SEMA 2025 - Holley Performance Products
About this episode
Holley Performance Products shares exciting updates from SEMA 2025, including their new acquisition of Callaway and plans to expand into the truck and off-road market. Guests Mike Gearhart and Landon Phillips discuss innovative products like ADS suspension systems and the integration of modern technology into classic car parts. The episode also highlights Holley's user-friendly EFI systems and their commitment to evolving automotive solutions, showcasing their latest offerings in performance upgrades and off-road capabilities.
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Holley
"He's not 30, but he's been here 30 something years at Holley. Yeah, he was born in a carburetor, came out of a carburetor, that's how it's called."
Holley is a company that makes parts for cars, especially for those that want to make their engines perform better. They are famous for their carburetors, which help mix air and fuel for combustion.
Holley is a well-known manufacturer of performance carburetors and fuel systems for automotive applications. They have a long history in the automotive aftermarket, particularly in the muscle car and racing communities.
Shelby Cobra
"... thanks on behalf of Goldberg, he's deep into the Cobra project he's been working on, and just couldn't g..."
The Shelby Cobra is a famous sports car from the 1960s that is very fast and lightweight. People talk about it a lot because it's a classic and has a lot of history.
The Shelby Cobra is an iconic sports car that was originally produced in the 1960s, known for its lightweight design and powerful V8 engine. It represents a significant part of automotive history and is often discussed in the context of classic car restoration and performance.
Callaway
"I see a Callaway truck here. You want to maybe start with that?"
Callaway is a company that makes cars faster and more powerful, especially known for modifying Corvettes.
Callaway is a well-known automotive company that specializes in high-performance modifications for vehicles, particularly famous for their work on Chevrolet Corvettes.
off-road market
"...and kind of helping Callaway break into the truck and off-road market. Everybody knows Callaway for Corvettes..."
The off-road market is all about cars and trucks that can drive on bumpy and rough paths, not just regular roads.
The off-road market refers to vehicles designed for driving on rough terrains, such as trucks and SUVs that can handle dirt, rocks, and other challenging surfaces.
Chevrolet Corvettes
"Everybody knows Callaway for Corvettes for quite some time, but as pretty much all automotive companies are trying to do these days..."
The Chevrolet Corvette is a fast sports car that many people love, and Callaway makes it even better with special upgrades.
The Chevrolet Corvette is a sports car known for its performance and sleek design, often modified by Callaway to enhance its power and capabilities.
Flowmaster exhaust
"...as well as we have our Flowmaster exhaust on the truck, too."
Flowmaster makes exhaust systems that help cars sound better and perform better by allowing exhaust gases to flow more easily.
Flowmaster is a brand known for its performance exhaust systems that enhance engine sound and improve exhaust flow, often used in trucks and muscle cars.
MBR coilovers
"So specifically, we're really excited about our MBR coilovers that we offer. And whenever you do talk about the Callaway truck, though, we have our Mesa series shocks on there..."
Coilovers are special parts that help control how a car rides and handles. They can be adjusted to make the car higher or lower, which can improve performance.
MBR coilovers are a type of suspension system that allows for adjustable ride height and damping characteristics, enhancing vehicle performance and handling. They are popular in both off-road and performance applications.
Mesa series shocks
"...we have our Mesa series shocks on there, which is really going to be targeted towards more of our OEM vehicles. You know, it's not super complicated like a bypass or a coilover or anything of that nature..."
Shocks are parts of a car that help smooth out the ride by absorbing bumps and vibrations. The Mesa series is a specific type designed for trucks and SUVs to make them more comfortable and stable.
Mesa series shocks are designed to provide improved ride quality and handling for OEM vehicles, offering a balance between comfort and performance. They are typically used in trucks and SUVs for better off-road capability.
Ford F-150 Raptor
"Absolutely. Raptor control arms."
The Raptor is a special version of the Ford F-150 truck that is built for off-road driving. It has better suspension and a stronger engine to handle rough terrain.
The Ford Raptor is a high-performance variant of the Ford F-150, designed for off-road capabilities. It features enhanced suspension, powerful engines, and rugged styling for adventurous driving.
Chevrolet 1500
"We've got Chevrolet 1500."
The Chevrolet 1500 is a type of truck that can be used for carrying heavy loads and is popular among people who need a reliable vehicle for work or everyday use.
The Chevrolet 1500 is a full-size pickup truck known for its versatility and capability, often used for both work and personal purposes.
Ford Ranger
"...Tucson, we're going to have the brand new Polaris Ranger 1500, as well as the new Polaris Expedition deliv..."
The Ford Ranger is a smaller truck that can carry things and drive on rough roads. It's popular for people who need a tough vehicle for work or adventures.
The Ford Ranger is a midsize pickup truck known for its durability and versatility. It has gained popularity for its off-road capabilities and is often discussed in the context of outdoor activities and work-related tasks.
Polaris Ranger 1500
"we're going to have the brand new Polaris Ranger 1500, as well as the new Polaris Expedition delivered down there"
The Polaris Ranger 1500 is a type of off-road vehicle that can be used for work or recreation, often driven on rough terrains.
The Polaris Ranger 1500 is a utility task vehicle (UTV) designed for off-road use, known for its durability and capability in various terrains.
Polaris Expedition
"as well as the new Polaris Expedition delivered down there"
The Polaris Expedition is a type of off-road vehicle similar to the Ranger, used for both work and fun in outdoor settings.
The Polaris Expedition is another model of utility task vehicle (UTV) designed for off-road performance and versatility in various applications.
exhaust system
"You know, like I've got our cap, our exhaust system. I've got the B&M, Hill Killer shifter,"
The exhaust system helps remove gases produced by the engine and makes the car quieter. It includes pipes and parts that carry these gases out of the vehicle.
An exhaust system is a series of components that direct exhaust gases away from the engine and reduce noise. It typically includes parts like the exhaust manifold, catalytic converter, muffler, and tailpipe.
B&M
"I've got the B&M, Hill Killer shifter, and Simpson seats we have it."
B&M makes parts for cars that help with shifting gears more smoothly and quickly. They are popular among car enthusiasts who want better performance.
B&M is a well-known manufacturer of performance automotive products, particularly shifters and transmission components. Their products are designed to enhance the driving experience and improve performance.
Hill Killer shifter
"I've got the B&M, Hill Killer shifter, and Simpson seats we have it."
The Hill Killer shifter is a special gear shifter that helps drivers change gears faster and more accurately, which is great for racing or high-performance driving.
The Hill Killer shifter is a specific type of performance shifter made by B&M, designed to provide quicker and more precise gear changes, enhancing the driving experience, especially in performance applications.
Simpson
"and Simpson seats we have it. We have those in there, the suspension seats,"
Simpson makes seats and safety gear for race cars. Their seats are designed to be comfortable and keep drivers safe during races.
Simpson is a company known for manufacturing safety equipment and performance seats for motorsports. Their products are designed to provide comfort and safety for drivers in high-performance vehicles.
suspension seats
"We have those in there, the suspension seats, which are way better than the bleacher seats that come from the factory,"
Suspension seats are special car seats that have springs or other materials to make them more comfortable by absorbing bumps in the road.
Suspension seats are designed with built-in suspension systems to absorb shocks and bumps, providing a more comfortable ride, especially in performance or off-road vehicles.
blow off valve
"I mean, they've been blow up valve. I got the blow up valve, cold air intake, all that stuff."
A blow off valve helps turbo engines by letting out extra air when you stop accelerating, which keeps the engine running smoothly.
A blow off valve is a device used in turbocharged engines to release pressure from the intake system when the throttle is closed. This prevents compressor surge and helps maintain performance.
cold air intake
"I got the blow up valve, cold air intake, all that stuff. And that's been 10 years now."
A cold air intake is a part that helps your engine get cooler air, which can make it run better and use fuel more efficiently.
A cold air intake is an aftermarket part that replaces the factory air intake system to allow cooler air to enter the engine. This can improve engine performance and efficiency.
MSD
"I guess off the air is MSD, for example, smaller. It's more compact. It's probably faster."
MSD is a brand that makes parts for cars to help them run better and faster. They focus on improving the ignition systems, which help start the engine and keep it running smoothly.
MSD is a company known for manufacturing high-performance ignition systems and components for automotive applications. Their products are designed to enhance engine performance and reliability.
small block and big block Chevy
"Like we came out with the first ever small block and big block Chevy high ram."
Small block and big block are types of engines made by Chevy. Small block engines are smaller and lighter, while big block engines are bigger and usually stronger, which is why they are often used in powerful cars.
Small block and big block refer to two different families of V8 engines produced by Chevrolet. Small block engines are known for their compact size and lighter weight, while big block engines are larger and typically produce more power, making them popular for performance applications.
small block Ford front accessory drive
"...we have that, the small block Ford front accessory drive, you know, that bolts, that locates off the front cover."
The small block Ford front accessory drive is a part of Ford engines that holds other parts like the alternator in place. It helps make the engine easier to work on and keeps everything organized.
The small block Ford front accessory drive refers to the system that mounts various engine accessories, such as the alternator and power steering pump, to the front of a small block Ford engine. This design allows for easier installation and maintenance of these components.
alternator
"...150 amp, one wire alternator, power steering. So just, you know,..."
An alternator helps keep your car's battery charged and powers things like the radio and lights when the engine is on.
An alternator is a crucial component in a vehicle's electrical system that converts mechanical energy into electrical energy to charge the battery and power the electrical systems when the engine is running.
retro bright headlights
"...retro bright headlights, which are awesome. So you can drive at night in your classic car..."
Retro bright headlights are new lights that look good on old cars and help you see better at night.
Retro bright headlights are modern lighting solutions designed to fit classic cars, providing improved visibility and a vintage look.
Bluetooth module
"...And Turmex Bluetooth module, which is maybe not an innovation for a new vehicle,..."
A Bluetooth module lets you connect your phone to your car without wires, so you can make calls or listen to music easily.
A Bluetooth module allows for wireless communication between devices, enabling features like hands-free calling and audio streaming in vehicles.
Sniper 2
"...I'm going to do a carb replacement and put a Sniper 2 on it and you want to maybe get in the software..."
The Sniper 2 is a system that helps cars run better by replacing older carburetors with a modern fuel injection setup. It can be adjusted using a computer to improve how the car performs.
The Sniper 2 is a type of aftermarket fuel injection system designed to replace carburetors in classic cars, providing better fuel efficiency and performance. It allows for tuning and adjustments through software, enhancing the driving experience.
PDM
"with the PDM, which I have in my factory five, like my whole car has one relay in it."
A PDM is a device in cars that helps control and distribute electricity to different parts of the vehicle, making it easier to manage everything with fewer wires.
A Power Distribution Module (PDM) is an electronic component that manages the distribution of electrical power to various systems in a vehicle, allowing for more efficient control and less wiring complexity.
Toyota Corollas
"And I go, it's great, like we have a bunch of race cars. You know, Adam's whole collection, Corolla's collection, race cars with MoTek fuel injection."
The Toyota Corolla is a small car that is very reliable and doesn't use much gas. Many people like it because it's easy to drive and lasts a long time.
The Toyota Corolla is one of the best-selling cars worldwide, known for its reliability, fuel efficiency, and affordability. It is often mentioned in discussions about practical daily drivers and has a strong presence in motorsports due to its racing heritage.
Audi S3
"...he APR side and just application expansion at the S3 over there. Yeah."
The Audi S3 is a fancy small car that goes really fast and has a nice interior. It's popular with people who want a mix of luxury and speed.
The Audi S3 is a high-performance version of the Audi A3, featuring a turbocharged engine and sport-tuned suspension. It is often discussed for its blend of luxury and performance, making it a popular choice among enthusiasts.
Chevrolet Camaro
"I've been watching the videos. Tell me about the Camaro. So the Camaro we built in 34 days."
The Chevrolet Camaro is a fast and stylish car that many people love for racing and showing off. It has a strong engine and looks really cool.
The Chevrolet Camaro is a classic American muscle car that combines performance with aggressive styling. It's often discussed in the context of car culture and racing, particularly for its powerful engines and sporty handling.
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