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Honda in PANIC MODE | Episode 1071

Honda in PANIC MODE | Episode 1071

CarEdge Live May 14, 2026 27 min
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About this episode

Honda’s financial “panic mode” takes center stage as the hosts connect the automaker’s first annual loss since going public to down sales and EV bets that “haven't come to fruition.” They dig into Honda’s EV roadmap reversal, dealer incentive pullbacks, and inventory pressure that creates a “double whammy.” The conversation widens to industry-wide stress—Mazda’s profit plunge, Toyota’s slower EV pace, and how dealers pivot to parts, service, and used cars. The episode also includes practical advice on selling a leased Honda via dealer competition.

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Technical Too Afraid to Ask
Car

Toyota RAV4

"...nner. Next, we're heading to the hot springs in a RAV4. And finally, park your Tundras and Tacomas"

The Toyota RAV4 is a compact SUV, which means it’s a smaller family-friendly vehicle with more space than a sedan. It’s designed to handle normal road trips comfortably, including trips to places like hot springs. That’s why it’s mentioned for getting there and parking for the outing.

Car

Toyota Tundra

"...the hot springs in a RAV4. And finally, park your Tundras and Tacomas around the campfire because we're roa..."

The Toyota Tundra is a large pickup truck. It’s made for carrying things and towing, so it’s useful for trips where you need extra space for gear. That’s why it might be mentioned alongside other vehicles for camping plans.

Brand

Honda

"But dad, Honda's loss is primarily a function of two things... Honda loses billions of dollars."

Honda is a big car company from Japan. In this discussion, they’re saying Honda is losing money because sales are down and their EV plans haven’t worked out yet.

Term

EVs

"And two is they've invested all this money in EVs that haven't come to fruition."

EVs are cars that run on electricity from a battery. Instead of using gas like most cars, they rely on charging.

Brand

Nissan

"we were talking about Nissan losing most of their money. But then Honda was supposed to rescue Nissan."

Nissan is another Japanese car brand mentioned as part of the broader financial trouble. The hosts are comparing how different automakers have been struggling recently.

Brand

Mazda

"you take most of your Japanese brands, Honda, Toyota, Mazda, and Nissan."

Mazda is another Japanese car brand mentioned in a list. It’s not the main focus here—just part of the comparison group.

Term

hybrid approach

"We're kind of taking a wait and see approach, a hybrid approach. You know, we want to get real good at hybrids and we want to see where things go."

A hybrid car uses two kinds of power: a gas engine and an electric motor. The idea is to use less gas while you wait for more electric cars to become practical.

Concept

EV

"EV jumped in with both feet. [337.0s] I mean, they he he was the polar opposite of what Toyota was."

EV means electric vehicle. It’s a car that runs on electricity instead of gasoline.

Concept

battery electric vehicles

"He he was betting that battery electric vehicles were truly the future [344.4s] and committed a lot of money towards development of EVs"

A battery electric vehicle is a car that runs on electricity from a battery. You charge it, and it doesn’t use gasoline like a normal gas car.

Concept

shift in their business plans

"and a shift in in in their business plans [354.4s] and what they build and how they build it."

They’re talking about changing the company’s overall plan—what cars they’re going to make and how they’ll make them. With EVs, that usually means big changes in factories and suppliers.

Concept

100 percent battery electric or gas free by 2030

"And and he said, the dream of being 100 percent battery electric [378.7s] or gas free by 2030 is no longer a dream, maybe by 2040. [385.4s] OK, they killed all their electric vehicles"

This is a big goal to stop selling gas cars and switch completely to electric cars by a certain year. If they later change plans, it usually means the situation didn’t go as expected.

Concept

incentives

"There was a dealer out there who came out and he was effusive with like, hey, look, we need incentives to actually sell these vehicles. They're not selling, but Honda pulled back on incentive."

Car incentives are like discounts or special financing that make a car cheaper to buy. If the brand reduces those deals, the car may feel too expensive and sales can slow down.

Term

inventory

"And then product that you do have on the ground that is not selling and dealers have a growing supply of inventory. ... their day supply is still lower than most."

Inventory is just how many cars the dealers have on hand that customers haven’t bought yet. If there are a lot of unsold cars, dealers usually have to offer better deals to move them.

Term

day supply

"they were still and they are still Japan's second largest automobile manufacturer. And their day supply is still lower than most."

Day supply is a way to estimate how long the dealer’s current pile of cars would last. If it’s high, it usually means cars are selling more slowly than expected.

Concept

chicken or the egg problem

"So this is this is the chicken or the egg problem. It's like we're losing money because the cars aren't selling. We're losing money because we invested in EVs that aren't selling."

They’re describing a loop where sales are bad, so the company loses money, but then it needs to spend more to get sales going. The hard part is spending more while money is already tight.

Concept

hybrids

"And so the concept is that they're going to offer up 15 new [584.5s] hybrids over the next two or three years. [589.2s] And that new and improved product ultimately will drive sales."

A hybrid car uses two power sources: a gas engine and an electric motor. The electric part helps the car save fuel, especially in stop-and-go driving.

Concept

stale product

"And it is one of the truisms of the car business. [573.4s] Vehicles drive sales, product drive sales. [594.6s] Stale product slows sales down."

“Stale product” just means the cars feel old compared to what else is on the market. If a model doesn’t get updated, fewer people want it, so sales can drop.

Company

Stellantis

"We're seeing it to some degree at Stellantis."

Stellantis is a big car company that makes lots of different brands. The speaker is saying the situation they’re describing isn’t limited to one automaker.

Concept

electric vehicles investment

"This big investment towards electric vehicles has really caught a lot of these automakers in a bad spot now, a.k.a. Honda doing their first annual loss from 1957 to today."

The host is talking about how automakers are spending a lot of money to build electric cars. They’re saying that spending can hurt profits for a while, even if it’s the right long-term direction.

Concept

panic mode

"The panic mode is not hyperbolic. Like it is panic mode and it's not unique to Honda."

“Panic mode” is the speaker’s way of saying companies are feeling serious pressure. They’re arguing it’s a real situation, not just dramatic talk.

Concept

model switch over

"first, because maybe on the other side of all this model switch over [1058.6s] and we're not going to produce this vehicle that we thought we were going to"

This is when a carmaker changes from one version of a model to a newer one. That transition can temporarily slow down how many cars (and parts) show up for sale.

Concept

OEM vs dealer pressure

"There's an interesting dynamic here between the pressure of the OEM feels [1086.9s] and the pressure of the dealer feels. [1088.3s] Well, and, and, you know, if if you're if you're at a Honda dealership"

OEMs are the companies that build the cars, and dealers are the stores selling them. If the carmaker slows production, dealers have to adjust—often by leaning harder on used cars.

Term

pre-owned cars shortage

"but now you have to get deeper into the used car business. [1103.5s] And we know that there is a shortage of pre-owned cars. [1109.0s] So suddenly it becomes"

This means there aren’t enough used cars available. When that happens, used cars tend to cost more and dealers have a harder time finding inventory.

Concept

used car auctions

"We have that, the used car auctions, record setting data in terms of sale prices. So I think it is really important to understand that car dealers right now don't really want to buy used cars at dealer auctions."

A used car auction is like a bidding event for cars. Dealers bid on cars there, but the final cost can be higher than the winning bid because of extra fees.

Term

buy fee

"Well, the reason they don't want to buy them at the dealer auctions is that there's a buy fee. OK, you don't get to go to the auction and just pay what, you know, ultimately, when you had your hand up last, you know, there's fees on top of that."

A buy fee is an extra charge you pay when you win a car at an auction. So the total cost is more than just the bid amount.

Concept

all-in cost (winning bid plus fees and transport)

"And then there's the fees of getting the vehicles back to your dealership. So there's transportation costs involved. So, you know, if you bid on a vehicle and the winning bid was 29.5... you might end up in it at 30,000, five or 31,000 dollars."

All-in cost means the real total you pay after adding everything on top of the winning bid. In auctions, fees and shipping can make the final number jump.

Term

transportation costs

"And then there's the fees of getting the vehicles back to your dealership. So there's transportation costs involved. So, you know, if you bid on a vehicle and the winning bid was 29.5..."

Transportation costs are what it costs to get the car from where it was auctioned to the dealership. Even if you buy it cheap, moving it can make the total price jump.

Term

auction fees

"Even if you buy it for $30,000 from a customer, there's no transportation charge and there's no there's no auction fees. So as dealerships, you have to look for ways to mitigate the cost of of attaining that that inventory."

When dealers buy cars at an auction, they often pay extra charges besides the bid price. Those extra costs can make the car more expensive than it first looks.

Term

used car values

"But even though there was a dip, OK, during the during the month of April, used car values are still higher, at least for for the younger lower mileage vehicles. Those are still garnering a premium wherever dealers are buying them from,"

Used car values are basically the going prices for used cars. If those prices go up, dealers pay more to buy them and have to price their inventory accordingly.

Term

premium

"Those are still garnering a premium wherever dealers are buying them from, whether they're buying them off the street or buying them at the sale."

A premium means paying extra money for something that’s more desirable. Here, the “desirable” part is younger cars with lower mileage.

Term

arbitration

"There's also a thing called arbitration. Yeah, but then there's there's also limitations to the arbitration period. And so if you bought a car far away from you, and it takes more than seven days to transport it back to you,"

Arbitration is a formal way to settle a dispute without going to court. The key point here is that there’s a limited time window to raise the issue after buying the car.

Concept

dealer auctions

"Plus, we know a lot of the vehicles that make it to the dealer auctions."

Dealer auctions are places where car dealers bid on cars to buy them for resale. The pricing can be different than what you’d see buying a car directly from a dealership.

Concept

repo cars

"You and I know the repo cars, like, again, I love this idea that you came up with."

“Repo cars” are cars that were taken back by the lender because the owner didn’t keep up with payments. They often show up at auctions for dealers to buy.

Concept

reverse auction

"We should totally build a way for someone to auction, like reverse auction, [1493.6s] a car they want to sell, because it's just a brilliant way and everyone wins."

In a reverse auction, you’re selling the car and you ask buyers to bid. The buyers compete to offer the best price to buy it from you.

Concept

auction roulette

"The dealer might pay more money, but they actually spend less because, yeah, [1501.6s] they're not playing auction roulette."

They’re comparing auctions to “roulette” because the final price can feel unpredictable. The idea is that a different bidding setup could make the outcome more predictable.

Concept

shortage of vehicles

"If you know, if you know there's a shortage of something, and we know dealerships do this [1558.3s] all the time when there's a shortage of vehicles, but there's a demand for them, [1563.4s] they get more for them."

They’re talking about supply and demand. If fewer cars are available but people still want them, prices tend to go up.

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