda Pilot is a family SUV with three rows. Some 2016–2022 Pilots are being recalled because rust in the back suspension area can make parts less secure and raise safety risk.

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Car

2014-2020 Acura MDX

"The recall covers certain 2016-22 pilots, 2017-23 ridgelines, 2019-2023 passports, and 2014-2020 Acura MDX models sold in specific markets."

The Acura MDX is a more upscale family SUV. Some 2014–2020 MDXs are recalled because a coating issue can let rust form at important rear suspension attachment points, which can become unsafe.

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Car

2019-2023 Honda Passport

"The recall covers certain 2016-22 pilots, 2017-23 ridgelines, 2019-2023 passports, and 2014-2020 Acura MDX models sold in specific markets."

The Honda Passport is a family SUV. Some 2019–2023 Passports are recalled because rust in the back suspension area can weaken the mounting points that hold the rear suspension in place.

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Term

rear subframe mounting points

"The issue involves an improper coating that can allow rear subframe mounting points to corrode and potentially fail. However, no injuries or deaths have been reported."

Rear subframe mounting points are the metal locations where the rear subframe attaches to the vehicle’s body. If those points corrode, they can fail to hold the subframe securely, affecting suspension stability and safety.

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Term

reinforcement kit

"However, no injuries or deaths have been reported. The fix involves a reinforcement kit or subframe repair with owner letters going out on July 7th."

A reinforcement kit is extra hardware the dealer installs to make the affected area stronger. It’s meant to prevent the problem from getting worse or coming back.

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Term

JD Power's 2026 dependability study

"Worth noting in context, Honda ranked 16th in JD Power's 2026 dependability study at 211 problems per 100 vehicles that's slightly above the 204 industry average."

This is a survey-based ranking from JD Power that looks at how many problems owners report. They use a “problems per 100 vehicles” number to compare brands.

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Concept

USMCA

"a resilient performance given the trade policy uncertainty hanging over USMCA. For context, the US still accounts for 75.4% of Mexico's vehicle exports, though that share has slipped 3.2% from a year ago..."

USMCA is the trade deal between the U.S., Mexico, and Canada. If it changes, it can affect how easily car parts and cars can be shipped, which can impact what’s available to buy.

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Term

insurance premiums

"EV owners, they pay an average of $3,159 per year for coverage. Guess how much more that is over gas? It's $941. That means those driving EVs pay 42% higher insurance premiums on average"

Insurance premiums are what you pay each year (or month) to keep your insurance. The host is saying EVs cost more on average than gas cars.

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Term

certified EV mechanics

"batteries alone as an example run 9,000 to 21,000 bucks and a similar pool of certified EV mechanics [345.2s] keep keeping repair costs elevated."

These are mechanics who have special training for electric cars. Electric cars have high-voltage parts, so certification means they’re qualified to work on them safely.

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Term

ICE

"Massachusetts EV owners pay 54% more than ICE, New Yorkers 45% more while [368.0s] Montana, West Virginia, Nebraska EV drivers actually pay less."

ICE is the common term for regular gas or diesel cars. It’s the kind of engine that burns fuel to make power.

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Person

Ryan Knight

"So let's jump [408.6s] into our first guest today, a repeat return from night automotive group director of operations, [414.9s] Ryan Knight. Welcome to the show, Ryan."

Ryan Knight is the guest who works in operations for Night Automotive Group. He’s explaining how their new Ford Pro Elite service facility is getting up to speed.

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Brand

Ford Pro Elite facility

"Last time you were on the show, you talked about your Ford Pro [424.8s] Elite facility. You've been a few months in it now. What does the absorption look like at this [430.1s] new Ford Pro Elite facility?"

Ford Pro Elite is Ford’s branded setup for servicing commercial customers. The guest is talking about how well their new Ford Pro Elite service location is getting customers and becoming profitable.

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Concept

absorption

"Last time you were on the show, you talked about your Ford Pro [424.8s] Elite facility. You've been a few months in it now. What does the absorption look like at this [430.1s] new Ford Pro Elite facility?"

In a dealership/service-facility context, “absorption” refers to how much of the facility’s capacity and fixed costs are covered by actual work (often tied to service volume). The guest is tracking how quickly the new Ford Pro Elite facility is generating enough business to justify its startup and ongoing expenses.

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Company

Ford financial statement

"Yeah, so it is part of the Ford financial statement, Bill Knight Ford and Tulsa. [440.2s] So we've seen the fixed absorption somewhere between 75 and 82% the last couple of months."

They’re talking about how Ford tracks the business numbers for the facility. It’s basically the financial reporting side of how the new shop is doing.

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Term

recalls

"Ford came out a week or so ago, we reported it here and basically said, Hey, you remember those recall problems we had? We dubbed them the most recalled OEM last year."

A recall is when a car company says, “We found a problem—bring the car in so we can fix it.” It’s usually for safety or legal reasons, and it creates extra work for service departments.

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Term

OEM

"We dubbed them the most recalled OEM last year. They said, Hey, all that's behind us."

OEM means the company that made the car in the first place. So if there’s a recall, the OEM is the one that has to fix the problem.

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Car

Ford Expedition

"...new we had some quality issues, the launch of the expedition, the new body style expedition, which was last ye..."

The Ford Expedition is a large SUV designed to carry more people and handle bigger trips. The podcast mentions that when a new version was introduced, there were some quality problems early on. That’s important because the first model years of a redesign can sometimes have more issues than later ones.

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Concept

fleet business

"we have a big fleet business and it puts a, you know, puts a strain on the, on the inventory we have there trying to get the recalls done and same on the, on the retail side."

Fleet business means servicing cars used for work by companies. Instead of one customer’s car, you may have many vehicles, so scheduling and keeping them running becomes a bigger challenge.

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Term

mobile ROs

"you did 335 mobile ROs in May and we reported at the top, you've got a goal of 600 in June."

An RO (repair order) is the work ticket that tells the shop what to fix. “Mobile” ROs mean the service is done at the customer’s location instead of you bringing the car into the dealership.

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Term

RO count

"now it's just the scale and leveraging the BDC and the tools we have to drive appointments and drive our RO count, which I think, you know, 335 last month was with one of the units being down due to a repair."

RO count is basically how many service repair jobs the shop writes up. More repair orders usually means the service department is staying busy.

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Term

pick up and delivery

"Okay. We have a company that we partner with on the driver side to help us with pick up and delivery... come to your house, pick up your card, take it for service... deliver it back to the customer."

Pickup and delivery is when the dealership comes to get your car for service and brings it back after. It’s one way to make service easier when you don’t want to visit the shop.

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Term

fixed ops directors

"What are, what are fixed ops directors that say don't focus on fixed absorption? What are they missing about that as a metric?"

Fixed ops directors run the dealership’s service and parts business. They track numbers that show how efficiently the shop is operating and whether it’s covering its overhead.

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Concept

variable and fixed ops journey

"You've got Lincoln and you've got Volvo. You do. Both. Compare Ford, Lincoln, Volvo of the three OEMs who are supporting you best in your variable and fixed ops journey right now."

Dealers have ongoing service work that costs money in two ways: some costs go up and down with how busy the shop is, and some costs stay the same no matter what. This phrase is basically talking about improving how the dealership manages both types of costs in the service business.

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Brand

Volvo

"What do most people miss about Volvo as a brand? So we had the former CEO of Volvo American Canada on the show last week. He's now head of Subaru's finance program at Chase. Volvo is kind of one of those sleeper brands, like almost like maybe a Mazda."

Volvo is the car brand the dealer is trying to grow more strongly. They say Volvo is a quieter, lower-volume brand, and they’re about to talk about why people still like it—especially around reliability.

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Brand

Lincoln

"You've got Lincoln and you've got Volvo. You do. Both. Compare Ford, Lincoln, Volvo of the three OEMs who are supporting you best in your variable and fixed ops journey right now."

Lincoln is Ford’s luxury car brand. The dealer is talking about how Lincoln’s support and brand focus affect their service and sales operations.

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Concept

sleeper brands

"Volvo is kind of one of those sleeper brands, like almost like maybe a Mazda. You don't hear as much about it."

A “sleeper brand” is a brand that doesn’t get a lot of hype or attention, but still has fans. The speaker is saying Volvo fits that idea because people don’t hear about it as much.

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Brand

Mazda

"Volvo is kind of one of those sleeper brands, like almost like maybe a Mazda. You don't hear as much about it."

Mazda is used here as a comparison. The speaker means Volvo is a brand people don’t talk about as much, similar to how Mazda can be less in the spotlight than the biggest brands.

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Term

reliability

"Well, I, you know, I think one thing is the reliability, right? They went through a,"

Here, “reliability” means how dependable the cars are—whether they tend to break down or need unexpected repairs. The speaker is saying that’s a big part of why people like Volvo.

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Car

Volvo XC90

"... and, and I would say the XE, you know, the XE60, XC90 here, where we're selling, you know, the majority..."

The Volvo XC90 is a larger SUV made for families and people who want more comfort and features. The podcast mentions it in the context of selling it in certain areas, which usually reflects customer interest and inventory planning. It’s the kind of vehicle that dealerships track because it tends to have a specific buyer profile.

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Ford
Richard Smith (CC BY 2.0)
Car

Ford

"When you think about Lincoln, Ford, Volvo, who's winning that lease cycle? ... last year, Ford came out with and Lincoln followed suit with a, with an affordable lease payment,"

Ford is being discussed as one of the brands competing for customers through lease deals. The speaker is comparing Ford’s lease offers to other brands like Lincoln and Volvo.

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Concept

trade cycle

"He talked about how a solution to that is great OEM leases that helps to reduce that trade cycle. So the customer's coming back in, in more and more."

The trade cycle is basically how often people switch to a new car. The speaker is saying lease deals can make that happen sooner.

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Term

lease offers

"your staff has to be trained and the customer needs to be educated. But there is, especially now with the lease offers, the way they are, that's a, that's, that's something that the customer needs to leave to your understanding."

Lease offers are the specific discounts or deal terms that make leasing cheaper. The speaker is saying customers may not know how leasing works, so the dealership has to explain it clearly.

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Concept

lease market

"What makes Tulsa as an example less of a leasing market? Is it just a word? Yeah. We have, we're self-proclaimed, not a lease market."

A “lease market” just means an area where lots of people lease cars instead of buying them with a loan. If leasing is common, dealers expect more customers to come back after the lease ends.

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Term

84 month

"…one thing we need to stop doing the 84 month yes, yes, is not a recipe for success."

“84 month” means the loan is stretched out to 7 years. That can make the monthly payment look smaller, but it can cost more overall and can trap you owing money longer if the car loses value.

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Term

negative equity

"…payments too high, what's the next thing that everyone does? Oh, we go 84. And in the reality is that person's going to have 10 to 15 to $20,000 with the negative equity for two to three years."

Negative equity means the car is worth less than what you still owe on it. If you trade it in, you may have to pay the difference or roll it into your next loan.

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Term

extended terms

"…he has written into his finance pay plans, 72 months, 66 months, I think they get half compensation finance managers do because he says that's typically who's driving extended terms."

“Extended terms” means the loan is longer than usual. Longer loans can make payments easier to afford now, but they can also increase the chance you owe more than the car is worth later.

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Term

finance pay plans

"…he has written into his finance pay plans, 72 months, 66 months…"

“Finance pay plans” are how a dealership pays its finance managers. If the pay plan rewards certain loan lengths, it can influence what terms customers end up with.

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Concept

retention

"But when you talked about retention and service and trade cycle and everything that comes along with that, there are, you know, a lot more reasons why not to do it than there are to do it."

In dealership talk, “retention” means keeping customers coming back after the sale—especially for service work. It’s tied to fixed operations (service, parts, and maintenance) and the dealership’s long-term revenue beyond the initial transaction.

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Concept

variable ops

"We appreciate you being on, sharing your perspectives on all things, fixed ops, variable ops, OEMs."

“Variable ops” means the dealership side that changes depending on how many cars they sell. It’s more tied to sales than to ongoing service work.

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Concept

leasing

"the automotive retired guy says, in today's market, people just need to lease their vehicles as most individuals, individuals want other vehicles at 27 to 36 months, just lease people."

“Leasing” is like renting a car for a few years with set terms. After the lease ends, you usually return the car (or sometimes buy it), and it can change how often you switch vehicles.

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Term

mileage

"Oklahoma, you've got more wide open spaces. There's more miles. So most people look at the leases first clients and say, hey, I drive too many miles to qualify for that."

With a lease, there’s often a limit on how many miles you can drive. If you go over, you may have to pay extra at the end.

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Term

multiple security deposits

"S3SNM says the best game plan should be also presenting a lease option and get familiar with multiple security deposits. This would allow you to offer additional savings to your client."

“Multiple security deposits” means paying extra money up front on a lease. The goal is usually to lower the monthly payment, but it depends on the lease terms and program.

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Term

72 months

"But following up on the Brian Bend stock, would you cut your comp for finance people at 72 months? Would you restrict all out 84 months?"

“72 months” means the loan is paid off over 6 years. Longer terms can lower the monthly payment, but they can also change the overall cost and how the dealership profits.

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Concept

front end speed

"Dealerships have spent years obsessing over front end speed. Speed to lead, internet response time."

Front end speed is how fast a dealership responds to shoppers and turns them into appointments or sales. The hosts say dealers focus on this so much that they may ignore service issues after the sale.

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Term

internet response time

"Dealerships have spent years obsessing over front end speed. Speed to lead, internet response time."

Internet response time is how quickly the dealership replies after you message them online. Faster replies usually lead to more sales.

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Company

Cox Automotive

"So you may have seen this Cox Automotive, they just put out another study and Cox dubbed this a crisis in dealer service retention."

Cox Automotive is a company that studies the car industry and publishes reports dealerships use. Here, their report is being used to show that service customers are leaving dealers.

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Concept

defection

"it's a defection, a massive defection from franchise dealers to independence, Britt, right?"

Here, defection means customers stop using the dealership for service and go elsewhere, like independent shops. The hosts say this is happening in a big way.

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Company

CDK

"Yeah. So what's the problem? What's causing this defection? I mean, I could point to one issue. I know CDK says, hey, 25 percent of customers get put on hold."

CDK is mentioned as the source of a claim about customers being put on hold. The takeaway is that dealership systems/processes may be causing delays when customers try to reach service.

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Term

DMS records

"So let's just try to run the math. If you're, if you're a store that has 10,000 DMS records and you have four BDC reps..."

A DMS is the dealership’s computer system for tracking customers and service history. “DMS records” are the entries in that system that the dealership can use to contact customers.

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Term

BDC reps

"If you're, if you're a store that has 10,000 DMS records and you have four BDC reps, and those BDC reps are also managing sales leads and sales opportunities, you're going to end up having, let's say roughly 80, 90 percent of your service opportunities die..."

BDC reps are the dealership staff who handle lead follow-ups—usually by phone and email. They help make sure people who reach out actually get connected to the right department.

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Concept

unmind gap

"you're going to end up having, let's say roughly 80, 90 percent of your service opportunities die in what I call the unmind gap. And the unmind gap is the space between what your team could act on and what they actually have the bandwidth to act on."

This is the gap between what the dealership knows it should do and what it can realistically do day-to-day. Because of that, customers who need service often don’t get contacted in time.

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Brand

Jiffy Lube

"So for them, you know, it makes sense that they would choose to drive down the street to the Jiffy Lube or whatever independent because it's convenient."

Jiffy Lube is a well-known quick-service brand that competes with dealerships for routine maintenance like oil changes. The host uses it as an example of an independent option customers choose when dealership booking and response are slow.

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Car

Toyota Camry

"...u a message, Sam, and I said, hey, Sam, your 2022 Camry is coming up on its 30,000 mile service, that's g..."

The Toyota Camry is a regular family car (a sedan) meant for everyday driving. The podcast mentions a 2022 Camry that’s getting close to its 30,000-mile service, which is when the car needs scheduled maintenance like inspections and fluid-related work. This helps keep the car reliable as it gets used more.

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Concept

proactive outreach

"Some dealerships have actually hired someone with a focused role on proactive outreach. A lot of dealerships are using AI tooling and AI software to help accomplish this, especially at scale, right?"

It means the dealership reaches out to customers first, instead of waiting for them to come in. For service, that can be reminders or messages that encourage people to book appointments.

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Term

AI tooling

"A lot of dealerships are using AI tooling and AI software to help accomplish this, especially at scale, right? It's hard to do that manually across 10,000 records."

They’re talking about computer software that uses AI to help the dealership contact customers more efficiently. Instead of doing everything manually, it can help send the right messages to the right people.

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Term

repair orders

"There's over 100,000 customers, 120,000 repair orders, and the only variable was whether the dealers had AI proactively working and doing outreach to the customer or if they were kind of leaving them up to their own devices to remember on their own."

A repair order is the paperwork that starts a service job at the dealership. A “completed” repair order means the work was actually finished.

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Term

lift

"the dealers ended up seeing a 27% lift in completed ROs per dealer per month, 27% lift, which is basically like 95 incremental or additional ROs a store every month."

Lift just means “how much better it got” after they made a change. In this case, it’s how much more service work got completed.

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Concept

graveyard of point solutions

"So speaking of the graveyard of point solutions, every dealer knows what you're describing. What's the actual cost of that fragmentation,"

It’s the problem where a business buys lots of separate software tools that don’t work well together. That can make it harder for staff to help customers because information isn’t shared.

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Term

digital MPI

"You have your scheduling over here, reputation management over there, digital MPI over here, it goes on and on. And none of those systems are talking to each other,"

MPI (multi-point inspection) is a structured checklist used to assess a vehicle’s condition at multiple locations. “Digital MPI” means the inspection is captured and managed in software, typically to document findings and support recommendations during the service visit.

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Term

complexity tax

"we call that the complexity task tax. And the complexity tax is the invisible cost of running a dozen disjointed systems that don't work together and don't share information back and forth."

“Complexity tax” means the extra hassle and wasted time that happens when different computer systems at a dealership don’t talk to each other. That can make employees work slower and customers feel like nobody is keeping track of them.

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Term

context switching

"They're spending more time context switching than actually building relationships with customers."

Context switching is when someone keeps changing what they’re working on or what screen they’re on. At a dealership, that can waste time and make it harder to give customers a smooth, consistent experience.

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Term

marketing team

"the advisor doesn't know what the marketing team sent. Sales doesn't know what service flag the customer is getting lambasted with a bunch of duplicate messages"

Here, “marketing team” means the people sending emails, texts, and promotions to customers. If their messages don’t match what sales or service is doing, customers can feel confused or ignored.

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Term

CRM

"I asked, Hey, will there be a day where some of these AI solutions actually outpunt or outtake DMS CRM? Like there won't be these divisions."

CRM is the system dealerships use to keep track of customers and their messages. If it doesn’t sync with the service system, customers may get confusing or repeated updates.

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Term

bi-directional data sharing

"like the bi-directional data sharing is important because you can't see what's happening over here unless what's happening over there is documented and accessible in a way that the whole ecosystem can see and understand."

This means the dealership systems exchange information both directions. So sales and service can both see the same customer details, instead of working from incomplete or outdated info.

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Term

Claude

"I think dealers are fascinated. You see Claude come out with that new version,"

“Claude” is an AI assistant product. The host is using it as an example of how quickly AI tools are improving and how that could help dealerships connect their information better.

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Concept

AI platform

"And that gap that you're talking about... maybe it's a process change, maybe it's an AI platform or tool, maybe it's reorganizing in your dealership staff who owns proactive outreach entirely."

An AI platform here means computer software that helps the dealership contact customers. Instead of relying only on people to do everything, it can automate and improve who gets contacted and when. The host implies it helps outreach perform better.

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Concept

AI quarterback

"And some of them I've heard referred to this role as the AI quarterback, you know, bringing it back to sports analogies, AI quarterback."

“AI quarterback” is a metaphor for someone (or something) that directs the whole outreach effort. Like a quarterback calls plays, this role coordinates how AI is used across departments. The host says having clear ownership is a best practice.

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Topic

Internet Director

"We transition on to Nicholas Velez, Internet Director at Valley Kia of Fontana. Nicholas, welcome to the show."

An Internet Director is the person at a dealership who runs the online lead process. They help make sure people who contact the dealership online get good, timely answers and are guided toward buying.

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Brand

Kia

"Nicholas Velez, Internet Director at Valley Kia of Fontana."

Kia is the car brand. The guest works at a dealership that sells Kia vehicles, so the discussion is about how they handle online leads for Kia shoppers.

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Topic

Agentec AI

"We just had this conversation about Agentec AI with Britt from Impel. What's your take on Agentec AI and how it's changing the role of Internet Director or BDC at any store right now?"

Agentec AI is a computer tool dealerships use to help answer customer questions faster. Here, they’re saying it helps the internet/BDC team respond with better, more relevant info instead of just sending basic replies.

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Company

Impel

"We just had this conversation about Agentec AI with Britt from Impel."

Impel is a company mentioned in connection with the AI tool being discussed. It’s part of the vendor side of dealership software.

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Car

AMC Matador

"...using for this in that role? Yeah, I've been with Matador AI for like the last five years. We tried up, dow..."

The AMC Matador is a car model from the past. In this podcast snippet, “Matador” is being used as part of a name for something called “Matador AI,” so it’s not necessarily about the car itself. The conversation is more about that tool or service than about driving or maintaining the Matador.

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