Incentives are deals that make it cheaper or easier to buy a car. Here they’re talking about financing offers that can lower the interest rate.
Car
Ford
They’re focusing on Ford’s sales and how different parts of the lineup are doing. They say trucks are down, and Ford’s electric-vehicle sales are down a lot too.
They’re saying Ford’s truck production was affected by a supplier that provides aluminum parts. If that supplier can’t deliver, fewer trucks can be built and sold.
The Ioniq 9 is a new Hyundai electric vehicle the hosts mention seeing at a dealership. They’re using it to talk about Hyundai’s upcoming/expanding EV lineup.
Hybrid volume means how many hybrid cars are selling. Hybrids use both a gasoline engine and an electric motor, and the hosts say those sales are rising.
Electrified vehicles means cars that use electricity in some way—like full electric cars or hybrids. The hosts say Hyundai’s electrified models make up a big share of their sales.
The Hyundai Sonata hybrid is a regular car (a sedan) that uses a gas engine plus an electric system. The hosts are saying it’s selling much better than many other models right now.
The Elantra hybrid is a smaller Hyundai that uses both gas and electricity to help it get better mileage. The hosts mention it because hybrid demand is rising.
A full battery electric vehicle is an EV that uses only electricity from a battery. The hosts are saying people are still choosing hybrids more often right now.
The hosts mean hybrids can be a stepping stone between gas cars and fully electric cars. They’re saying many shoppers want the benefits of electrification without the full commitment to an EV.
Tariffs are taxes the government puts on imported products. The hosts are saying that when tariffs were announced, Ford’s discount program helped sales despite higher costs.
This is basically the average price of cars that are being advertised for sale. The host is using it to show that prices have gone up, so deals may not be enough.
The Kia Niro is a small crossover that can come as a hybrid or as an all-electric car. The hosts are using it to show how some versions can sit on lots longer depending on where you live.
“Oversupply of inventory” means there are too many cars sitting on lots compared to how many people are actually shopping for them. That can make it harder for dealers to sell cars quickly without adjusting price or offers.
“Days supply of inventory” is basically how long the cars on dealer lots would last if sales keep going at the same rate. More days usually means the cars aren’t selling as fast.
Invoice price is what the dealer pays the manufacturer for the car. If the selling price is close to or below invoice, it usually means the dealer isn’t making much profit—or is discounting heavily.
They’re using a 2025 Kia Niro EV as an example. The key point is that Kia may offer cash incentives that reduce the price you pay, on top of any dealer discount.
A manufacturer rebate is a cash incentive paid by the automaker to reduce the effective price. The hosts distinguish it from dealer discounts, emphasizing that both can contribute to the final deal.
This means you can finance the car with a loan at 0% interest for 72 months. That can make the monthly payments cheaper and reduce the total cost of borrowing.
An EV powertrain is what makes an electric car move—mainly the battery and electric motor. They’re using it to explain why pricing incentives might be different for EVs.
A hybrid powertrain uses both a gas engine and an electric motor. They mention it to show the pricing pressure/incentives aren’t only about fully electric cars.
The Hyundai Santa Fe is a Hyundai SUV. The hosts mention it as another example while talking about what’s selling and how expensive these vehicles can get.
Inventory means how many cars are currently sitting at dealers and available to buy. They’re checking inventory numbers to see if prices are actually becoming more affordable.
Profit margin is the amount of money a seller keeps after paying the costs to make and sell something. Here, they’re saying some car types make more profit than others, so dealers stock more of the higher-profit ones.
“Dearth of sedans” just means sedans are harder to find right now. The hosts are saying fewer sedans are being made because more people are buying SUVs and trucks instead.
The Hyundai Palisade is Hyundai’s bigger family SUV with three rows. They’re saying that even this more expensive model can be easier to negotiate on, depending on how many are available.
“Days on the market” means how long that exact car has been sitting for sale. If it takes a long time to sell, dealers may lower the price to attract buyers.
Employee pricing is a special discount that’s meant to be cheaper than the normal price. In this case, if your car qualifies, the price is basically set and you don’t haggle like you normally would.
They mean the strategy helps in some ways but hurts in others. Here, it can be great for getting deals on certain cars, but it may also limit discounts on other cars that should be cheaper.
Negotiation is the bargaining process where buyers and dealers try to adjust the final sale price. The hosts contrast negotiation-heavy shopping with a simpler process that doesn’t require the buyer to negotiate.
This is a loan where you don’t pay interest, spread over 72 months (six years). It can make monthly payments lower, but it usually requires the car company to cover the cost of that deal.
Concept
how many are out there nationwide right now
They’re asking how many of that car model are currently around in the country. It’s basically a “how common is it right now?” question.
Leftover inventory just means there are still a lot of unsold cars available. When that happens, dealers and manufacturers often have to offer better pricing or incentives to sell them.
CarEdge.com is a website that gathers dealer pricing and review information from other people. The show uses it to compare dealers using the final “out-the-door” numbers.
The out-the-door price is what you actually end up paying at the end of the deal. It includes the car price plus things like taxes and fees, so it’s the best way to compare offers from different dealers.
A dock fee is a charge the dealer adds for handling the car when it arrives. It’s usually a separate fee on the paperwork, so you’ll want to see it itemized and compare it across dealers.
Dealer add-ons are extra extras the dealer may try to add to your purchase. They usually cost more money, so it’s important to check whether they’re included in the final price.
They’re talking about a dealer score system. It’s a quick way to see which car dealerships are rated better or worse so you can shop more confidently.
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Hi, this is Alex Kanstruitz. I'm the host of Big Technology podcast, a long time reporter and an on air contributor to CNBC.
And if you're like me, you're trying to figure out how artificial intelligence is changing the business world and our lives. So each week on Big
Technology, I bring on key actors from companies building AI tech and outsiders trying to influence it.
Asking where this is all going, they come from places like Nvidia, Microsoft, Amazon and plenty more. So if you want to be smart with your
wallet, your career choices and meetings with your colleagues and at dinner parties, listen to Big Technology podcast wherever you get your
podcasts.
It's noon here in Ventner City, New Jersey and our nation's capital, Washington DC. And this is Car Edge Live for Friday, May
first with your hosts, me, Ray here in Ventner City and Zach hanging out in Washington. Let's get it on, baby. Let's get it
on. Happy Friday, everyone. Ford, Hyundai and Kia can't lower prices fast enough. We're going to break into the latest data here in just a
moment before we do. A friendly reminder today's show is brought to you by caredge.com. Me, my dad and our incredible team, the past six
years have been providing car buying services back at caredge.com. If you're leasing a car, buying a car, new or used, doesn't
matter. Well, contact dealers, remove hidden fees and handle every step of the buying process for you. Check it out and learn
more back at caredge.com. Dad, let's start here. We have data trickling in for April. We've got the latest April new car sales
information and... May I say something? Yeah. I don't think you should ever use the word trickle in front of an older person like
myself. I'm just saying. Just tell me about that data trickling in. The data is coming in rapidly from various
automakers. We also have earnings reports. Ford raised their 2026 guidance. We're going to break into that in a second. But before
we do, Dad, the headline here in automotive news reads Toyota, Honda, Hyundai, Kia, Mazda, sales decline again as market
resettles from pre-tariff boost. We'll start here and then we'll break into Ford, Hyundai and Kia in particular. Here you go, Dad. Let's
see. We have a 20% over at Lexus. That's fascinating to see Lexus sales down 20% year over year. Honda volume is pretty
much flat, but a 16% drop in accurate sales year over year. That's concerning. You can see some of the particular hybrid
models as well. Making up some of the numbers here, Dad. Deliveries last month dropped 1.7% at Hyundai and 2.8% over at Kia. Then
where is it here? Kia, Kia, Kia. Subaru, we're going to get numbers from later. I think Mazda's numbers are there. They fell at 17% year over
year for the month of April. Let's just start here. April in the car market was bad, is ultimately what all the numbers are pointing
to. We're going to pick on Ford, Hyundai, Kia in particular here in just a second. But actually, Dad, I could have put Mazda in the
title of today's show, a 17% sales decline. That's scary.
That is. What's funny is we spoke to Joe Lewis from JC Lewis Automotive in Savannah. At his Mazda store, they had 176 new
Mazdas in stock, which was pretty much a three month supply because they typically sell about 60 new Mazdas a month. But he
said the incentives, at least interest rate wise, were particularly strong. But it doesn't seem to have matched sales or driven
sales enough based on these numbers that we're seeing. So maybe it's regionalized. Maybe there's parts of the country where they're
not selling as well as other parts of the country. But to see all these various brands showing a decline in sales, and yes, last
year there was some major pull ahead, but that was in March before the tariff started in April. I would think it should be a tad bit
concerning to the industry.
Yeah, it absolutely should. And Dad, Ford, we don't have their April numbers, but we know in the first quarter, their sales were
off almost 9%, 8.8% year over year. F-Series sales were down 16%. Some of that's blamed on an aluminum supply provider.
We had a fire. Yeah. And then EV sales down at the Blue Oval are off 70% year over year. And just their electric vehicle business
unit lost $777 million. So Ford, we haven't even commented on it because we don't have April numbers from them, but we see the same
trends there.
What are we seeing? Did they give a breakdown for Hyundai and Kia as far as how their hybrids and their EVs are doing year over
year?
Yeah, let's take a quick peek here, pops. I do have some data on Hyundai and Kia with incentives. Let's see, we've got Hyundai's
Corlite truck sales were mixed. Kona, Santa Cruz and Santa Fe all fell by double digits. The redesigned Palisade set April
records. So the Palisade selling quickly over at Hyundai, although you and I were just looking at the data. And there are some
parts of the country where Palisades are overstocked on dealer lots. Hyundai's EV sales actually increased a little bit, which is
interesting. The new Ioniq 9, which you and I drove past an Ioniq 9 at a Hyundai dealership recently. I think it's massive. And
the hybrid volume you can see was up 52%. Overall, Hyundai said electrified vehicles represented a third of their total
sales last month, which is crazy. But the Hyundai Sonata hybrid is up 171%. Elantra hybrid rising 55% in the Santa Fe setting
records for the hybrid version up 3%. So yeah, Hyundai and Kia are doing well on the hybrid side of things, which last time I
checked was the Toyota Playbook, if I'm not mistaken.
Yes. Apparently, hybrids are very desirous at the moment, that I know that all the manufacturers tried desperately to convince
people that the move was to full battery electric vehicles. And while there were some federal incentives and state incentives to
help move those vehicles along, we saw a somewhat robust increase in EV sales when those incentives were there. We've seen
that totally collapse since the incentives have been taken away. I mean, what was it 5.8% of all vehicles sold in the first
quarter were EVs, which was down from a high watermark a couple of years ago. But it seems to me that there are people who are
interested in some type of combination of EV and that would be the hybrids. And they seem to be doing really well. I've
said for years that I thought hybrids were going to be that bridge to get people to eventually consider full battery electric
vehicles. For sure. And for whatever reason, it seems to be playing out that way. And I would have to believe that with the high
cost of gas these days, that many people who are in the market are only in the market for something that is a hybrid or a high gas
mileage vehicle. So that's where a lot of the shopping opportunities are, because I want to turn our attention to the title,
which was they can't lower prices fast enough. And there should be an asterisk there because for some of these vehicles, the
hybrid powertrain newly redesigned vehicles, for example, they're selling, they're flying off the dealers lots. It's these
other powertrain vehicles that are not selling as well. To the point that if I meant Kia, they actually called out in their
quarterly earnings call, they called out that they had a $150 million hit to their bottom line, just because of incentives.
We're explicit in their quarterly report that they made $150 million less than they expected because they increased
incentives so much. This comes at the exact same time as Ford, dad, is going to be running a promotion from May through July,
doing their employee pricing again. We know Ford did this employee pricing right when tariffs got announced. And it was a huge
plus. It was a smashing success for Ford. Whether or not you're getting a better Ford deal or not was a open question at the time,
because they still weren't selling at employee pricing before for some customers who were savvy negotiators who could get an even
better deal. But that Ford also jumping out here and saying, you know, we need to increase incentives. So Hyundai, excuse me,
Kia taking a $150 million expense in the quarter as a result of increased incentives. And then Ford here bringing back a program
that worked really well for them last year at this employee pricing deal for everyone through July, May, June, and July.
I think through July 6th.
Yep. So I think this is an indication that these automakers realize for some of their vehicles, they have to lower the prices.
And it's not to be clear here on some of those midi most desirous ones that are the brand new launches, the hybrids, etc.
Yeah, you know,
we they say it, they all say it, you know, we're, we're going to increase incentives, we're going to do this, we're going to do that.
Which he did give Kia credit, $150 million hit the bottom year.
I get it. I get it. Go to the front page of automotive news, please.
Alrighty, stand by. We're pressing some buttons here. Drum roll, please.
I'm going to scroll down. Yeah, just a little bit, you know, we're right there.
So every one of these damn manufacturers talks about affordability.
OK, the average marketed price in America at the moment is $51,326, which is $806 higher than it was 30 days ago and $1,183 higher than what it
was a year ago.
So I, I Raychevska, I'm just going to call BS on all of this.
You cannot continue to increase the price of your vehicles and say, oh, well, you know, we're going to increase incentives to make
there's even with increased incentives, they're still not more affordable.
They're not affordable at all.
The real problem here is that for the vast majority of Americans, every one of these
manufacturers has abandoned us, the average person.
I consider myself average, I consider myself below average looks wise, but I consider myself an average person.
I make an average living and I couldn't afford to consider a vehicle in the $50,000 price range.
So if only 13 to 15 percent of the population can actually afford to partake in new cars, they, they can talk
about affordability from, from morning till night, it doesn't matter.
They're really only catering to those 13 to 15 percent that have the wherewithal to buy these $50,000 plus vehicles.
And so Ford and all the others can make sizable profits.
Ford was more profitable.
How could that be?
How, how could it possibly be?
Let, let me guess, we're selling less cars.
We, we believe we have to, we have to address affordability, but we're selling less cars and we're making more money than we ever did.
Okay.
Because the only cars they're interested in selling are the high profit margin vehicles that the 13 to 15 percent of Americans can afford to buy.
And the rest of us, they have cast us aside.
You need a car, you need to look at a pre-owned car.
You need a $30,000 or less car, you need to look at an older pre-owned car.
But don't give yourself and think you're going to find a $30,000 or less Ford or something along those lines in any great numbers.
It's not going to happen.
Oh my God, your city is burning down.
It is crazy what goes on in DC, the number of sirens that one hears.
Okay, I think it's more nuanced than what you're letting on to.
So let's spend a second on that, Ted.
Let's look at the Kia Niro, for example.
So the Kia Niro comes in a couple of variations, but on the powertrain side of things, there's the Kia Niro and the Kia Niro EV.
Yeah.
So just, let's just look at Kia Niros, all of them, the hybrids and the electric vehicles.
And I want to go to the map view really quickly here.
There are some parts of this country where there's an oversupply of inventory of Kia Niros.
There are also some parts of this country where there's no supply of Kia Niros.
I'm going to zoom in here on New Hampshire, where there's the highest days supply of inventory.
And we've got here, Dad, just looking at it over here, we've got a vehicle in New Hampshire, a 2025, a leftover Kia Niro SX Touring.
No wonder it's been sitting for 463 days.
It's a Kia Niro that has a $42,835 MSRP.
But when I click on this, Dad, we can see, yeah, it's been sitting for 463 days.
It's got a $41,000 invoice price.
But look at this, the dealer is offering 20% off of MSRP to move the metal.
That is a big discount from a dealer.
And if we were to hone in on the Kia Niro EV for a moment, Dad, just on the manufacturer incentive side.
May I say something, though?
Go for it.
Maybe that Kia Niro is 20% or more overpriced to begin with.
I hear you.
But this is why I say it's nuanced, because if you start to look at the price points we're looking at, these are significantly below the average.
Look at this, Dad, 2025 Kia Niro EV, $11,500 customer cash.
That's an $11,500 manufacturer rebate, not including what dealer discount you get.
Look at the one in the middle.
You can finance a Kia Niro EV at 2025, 0% for 72 months and $5,000.
Oh, you want the 2026 instead of the 2025, it's $10,000 in customer cash.
And the price points that we're talking about here, Dad, are generally speaking, this is the dealer asking price, right?
$34,612.
Let's go back to where we just were a second ago.
That is $17,000 below the average marketed price for new cars in the United States right now.
So this is an example, that's a Kia example.
And that's actually interestingly, you know, a hybrid powertrain example or an EV powertrain example.
They are just, they can't lower the price fast enough.
It's a perfect example of that.
So it's nuanced, the market's nuanced is I think the comment I would want to make, I want to make.
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Okay, well, that you're allowed to make your comment.
That's the wonderful thing about this show.
We both say things that are our opinions and I just go back to the article, the original article that we started with.
What vehicle sales are up significantly at Hyundai?
The Palisade.
Well, what is that?
Somewhere between a low $40,000 price point and close to a $60,000 price point?
Yeah, let's take a peek.
Palisades do get quite expensive, let's take a look.
How about Santa Fe?
So, yeah, I get it on the Nero.
Yeah, I get that they offer some lower priced vehicles.
I do, I understand that.
But their volume leaders are nowhere near the price points that are affordable for most Americans.
This is, yeah, this is actually really interesting.
I'm going to remove the model here, Dad.
And so we can just take a quick peek.
We'll just zoom in on this so we can look at it all together.
Where do they actually have the inventory right now?
And you can see above our heads, okay, there's 17.
This is within 100 miles.
Let's go nationwide, let's go nationwide.
Let's see the total.
All right, so you've got 33,000 Elantras out there.
Okay, you've got 12,000, 13,000 Konas.
There you go, you've got 32,000 Palisades, 40,000 Santa Fe's.
You might not see it on the screen, they're at 39,000 Tucson.
So, yeah, you're right, the Palisade, which is one of the more expensive options from Hyundai.
I mean, the first row of results on a car search for Hyundai shouldn't have $54,000 up there.
But you can see, you know, original MSRP is actually much closer to $60,000 on many of these.
So, they are pretty dog-bound expensive.
What do you mean, pretty dog-gone?
They are, Dad, they are.
They're very expensive.
Yeah, they're above what you and I look at every day, which is back on the whole day.
Those vehicles are above the average that we look at on the front page of automotive news.
So, yeah, I guess to a certain degree it's nuanced.
But you can see through looking at total inventories that they, there are way more of their higher
profit margin vehicles available than their lower profit margin vehicles.
It's getting so expensive.
They are seriously catering to the 13 to 15% of the population that can participate.
They are seriously writing off the rest of us.
They just are.
I mean, they are.
And there might not ever be enough in the way of incentives to move some of these things.
But it's unfortunate because there's too many people that need cars and would prefer a new car
warranty that just aren't going to be able to find some of the things they need.
I mean, I was interviewed this morning.
We're going to do this in a second because the opposite of the Palisades, the Hyundai
Venue, yeah, before then.
Yeah, I was interviewed this morning about the dearth of sedans.
Well, why is that?
Well, that's because, A, the population has been convinced that you don't want a sedan.
And you want either a small SUV or a big SUV or a small pickup truck or a big pickup truck.
And why have the manufacturers done that is because, well, the profit margins are higher
in those SUVs and pickup trucks than they are in the sedans.
So they pretty much convince people you don't want a sedan anymore.
And so they don't produce them in the same numbers that they used to.
And they're not readily available anymore.
It is interesting, excuse me, Dad, it is interesting.
I pulled up the Hyundai Venue.
Let's take a peek at this.
How many Hyundai Venues, which have MSRP sub $25,000 sometimes?
How many Hyundai Venues do you think are for sale nationwide?
Again, Hyundai Palisades, which unfortunately have MSRP ranging from $50,000 to $65,000,
over $33,000, $32,000, $33,000.
How many Venues do you think are out there?
I think there'll be a quarter of that, maybe $8,000.
Wow, you are really good at your day job.
7,071.
What's that tell you?
Yeah, and look at the price points though.
I mean, Hyundai still does make an affordable vehicle.
We're talking a $25,000 MSRP and the dealers are advertising on this one, Dad.
68 days on the market.
They're already $1,351 off.
Yeah, but what's it tell you when there's four times the amount of Palisades?
And look at this.
It's a buyer's market in pretty much every state for the Hyundai Venue.
It looks like South Carolina might be one where it's a little bit more difficult or Delaware,
a little bit more difficult.
But pretty much every state, it's a buyer's market for Hyundai Venues.
It's not a lot of available inventory, but a buyer's market.
Let's change over Palisade.
Okay, you know what?
It's also a buyer's market for the Palisade, so that's good to see.
There's a $30,000 difference.
Okay, and what does that $30,000 translate into?
It translates into the 13% to 15% of the population that feels as if they can participate.
And there's four times as many of those as there are for us normal, average people.
What does that tell you?
Dad, I want to look at the other story this morning, which was Ford's pushback to employee pricing.
So Ford is obviously feeling some heat here.
They made a record amount of money.
It's crazy.
We come on here and we talked about how these automakers are struggling,
and then they just make billions of dollars.
It's absolutely crazy to me, because I talk to Ford dealers all the time,
and they're struggling to sell 2025 vehicles.
I don't understand how this works, but Ford Dad going to be reaching into their bank account,
and they're going to be incentivizing their vehicles more with this employee pricing promotion.
What do people need to know and understand about this push from Ford?
Well, the employee pricing, if it's a vehicle that qualifies, there's no negotiation.
It is set on the invoice as to what the employee price is.
And so you pick out the car, you ask them to show you the invoice,
and list it on the invoice will be the employee price, and that's what you can buy it for.
This is a double-edged sword.
I want to be clear here.
It's a double-edged sword, because some Ford vehicles, like an old,
lingering leftover 2025, should be selling below the employee price.
Like, this is a good marketing gimmick for some vehicles.
For other vehicles, it's a good price.
That's a fair price, but I want to be clear.
You know, it's a double-edged sword.
Oh, absolutely it is, but for those people out there who don't like to have to negotiate,
who just want it to be a simple, easy process, this allows that to happen at Ford dealerships.
And we know from having spoken to people who own and run Ford dealerships,
that when Ford did this last year, sales spiked.
Okay, and I will contend to the day that I die, that the reason sales spiked is because people
found it more pleasurable to buy that Ford that you didn't have to negotiate over.
So, I think there's something to that.
And when you look at when we discussed Carvana the other day, and they sold 187,000 used cars
in the quarter, why is it that people go there?
Because the price is set and there's no games and there's no negotiation.
And so, it is just by nature a more pleasant experience.
You don't have to be a good negotiator.
You don't have to worry about that.
You don't have to think that they're going to take more advantage of me because I'm not a
good negotiator because they're not.
Because any person that walked in to look at that car that you were looking at was going
to be charged whatever you're going to be charged.
So, there's something to be said for set pricing without all the BS, without all the games that
people prefer.
For sure.
That's part of the story.
And the other part of the story is Ford needs to find a way to sell these leftover vehicles.
This is a product of 25s and 26s.
And the nuance in this is just because you're getting employee pricing doesn't necessarily
mean you're getting a fair deal.
It could actually be a better deal than you would have gotten last month or in some cases
it could be a worse deal than what you would have gotten last month.
So, I think there's a couple of stories here.
One is people like set pricing for sure.
The difference is it'll be an easier deal.
That's all.
Not necessarily better, not necessarily worse, but definitely easier.
And Ford is definitely digging into their wallet right here to try and fund some of this
because they know they have a problem.
Not this similar from what we talked about with Kia.
They had a $150 million increase in incentives and we see it show up on the Nero's, for example.
It's not cheap to offer 0% financing for 72 months or $11,500 in cash for every Nero you sell.
Yeah.
I mean, that would translate into not making money on when those are sold.
I mean, and I get that.
Cure me for a second here, Dad.
I want to go back to the car search.
$11,500 or $10,000 depending on the model year on those Kia Nero's.
How many Kia Nero's are out there nationwide right now?
Drumroll, please.
2,086.
How many are EVs?
One second.
Almost 1,000 of them.
So, I mean, we're talking about, or sorry, not EVs.
I wanted to do year.
Let's look at just up to 2025.
So leftover Kia Nero's, you've got 400 leftover Kia Nero's out there right now, Dad.
That Kia is going to spend $400 times $11,500.
It's a big number.
So it's Ford doing it a bit, Kia doing it a little bit.
And I think, again, there's a lot of nuance here, because don't just run over to your local Ford
dealer and say, employee pricing, be informed.
Be really informed.
Because if it's a leftover 25, you could probably get even better.
Yeah, but they won't have to necessarily offer that to you.
No, no.
Well, you can offer employee pricing, but you should still negotiate in some circumstances.
For those who just want the ease of purchasing, the employee pricing is that.
It is an avenue for a manufacturer to go where they say, here's the price.
Totally.
And we're going to make your life easy.
From Rich.
Thank you.
Thank you, Rich.
Very generous.
You guys should set a national dealer rating system, but you're going to need a whole gaggle
of lawyers.
This comes, we just got a chat as well.
I live in Maryland.
Does anyone know any good honest dealers here?
Thank you for that, Rich.
Yeah.
We built it.
CarEdge.com, go to CarEdge, search dealer reviews or dealer ratings.
You go on CarEdge.com, it's under dealer reviews.
Up here, click on ratings overview.
We've scored 11,501 car dealers so far.
We've gotten 51,756 out-the-door price quotes from our community
into this system to score dealers.
An example of how this works, let's do it.
Let's go to Maryland.
We got 298 dealers in Maryland that we've scored, that we have data on.
We'll come here to this one.
Anchor Buick, GMC, Ernst & A, one of the most transparent dealers in the state of Maryland.
Their dock fee is $499, it's $278 below the Maryland average.
We've gotten six quotes from them and we've never detected dealer add-ons.
Their listing price compared to what you actually get quoted on the out-the-door price
doesn't change.
You can view the quotes right here to see the interaction.
I mean, we don't need a gaggle of lawyers.
I mean, we just have the data available back on the CarEdge website.
There's also a map view for this as well, for those of you that prefer a map experience.
So you can find A-rated dealers, B-rated dealers, C-rated dealers,
or unfortunately, some of those F-rated dealers out there.
As well, I encourage everyone to use this, especially that person who was asking about
honest dealers in Maryland.
They're there.
Yeah. And to be clear, all that data, the dealer ratings,
excuse me, show up on the CarEdge car search as well.
So when you're searching for dealers over here...
It'll tell you if it's an A dealer or not.
Yeah, and then you can click through down here to view the full report back on the CarEdge website.
So encourage everyone, this one we've got nine quotes from,
and you can see some other dealers nearby and how they grade as well.
So yeah, no, we're definitely trying to find ways to call out the bad guys
and bring awareness to the good guys.
Absolutely.
Okay, Deb, let's call it a show for today.
We'll be back on Monday, except we actually won't.
We'll be back on Tuesday.
I'm out of office on Monday doing something instead.
So sorry about that.
But back on Tuesday with more CarEdge Live, which will be nice.
I've got a three-day weekend.
Got a three-day work.
Well, actually, I don't.
I have an 835 radio interview for the good folks in Louisville.
And then Monday afternoon, I have a guest spot on the CBS in Las Vegas.
So I'm kind of like a horse or dog poop.
I'm pretty much everywhere.
So even though I won't be on CarEdge Live on Monday,
I will be on the airwaves somewhere.
All right, pops.
Well, enjoy the upcoming weekend.
I'll see you back here on Tuesday.
Thanks, everyone, for tuning in.
Love you, handsome.
Thank you, everybody.
We'll see you back here Tuesday.
About this episode
April sales data paints a rough picture for several brands, with Ford, Hyundai, Kia, and others leaning harder on incentives to keep metal moving. The hosts contrast Ford’s employee-pricing push with Kia’s heavy cash offers and Hyundai’s uneven inventory, where pricier models dominate while cheaper options are scarce. Hybrids stand out as a bright spot, especially for Hyundai and Kia, even as the broader market remains expensive and affordability stays tight.
Today on CarEdge Live, Ray and Zach discuss the latest info on April car sales. Tune in to learn more! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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