Hosts pivot from a dealership negotiation dispute to fee transparency, pointing to FTC scrutiny of “unnecessary fees” and using Florida dock fees and add-ons as examples. They then shop a Honda CR-V Hybrid Sport Touring target under $40,000 out the door, comparing MSRP, discounts, and fine-print exclusions like taxes, add-ons, and dock fees. Calls and online listings get cross-checked by stock number and “in transit” status, while the team pushes for 10% off plus rebates and watches for stalling, hidden charges, or inventory limits.
In this video I am negotiating a Honda CRV Sport in Florida, one of the worst states in the country for hidden dealer fees and add-on packages, to see if the FTC crackdown actually changed anything.The salesman was transparent, cooperative, and ready to do the deal. His manager hung up on me, so I bought from their competitor instead.
"Now we are looking for our CR-V. Now we do want a hybrid and we want a sport touring."
The Honda CR-V is a popular SUV. Here, they’re shopping for a CR-V hybrid, and they’re focused on the Sport Touring trim, which changes the price.
The Honda CR-V is a compact crossover SUV known for being practical, comfortable, and widely available in many trim levels. In this segment, the hosts are shopping specifically for a CR-V hybrid in the Sport Touring family, which affects pricing and what features you get.
"Now we do want a hybrid and we want a sport touring."
A hybrid uses a gas engine plus an electric motor. It can use one or both to help save fuel.
A hybrid powertrain uses both an internal-combustion engine and an electric motor to improve efficiency. In many modern hybrids, the car can run on the engine, the motor, or both depending on speed and driving conditions.
"MSRP is around $42,000. We take 10% off one of these guys and makes it much more attainable."
“10% off” means the dealer is lowering the price by ten percent. The important part is whether that discount actually reduces the final total you pay.
“10% off” refers to a discount applied to the vehicle’s price (often tied to MSRP or a specific selling price). In negotiations, the key is whether that discount is real and how it flows into the final out-the-door total after fees and taxes.
"...his disclaimer, just a small thing. They have the Honda Prolog Range reading on here. I'm looking at a Honda CRV..."
The Prologue is Honda’s electric SUV. Instead of using gas, it runs on electricity, so it’s a different kind of vehicle than a typical gas SUV. In a negotiation, the main focus is usually the final price after any dealer extras.
The Prologue refers to Honda’s electric SUV model, which is discussed alongside the CR-V in the podcast context as part of what the buyer is looking at. It’s significant because electric vehicles can change the way buyers think about pricing, incentives, and dealer add-ons. That’s why it may come up during negotiation—buyers want to understand the total cost beyond the sticker price.
"Are you kind of just price shopping different dealerships? Trying to get the best out the door?"
Price shopping means you check prices at more than one dealership before you buy. The goal is to get a better deal by using other dealers’ quotes as leverage.
Price shopping is the practice of contacting multiple dealerships to request quotes and compare offers before buying. In car sales, it’s often used to leverage competition and negotiate a lower out-the-door price.
"Are you kind of just price shopping different dealerships? Trying to get the best out the door?"
“Out the door” is the final total you’ll pay at the dealership. It includes the car price plus things like taxes and registration, so it’s the best number to compare between dealers.
“Out the door” (OTD) is the total price you pay to take the car home, including the vehicle price plus taxes, title, registration, and dealer fees. It’s the number you should compare across dealerships because it reflects the real final cost, not just the sticker price.
"[477.7s] and make it super easy and it makes sense for my client,
[479.6s] but 10% is the market rate in the car.
[481.7s] Yeah, no, if it's 10% call it a day,"
“Market rate” just means the usual going price for something in that area. Here, it’s about what a fee or commission typically runs for car deals, so everyone knows what’s normal.
In car deals, the “market rate” is the going commission/fee (or markup) level that’s typical for that kind of transaction in a specific area. Using the market rate helps set expectations so the deal feels fair and doesn’t drift into overpriced or underpriced territory.
"[484.8s] I might try to get them to deliver the car to me, right?
[486.9s] Like that might be a benefit.
[488.4s] You got a good deal, it's better for the client."
“Deliver the car” means the car gets brought to you instead of you going to pick it up. It can make the deal easier for the buyer and may help the overall terms.
“Deliver the car” refers to arranging transport so the vehicle is brought to the buyer (or to the intermediary) instead of the buyer picking it up. In dealership negotiations, delivery can be a lever to improve convenience and sometimes reduce friction or extra costs for the client.
"[500.6s] I just gotta make sure there's no ads or anything crazy.
[502.2s] But 10% is the market in Florida.
[503.8s] Bada boom, bada bing, easy peasy."
They’re warning about extra dealer charges or add-ons that can make the deal cost more than you expected. The idea is to keep the numbers clean and not get surprised at the end.
In this context, “ads” likely means add-ons or dealer-added charges that can inflate the final price beyond the negotiated deal. The speaker is warning to avoid “anything crazy” that would undermine the stated rate/terms.
"[500.6s] I just gotta make sure there's no ads or anything crazy.
[502.2s] But 10% is the market in Florida.
[503.8s] Bada boom, bada bing, easy peasy."
They’re saying this pricing/fee level is typical in Florida. Where you live can change what’s considered a normal deal in car sales.
Florida is mentioned as the location where the “market” commission/fee level (10%) is typical. Local market conditions—like dealership competition and demand—can affect what rates are considered normal in negotiations.
"Remember, the new rule is they have to advertise the dock fee.
[611.4s] They don't have any terms and conditions.
[613.5s] This is drastically different than dealership number one."
A dock fee is a charge the dealer adds for getting the car from where it arrives to the dealership. It’s basically a delivery/handling fee, and the point here is that the dealer has to show it clearly in their advertised price.
A dock fee is a dealer charge tied to moving a vehicle from where it arrives (often a port or rail yard) to the dealership. It’s typically part of the “dealer fees” section of the deal paperwork, and rules about advertising it can affect how transparent pricing is.
"I have the stock number of the car,
[635.4s] if that will help you at all.
[636.2s] I'm ready when you are."
A stock number is like the dealer’s ID tag for a particular car on their lot or in their system. It helps them find the exact vehicle you’re asking about.
A stock number is the dealer’s internal identifier for a specific vehicle in their inventory system. It helps sales staff quickly pull up the exact car’s details (trim, color, options, and sometimes shipping status).
"That's it.
[645.9s] Perfect, it looks like that car is in transit right now.
[649.4s] Let me check and see where it is at."
“In transit” means the car is on the way and not at the dealership yet. So you can’t always see it in person until it arrives.
“In transit” means the vehicle hasn’t arrived at the dealership yet and is currently on the way (for example, shipping from a manufacturer or port). It matters because availability, delivery timing, and the ability to inspect the exact car can be limited until it arrives.
"Are we looking for the black and all wheel drive?
[654.5s] The correct, that's the dream.
[668.3s] There's a guy named Teddy in the comment section."
All-wheel drive means the car can send power to more than two wheels, which helps it grip the road better. People usually want it for better traction in rain or snow.
All-wheel drive (AWD) is a drivetrain setup that can send power to more than just the front or rear wheels, improving traction on slippery roads. In sales conversations, “AWD” is often treated as a key option because it can change how the car behaves in rain, snow, and uneven surfaces.
"[1132.5s] Please just send him the freaking numbers,
[1134.4s] okay, so just 10% off MSRP, boom, boom."
MSRP is the sticker price the carmaker suggests. The dealer can usually sell for more or less than that, depending on the deal.
MSRP stands for “Manufacturer’s Suggested Retail Price.” It’s the price the automaker publishes as a baseline, and dealers often sell for more or less depending on incentives, demand, and negotiation.
"[1138.9s] Oh, you said you mentioned financing too,
[1140.6s] so I know it's for another,"
Financing means getting a loan to pay for the car over time. What you end up paying depends on the loan terms.
In car sales, “financing” means arranging a loan (often through the dealer or a lender) so the buyer pays over time instead of paying the full price upfront. The financing terms—like the loan amount and interest rate—can strongly affect the total cost of the deal.
"[1142.9s] what I just call them and do the credit application.
[1144.8s] So once we agree to everything,
[1146.2s] clients as UCS, I put you in a group chat together,"
A credit application is the paperwork that checks your credit to see if you qualify for a car loan. It helps the lender decide approval and loan terms.
A “credit application” is the form a dealership/lender uses to review a buyer’s credit history to decide whether to approve a car loan and what terms they can offer. In many dealer workflows, this happens after the buyer and dealer agree on the deal structure.
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