About this episode
Alex from Sherpa shares the brand's journey from a high school garage project to a thriving American-made roof rack company now entering the Subaru market. The conversation covers Sherpa's focus on quality, innovation, and community, including their in-house manufacturing and unique design elements like rubber roof seals. Alex discusses the company's culture, four-day workweeks, and passion for outdoor lifestyles. They also highlight their product range, customer-driven accessory development, and upcoming Subaru rack launch. The episode offers insights into entrepreneurship, product development, and the growing Subaru outdoor enthusiast scene.
I had the pleasure of getting Alex from Sherpa on the podcast to talk about moving into the Subaru market and the origins and culture of Sherpa.
Links from the show, links to sponsors and discount partners, and ways to support the podcast:
Sherpa
Instagram: https://www.instagram.com/sherpaec/
Website: https://sherpaec.com/
- - - - - - - - - - - - - - - - - - - - - - - - - - -
Subie & YOU! Podcast Website!!
https://subieandyoupodcast.com/
Go check out the newly designed website!!
Subie & YOU! YouTube Channel
https://www.youtube.com/@subieyou
Finally started this thing up!! Please check it out and subscribe.
- - - - - - - - - - - - - - - - - - - - - - - - - - -
Sponsors of the Podcast:
Subaru Gear
Use code subieandyou25 to get 20% off your purchase!
Get FREE shipping for orders over $50 after 20% discount!
Website:
Accentrek Designs
Instagram:
https://www.instagram.com/accentrek.designs/
Website:
https://www.accentrekdesigns.com/
Mele Design Firm
Use code Subie+You on select Rally Spec products and Subaru products to get 5% off your purchase!
Website:
New Crosstrek Battery Mount:
https://meledesignfirm.com/products/subaru-crosstrek-group-35-mount
- - - - - - - - - - - - - - - - - - - - - - - - - - -
Other Brands Offering Discounts
REIKA Wheels
Use code SubieYou10 for 10% off purchases!
Website:
Orbis Overlanding
10% discount off Orbis Overlanding and partnering car products
(excludes apparel)
Discount code: subieandyou
Website:
Subaru Brat
"...ear.com. One item in particular is there is a new brat beanie that has just been released. So you can go..."
Toyota 4Runner
"..., this all started with a third generation Toyota 4Runner. So 1996 to 2002."
Toyota Tacoma
"... gen four runner. We had the second and third gen Tacoma. And we really just like dove into the Toyota spa..."
Toyota FJ Cruiser
"...ean, for me that was like the big thing is I love FJ Cruisers, I absolutely love them. But they're way out of m..."
Subaru Crosstrek
"So my compromise to myself was like, a Crosstrek is a hatchback, which I love hatchbacks. It's a l..."
Jeep Wrangler
"...ink he was like 16 at the time. And my dad's Jeep Wrangler. And we loaded up all our camp gear"
Request an Explanation
Heard something you'd like explained? We'll add it to this episode.
Sign in to request explanations for terms you heard.
Want to learn more?
Browse our glossary for plain-English explanations of automotive terms, jargon, and concepts.
Help improve this episode
See something that's not quite right? Our annotations are AI-generated and can sometimes miss the mark. Click the flag icon on any annotation to suggest a correction.