Glossary / General

brand loyalty

9 Episode Mentions

Too Afraid to Ask

Brand loyalty means that people keep buying the same brand of products because they like them and trust them. For example, someone who loves their Toyota may keep buying Toyotas in the future.

Technical Definition

Brand loyalty refers to a consumer's commitment to repurchase or continue using a brand. It is often influenced by positive experiences with the brand's products or services.

Hear It Discussed

"And the difference is going to be like maybe brand loyalty and maybe price. And then if we include the Chinese factor in it, it's even worse or better."
S7E19: The Car Collector Who Stopped at 1992 — When Cars Got Too Smart AI Auto Podcast 07:55

"Sticking with consumer behavior next up today, S&P Global is out with data showing industry brand loyalty fell to about 51% in 2025 while conquest volume rose for the fourth consecutive year and..."
Fixed Ops Friday w/ Carlstedt, Spenst, and Lloyd + Breaking News w/ Andy Wright | Daily Dealer Live Car Dealership Guy Podcast 04:40

"because they're entering a fiercely competitive segment where brand loyalty is through the roof."
April 11, 2026 | Weekend Drive: Is a U.S. sedan comeback on the horizon? Automotive News Daily Drive 04:25