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Mattia Binotto: ‘Audi are serious’ about F1 success

Mattia Binotto: ‘Audi are serious’ about F1 success

F1 Beyond The Grid May 26, 2026 41 min
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About this episode

Audi’s F1 push is framed through Mattia Binotto’s leadership lens: Audi are “becoming serious” and have set a championship target “by 2030.” Binotto contrasts his Ferrari experience with Audi’s need to build a competitor culture from scratch—arguing “it is actually easier to start from scratch than to buy an existing team.” He highlights culture transformation, long-term internal growth, and where the performance gap sits now, especially in “power unit controls and drivability.” Driver plans mix experience and youth as Audi builds toward 2026 and beyond.

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Concept

Formula One

"Cadillac has entered Formula One, [92.8s] deepening the racing pedigree behind every V-Series on the road. [98.2s] Discover a lineup that delivers pure adrenaline in the form of modern luxury."

Formula One is the highest level of professional auto racing. The segment is saying Cadillac is connecting its performance car lineup to racing success in F1.

Brand

V-Series

"Cadillac has entered Formula One, [92.8s] deepening the racing pedigree behind every V-Series on the road. [121.1s] Find out more about Cadillac's performance story in Formula One"

“V-Series” is Cadillac’s name for the more performance-focused versions of its cars. The ad is saying those cars are backed by racing experience.

Car

Cadillac Lyric

"...ence the quickest Cadillac ever, the all-electric Lyric V, the peak performance of the CT5V Blackwing,"

The Cadillac Lyriq is an electric SUV from Cadillac. It uses electricity instead of gasoline and is built to feel quick and smooth. When people talk about the “quickest” Lyriq, they mean a higher-performance version within the electric SUV lineup.

Car

CT5V Blackwing

"the all-electric Lyric V, [108.5s] the peak performance of the CT5V Blackwing, [111.5s] the nimble agility of the OPTIQ V,"

This is a high-performance version of the Cadillac CT5. “Blackwing” is Cadillac’s way of saying it’s the more serious, enthusiast-style model.

Car

OPTIQ V

"[108.5s] the peak performance of the CT5V Blackwing, [111.5s] the nimble agility of the OPTIQ V, [114.4s] and the legendary Roar of the Escalade V,"

This is a Cadillac model with the “V” performance branding. The point here is that it’s meant to feel quick and nimble compared with a regular version.

Car

Cadillac Escalade

"[111.5s] the nimble agility of the OPTIQ V, [114.4s] and the legendary Roar of the Escalade V, [118.5s] all engineered to thrill."

This is a high-performance Escalade. It’s still a big luxury SUV, but the “V” badge means it’s been tuned to feel more exciting and powerful.

Place

Salber

"[523.5s] I first went to Salber in 1998 and then I came a few months back [527.3s] and you showed me around what you've got now."

Salber sounds like the team’s base or factory area. When someone says it hasn’t changed much in decades, they’re basically talking about how the team’s setup and day-to-day operations stayed similar.

Term

wind tunnel

"[534.2s] There's the wind tunnel, of course, [535.5s] which was the result of the sale of Kimi Raikkon and back in the early 2000s."

A wind tunnel is a place where they blow air over a car model. It helps engineers figure out how slippery the car is and how much “push down” it gets for grip.

Person

Kimi Raikkon

"[534.2s] There's the wind tunnel, of course, [535.5s] which was the result of the sale of Kimi Raikkon and back in the early 2000s."

Kimi Räikkönen (spoken here as “Kimi Raikkon”) is a former Formula 1 driver whose transfer/sale is being linked to funding for a wind tunnel. In F1, driver moves can directly change team budgets, which then affects development resources like aerodynamics testing.

Term

power units

"[603.3s] But this begs the question, I think, that, what is it? [607.0s] Neuburg, where the power units are designed and built,"

A power unit is the car’s main engine-and-energy system. It includes the engine plus extra parts that store and reuse energy to help the car accelerate more effectively.

Place

Neuburg

"[603.3s] But this begs the question, I think, that, what is it? [607.0s] Neuburg, where the power units are designed and built,"

Neuburg is a place the team uses for building key engine technology. When they say the power units are designed and built there, they mean that’s where the most important engine-related parts are developed.

Place

Hinville

"[609.8s] is what, 280 miles from Hinville? [612.8s] Did you think about putting the chassis on the same site?"

Hinwil (spoken as “Hinville”) is a place in Switzerland tied to an F1 team’s base. Here it’s mentioned to talk about how close or far key facilities are.

Term

chassis

"[609.8s] is what, 280 miles from Hinville? [612.8s] Did you think about putting the chassis on the same site?"

The chassis is the car’s main frame—the part that holds the driver and all the key components together. In F1 it’s separate from the engine package, which is the power unit.

Brand

Sauber team

"[624.5s] But first, an existing team, the Sauber team was in Inville, 600 people. [629.3s] So first, the team exists, so you can't move it, honestly."

Sauber is an F1 team. The speaker is saying their team is already set up at the Swiss site, with lots of staff and skills, so moving everything isn’t realistic.

Brand

Ferrari

"[669.2s] Just out of interest, what advantages did you see when you were at Ferrari, [674.0s] when you had the chassis and the engine under the same roof?"

Ferrari is a famous Formula 1 team. In this part of the conversation, it’s mentioned to explain how organizing the car’s main systems in one place can help engineers work together.

Concept

synergies

"[669.2s] Just out of interest, what advantages did you see when you were at Ferrari, [674.0s] when you had the chassis and the engine under the same roof? [677.6s] Certainly the synergies are better, but it's not such a big obstacle being distant."

“Synergies” here means advantages from having the car’s main systems work closely together. If the chassis and engine team are coordinated, it can be easier to make changes and get better overall results.

Brand

Red Bull

"[684.0s] Now, if you look all the other teams, do not have the chassis and the power unit together. [690.4s] Red Bull has won many years with an engine from Japan."

Red Bull is a top Formula 1 team. They’re mentioned here as an example of a team that can still win even when the engine and car development aren’t all in the same place.

Place

Bister

"[699.8s] You did mention the UK. You have a facility in Bister. [706.0s] How important is it for you to have a foothold in the UK, in Motorsport Valley in the UK?"

“Bister” is where the speaker says they have a facility in the UK. The idea is that having a base there helps the team operate more effectively.

Topic

Motorsport Valley

"[706.0s] How important is it for you to have a foothold in the UK, in Motorsport Valley in the UK? [712.0s] It is very important."

“Motorsport Valley” is a UK area known for lots of racing-related companies and engineering talent. The speaker is saying being near that cluster matters.

Car

Audi Quattro

"Diesel in Le Mans, fully electrical, let me say electrical car with the Dakar, Audi Quattro with the four-wheel drives in the rally."

The Audi Quattro is a famous rally car from Audi. Its big deal was four-wheel drive, which helps it grip the road better on dirt and gravel so it can accelerate and turn more confidently.

Term

four-wheel drives

"Diesel in Le Mans, fully electrical, let me say electrical car with the Dakar, Audi Quattro with the four-wheel drives in the rally."

Four-wheel drive means the car can push with all four wheels. That helps it grip better on slippery roads, which is especially useful in rally stages.

Term

V8

"If, for example, FIA President Mohammed Bensouleh's suggestion of a V8 was to be introduced at the next regulation cycle, would Audi welcome that?"

A V8 is an engine with eight cylinders arranged in a V shape. In this context, it’s being mentioned as a possible future engine type if the rules change.

Term

V6, V8

"Was the format V6, V8, I don't think that's somehow a detail, no. Certainly for Audi, how efficiency engines are important."

V6 and V8 are two different engine types. Switching between them can change how the engine is built and how it performs, especially for fuel efficiency.

Term

V6

"Was the format V6, V8, I don't think that's somehow a detail, no. Certainly for Audi, how efficiency engines are important."

A V6 is an engine with six cylinders arranged in a V shape. Here it’s part of the discussion about what engine layout F1 might use in the future.

Concept

collaboration

"And I don't think that today there is anything which will stop us by being part in the future. While we're talking about collaborative discussions, there's something that's fascinating me in the Formula One Patrick at the minute, which is the discussions between teams about the regulations..."

They’re describing how F1 teams can cooperate when it comes to the rules. Even though they compete on Sunday, they may still talk together to help make the regulations work for everyone.

Car

Ferrari 1995

"...h is already a good step forward. Now, you joined Ferrari 1995 in the engine department. You're an engine guy. D..."

The Ferrari 195 S is an old Ferrari race car built for sports car competition. It’s remembered because it represents an important time in Ferrari’s racing history and engineering development. When it comes up in an “engine guy” discussion, it’s usually about how the car’s power and design were built for racing.

Person

Jean Todd Ross

"because I have a lot of great leaders and managers, which I've been working closely to, starting from Jean Todd Ross. Even Michael Schumacher was a great leader..."

Jean Todd Ross is a person the speaker credits as a strong leader/manager they worked with. In this segment, she’s mentioned to support the speaker’s point about learning from good leadership.

Person

Michael Schumacher

"starting from Jean Todd Ross. Even Michael Schumacher was a great leader, not a manager, but certainly a great leader."

Michael Schumacher is one of the most famous F1 drivers ever. Here, the speaker isn’t talking about lap times—he’s talking about Schumacher’s leadership and influence on the team.

Brand

McLaren

"There's Andrea Steller at McLaren. Both of you work with him at Ferrari... I think that if I look at what Andrea Steller has built in McLaren in terms of culture, it's coming from that old school."

McLaren is one of the famous Formula 1 teams. The speaker says the team culture being built at McLaren comes from the same kind of mindset they learned earlier.

Concept

winning culture

"I think what we learned is exactly the usual way we were mentioning before, the mentality, the winning culture. He was a hard worker, but he was capable of, he was so hungry to win."

“Winning culture” is the team’s attitude and habits that make people focus on getting results. In this context, it means working hard together and aiming for improvement rather than pointing fingers.

Concept

no blame culture

"No stones unturned, but then the importance of the team spirit, no blame culture. It was about all together pushing in the right direction."

“No blame culture” means the team doesn’t try to find someone to blame when things go wrong. The goal is to learn from problems and improve as a group.

Concept

team spirit

"No stones unturned, but then the importance of the team spirit, no blame culture. It was about all together pushing in the right direction."

“Team spirit” is how well the group works together and supports the same goals. Here, the speaker says it matters because it keeps everyone pushing in the same direction.

Concept

complexity

"The team size has changed, the complexity has changed. I think when I started myself,"

“Complexity” here means Formula 1 has become harder to manage because there are more moving parts and decisions. The speaker is saying the sport has changed, so it’s worth asking what still applies from earlier eras.

Term

hybridization

"The budget, three times more at least, the complexity of the product hybridization."

Hybridization means the car uses a hybrid power system that can store energy and use it later. In F1, that adds extra engineering work, so teams need more people and more budget.

Term

team principal

"Jonathan Wheatley was team principal. He left pretty much on the 12 months since he joined the team."

A team principal is basically the top boss of an F1 team. They help steer the team’s decisions and manage how the organization runs.

Person

Jonathan Wheatley

"Jonathan Wheatley was team principal. He left pretty much on the 12 months since he joined the team."

Jonathan Wheatley is a senior leader in Formula 1. In this part, they talk about him leaving the team principal role and what that meant for the team’s changes.

Term

transformation

"I think he has been part of that initial transformation we're discussing. From a cultural point of view?"

Here, “transformation” means the team is changing how it works—like updating leadership and ways of operating—to get better results.

Person

Alan McNich

"I'm very happy with Alan, I have to say. Alan has now joined the team as a racing director, covering at least operationally the responsibility of Jonathan that there is track."

Alan McNich is a senior racing official. Here, they explain he’s taken over operational responsibilities as racing director, and that his first weekend was extremely challenging.

Term

racing director

"Alan has now joined the team as a racing director, covering at least operationally the responsibility of Jonathan that there is track."

A racing director is a key official who helps run the team’s race-day operations. They coordinate what happens on track and how the team responds during a race weekend.

Topic

Formula 1

"Need to hire. This is a job for Indeed sponsored jobs. Cadillac has entered Formula 1, [1934.2s] deepening the racing pedigree behind every V-Series on the road. Discover a lineup that delivers pure [1941.7s] adrenaline in the form of modern luxury."

Formula 1 is the highest level of car racing with open-wheel race cars. In this part of the show, it’s the reason Cadillac is talking about performance and credibility.

Car

Cadillac Optiq

"... of the CT5V Blackwing, the nimble agility of the OPTIQ V, and the legendary roar of the Escalade V, all ..."

The Cadillac Optiq is a smaller electric SUV made by Cadillac. It’s meant to be easier to drive and more agile than bigger vehicles, while still using electricity. In a lineup comparison, it’s often described as the “nimble” electric option.

Person

Nico Holkenberg

"While we're talking drivers, can we talk about Nico Holkenberg, Gabriel Bortoletto now? I mean, [1985.9s] you have worked with some of the greatest drivers of the modern era, right? Schumacher, Alonso, [1991.1s] Reichen and Vettel, Charles Leclerc. How do your current guys stack up..."

Nico Hülkenberg is a Formula 1 driver. Here, the guest is praising him for being consistent, easy to work with, and good at getting the most out of the car during race weekends.

Person

Gabriel Bortoletto

"While we're talking drivers, can we talk about Nico Holkenberg, Gabriel Bortoletto now? I mean, [1985.9s] you have worked with some of the greatest drivers of the modern era, right? Schumacher, Alonso, [1991.1s] Reichen and Vettel, Charles Leclerc. How do your current guys stack up..."

Gabriel Bortoleto is a younger Formula 1 driver mentioned as someone the team is trying to develop. The guest is basically saying one driver brings experience while the other is still learning and being coached.

Topic

podium

"Nico is really an easy one to deal with [2017.9s] in a way that is always very honest, transparent, funny, no politics at the end. He loves driving [2026.4s] and he's good in driving, he's consistent, he's got the experience, he's scoring points, [2030.6s] getting out the most out of the car in the race weekend and we saw his podium in Silverson,"

In F1, a podium means finishing in the top three of a race. It’s a big deal because it usually comes with trophies and lots of championship points.

Person

Mattia Binotto

"and he's listening, he's willing to learn and whatever you may tell him he will try to put in practice... Can you clarify one thing for all of us really when you were negotiating to get Gabby in the team... No... The ambition at Audi is clear..."

Mattia Binotto is a key person in Formula 1 leadership. Here, he talks about how he thinks about drivers and what it takes for a team to be competitive.

Person

Fernando Alonso

"when you were negotiating to get Gabby in the team where you were having to negotiate with Fernando Alonso your former driver? No I have to say that didn't happen or very little so Fernando pop out only maybe in one meeting"

Fernando Alonso is one of the most successful and experienced F1 drivers ever. Here, Binotto explains that Alonso wasn’t a major factor in the negotiations he’s talking about, except in a limited way.

Term

destination team

"The ambition at Audi is clear which means you will become a destination team for every driver on the grid."

A “destination team” is a team that top drivers want to sign with. It usually means the team is strong enough to help them win races and championships.

Person

Max Verstappen

"Are you looking are you part of the discussion now when it comes to Max Verstappen and people like that? No we are not I'm not and the reason why we are not yet ready for it as a team"

Max Verstappen is one of the best drivers in Formula 1. The speaker is saying Audi would need to be truly competitive before it could attract someone of his caliber.

Term

platform

"if Max would join you need to offer him a platform which is a proper platform where you can fight for victories"

Here, “platform” doesn’t mean a physical part of the car. It means the team’s setup and competitiveness—whether it can give a driver a real shot at winning.

Person

Carlos Sainz

"Okay and Carlos Sainz was part of the discussion a couple of years ago wasn't he and he ended up deciding to go to Williams were you disappointed in that?"

Carlos Sainz is an F1 driver. They’re talking about his earlier team discussions and why the speaker wasn’t disappointed by his decision to go to Williams.

Company

Williams

"and he ended up deciding to go to Williams were you disappointed in that?"

Williams is an F1 racing team. The speaker mentions it as the team Carlos Sainz ended up joining.

Car

Dodge Challenger

"...first to become competitive as a team and maybe a challenger and then a true let me say potential competitor f..."

The Dodge Challenger is a car built for strong acceleration and performance. It’s often discussed in racing and car communities because teams can modify it to compete better over time. In that sense, it can represent a car that starts out improving and then becomes a real contender.

Term

drivability

"maybe the biggest gap is more from the power unit performance power unit controls and drivability where we believe there is a significant step which is required to close the gap"

“Drivability” is how easy and consistent the car feels to drive—how smoothly power delivery responds to the driver’s inputs. In F1, it’s often tied to engine mapping, control software, and how the hybrid system behaves under acceleration and traction changes.

Term

simulator

"not only GPS telemetry analysis first we've got a good correlation with the wind tunnel and the simulator that's in terms of platform"

The simulator is a virtual test environment for the race car. Engineers and drivers can study how changes might affect handling and speed without needing to run on track every time.

Term

GPS telemetry analysis

"not only GPS telemetry analysis first we've got a good correlation with the wind tunnel and the simulator"

Telemetry analysis means using data from the car during driving to figure out what’s going on. GPS-based data helps teams compare laps and pinpoint where performance is lost.

Term

in season 26

"we are producing in the wind tunnel for the in season already 26 it's a great dynamic it's a great development rate"

“In-season” means upgrades you bring during the year, not just at the beginning. It’s a measure of how fast the team can develop and deliver improvements to the race car.

Person

James Key

"have you employed people to work arrow people to work with James Key that weren't there before"

James Key is a well-known Formula 1 engineer. The host is saying the team improved partly by bringing in people like him to help with car development.

Person

Mattia Bonotto

"Audi is Mattia Bonotto gonna get a tattoo no no tattoo no sorry for that no tattoo but I didn't [2704.9s] know that Alan was going for a tattoo I'm so curious now no not a tattoo but I will enjoy the [2712.8s] moments that's no doubt I'm looking forward to it Mattia it's been wonderful to chat you know one"

Mattia Binotto is a person who helps run and lead Formula 1 teams. In this interview, he talks about why he came back and what he thinks Audi needs to do to get better.

Topic

2028

"there is a lot to do but Mattia has a plan he knows what's needed to get Audi to the front [2836.9s] and it'll be fascinating to watch their progress the next step will come in 2028 he says but there [2843.2s] will be no tattoos Mattia I love this chat thank you very much for your time and I'll see you very"

They mention 2028 as a target year. It’s basically the next point in time when Audi expects to make a big step forward in Formula 1.

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