Selling Porsches for 40 Years and the 1967 911 S Barn Find
About this episode
From a family-owned 1976 Super Beetle to decades of Porsche selling, the conversation tracks how early rides, dealer rules, and changing sales culture shaped Mike Maurer’s Porsche life. Pricing logic, manual-vs-PDK debates, and Porsche naming trivia (901 to 911, plus “911” badging) fill out the Porsche history side. The episode’s emotional centerpiece is a 1967 911 S barn-find story and a right-of-first-refusal sale that swung from $200,000 to $75,000.
Click here to share your favorite car, car story or any automotive trivia!
What happens when a lifetime of automotive passion becomes a 40-year career? This week, Doug goes solo from Myrtle Beach to sit down with luxury car sales legend Mike Maurer. Mike has been navigating the high-end automotive world since the 1980s, working with legendary dealerships like Brumos Porsche.
In this episode, Mike pulls back the curtain on the reality of high-end car sales. He shares incredible, unfiltered stories—from growing up riding in the back of an air-cooled Porsche 356 bathtub across Europe to his early days crashing a classic Austin Healey into a tree while racing a Lotus Elan in Annapolis. We also dive deep into the ultimate "one that got away" story involving a pristine 1967 Porsche 911 S, a hidden barn, and an unexpected journey to Australia.
Whether you're a rabid Porsche purist who demands three pedals on the floor or someone dreaming of breaking into luxury automotive marketing, Mike's 40 years of industry experience serves as the ultimate masterclass.
Key Takeaways & Timestamps
- Garage Updates: Doug checks in from vacation in Myrtle Beach and recaps our previous feature with Marla from BWomen.com.
- Perks of the Showroom Floor: Mike explains how luxury sales professionals spec'd out new cars every single year to master their product knowledge.
- The Hustle is Real: The brutal reality, demanding 11-to-12-hour days, and the pressure of working in high-end retail during the 1980s and 90s.
- The First Car Heartbreak: Buying a derelict 1957 Austin Healey 100 with college tuition savings, and why it wouldn't start by day two.
- Racing in Annapolis: How totaling a brand new Austin Healey 3000 while chasing a Lotus Elan through the woods paved the way to his very first Porsche 911.
- The 20-Toyota Challenge: The unique ultimatum a legendary dealership owner gave Mike before allowing him to sell premium sports cars.
- The Legend of Brumos Porsche: Working alongside legendary endurance racers Peter Gregg and Hurley Haywood at a dealership that shaped Porsche culture.
- The Last Last of the Analog Cars: Why Mike's manual transmission 2007 Porsche 911 (997) Carrera 4S is an absolute keeper compared to modern digital platforms.
- The Worst Cars Driven: Hilarious deep dives into sorting out the infamous Geo Metro and a nightmare Saab Turbo ownership experience.
- The Ultimate Barn Find Story: How Mike acquired a pristine, original-owner 1967 Porsche 911 S out of a small hidden barn for $20,000, and what happened when he tried to buy it back from Australia years later.
- Career Blueprint: Modern career advice for younger enthusiasts looking to break into luxury dealership sales, corporate wholesale, or online auction platforms like Bring a Trailer.
- Master Class Trivia: Mike breaks down the legendary history behind why the Porsche 911 was almost called the 901
- Hidden Options & Factory Battles: How Mike bypasses corporate constraints to build highly customized, one-of-one vehicles directly with factory insiders.
In the Shop: Mentioned Cars & Media
- 1957 Austin Healey 100 & Austin Healey 3000
- Porsche 356 "Bathtub"
- Porsche 911 (Classic 1967 911 S)
- Porsche 911 (997 Gen) Carrera 4S (Manual)
- Porsche Macan (The daily grocery & dog hauler)
- Lotus Elan
- Geo Metro
- Saab Turbo
- Porsche Posters: The legendary "Kill Bugs Faster" Arena Red 993 Turbo campaign.
- The Soundtrack: Life in the Fast Lane by The Eagles.
Connect with Our Guest
- Have questions about ordering a bespoke Porsche, navigating the current collector market, or tracking down an air-cooled classic? Reach out to Mike Maurer directly at [email protected].
Join the Cars Love Nation Community!
If this episode sparked a memory of your own first ride or a long-forgotten project gathering dust in your garage, we want to hear about it!
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Porsche sales and the Porsche scene
"But one of his how I met Mike is just me at a car show, and he happened to mention that he had been selling Porsches since the 1980s... So tell us a little bit about your love for Porsches, and we're gonna kind of weave it."
They’re talking about Porsche selling and the community around it. The host is using the dealer’s long experience to set up the story and history part of the episode.
This segment focuses on how long-term Porsche selling connects to the broader “Porsche scene”—the community of buyers, restorers, and enthusiasts. It sets up the episode’s theme of automotive history through a dealer’s perspective.
Porsche 356
"And Imy fondest memories are sitting in the backseat of a 356 bathtub Porsche driving all over Europe."
The Porsche 356 is an early Porsche sports car from the 1950s and 1960s. It’s famous because it’s a lightweight, classic design that helped make Porsche what it is today.
The Porsche 356 is Porsche’s early sports car from the post-war era, known for its lightweight design and classic air-cooled layout. It’s especially iconic because it helped establish Porsche’s reputation for small, nimble handling and driver-focused engineering.
bathtub Porsche
"And Imy fondest memories are sitting in the backseat of a 356 bathtub Porsche driving all over Europe."
“Bathtub Porsche” is a nickname for an early Porsche 356 shape. The body looks low and rounded, kind of like a bathtub, which is why people call it that.
“Bathtub Porsche” is a nickname for the Porsche 356’s early body shape, which resembles a low, rounded tub. Enthusiasts use it to describe that distinctive silhouette before later styling updates.
Porsche 911
"Whywasthenineuhwhatwasthe911,Porsche911originallycalled,andwhydidithavetochangethename?"
The Porsche 911 is Porsche’s famous sports car. It’s known for its distinctive shape and rear-engine layout, and the hosts are talking about how the name evolved early on.
The Porsche 911 is the iconic rear-engine sports car that became one of the most influential designs in automotive history. In this episode, they’re referencing its early naming and why Porsche changed what it was originally called.
Kills bugs fast
"Oneoftheitmightbetheposterthatsayskillbugsfaster. Killsbugfast,yes."
That phrase is basically a joke about driving fast—bugs hit your car, and the slogan is saying it happens quickly. It’s not a car feature being explained here.
“Kills bugs fast” is a humorous slogan tied to the idea of high-speed driving—bugs splatter on windshields, and the phrase implies you’re going fast enough to “deal with” them quickly. In this context it’s just the wording on a Porsche poster, not a technical claim.
Austin-Healey 100
"No,a1957AustinHealy100. IwasinhighschoolandIwaswalkinghomeandwalkedbythewhatwasthenaChryslerPlymouthDodgedealership,andtheyhadthiswreckofawhiteAustinHealyontheverybackendofthelot."
The Austin-Healey 100 is a classic British sports car. In this episode, it’s the person’s first car—the one they bought even though it was in rough shape.
The Austin-Healey 100 is a classic British sports car, and in this story it’s the speaker’s surprising first car. The host describes finding a wrecked white example in a dealership lot, then buying it despite it being “junk,” which sets up the personal restoration/ownership narrative.
air-cooled
"Itwasmyfirstcar. Andthesoundofthetheexhaustintheenginewasthroaty,whereastheallthePorscheswereair-cooled."
“Air-cooled” means the engine uses air (not coolant in a radiator) to stay cool. The speaker is saying that the Porsche engines they’re thinking of are the air-cooled kind.
“Air-cooled” describes engines that rely on airflow over the engine to remove heat instead of using liquid coolant. The host contrasts the Austin-Healey’s exhaust note with “all the Porsches” being air-cooled, pointing to the classic character of those engines.
Austin Healy
"[515.7s] Sotheyhadadistinct,wonderfulsound,buttheAustinHealyhadareallynice,nice,deeperthroat. [523.3s] Anduhandthenfrustration,IgotridofthatcarsixmonthsafterIownedit. [528.9s] ButalwaysinthebackofmymindwasI'dlovetohaveanAustinHealyagain."
An Austin-Healey is a classic British sports car. It’s the kind of car people remember for how it sounds and feels to drive, and the host clearly loved his first one.
The Austin-Healey is a classic British sports car known for its big, charismatic engine sound and open-top style (depending on the exact model). In this segment, the host talks about owning one and later wanting another, framing it as a memorable driving experience.
Annapolis
"[567.5s] IkeptthatoneabouttwoyearsuntilIwreckedit,racingafriendofmineinthewoodsinAnnapolis. [574.8s] HehadLotusAlan,andIcouldn'tkeepupwithhim. [578.1s] Itried,andIlostit,ranintoatree,didn'thurtmyself,totaledthecar,andIhadenoughmoneyfromtheinsurancepaymenttobuyanew9-11Porsche."
Annapolis is a place in Maryland. The host mentions it to tell you where the accident happened.
Annapolis is a city in Maryland, and the host places the driving incident in the woods near there. It’s relevant because it provides real-world context for the crash story and the cars involved.
Porsche pricing
"[599.3s] AndthewayhistoricallyPorschepricingwas,thesupplyofPorschecarswasalwayslessthanthedemand. [609.5s] Sopricesstayedvery,veryconstant. [612.7s] Icouldbuyone,keepittwoyears,keepitwell,becauseIlovekeepingthecarsasperfectaspossible."
He’s basically saying Porsche cars were in short supply compared to what people wanted. When that happens, prices tend to hold up better, which makes buying and later upgrading less painful financially.
The host is describing how Porsche pricing stayed relatively stable because supply was consistently lower than demand. That kind of imbalance often supports higher resale values and makes it easier to buy, keep, and later trade up without losing much money.
Toyota
"ButbeforeyoustartsellingPorsche,Mike,IwantyoutogodownthestreetandIwantyoutoselltheToyotas. AndIthought,I'mnevergonnagettoPorschetosell20Toyotasinamonth."
Toyota is a well-known car brand. In this story, the dealership owner had him sell Toyotas first.
Toyota is a major Japanese automaker and one of the world’s largest sellers of passenger cars. The speaker mentions being asked to sell Toyotas as a stepping stone before they could sell Porsches.
Nissan
"SowasthatthePorschedealerinAnnapolisthatusedtobeIthinkit'saNissandealernow. No,IleftAnnapolisafterhighschool."
Nissan is a car brand from Japan. The speaker is saying that the dealership location changed brands over the years.
Nissan is a Japanese automaker that sells a wide range of cars and crossovers worldwide. The speaker says the Porsche dealer location in Annapolis was previously a Nissan dealership (or became one), highlighting how dealer franchises can change over time.
Brumos
"WehadPorscheAudiandRolls-Royce,adealershipcalledBrumos,B-R-U-M-O-S,whichtoPorschepiles,peoplewhofollowPorsche,Brumoswasalegendarydealership."
Brumos is a name associated with a famous dealership and Porsche racing history. The speaker is using it to explain how they got connected to the Porsche world.
Brumos is referenced here as a legendary dealership tied to Porsche culture and motorsport history. The speaker says Brumos was a storied place for Porsche enthusiasts and connects it to the owner and co-owner who raced.
Audi
"WehadPorscheAudiandRolls-Royce,adealershipcalledBrumos,B-R-U-M-O-S,whichtoPorschepiles,peoplewhofollowPorsche,Brumoswasalegendarydealership."
Audi is another well-known car brand from Germany. Here it’s mentioned as one of the brands sold at the dealership.
Audi is a German automaker known for Quattro all-wheel-drive systems and a lineup that spans from compact cars to performance models. The speaker groups Audi alongside Porsche and Rolls-Royce as part of the dealership’s brands.
Rolls-Royce
"WehadPorscheAudiandRolls-Royce,adealershipcalledBrumos,B-R-U-M-O-S,whichtoPorschepiles,peoplewhofollowPorsche,Brumoswasalegendarydealership."
Rolls-Royce is a luxury car brand. In this story, it’s listed as one of the high-end brands the dealership sold.
Rolls-Royce is a British luxury automaker best known for ultra-premium vehicles and a strong heritage in comfort and craftsmanship. The speaker mentions it alongside Porsche and Audi as part of the brands carried by the dealership.
Hurley Haywood
"Theownerracedalong,hisnamewasPeterGregg,andhisco-ownerwasHurleyHaywood,whowerebothlegendaryPorscheenduranceracers."
Hurley Haywood is a legendary Porsche endurance racing driver, referenced here as the co-owner. The speaker uses both Haywood and Peter Gregg to emphasize that Brumos was connected to the highest levels of Porsche racing.
Peter Gregg
"Theownerracedalong,hisnamewasPeterGregg,andhisco-ownerwasHurleyHaywood,whowerebothlegendaryPorscheenduranceracers."
Peter Gregg is a well-known Porsche racing figure, mentioned here as the owner who raced. In this segment, he’s used to underline how the speaker’s dealership connections were tied to top-level Porsche endurance racing.
Porsche endurance racers
"Theownerracedalong,hisnamewasPeterGregg,andhisco-ownerwasHurleyHaywood,whowerebothlegendaryPorscheenduranceracers. SoitwasIstartedwithaverylegendarydealership,andthatenabledmetogofromFloridatoweopenedabranchinAtlanta."
Endurance racing is when cars race for a long time—often hours—so they have to last while staying quick. The speaker is saying the people behind Brumos were famous in Porsche’s long-distance racing world.
“Endurance racers” are drivers who compete in long-duration events where the car must stay fast and reliable for hours. Porsche has a deep history in endurance racing, and the speaker highlights that Brumos’s owners were well-known in that scene.
analog cars
"It's considered the last of the analog cars. Follow when my car was upgraded, shall we say, changed, they strengthen they lengthened the wheel base significantly."
“Analog” here means the car feels more old-school and connected, with fewer digital/tech layers between you and the driving. The host prefers that kind of feel.
“Analog cars” refers to driving experiences that rely more on direct mechanical feel—things like steering, throttle response, and traditional controls—rather than heavy dependence on electronic tuning and digital interfaces. In this episode, the host contrasts analog cars with newer Porsches that feel more “digital.”
manual transmission
"So that it's it's an analog car. It's a manual transmission. I personally love that."
A manual transmission means you shift gears yourself with a clutch pedal and a stick. The host likes it because it makes the car feel more hands-on and old-school.
A manual transmission requires the driver to select gears using a clutch and gear lever, creating a more direct connection between driver inputs and engine speed. The host specifically calls out manual transmission as part of what makes the car “analog,” and says they personally love it.
Macan
"And uh any other Porsche in the family? Got a Macan that we use for we call it the grocery and the dog car. So go ahead, sorry. Base model Macan."
The Porsche Macan is Porsche’s compact SUV, positioned as a practical daily driver compared with the 911. Here it’s mentioned as a family utility vehicle (“grocery” and “dog car”), showing how the host mixes a classic-leaning 911 with a more everyday Porsche.
sport button
"EverytimeIgetintoit,Ipushsportbuttonsothatititchangesttherevs,firmsthesuspension,andmakesitactuallyafuncartodriveforaaCUV,acompactutility."
A sport button is a switch that makes the car act more “aggressive.” It can change how the throttle and suspension feel so the car responds faster when you drive it harder.
A “sport button” is a driver control that changes the car’s behavior—typically by sharpening throttle response, steering feel, and shifting logic. In this context, it also firms up the suspension so the car feels more responsive and controlled.
PDK
"WithwithaPDK,though,ismyunderstanding. [1031.4s] PDK. [1032.2s] Yeah,theytheyfiguredouthowtomakeitallwork. [1035.2s] AndandthePDKisreallyawonderfultransmission."
PDK is Porsche’s automatic-style gearbox that shifts very fast. It uses two clutches so it can change gears smoothly without the long pause you feel in some older automatics.
PDK is Porsche’s dual-clutch transmission, designed to shift quickly by pre-selecting the next gear. Because it can keep power flowing with minimal interruption, it’s often faster and easier to drive than a manual—especially for track use or frequent driving.
dual-clutch transmission
"WithwithaPDK,though,ismyunderstanding. [1031.4s] PDK. [1032.2s] Yeah,theytheyfiguredouthowtomakeitallwork. [1035.2s] AndandthePDKisreallyawonderfultransmission."
A dual-clutch transmission is a gearbox that uses two clutches to prepare the next gear. When it’s time to shift, it switches clutches so the change happens quickly and smoothly.
A dual-clutch transmission uses two separate clutches—one for odd-numbered gears and one for even-numbered gears. That lets it “stage” the next gear so shifts happen extremely quickly, which is a big reason PDK feels so responsive.
auto-crossthem
"Thatthatrapidlychanged,especiallypeoplewhotrackthecars,auto-crossthem. [1051.1s] It'smuchquickerandfasterandeasiertodrivethanamanual."
Autocross is a timed driving event on a course marked with cones. Cars are judged on how quickly and accurately they can navigate the course, and quick gear changes can help.
Autocross is a motorsport format where drivers complete timed laps through a course of cones on a closed surface. It rewards quick steering and predictable throttle response, so a fast-shifting transmission like PDK can be a practical advantage.
MetroGeo
"[1146.8s] IdroveaMetroGeo. [1149.8s] Idon'teventhinkanybodyknowswhataaMetroGeois. [1154.5s] Oh,Ido. [1156.1s] Loud,noisy,woodentrack,horriblebrakes."
This refers to the Geo Metro, a small, inexpensive car. The speaker is saying it was uncomfortable and unpleasant to drive.
Geo Metro is a small, budget-oriented subcompact sold in the U.S. under the Geo brand, and “MetroGeo” refers to that model/brand pairing. In the segment, the host describes it as loud, noisy, and unpleasant to drive—highlighting how some economy cars can feel rough even when they’re mechanically simple.
three-cylinder engine
"[1162.1s] Loud,noisy,woodentrack,horriblebrakes. [1165.2s] Three-cylinderengine,three-cylinder,three-cylinder. [1168.1s] Yeah."
This means the engine has three cylinders. The speaker is saying that this type of engine contributed to the car feeling rough and unpleasant.
A three-cylinder engine uses three cylinders to produce power, typically with a smaller displacement and lighter weight than many four- or six-cylinder engines. The host specifically calls out the “three-cylinder engine” as part of why the Geo Metro felt bad to drive.
Saab Turbo
"SoweboughtaSaabTurbo,pre-owned,two-year-oldcar. Funtodrive,butwhatanightmareintermsofmaintainingit. ThatthatwasaSaabTurbo."
This is a Saab with a turbocharger. A turbo helps the engine make more power, but it can also mean more things to maintain than a non-turbo car.
Saab Turbo refers to Saab’s turbocharged models, where a turbocharger boosts engine air intake to make more power than the same engine without boost. In this segment, the host is talking about buying and maintaining a pre-owned Saab Turbo and how that ownership experience felt.
platform sharing
"Yeah,theplatform sharingandalltheotherpieces. AndthentherewastheSaabSCVandyeah,justwhichwasreallya,Idon'tknow,somesomeChevy,Chevyvehicle,right?"
Platform sharing means different cars are built on the same basic “bones.” It helps companies save money, but the cars may feel more alike under the skin.
Platform sharing is when multiple car models use the same underlying architecture—like the chassis layout, mounting points, and major components—to reduce development cost. The tradeoff is that cars can end up feeling more similar mechanically, even if they’re branded differently.
slapped the Saab badge on
"AndthentherewastheSaabSCVandyeah,justwhichwasreallya,Idon'tknow,somesomeChevy,Chevyvehicle,right? ThattheyslappedtheSaabbadgeon."
It means the car was basically from another source, but the brand name was added. So it may not be truly “new” engineering—just rebranded.
“Slapped the Saab badge on” describes badge engineering, where a manufacturer markets a car under its own brand with minimal changes to the underlying vehicle. Enthusiasts often use this phrase when they believe the car’s core design and engineering came from another company.
Audi A8
"IhadsoldhimanAudi,alargeAudiA8,andI'dhadnoideathatheevenownedPorsche."
The Audi A8 is a large, upscale Audi sedan. In this story, it’s the car the speaker sold before getting pulled into a Porsche connection.
The Audi A8 is Audi’s full-size luxury sedan, and it’s mentioned here as the car the speaker sold before learning the owner also had a Porsche. It’s a contrast point: a modern luxury cruiser versus a classic enthusiast Porsche.
Porsche 901
"PorscheoriginallyplannedtosellthePorsche911asthePorsche901,andthatdidnothappenforoneorseveralreasons. ... EarlyPorschepartsarestamped901,soyouknowthatit'sanoldone."
Before the Porsche 911 name existed, Porsche planned to sell the car as the “901.” The episode says Porsche even used “901” on early parts, but the name had to change because someone else had rights to that specific naming format.
The Porsche 901 was the original internal/marketing plan for what would become the Porsche 911. Porsche’s design project was numerically called the “901 project,” and early parts were even stamped “901,” but the final model name changed after legal trouble over the “three-digit with a zero in the middle” naming pattern.
901 project
"Itwasthe901becauseitinwithinthefactory,thePorschefactory,thedesignprojectwasnumericallycalledthe901project. ThereareandhavebeenthroughoutPorsche'shistorydesignations,modeldesignations."
“901 project” is Porsche’s internal code name for the development work behind the future 911. It’s part of why the car was originally supposed to be called “901.”
“901 project” refers to Porsche’s internal designation for the development program that ultimately produced the car we know as the Porsche 911. The episode ties the project number to the planned “901” model name and explains how that naming convention carried into early parts.
three-digit cars with zero in themiddle
"BecausetheFrenchautomotivemanufacturerhadpatentsonallthree-digitcarswithzerointhemiddle. ... Sothat'swhythe911became911andnot901."
The episode is talking about a protected naming pattern: “three digits with a zero in the middle.” Porsche couldn’t use “901” because of legal rights tied to that pattern, so they changed the name to “911.”
This refers to a naming pattern—three digits with a zero in the middle—that another automaker had patents/trademark rights to. Because of that, Porsche couldn’t use “901” for the model name and instead changed it to “911,” preserving the overall numbering identity while avoiding the protected format.
911 badging
"Now,alittleknownthing,youcouldspecyourcartohave911badging. No,notverymanypeopleknewthattheycoulddothat. TheythoughtthatyouhadtohaveCarreraornobadging."
Badging means the name/letters on the outside of the car. The host is saying you could order the car with “911” lettering so it looked more like the classic 911 identity.
“Badging” refers to the badges and lettering on the car’s exterior that identify the model/trim. Here, the host says you could specify the car to have “911” badging, which matters because many cars were branded more with “Carrera” or generation cues instead.
deletes
"Itprobablyhasmorevehiclecombinationsthananyothercarcompany,includingoptionpackages,asyousaid,includingdeletes,right?"
A “delete” means you’re telling the factory to leave something out. So even if a car normally comes with certain equipment, you can order it without that equipment.
In factory ordering, “deletes” are option removals—specific features that are omitted from the build. The host is using it in the context of how Porsche 911 ordering can create many combinations, because you can both add options and delete items.
option packages
"Itprobablyhasmorevehiclecombinationsthananyothercarcompany,includingoptionpackages,asyousaid,includingdeletes,right?"
An option package is a pre-made bundle of upgrades you can add when you order a car. Instead of picking every feature one-by-one, you choose a group that goes together.
Option packages are bundled sets of factory upgrades you can order together on a car. For the Porsche 911, they’re part of why there can be many distinct “variations” of the same model, since different packages combine with other choices.
profit margins
"I'llkeepmymanufacturingcostdown,thereforemyprofitmarginsup."
Profit margin is how much money a company keeps as profit after paying its costs. The host is saying that making fewer variations can help keep costs down and protect profits.
Profit margin is the percentage of revenue that turns into profit after costs. Here, the host connects the large number of 911 variations to manufacturing complexity and how that can affect profitability.
financial issues
"Porsche'shavingsomefinancialissuesrightnow. Theywereheavilyinvolvedinelectricvehicles,andtheyfoundthatdidnotwork."
“Financial issues” just means the company is having money problems. In this segment, the host links that to Porsche’s experience with electric vehicles and the idea that they may scale back.
“Financial issues” refers to problems with a company’s money—such as profitability, costs, or investment outcomes. The host ties Porsche’s current situation to its earlier push into electric vehicles and the decision to change direction.
electric vehicles
"Theywereheavilyinvolvedinelectricvehicles,andtheyfoundthatdidnotwork. Sothey'reretreating."
Electric vehicles are cars that run on electricity stored in batteries. The host is saying Porsche tried to focus on EVs, but they didn’t get the results they wanted.
Electric vehicles (EVs) are cars powered primarily by electric motors using rechargeable batteries instead of a gasoline engine. The host claims Porsche was heavily involved in EVs and that the effort “did not work,” leading to a retreat.
options
"AndthenyouneedanexpertlikeyourselftohowdoIorderaPorschewiththeoptionsIwant. Youneedthatsecretdecoderring,Mike."
In Porsche ordering, “options” means factory-installed equipment choices—things like trim, interior choices, and performance-related add-ons. The speaker emphasizes that some combinations are hard to order because they require special approval or coordination with the factory.
Porsche Cars North America
"Usedtogetintoafightwiththeimporter,whichwasPorscheCarsNorthAmerica. Theywouldsaytome,Mike,youcan'torderthat."
Porsche Cars North America is Porsche’s organization for the North American market. In the story, they’re the ones who told the speaker certain orders couldn’t be placed.
Porsche Cars North America is the brand’s regional business entity responsible for Porsche’s U.S. market operations. The speaker describes conflicts with this organization about what customers were allowed to order.
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