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RADwood Rising: The Growth of 80s and 90s Enthusiast Culture with Art Cervantes

RADwood Rising: The Growth of 80s and 90s Enthusiast Culture with Art Cervantes

The Accelerator by Hagerty Jun 01, 2026 47 min
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About this episode

RADwood is framed as an immersive, nostalgia-driven celebration of 1980s and 1990s automotive culture—music, fashion, and even cosplay-like styling included. Art Cervantes explains how remembered cars pull people into the hobby, while limited inventory and intense interest help push values higher. The show’s era-correct curation (BMW 3 Series E30/E36, Porsche 911, period-correct aesthetics, and 25-year import rule) also ties into practical details like tire fitment and insurance needs. Growth, demographics, and “Radwood 2.0” round it out.

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Topic

Radwood event experience

"He is the co-founder of Radwood. And if you've never experienced a Radwood event before, imagine a full-on celebration of 1980s and 1990s automotive culture..."

They’re describing Radwood as a big event where people celebrate older car culture from the 1980s and 1990s. It’s not just about the cars—it also includes music and other things from that time.

Term

period correct fashion

"Imagine a full-on celebration of 1980s and 1990s automotive culture. We're talking BMW E30s, Fox Body Mustangs, Supras, Porsche 911s, Toyota Pickups, all the good automotive stuff, plus period correct fashion..."

“Period correct” means it looks like it belongs to that exact time period. So the clothing and styling are chosen to match the era the cars come from.

Car

Toyota Supra

"We're talking BMW E30s, Fox Body Mustangs, Supras, Porsche 911s, Toyota Pickups, all the good automotive stuff..."

A Supra is a Toyota sports car. The older ones—especially from the 1980s and 1990s—are popular with collectors because they’re fast, fun, and have a big enthusiast following.

Car

Ford Mustang

"We're talking BMW E30s, Fox Body Mustangs, Supras, Porsche 911s, Toyota Pickups, all the good automotive stuff..."

“Fox Body” is the nickname for a Mustang generation from the late 1970s through the early 1990s. It’s popular because lots of people have built and raced them, so parts and know-how are widely available.

Concept

nostalgia driven

"It's like very nostalgia driven. So I can think of an example of someone who came to our event"

“Nostalgia driven” means people are getting into cars because it reminds them of their past. That’s why events can turn someone who just likes the vibe into someone who actually wants to find and own the cars they loved.

Car

Volkswagen Cabriolet

"And she saw this Volkswagen Cabriolet that she loved. And she's like, hey, that was my first car."

A Volkswagen Cabriolet is a Volkswagen that’s designed like a convertible. People often remember them fondly because they were common “first cars” in the 80s and 90s.

Concept

automotive culture is generational

"And it's interesting because automotive culture in many senses is generational, right? And so I love everything."

“Generational” here means different generations of people get excited about different cars. The 80s and 90s crowd often connects through the same memories and experiences from that time.

Brand

Toyota Super Turbo

"and were able to walk into that showroom and get a Toyota Super Turbo brand new. I was not."

The speaker is talking about a specific Toyota they wanted—something described as “Super Turbo.” They’re using it to explain how some people could buy the cool cars new, while they couldn’t.

Concept

values of these cars are skyrocketing

"you're seeing that impact in the industry right now, where values of these cars are skyrocketing because there's a lot of us who are seeking them out and trying to find the best examples."

The speaker means the prices for these older cars are jumping a lot. That happens when more people want them and the good ones are hard to find.

Term

limited inventory

"And ultimately, you're dealing with limited inventory and a tremendous amount of interest, right? So that's really in a nutshell what we're up to right now."

It means there aren’t many of these cars available to buy. When lots of people want them but only a few exist for sale, the prices tend to go up.

Topic

Redwood

"So Art, you described of what Redwood is, but I want to dive even deeper for people that have never heard of Redwood before. Tell us what the event is like and what kind of cars would they see when they go?"

“Redwood” is the name of the event they’re talking about. They’re describing what it’s like to attend and what you’ll see there.

Car

BMW 3 Series

"You know, I can tell you now that our most popular name plate by far is the BMW 3 Series. And that includes, you know, your E30 and E36 chassis vehicles,"

The BMW 3 Series is a very common BMW model line that enthusiasts love. In this episode, they say it’s the most popular type of car at RADwood, including older versions like the E30 and E36.

Car

M3s of the era

"So you have everything from a standard 3 Series to Alpina to the M3s of the era."

The M3 is the high-performance BMW version of the 3 Series. The host is saying you’ll see the M3s from that time period at the event.

Term

body kits

"So we're going to see stuff that, you know, with body kits, you know, pure correct wheels, things of that nature."

A body kit is a set of exterior parts added to a car to change its look. The host is saying RADwood often features retro-themed body kits.

Car

911

"The second most popular name plate is the 911. You're going to see a lot of Porsche 911s."

The Porsche 911 is Porsche’s famous sports car. In this segment, they say it’s the second most common type of car at RADwood, and you’ll see many of them.

Term

JDM imports

"You're going to see domestics. You're going to see JDM imports, European imports that we never got here"

JDM imports are cars that were originally sold in Japan. The host is saying RADwood includes Japanese-market cars too.

Concept

25 year law

"You're going to see JDM imports, European imports that we never got here that are 25 years and older because of that 25 year law."

The “25 year law” is a U.S. rule that makes it easier to bring older cars into the country. The host is saying that’s why you’ll see European cars at the show that weren’t sold here when they were new.

Car

Ferrari F40

"...cepts at our shows. Of course, Kuntas, Testerosa, F40, F50, all of those. That's great."

The Ferrari F40 is a very fast, rare sports car made by Ferrari. It was designed to be exciting and dramatic to drive, and it’s become famous over time. People mention it because it’s a standout collectible from the 1980s supercar era.

Car

Ferrari F50

"... at our shows. Of course, Kuntas, Testerosa, F40, F50, all of those. That's great."

The Ferrari F50 is a rare, high-performance sports car made by Ferrari. It was built to be a top-level supercar, with strong acceleration and a focus on driver experience. It comes up because it’s an important Ferrari from the early 1990s that many collectors recognize.

Term

VCR

"I think I saw magazine collections from the 80s and 90s. I saw, you know, TV, VCR combos that were there with, you know, cassette tapes,"

A VCR (Video Cassette Recorder) is a home video player that records and plays movies using magnetic tape in a cassette. In 80s/90s nostalgia events, VCRs are often displayed as part of the era’s “tech” aesthetic.

Term

cassette tapes

"I saw, you know, TV, VCR combos that were there with, you know, cassette tapes, boom boxes were set up and on display."

Cassette tapes are magnetic tape audio (and sometimes video) recordings that were widely used for music and home media from the 1970s through the 1990s. They’re a recognizable symbol of 80s/90s pop culture and consumer electronics.

Term

boom boxes

"I saw, you know, TV, VCR combos that were there with, you know, cassette tapes, boom boxes were set up and on display."

A “boombox” is a portable, high-volume stereo system—often with a handle—popular for playing music outdoors. In nostalgia-focused events, boomboxes are displayed as a recognizable 80s/90s consumer-electronics icon.

Term

daily driven

"That's probably something not daily driven. But when you see a BMW three series, you know, that feels very much like"

“Daily driven” just means the car is used often for regular errands and commuting. The episode is contrasting that with cars that are kept mainly for events and enjoyment.

Concept

premiere sort of like, insurance treatment

"They're cared for to a certain level that I think people do want, you know, premiere sort of like, you know, insurance treatment or their cars are brought for sure, you know, and all of those details."

They’re talking about collector-car insurance. The idea is that special cars are covered and handled differently than regular cars because owners treat them like prized possessions.

Term

componentry

"But it's interesting to see also how we have brands now reproducing componentry for these cars."

Here, “componentry” means the car’s individual parts and assemblies. The host is saying companies are now making replacement parts for older cars so owners can keep them in the right configuration.

Term

tire brands produce small sizes

"And also my favorite that I've seen because I'm a huge tire nerd is I'm starting to see tire brands produce small sizes in the correct period, correct aesthetic for these cars so that they have the correct wheels and tire combinations, right?"

This refers to tires being made in smaller, period-correct sizes that match the original look and fitment of older cars. Correct tire sizing matters for wheel-and-tire compatibility, steering feel, and maintaining the intended stance and aesthetics.

Term

wheels and tire combinations

"correct aesthetic for these cars so that they have the correct wheels and tire combinations, right? Because for a while there, we had no tires and if you're a collector or if"

This means choosing the exact wheel and tire sizes that work together. The right pairing helps the tire fit properly and keeps the car’s look and driving feel closer to what it was designed for.

Brand

Michelin

"And so we have brands like Michelin, like Bratastine now, and Yokohama coming out [699.8s] with brands or sorry, sizing that is again, correct size for the cars,"

Michelin is a well-known tire company. The point here is that they’re making tires that fit the right sizes for older cars.

Brand

Yokohama

"And so we have brands like Michelin, like Bratastine now, and Yokohama coming out [699.8s] with brands or sorry, sizing that is again, correct size for the cars,"

Yokohama makes tires. In this conversation, they’re being mentioned because they’re offering tires in the right sizes for enthusiast cars.

Term

tire sizing

"And so we have brands like Michelin, like Bratastine now, and Yokohama coming out [699.8s] with brands or sorry, sizing that is again, correct size for the cars, [704.7s] but also the correct aesthetic."

Tire sizing is the exact measurement code on the tire. It tells you how wide the tire is and what wheel size it fits, so the tire will fit the car correctly and behave the way it’s supposed to.

Concept

correct aesthetic

"[704.7s] but also the correct aesthetic. [705.9s] And it's to that level of detail that people are going now."

“Correct aesthetic” refers to matching the visual look of an era-correct car, not just getting it to drive. In practice, that often means using the right tire sidewall proportions and wheel/tire stance so the car visually resembles how it looked when new.

Topic

80s and 90s enthusiast culture at auctions

"And so at that end, you have that's the very high end, but then you go to bring [723.8s] a trailer, you're going to see the same. [725.2s] So this is trending throughout and it's definitely a big opportunity."

They’re talking about how popular 80s and 90s cars are becoming at auction events. The idea is that a lot of the cars being sold are from that time period.

Concept

litmus test event

"to give [781.1s] you a sense of kind of how things have evolved from day one, June 2017, we call like our litmus test event and that was in San Francisco."

A “litmus test” is like an early trial to see if something really works. They’re saying their first Radwood event was the first real check of whether the concept would catch on.

Place

San Francisco

"June 2017, we call like our litmus test event and that was in San Francisco. [794.0s] And it was a few friends and I, we basically wanted to celebrate this era because there"

San Francisco is where the first Radwood event happened, according to the host. It helps explain where the whole idea started.

Concept

period correct event

"You know, we were inspired by the Goodwood Revival, [794.0s] which, you know, can be found online if you're not familiar with it. [804.4s] And that's a period correct event that's from post World War II to about 1970."

“Period correct” means the event tries to look and feel like a specific past time. They try to use the right cars and even the right clothes and music from that era.

Topic

Goodwood Revival

"You know, we were inspired by the Goodwood Revival, [794.0s] which, you know, can be found online if you're not familiar with it. [804.4s] And that's a period correct event that's from post World War II to about 1970."

Goodwood Revival is a famous car event where the focus is on older cars and recreating the vibe of the past. The host brings it up as an example of a similar “theme” event.

Topic

cars and coffee

"And I really don't like that when you go to a car show, they're all parked in grids, [851.5s] really tight next to each other, like a cars and coffee, like most car shows."

“Cars and coffee” is a casual car meet where people show up with their cars and hang out. The host is saying Radwood feels different because they don’t want cars lined up in tight rows.

Term

double O

"What is a aught? What is that? Double O. Double O. Yeah, so 2000s, double aughts, or double O's rather."

They’re talking about the 2000s. “Double O” is just a slang way of saying “two zeros,” which points to the decade.

Concept

concept millennia

"And, you know, just as we're talking about sort of this generational shift, right? Like naturally, that's going to continue to evolve... And so we we've decided to name this this concept millennia. Basically, we're starting to celebrate cars from 2010 as these kind of modern classics..."

They’re creating a new label for the next wave of car culture. Here it means they’re starting to feature cars from around 2010 as the next “modern classics.”

Car

Ferrari 360 Challenge Stradale

"I was just seeing the 360 challenge Stradale, [1275.4s] you know, which is a Ferrari five years ago, [1277.7s] that was a $300,000 car all day. [1279.5s] Now they're a million dollars."

This is a special, more track-oriented Ferrari 360. Because it’s rarer and more desirable to collectors, its price can rise a lot as demand grows.

Concept

peak saturation

"The Radwood era is still growing. [1288.9s] And I feel like I know within our realm, [1291.0s] as much as we like to think it, [1292.5s] we feel like we've reached peak saturation,"

It means the market might be getting “maxed out” for that type of car or event. Once most interested people are already in, it’s harder for prices and demand to keep rising at the same pace.

Car

1985 Ford Bronco

"that will show up in a 1985 Ford Bronco, but have about $10 million worth of cars in their warehouse."

A 1985 Ford Bronco is a classic Ford SUV from the 1980s. People like it because it looks very “old-school” and it’s a popular choice for car shows and collectors.

Concept

the vibe

"So it's more about the vibe that they want to have at the event, what they want to share at the show, that sort of thing."

They mean the overall feel of the event—more about the people and the community than just the car details. It’s about sharing and enjoying the scene together.

Concept

upper middle class

"knowing that an upper middle class kind of overall group is a good opportunity."

They’re talking about a higher-income group of people. The takeaway is that car events attract that kind of audience in many places, not only one city.

Concept

emotional thing

"that that is all a very emotional thing, right? [1602.7s] as you're saying, this is an emotional thing [1605.4s] that people treasure."

They’re saying car ownership is emotional, not just about money or logistics. People often feel personally attached to their cars, and that affects how they deal with problems and decisions.

Concept

claims experience

"think about the type of claims experience he's going to have with his 911 at X company. I'm telling you right now, you're going to lose that call"

“Claims experience” means what it’s like to use your insurance after something goes wrong. It includes how fast they respond and how smoothly they help you get the car fixed.

Brand

Hagerty

"wait a minute, you know, like maybe I should put those vehicles with Hagerty. And I think he's also going to be surprised, by the way, of how our price is compared."

Hagerty is a company that focuses on insuring enthusiast and classic cars. The host is saying their prices may be less than someone expects.

Term

premium product

"I don't think it's as expensive as he thinks. We're a premium product, but I don't think we're as expensive as he might think."

“Premium product” is a marketing term meaning a higher-end offering—typically with better coverage, service, or brand positioning than a basic option. In this segment, the host uses it to frame Hagerty as higher-end, while still arguing it isn’t as expensive as the listener expects.

Term

chassis codes

"it helps a little bit to study up on like chassis codes because that's how a lot of car people speak, right?"

A chassis code is a short label car fans use to say exactly which version of a car they’re talking about. It helps avoid confusion because different generations and body styles can feel and drive very differently.

Term

social media

"So I feel like social media is a really powerful tool for this [2158.9s] because people are sharing it [2160.4s] at least the folks that are very passionate about this stuff."

Here, “social media” means websites and apps where people share car videos and pictures. The host is saying it helps connect car fans and owners with similar interests.

Car

80s BMW convertible

"Most recently, there was a woman in LA [2168.2s] who got an 80s BMW convertible. [2171.6s] And she's like not necessarily knowledgeable about the car, [2175.0s] but she just likes the way it looks."

They’re talking about an older BMW with a roof that can open. Convertibles feel different because you get more wind and road noise, and the car can sound more “open” while driving.

Term

coverage

"within the car community where, oh, I got great coverage, it's actually really affordable."

Here, “coverage” means what an insurance policy will actually pay for. The host is talking about getting insurance that fits enthusiast cars without costing too much.

Car

Chevrolet Camaro

"You know, the Camaro F bodies and Chevy trucks, the K5 Blazers are now very valuable"

“F-body” is a GM platform nickname. It refers to a Camaro/Firebird generation, and Camaro fans often use it to talk about that specific era of cars.

Car

Chevrolet Blazer

"the Camaro F bodies and Chevy trucks, the K5 Blazers are now very valuable"

The K5 Blazer is a classic Chevrolet SUV/truck. It’s become more valuable because enthusiasts really want them and keep them in good condition.

Car

Honda Civic

"or could be a Honda Civic that somebody has spent years restoring, upgrading, modifying and or preserving."

The Honda Civic is a popular compact car. A lot of enthusiasts restore and modify them, so an older one can be hard to recognize unless you know what to look for.

Concept

standard rating tools, and valuations, and traditional assumptions

"So these are often vehicles that standard rating tools, and valuations, and traditional assumptions just simply don't fully understand."

The host is saying that common ways of pricing cars don’t always match what enthusiasts think a car is worth. If a car has been restored or modified by a passionate owner, the “standard” numbers can be way off.

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