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Fixed Ops Friday w/ Scott Morrison, Dave Thomas, & Richard Lupo | Daily Dealer Live

Fixed Ops Friday w/ Scott Morrison, Dave Thomas, & Richard Lupo | Daily Dealer Live

Car Dealership Guy Podcast May 15, 2026 68 min
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About this episode

Fixed Ops Friday brings Scott Morrison, Dave Thomas, and Richard Lupo to break down service-lane operations and dealer performance. The roundtable covers pay-plan tie-ins, mobile service, and “AI in the service lane,” plus how video MPIs and technician/advisor workflows drive customer-pay results. Outside fixed ops, the show also touches dealer finance and used-car demand, MAP compliance disputes, and wholesale auction trends. The pricing and affordability conversation includes CPI timing and a tracker built around ATP.

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Technical Too Afraid to Ask
Concept

FNI stack review

"Jeremy Hale from Engine 1 Dealer Consultants will walk through a full FNI stack review, specifically looking at fee structures, exit penalties, proclaimed charges, and hidden costs many stores don't catch until it's too late."

“FNI stack” is a dealership’s finance-and-add-ons game plan—things like warranties and other extras sold with the car. A review is basically checking whether the pricing and fees are clear and fair, and whether the store is doing it the right way.

Term

exit penalties

"Jeremy Hale from Engine 1 Dealer Consultants will walk through a full FNI stack review, specifically looking at fee structures, exit penalties, proclaimed charges, and hidden costs many stores don't catch until it's too late."

An exit penalty is a fee you might have to pay if you end a financing or add-on agreement early. It matters because it can make the deal more expensive than you expected.

Term

proclaimed charges

"Jeremy Hale from Engine 1 Dealer Consultants will walk through a full FNI stack review, specifically looking at fee structures, exit penalties, proclaimed charges, and hidden costs many stores don't catch until it's too late."

“Proclaimed charges” are fees the dealership says are part of the deal. The discussion here is about making sure buyers understand them clearly and aren’t surprised later.

Term

hidden costs

"Jeremy Hale from Engine 1 Dealer Consultants will walk through a full FNI stack review, specifically looking at fee structures, exit penalties, proclaimed charges, and hidden costs many stores don't catch until it's too late."

Hidden costs are additional charges that aren’t obvious at first glance—often buried in paperwork, add-on selections, or finance/insurance terms. In dealership discussions, they usually refer to fees that increase the total out-the-door cost beyond what the buyer expected.

Company

Santander

"But today we're in this forum and next up Santander's Q1 Paths to Prosperity Study is out. And the affordability story continues to define how buyers are approaching the market."

Santander is a financial company. In this segment, they’re sharing a study about how car buyers are thinking about affordability and financing.

Concept

used vehicle vs stripped down new one

"69% said they felt priced out of the new market. And 76% they'd rather buy a used vehicle with more features than a stripped down new one."

They’re saying many shoppers can’t justify the price of a new car, so they’re choosing used cars that already have more features. Instead of a basic new model, people want more stuff for the money.

Term

AI to research vehicles

"The other notable finding is how buyers are showing up. 52% are now using AI to research vehicles before visiting a dealership."

Some shoppers are using AI tools to look up cars before they ever go to a dealership. That can make them more prepared and harder to upsell with vague pricing.

Term

financing rates

"And that research increasingly includes financing rates. Santander's auto lending president even told cdg that buyers aren't just asking dealers what financing is available anymore."

Financing rates are the interest rates on the car loan. The trend described is that buyers are coming in already knowing what rate they want, so dealers have to compete with that number.

Concept

compliance concern about brokers interacting with OEM MAP pricing policies

"who raises a point of compliance concern about how brokers interact with OEM map pricing policies. ... Wright's argument is that brokers are effectively creating a loophole, advertising vehicles below MAP on their own websites and platforms without facing the same scrutiny that dealers would if they did the same on cars.com or their own site."

They’re talking about a rule-following problem: brokers might advertise cars cheaper than the automaker allows, but dealers get punished more than brokers do. The hosts argue the rules should apply equally to brokers.

Term

MAP (minimum accepted advertising price)

"For those unfamiliar, MAP, M-A-A-P, that's minimum accepted advertising price, governs what franchise dealers can advertise publicly. With penalties, including loss of co-op dollars or performance bonuses, sometimes worth hundreds of thousands of dollars per store."

MAP is the lowest price an automaker allows dealers to advertise publicly. If someone advertises below that number, the dealer can lose money incentives or other benefits.

Term

co-op dollars

"With penalties, including loss of co-op dollars or performance bonuses, sometimes worth hundreds of thousands of dollars per store."

Co-op dollars are marketing funds an OEM shares with dealers to help pay for approved advertising. When dealers violate OEM rules (like MAP), those co-op contributions can be reduced or removed.

Term

wholesale auction sales

"Also, up this week, wholesale auction sales hit a new record in April, using rising 2% month over month after a already strong March."

Wholesale auction sales are when cars are sold at auction to dealers and other buyers, not to the public. If auction sales are rising, it often means dealers are moving more inventory.

Term

commercial consignor volumes

"Off-rental units are leading the charge with commercial consignor volumes of 20% year over year. The mix shift is notable."

Commercial consignor volumes means how many cars businesses are sending to auction. It helps show where the auction inventory is coming from.

Term

off-rental units

"Off-rental units are leading the charge with commercial consignor volumes of 20% year over year."

Off-rental units are cars that come out of rental fleets when the rental period is over. They’re then sold—often through auctions—and they can affect what kinds of cars show up in the market.

Term

OEMs

"it's tough for some of these OEMs to put real teeth in, because a lot of this brokering gets done through dealers."

OEMs are the companies that actually make the cars. In this conversation, they’re saying OEMs often have to work through car dealers to get cars sold.

Term

brokering

"it's tough for some of these OEMs to put real teeth in, because a lot of this brokering gets done through dealers."

In the automotive context, brokering is arranging vehicle sales between parties—often without the broker being the actual dealer of record. That matters because if the transaction is brokered through dealers, the OEM’s ability to control or influence the deal can be limited.

Car

2023 RX350s

"Eager K says, just got back from auction, Northeast Mannheim, and watch today. 2023 RX350s sell for as much as it was selling when it was new, crazy."

The Lexus RX 350 is a popular luxury SUV/crossover. Here, they’re talking about how a 2023 model can sell at auction for close to what it cost new.

Topic

Fixed Ops Friday

"Lauren Klein says, it's why they're brokers and not legitimate dealers. First up today is Fixed Ops Friday. Welcome to the show, Scott Morrison, Fixed Ops director at Mercedes-Benz of Hampton."

“Fixed Ops Friday” is the show’s segment about the service and parts side of a dealership. That’s the part that keeps cars running after the sale.

Car

Mercedes-Benz Mercedesbenz Teams

"And the best or nothing is a focus we connect to each and every day. And it's a privilege to be able to lead Mercedes-Benz teams. Wait, Scott, so are you saying you've been in Mercedes-Benz in service for almost 40 years?"

The Mercedes-Benz AMG GT is a sports car made by Mercedes-AMG for performance driving. The podcast mentions it in connection with Mercedes-AMG’s branding and leadership/service topics. It’s brought up because it’s a special, higher-performance model compared with everyday cars.

Term

chassis

"I can go back to when the 140 chassis came out in 1998. Mercedes-Benz ended up, that was our S-Class. That was the new chassis."

A chassis is the car’s main frame/structure. It’s the foundation that other parts like the suspension and body are built onto.

Car

Mercedes-Benz S-Class

"I can go back to when the 140 chassis came out in 1998. Mercedes-Benz ended up, that was our S-Class. That was the new chassis."

The Mercedes-Benz S-Class is Mercedes’ top luxury car. In this conversation, the host connects it to a specific “chassis” that was introduced around 1998.

Concept

acquisition

"I'm at that stage of my career where the organization had purchased this one. It was struggling after the acquisition with owner retention, et cetera, et cetera. And me, I like broke stuff."

An acquisition is when one business buys another business. The speaker is saying the dealership group struggled after that buyout.

Concept

owner retention

"It was struggling after the acquisition with owner retention, et cetera, et cetera. And me, I like broke stuff. I wanted to dive in and to see what magic we could make of it."

Owner retention refers to keeping dealership owners (or franchise owners) from leaving after a corporate change like an acquisition. In dealership operations, retention is often tied to incentives, support, and how stable the business feels to the owner.

Concept

volume brand

"What's the biggest difference between the service experience at a Mercedes-Benz store and a volume brand in 2026? ... You get some of your mainstream lines, your high volume lines..."

A “volume brand” is a car brand that sells a lot of cars. Their dealerships often run service with more standardized, cost-controlled setups than luxury brands.

Concept

customer experience

"Well, we have the resources at our fingertips in order to provide the ultimate customer experience. ... but the resources aren't provided from them..."

Here, “customer experience” means how the dealership treats you from start to finish—how easy it is to get help and how well they communicate. They’re saying luxury brands may support that more than some mainstream brands.

Concept

amenities

"But when you're dealing with luxury levels, you have to have the amenities to provide. So you're getting a lot of attention online..."

In this conversation, “amenities” means the extra comforts a dealership offers while you wait or get service. They’re saying luxury brands need more of that to meet expectations.

Concept

entry level for the market

"That's when they came out to compete at an entry level for the market. And it didn't start too well for the first couple of years..."

They mean the cheaper, more affordable part of the market. The idea is Mercedes-Benz tried to compete with smaller, lower-cost cars to bring in buyers who were new to the brand.

Concept

multi-point inspection

"Video MPI, that's something we in our group are really working on... What is your video MPI strategy?"

A multi-point inspection is a checklist-style car inspection. It helps the shop look at lots of different areas and report back in a consistent way.

Term

Video MPI

"Video MPI, that's something we in our group are really working on. We're not to 100%... such a correlation in video MPI quality video MPI with customer pay."

Video MPI is a “check everything” inspection that gets recorded on video. Instead of just telling you what’s wrong, the shop shows you the issues so you can decide on repairs more confidently.

Term

customer pay

"it's frustrating not to be at 100% when there's such a correlation in video MPI quality video MPI with customer pay. And the better you do, it just strengthens the relationship, the retention."

“Customer pay” means the customer is paying for the repairs. Dealerships watch it because it shows whether people agree to the recommended work.

Term

spiff payouts

"Well, they are ineligible for spiff payouts, which we've got the Collins program in the group"

A spiff payout is a bonus the dealership pays for hitting a specific sales goal. It’s meant to motivate advisors to do the extra steps that help the store make money.

Brand

Collins program

"Well, they are ineligible for spiff payouts, which we've got the Collins program in the group"

The Collins program sounds like the store’s internal bonus/incentive plan. It determines when advisors can earn spiff money.

Term

90% or greater

"but they don't get paid off of it if they're not at 90% or greater."

The “90% or greater” threshold is a qualification rule tied to incentives—here, it determines whether advisors earn spiff payouts. It implies advisors must meet a minimum performance rate (likely around presenting/selling actions) to be eligible for the bonus.

Term

scoreboarding

"And I put that, speaking of scoreboarding, the techs get their numbers."

Scoreboarding means tracking people’s performance with visible numbers or targets. The idea is to motivate the team by showing how they’re doing versus the goal.

Term

repair order

"when you tell them to get 22 and a half hours more of repair order by presenting the video, they're all in."

A repair order is the paperwork that starts a service job. It lists what needs to be fixed and helps the shop track and bill the work.

Term

my karma

"but they don't get paid off of it if they're not at 90% or greater... there's some mental gap in connecting it to the my karma and sending it"

“My karma” is likely the app or system advisors use to send the video. The point is that some advisors don’t immediately connect the video step to the right place in the system.

Concept

shop efficiency

"I thought he had a very interesting and unique take on how to increase shop efficiency by combining three technicians with an advisor and then his strategy on video MPIs."

“Shop efficiency” means how smoothly and quickly the service department can get work done. It depends on how the team is organized and how information (like inspection results) moves through the process.

Term

service advisor

"combining three technicians with an advisor and then his strategy on video MPIs. ... So is it an overloaded service advisor that's stopping it because they can't review it?"

A service advisor is the person at the dealership who talks to you about your car’s service. They take the technician’s findings and explain what should be done next.

Company

CDK Global

"Dave Thomas, director of content marketing at CDK Global and repeat return guest on Daily Deal Live."

CDK Global makes software that car dealerships use to run day-to-day operations. Here, it’s mentioned because it connects to how dealerships handle service and marketing workflows.

Term

affordability tracker

"So what does that mean for auto dealers in May of 2026, [1919.5s] the CDK of affordability tracker? ... [1941.9s] and the affordability tracker"

An affordability tracker is a way to watch whether cars are getting too expensive for typical buyers. Here, they’re using it to see how prices are changing on the most-sold vehicles.

Concept

K shape economy

"You talk a lot about the K shape economy as, [1927.4s] as we see these prices increase as a dealer. [1931.1s] How do I think about this?"

A “K-shaped” economy means the economy isn’t moving in one direction for everyone. Some people or businesses do better, while others get squeezed—so car buying and pricing can split too.

Car

Chevrolet Tracker

"... selling passenger vehicles and the affordability tracker and the four best selling pickup trucks."

The Chevrolet Tracker is a smaller SUV made for everyday driving. The podcast is mentioning it in the context of affordability and what kinds of vehicles sell well. It’s included because it’s the kind of car people look at when they want something reasonably priced.

Car

Toyota RAV4

"And a lot of that just comes down to one vehicle, [1972.7s] the RAV4 going from a gas car, [1975.7s] gas and hybrid to hybrid only, right?"

The Toyota RAV4 is a very popular compact SUV. Here, they’re saying it’s one of the main reasons average prices are moving, because the lineup is shifting toward hybrid-only versions.

Term

mass market vehicles

"Not only that, Sam, if you compare most of the mass market vehicles, [1988.4s] compare them to what they were 20 years ago,"

“Mass market vehicles” refers to high-volume, mainstream models that sell in large numbers to everyday buyers. Comparing them to what they cost 20 years ago helps illustrate whether affordability pressure is broad-based or concentrated in specific segments.

Car

Toyota Camry

"... what they were 20 years ago, almost all of them, Camry Accord, you name it, are less today than they wer..."

The Toyota Camry is a common, practical sedan that many people buy for daily driving. The podcast is pointing out that compared to about 20 years ago, today’s versions and pricing/availability can be different. It’s mentioned because it’s one of the most widely recognized cars in its category.

Car

Porsche 911

"...? So, now what has gone up in price are a Porsche 911. Now, I was just going to say, because average pr..."

The Porsche 911 is a sports car made by Porsche that’s known for its performance and unique look. The podcast is saying that 911 prices have increased. It’s brought up because it’s a popular car where market pricing changes are easy to see.

Term

ATP

"The ATP is being influenced by the Porsche 911s, [2024.4s] the Mercedes G-Wagons, those are up with inflation, [2029.1s] 15%, above inflation."

ATP stands for Average Transaction Price. It’s basically the average “final sale price” people pay for cars, not the sticker price.

Concept

inflation

"the Mercedes G-Wagons, those are up with inflation, [2029.1s] 15%, above inflation. And, you know, that's the group that's not having to trouble buying cars right now."

Inflation means prices in general go up over time. The hosts are saying some cars got more expensive than inflation alone would predict.

Car

G-Class Gwagons

"The ATP is being influenced by the Porsche 911s, the Mercedes G-Wagons, those are up with inflation, 15%, above inflation."

The Mercedes-Benz G-Class is a luxury SUV that’s designed to handle rough roads while still feeling upscale. The podcast says its price has increased more than inflation. It’s mentioned because it’s one of the luxury models people are paying more for.

Concept

base model tech content

"When you talk about what's in a base center or base Civic... even the base models, they've got a ton of stuff in it, right?... And the type of screens they have... those are the things that kind of trigger a consumer today, is that technology."

This is about what you actually get in the cheapest version of a car. The hosts’ point is that even the “base” trims often include modern tech, so dealers can market them as more than just a stripped-down option.

Car

Honda Civic

"I don't think if you take a compact car... When you talk about what's in a base center or base Civic, or, you know, even the base models, they've got a ton of stuff in it, right?"

The Honda Civic is a popular compact car that many people buy new or used. The point here is that even the basic Civic comes with modern features, not just bare-bones equipment.

Term

Apple CarPlay

"For most people coming off a car five or six years old... even into a compact, it's loaded in a way... the tech, it's all of them have Apple CarPlay, all that kind of stuff."

Apple CarPlay lets you connect your iPhone to the car so you can use apps on the car’s screen. It’s a big reason people feel today’s cars are more “tech-forward,” even in lower-priced trims.

Term

infotainment screen

"You know, the tech... it's all of them have Apple CarPlay... And the type of screens they have, that's... those are the things that kind of trigger a consumer today."

The infotainment screen is the main touchscreen in the dashboard. The host is saying that the screens and tech features are what grab buyers’ attention today.

Term

CPI

"[2247.2s] So, you know, we think it's the right way to look at the market, [2252.0s] and to see the CPI kind of validate that is really good to see."

CPI is a government statistic that tracks how much prices are rising in general. They’re using it as a clue to confirm whether car pricing trends make sense compared to the overall economy.

Term

average sales price minus incentives

"[2255.6s] So, part of the formula that goes into your tracker [2257.9s] is its average sales price minus incentives dealer and automaker, [2263.8s] which is interesting, because how do you measure dealer incentives?"

This is a way to measure what people really pay for cars after discounts and incentives. It helps compare pricing trends more fairly than just looking at the advertised price.

Term

point of sale

"[2263.8s] which is interesting, because how do you measure dealer incentives? [2267.4s] Because those are typically at point of sale."

Point of sale is when the deal is finalized and the customer signs. That’s when discounts and incentives usually get applied to the final price.

Car

Ford F-150

"[2307.8s] Yeah, I mean, if you want to look at the truck side, [2309.6s] I think this is a pretty big deal to Ford dealers. [2313.0s] You know, the price of the F-150 is going up."

The Ford F-150 is a very popular big pickup truck. The discussion here is about its prices going up, which can change how dealers price cars and how quickly they sell them.

Term

Hemi

"[2319.1s] Ram also up quite a bit, 8% because they got that new Hemi,"

“Hemi” is an engine design name that’s often used for powerful V8 engines. Here, they’re saying Ram’s prices are up partly because it has a newer Hemi engine option.

Car

Dodge Ram

"It's, you know, I think it was 4% year over year. Ram also up quite a bit, 8% because they got that new..."

Ram is a brand of full-size pickup trucks. The podcast says Ram truck prices have increased, and it links that to a newer update. It’s mentioned because changes like that can affect how much trucks cost and how people buy them.

Term

service consultants

"one of the main drivers of it is just an efficiency productivity driver for our service consultants... to be the most productive face of our dealer are service consultants."

Service consultants are the customer-facing advisors in a dealership’s service department. They translate diagnostic findings into recommended work, coordinate approvals, and manage the service process—so their efficiency directly impacts throughput and customer experience.

Company

Reynolds

"If they're not having to go 13 different screens open, 27 different passwords, and you've got to go over here to send a text and over here to get a payment and over here to do video MPI, all those kinds of things, it all goes right into Reynolds."

“Reynolds” here appears to be the dealer software platform the service team uses to centralize workflows. The speaker describes integrating inspections, payments, messaging, and live equipment feeds so service consultants can work from one screen.

Term

alignment machines

"We've got all of our hunter equipment connected and live feeds from alignment machines and brake lathes and wheel balancers."

Alignment machines are tools shops use to check and adjust how the wheels point. Getting it right helps the car drive straight and can prevent uneven tire wear.

Term

brake lathes

"We've got all of our hunter equipment connected and live feeds from alignment machines and brake lathes and wheel balancers."

A brake lathe is a shop machine that “shaves” the brake rotor surface to make it smooth again. That helps the brake pads contact evenly for better braking.

Term

wheel balancers

"We've got all of our hunter equipment connected and live feeds from alignment machines and brake lathes and wheel balancers."

Wheel balancers are machines that check if a tire and wheel are “out of balance.” Balancing helps prevent shaking and can improve tire wear.

Term

effective labor rate

"we have seen a lift in the average hours per repair order [3128.8s] and with no drop in the effective labor rate. [3132.2s] So there's a measurable lift there."

This is the actual hourly price the shop effectively gets for labor work, not just the posted rate. Dealers watch it to make sure they’re not “selling more” while quietly earning less per hour.

Term

fixed absorption

"Fixed stops absorption, where'd you land? [3153.3s] And what's the target for 26? [3155.1s] Where'd you wrap up 25 and where's 26 headed? [3158.9s] Sam, you're catching one of my favorite topics."

This is a profitability metric. It looks at whether the shop is generating enough billable work to cover its “fixed” overhead costs, like salaries and building expenses.

Term

sublet markup

"We're not charging in sublets at 150% sublet markup. [3218.7s] We're not service packing the cars and we could easily,"

“Sublet markup” means the dealer sends some work out to another company and then charges the customer a higher amount for that outsourced job. It’s basically the dealer’s added profit on pass-through work.

Term

service packing

"[3218.7s] We're not service packing the cars and we could easily, [3222.1s] if we employed some of those strategies, we'd probably be at 120%."

“Service packing” here means grouping or arranging service work in a way that makes the service department look busier or more profitable than it would be otherwise. They’re saying they don’t do that kind of number-inflating strategy.

Term

North Star metric

"is there another metric that you're guiding North Star and fixed ops today in May of 26, [3249.0s] is that retention?"

A “North Star metric” is the main score a company focuses on to decide if it’s winning. They’re saying they have one top number they steer everything toward.

Brand

Acura

"We consistently, our Acura store is crazy retention. [3259.0s] I mean in the 80s, going 78 model years deeper, they're in the 80% retention."

Acura is Honda’s luxury brand. They’re talking about their Acura dealership and how many customers keep coming back for service over time.

Term

unique vins

"actual new unique vins to grow RO count."

A “VIN” is the car’s unique ID number. “Unique VINs” here means they’re trying to bring in more different vehicles to the dealer’s service customer base, not just more visits from the same cars.

Term

RO count

"actual new unique vins to grow RO count."

“RO count” is the number of repair jobs the service department creates/opens. More repair orders generally means the shop is busier and selling more labor and parts.

Company

Spiffy

"with the Spiffy scheduler and their logistics software. [3485.1s] And it has made the transition to mobile service seamless. ... [3511.8s] So Spiffy does a great job with the vans and their logistics software is fantastic."

Spiffy is a software service that helps set up car service appointments. The hosts say it helps make mobile service easier by coordinating scheduling and logistics so customers can get service at home.

Concept

mobile service

"[3485.1s] And it has made the transition to mobile service seamless. [3490.0s] Did that integration exist before you or did they have that pre-boxed, pre-figured out?"

Mobile service means car service that happens outside the traditional shop. Instead of you going to the dealership, the service is coordinated to come to you.

Term

driveway-to-driveway

"No, it was a conversation like, in trying to figure out how to get driveway-to-driveway [3503.5s] customer-to-customer on a retail basis, the one thing that we, you know,"

“Driveway-to-driveway” means the car service comes to you. Instead of driving to a shop, the process is set up so the car is handled at your home and you don’t have to manage the trip.

Company

Blink

"So I got the two of them together and they knocked out of the park. [3533.7s] I'll tell you what, I love, and then we'll go into the round table. ... [3521.0s] We were customers of Blink and they made a huge impact on our online scheduling."

Blink is referenced as an existing online scheduling provider the speakers used before Spiffy. The segment claims Blink improved online scheduling and that combining Blink and Spiffy produced a large increase in online appointments.

Term

APIs

"but asking them to innovate and create connections and APIs and ways of working that [3551.5s] help to contribute to reducing friction, delivering better to our customers."

APIs are the “connections” between different software systems. The point is that they help scheduling and service tools talk to each other so customers have a smoother experience.

Company

Apple Tree

"So Richard Lupo, Fixed Operations Director, Apple Tree, Honda, and Acura. [3571.8s] Thank you so much for returning to the show to give us an update on"

Apple Tree is the name of the organization Richard Lupo works for. In this part of the show, it’s mainly used to introduce his background.

Term

express

"We're above 80, I think, and we focus in mainly on our express, our mainline text do it, but we're almost 100% in express."

“Express” is the fast lane for common service work that doesn’t take long. It’s designed to get cars in and out quickly, so the shop can handle more vehicles each day.

Term

metaglasses

"We're doing metaglasses so that the text can do point of view videos instead of holding their phones. ... we're beta testing those metaglasses right now"

Metaglasses are wearable glasses that help a technician record videos hands-free. Instead of holding a phone, they can show customers what they’re seeing while working on the car.

Term

point of view videos

"We're doing metaglasses so that the text can do point of view videos instead of holding their phones."

POV videos are recorded from the technician’s perspective. That way, the customer can see the exact problem areas instead of relying only on descriptions.

Concept

Fixed Ops director

"What's one piece of advice you'd give to a new Fixed Ops director starting this month in automotive? I will start with you Richard and round out with you, Scott."

A Fixed Ops director is the person responsible for the dealership’s service and parts side. They help make sure the shop runs smoothly and customers get taken care of.

Term

ELR

"Yep. Become a master, you know, kill ELR because nobody's educated enough to understand the metric. That's why I would kill it."

ELR is a number dealers track to judge how well their service department is doing. The speaker is basically saying it’s not helping because most people don’t really understand what it means.

Term

master technician

"Well, I started life in this business as a technician and I was a master technician. And I took the time to really fully understand what I was working on, how it worked."

A master technician is an expert mechanic. The point here is that real mastery comes from understanding what’s happening in the car, not just doing the steps.

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