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Inside the Used Car Wars: Strategy, EVs & Dealer Survival

Inside the Used Car Wars: Strategy, EVs & Dealer Survival

Automotive Informants May 07, 2026 33 min
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About this episode

The conversation centers on how used-car winners think differently about inventory, pricing, and financing. The hosts contrast traditional dealers with CarMax, Carvana, and Lithia, arguing that profit starts at acquisition and that transparent, low-friction buying can pull in more customers. They also connect dealer economics to broader industry shifts, from financing limits and market-based appraisals to EV losses, Honda’s write-down, and a renewed emphasis on hybrids and driver-assist tech.

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Brand

CarMax

"Chris J. Martinez: You know, I understand it's their new car franchises, but they wanted to showcase the top used car retailers. So when I read that, instinctively, you're going to have the top used car retailers like CarMax, even Carvana. And so they didn't include them on the list."

CarMax is a big used-car seller. The hosts mention it because it’s known for making buying simpler and more predictable than many traditional dealerships.

Brand

Carvana

"Chris J. Martinez: So when I read that, instinctively, you're going to have the top used car retailers like CarMax, even Carvana. And so they didn't include them on the list."

Carvana is another major used-car company that sells cars in a more online and streamlined way. The discussion uses it to show how big these “non-traditional” used retailers have become.

Brand

Hertz

"Chris J. Martinez: but, coincidentally, they didn't even put Hertz and Hertz, they sell like 200,000, used cars. They 200,000 used cars a year well."

Hertz rents cars, but it also sells many of those cars later as used vehicles. The hosts are using it to argue the list is missing major used-car sellers.

Brand

Lithia

"Chris J. Martinez: You know, Lithia, they did amazing. They did 435,000 vehicles, but CarMax did 800,000 vehicles and Carvana did 400,000."

Lithia refers to Lithia Motors, a dealership group that sells new and used vehicles at large scale. Here it’s used in a sales-volume comparison to frame how dominant some dealer groups are versus pure-play used retailers.

Term

addendums

"Chris J. Martinez: ...at least I know that the price they give me is gonna be the actual price. There's not gonna be any addendums. There's not gonna be any surprises."

An addendum is extra paperwork that can change the deal after you thought you already had the price. The hosts are saying some buyers want to avoid surprises like that.

Concept

virtual retailing experience

"Chris J. Martinez: ...at least I know that the price they give me is gonna be the actual price. There's not gonna be any addendums. There's not gonna be any surprises. At least I know that I might not get exactly what I want for my trade, but I don't have to go back and forth... just playing games and I could just get everything that they're getting the virtual Retailing experience that they're looking for..."

Virtual retailing means buying a car with a lot of the process done online instead of in person. The point here is that it’s easier and more straightforward, which is why people choose those sellers.

Concept

sourcing used inventory

"Chris J. Martinez: ...they're looking at the marketplace and seeing what's that void. Okay, so you can look at, I guarantee you... which vehicles literally are missing in that marketplace and show you how I could fill up a store with two, 300 used cars... and dominate that marketplace..."

Sourcing used inventory means getting the right used cars in stock. The hosts’ point is that success comes from planning what to buy, not just taking whatever trade-ins show up.

Concept

pricing strategy

"Alex Flores: 100 % no, that's that's a hundred percent. It's just always tell people that you know, you don't you don't make money when you sell the car you make money when you buy the car and and to point and that's thing that you and I experienced together... making sure that our merchandise was point and also strategy with pricing."

Pricing strategy is how a dealer decides what price to put on cars. The hosts are saying the key is getting the buying cost and the selling price right so cars move and profits stay healthy.

Brand

Mercedes-Benz

"don't care if it's an older car, there's somebody looking for an older car or hey, it's an expensive Mercedes-Benz. Somebody's looking for that as well and next thing you know, we've got this mix vehicles that is just catering to everyone."

Mercedes-Benz is a luxury car brand. They’re using it as an example of the high-end customers dealers can attract, not just budget shoppers.

Car

G-Class Gwagon

"don't care if it's an older car, there's somebody looking for an older car or hey, it's an expensive Mercedes-Benz. Somebody's looking for that as well and next thing you know, we've got this mix vehicles that is just catering to everyone. You could have somebody that comes in with their work clothes and they got paint all over their pants. Or you can have somebody come in with a Brioni suit looking for know, a vehicle, a G-Wagon or something, you know? there's definitely, I think, that mindset of, hey, let's just stick to what we know. That's probably one of the most dangerous statements to make because it's probably, what saying is I'm not willing to get more money and more ⁓ revenue my business because I just want to deal with what I know."

The G-Class is a luxury SUV with a very recognizable, boxy shape. Even older models can still be in demand because people want that specific vehicle style and status. That’s why it can come up when talking about buyers looking for older, higher-end cars.

Concept

appraising a car

"when you're appraising a car, when you're looking at a vehicle, you can't always think of like what, you know, the auto says, or this says, or that says. You have to think of, hey, what can we retail this vehicle for?"

In used-car retail, appraising a car means estimating what the dealer can pay for it and what it can sell for. The speaker emphasizes that you can’t rely only on what “the auto says” or generic pricing—your appraisal should be tied to what you can retail it for based on market demand and the specific vehicle’s condition/value.

Term

merchandising

"So almost at 4,000 a copy. Our average vehicle is $27,000. And it's all the things we're talking about. It's just being disciplined, merchandising."

Merchandising is how a dealer “sets up” the cars to sell—like pricing and presentation choices. The idea is that good merchandising helps you make more money on the same inventory.

Concept

missed opportunities

"We review every appraisal every day. We also look at missed opportunities."

Missed opportunities are sales chances the dealer didn’t take. They’re saying they track those so they can improve what they do next time.

Concept

trade appraisal

"So now they already have that free advertising that dealers were just saying, hey, well, why don't you compare us to their trade appraisal and things like that. So now..."

A trade appraisal is how a dealer figures out what your current car is worth if you trade it in. The hosts are saying that how you handle trade values can make or break sales.

Term

net profit

"Q1 Carvana actually crushed everybody. [1064.1s] I mean, it was $405 million in net profit. Penske came in at 234 million."

Net profit is the “bottom line” profit after all the bills are paid. The host is using it to compare which companies made more money that quarter.

Concept

write down

"CarMax, I mean, they just got crushed, right? They did 210 million. And I know some people are saying, well, they had a write down and this and that, but"

A write-down is when a company has to admit something they own is worth less than they thought. The host brings it up because it can make profit numbers look lower.

Company

Penske

"Penske came in at 234 million. So like doubled them. CarMax, I mean, they just got crushed, right?"

Penske is another big company the host is comparing in the used-car/dealer business. They mention Penske’s profit number just to show how the competitors stack up.

Term

retail units

"Carvana was, they did 187,000, uh, retail units and Lithia did 204,000 retail units"

Retail units means how many cars a company actually sold to regular buyers. The host compares those counts between companies to show who sold more cars.

Brand

Chevy

"I think a lot of the times that happens, like you said earlier, ⁓ this is the brand that I'm used to. This is the brand I like. man, I love Silverado's. man, my dog's name is Chevy."

Chevy is short for Chevrolet. The host is saying some people buy based on brand loyalty—like they trust the brand—rather than focusing on the best deal.

Car

Chevrolet Silverado

"This is the brand I like. man, I love Silverado's. man, my dog's name is Chevy."

The Chevrolet Silverado is a popular full-size pickup truck. In this segment it’s just used to show how some people stick with a brand they like, even when it affects what they pay.

Term

days-wise

"Do you know what a car is selling in your market? Do you know what a car is taking to sell in your market days-wise, right?"

“Days-wise” here refers to how long a vehicle takes to sell in a specific market, often discussed as days on market (how quickly inventory turns). The host ties it to pricing strategy—knowing sell-through speed matters as much as knowing what a car is “worth.”

Term

auction

"Not realizing that out of those 15 cars, 10 we do not need and are going to sit in our lot for 60 days. [1288.9s] And we're going to end up losing 20 grand at the auction."

An auction is where cars get sold to the highest bidder. The host is warning that if cars don’t sell quickly, dealers may have to sell them at auction for less money.

Car

Kia Soul

"I had a buyer one year, and I won't tell you who, but I remember him buying this Kia Soul, I think it was. it was like green or I don't know what color."

The Kia Soul is a small, boxy-looking car that’s popular for daily driving. The host uses it as an example of someone buying mainly because it “looked cute,” not because it made financial sense.

Company

Wells Fargo

"have all their master agreements with these other lenders like Wells Fargo, Ally, all of those."

Wells Fargo is a bank. The host mentions it as an example of a lender that can help fund car loans arranged by big dealers.

Company

Ally

"like Wells Fargo, Ally, all of those."

Ally is a finance company. The host lists it as another lender that can be involved when dealers arrange financing.

Term

master agreements

"They have CarMax Auto Finance. have all their master agreements with these other lenders like Wells Fargo, Ally, all of those."

A master agreement is a big contract that sets the rules for lots of loans. The host is saying CarMax has agreements with lenders that let them arrange financing more smoothly.

Term

book value

"Whereas you or me, if we have our we're trying to sell a car and to get the financing, the bank's only gonna loan and your book value is 25 grand."

Book value is the value a lender uses as the “official” number for what the car is worth. The host is saying some big dealers can get loans based on their listed price, while regular sellers may only get loan amounts based on that lender value.

Term

advance

"for you and me, it'll be 180 % advance or some ridiculous advance like that."

An advance is how much of the car’s value the lender will actually pay out. The host is saying big dealers can get lenders to fund a larger share of the car’s value than regular sellers.

Concept

cost to market

"If you you're buried in a car and you you own the car 109 % price to market or cost to market. You're more likely going to take a bath if you try to sell it because ⁓ the lender is going to cut you back..."

It’s basically comparing what you paid (or what it costs you to own) to what the market will pay today. If the market won’t match your cost, selling usually means taking a loss.

Concept

price to market

"Well, because, know, don't. If you you're buried in a car and you you own the car 109 % price to market or cost to market. You're more likely going to take a bath if you try to sell it..."

It means setting the car’s price based on what similar cars are selling for. If you paid too much and owe more than the car is worth, you may have to sell at a loss.

Concept

take a bath

"You're more likely going to take a bath if you try to sell it because ⁓ the lender is going to cut you back to 110, 120."

It means losing a lot of money on the sale. In this context, it happens when the dealer’s costs/financing don’t match the car’s real resale value.

Concept

paper starts maturing

"And they basically saying, hey, look, we'll see what it looks like when that paper starts maturing. And if there's repose stuff."

“Paper” here means the financing agreement. When it “matures,” the payment is due, and that can force decisions about whether to sell or restructure.

Concept

repose stuff

"We'll see what it looks like when that paper starts maturing. And if there's repose stuff."

This is about what happens if the financing doesn’t work out—basically, the lender may take the car back. The speaker is saying we’ll see how often that happens later.

Concept

inventory has been super tight on new cars

"because I mean, inventory has been super tight on new cars. Yes, you can make more money. There was a period where you're making a lot of money on new, but you didn't have that inventory."

It means new cars were hard to get in large numbers. When dealers can’t get inventory, they often focus on what they can sell, which can shift attention away from used cars.

Concept

tariffs

"Well, even so the tariffs played a big part on that last couple years, right? So there went your incentivized money because now they got to pay for these tariffs."

Tariffs are taxes on imported products. The episode suggests tariffs made it harder for automakers/dealers to offer incentives and sell cars profitably.

Company

Honda

"this recent article that just came out, Honda from automotive news on this one as well was saying that they're actually, because they took a $15.8 billion write down..."

Honda is the car company being discussed. The point is that Honda (like other automakers) is taking big EV-related financial hits and adjusting its future product plans.

Concept

redesigns

"they're actually now going to push back the redesigns. So normally it's refresh redesigns, usually five to seven years. Now they're holding on up to 13 years."

A redesign is a big update to a car model. The point here is that automakers may be delaying those updates longer than usual because EV plans have been financially painful.

Concept

hybrids

"Because now they're switching everything over to hybrids."

A hybrid uses a gas engine plus an electric motor. In the episode, it’s mentioned as the fallback plan while companies work through EV challenges.

Concept

OEMs

"Because keep in mind, every OEM so far has come out that they've lost, I mean, I think total is like over $100 billion in losses. for these EVs..."

OEMs are the car makers themselves. In the episode, it means most automakers have taken big losses related to EVs.

Term

full self driving

"drive a Tesla sir and I'll you that you know that full self driving. It's amazing."

“Full self driving” is Tesla’s name for a set of automated driving features. The host is saying it can handle more of the driving/parking for you than most people expect.

Car

Infiniti QX80

"... Infiniti? There was a period where, I mean, that QX80 was the same model forever. ⁓ kind ⁓ to my mind, ..."

The Infiniti QX80 is a big luxury SUV made for carrying people comfortably. It’s known for staying basically the same for a long time, so older and newer versions can feel very similar. That’s why it often comes up when people talk about what to look for in used ones.

Car

Ford F-150 Lightning

"...mean, Ford, what they lose like 20 billion on the lightning. It's every manufacturer, Porsche came saying the..."

The Ford F-150 Lightning is a pickup truck that runs on electricity instead of gasoline. It’s meant to keep the usefulness of a truck—like hauling and towing—while using a battery. It also gets attention because electric trucks can be expensive to build, which affects how companies price and sell them.

Term

brand loyalty

"And one more before go is the the loyalty you of hinted at that, you know, Tesla recent loyalty rates for the beginning part of the year came out and said that Tesla was 61.1 % brand loyalty and that was number one across all OEMs."

Brand loyalty means how many people keep buying the same brand instead of switching. Here, they’re using loyalty percentages to show which automakers customers stick with the most.

Brand

Tesla

"Tesla recent loyalty rates for the beginning part of the year came out and said that Tesla was 61.1 % brand loyalty and that was number one across all OEMs... Why do you think Tesla has such a higher one?"

Tesla is an EV brand. Here they’re saying Tesla customers are more loyal, partly because buying a Tesla is easier and more digital than many other brands.

Brand

Dodge

"So I saw Dodge at 15%, Chrysler 21%. Infinity 31 % Ram 38%. And so when you look at all these these brands out there, what do you think?"

Dodge is one of the car brands they’re comparing. They mention it because its loyalty percentage is relatively low in their list.

Brand

Chrysler

"So I saw Dodge at 15%, Chrysler 21%. Infinity 31 % Ram 38%. And so when you look at all these these brands out there, what do you think?"

Chrysler is one of the brands they’re comparing using loyalty numbers. It’s included to show the range of loyalty across automakers.

Brand

Ram

"So I saw Dodge at 15%, Chrysler 21%. Infinity 31 % Ram 38%. And so when you look at all these these brands out there, what do you think?"

Ram is another brand they list in their loyalty comparison. They’re using it to show that some brands keep customers better than others.

Brand

Infinity

"So I saw Dodge at 15%, Chrysler 21%. Infinity 31 % Ram 38%. And so when you look at all these these brands out there, what do you think?"

“Infinity” here likely means Infiniti, a luxury car brand. They mention it just to compare loyalty numbers between brands.

Term

retail installment contract

"but guess what, most of it is due to the contract, the retail installment contract, there's like, I don't know, 40 signatures or 30 signatures that you actually have to fill but we, did some research and they don't really even need all those signatures."

A retail installment contract is the financing paperwork for paying off a car in monthly payments. The point here is that it can require lots of signatures, which makes buying feel slower or more complicated.

Concept

friction

"All I had to do was pick up the car. Yeah. It's pretty interesting, but it's a, it's something, it's some ways to relook at your current process and think, okay, how can I remove some of this friction so that we can have one, better experience?"

“Friction” here means the annoying extra steps that slow down buying a car. The idea is that if a company makes the process easier, customers are more likely to come back.

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