00:00
Disfruta más formas de ahorrar en Fred Meyer como precios bajos en todo pasillo.
00:04
Ahorra aún más con los cupones digitales en la app de Fred Meyer y gana puntos en combustible
00:10
para ahorrar hasta un dólar por galón.
00:13
Fred Meyer, Fresh para todos.
00:15
Los ahorros pueden variar por estado.
00:16
Aplican resecciones de combustible.
00:18
Ve los detalles en el sitio.
00:20
Ahorra aún más en tus favoritos.
00:22
Combina 5 o más artículos participantes y llévatelos hoy por 99 centavos cada uno en nuestra venta de los 99 centavos.
00:35
Con el style boldo de la Mazda CX-30.
10:32
Como precios bajos en todo pasillo, descarga la app de Fred Meyer, elige tus cupones digitales semanales y ahorra aún más.
10:40
Además ganas puntos en combustible para ahorrar hasta un dólar por galón.
10:44
En Fred Meyer encuentras más formas de ahorrar y más recompensas en cada compra.
10:49
Ahorrar en grande a diario es fácil con ahorros y recompensas.
10:53
Fred Meyer, fresh para todos.
16:02
Entonces, en este mundo de 7 litros, queremos tener un gran mundo.
16:07
Para tener un mundo muy confortable para familias.
16:11
Y claramente, fue nuestra manera de pensar.
16:15
Algunos de los otros mercados hacen que el CSU es más pequeño.
16:19
Es más pequeño para ser alrededor de 4,5 metros.
16:23
Pero en cada turno, siempre pensamos que tenemos que proponer más en términos de espacio
16:31
para el mismo precio y incluso a veces menos precio.
16:35
Esa es nuestra filosofía global y es lo que puedes encontrar en el CSU.
16:40
Y incluso en el CSU, ofrecemos más volumes para el mismo precio.
16:48
Next, we asked Kate about what's next for Citroen
16:51
and how disruptive can they be with Yammy,
16:54
which was a great success,
16:56
with Ali, which is a phenomenal concept.
16:59
Could they give us any teasers as to what's coming down the line
17:02
from Citroen in the future?
17:05
Obviously, we can't talk about what's in store,
17:08
but Citroen hasn't changed its vision
17:11
in the sense that we still want to create surprises.
17:14
The very fact that we see Yammy evolving in different ways already this year.
17:21
We've got a new CEO who's got lots of new ideas as well.
17:25
Citroen will continue to be a brand that will always have new surprises.
17:30
That's all I can say.
17:32
When do you envisage Citroen having a dedicated electric vehicle platform,
17:36
because multi-fuel is great at the moment for sales,
17:39
but as we get closer to targets and EU regulations,
17:43
where do we see that coming down the line?
17:54
on this side we have decided to have a multi-energy platform
17:58
and it's very helpful in this transition period
18:02
because two years ago or three years ago
18:06
we all imagined that the transfer to electric cars
18:10
would have been faster and it's not the case.
18:13
So we are very happy to have chosen these multi-energy platforms.
18:18
As you can see in the discussion with the European Commission and so on,
18:23
maybe that it won't go so fast as you said,
18:28
to go to full electric.
18:30
For the moment I think it's still the good strategy
18:33
to have complete multi-energy platforms, to be honest.
18:39
We see also with all our customer clinics and so on.
18:46
It was quite easy to convince people in advance
18:53
and it was easy to convince them to go to electric, full electric.
18:58
And now we are at a time where we have to convince some people
19:03
who don't really want to go.
19:06
And they are very, very hard to convince.
19:10
So it's also a question of regulation,
19:13
but it's also a question of speed in the mind of customers.
19:18
Are they ready to go to electric?
19:21
And the point is that we know that when someone has tried
19:26
and is now an electric driver, he doesn't come back.
19:31
He doesn't come back, never.
19:34
But it's quite hard to convince all those who are in the middle
19:39
don't know exactly, so we have to push a lot of tests
19:43
when they go to dealers and so on
19:45
to make them try an electric car thing.
19:48
Don't worry, it will be very easy to make all your charge
19:53
during your trips and so on.
19:55
So we have a lot of work to do with those customers.
19:58
Next up we were chatting with Federico Gore,
20:01
who is the SVP for Global Marketing and Communications with Citroen
20:04
and also the head of the Citroen Racing Team
20:07
or leading the Citroen Racing Team.
20:31
Ahorra aún más en tus favoritos.
20:33
Combina 5 o más artículos participantes y llevártelos hoy por 99 centavos
20:37
cada uno en nuestra venta de los 99 centavos.
21:01
Y nos preguntamos por qué ahora la Citroen está llegando a Formula E.
21:17
Muchas razones, una bastante obvia es que
21:22
estamos conectando con nuestro,
21:25
tenemos 60 años de motorsport,
21:29
hemos ganado 17 WRC Rally Championship
21:33
entre los colegios de los TITOS 6, WTCC,
21:36
colegios y manufacturas.
21:39
5 Dakar Rally Rades,
21:41
dependiendo de cuáles son ellos.
21:43
Así que, como marketing,
21:45
cuando estás asesando,
21:47
¿sabes qué cool cosas para hacer con tu empresa,
21:49
conectar con los clientes,
21:51
e inspirar a la confianza,
21:53
y mostrar que es lo mejor que puedes hacer?
21:55
Nuestros fans justos,
21:57
todos los tiempos de motorsport,
21:59
especialmente aquí, en España y en la Unión Europea,
22:01
así que hay un gran potencial ahí.
22:06
Stellantis Motorsport already engages
22:09
con algunos otros grandes.
22:11
Entonces, llegamos a la conversación.
22:13
Básicamente, nuestra legación,
22:15
estrategia y obligación,
22:20
estamos en la escena tradicional,
22:23
digamos, tradicional,
22:26
y no con una mayor acusación
22:28
entre los buyers de EV.
22:31
la mayor acusación entre los buyers de EV
22:33
es naturalmente entre los brands de EV nativo.
22:37
ok, tenemos que ir grande,
22:38
tenemos que ir rápido,
22:39
vamos a poner las cosas juntos.
22:40
Y, después de algunas reuniones
22:45
CEO, marketing team,
22:48
cada vez que vas a un formato,
22:50
tienes que encontrar
22:54
y definitivamente un combate.
22:56
si tienes objetivos,
22:57
si tienes objetivos,
23:01
el fútbol de Formula E,
23:03
de aproximadamente 70%
23:04
de nuestros grandes mercados
23:05
por lo importante que tenemos.
23:08
colocamos la legación
23:09
con nuestra estrategia electrífica,
23:11
con lo que nuestros fans quieren ver,
23:13
lo colocamos todo juntos,
23:14
y lo que sabemos que hacer,
23:16
a través de nuestro Motorsport,
23:20
Uno de los otros jornalistas
23:21
fue diciendo que es un poco tenuoso
23:23
el link entre Formula E
23:24
y un segmento C para las familias,
23:27
y si realmente han ido
23:30
sino que a Formula E,
23:38
hablando específicamente de eso,
23:41
he trabajado mucho con Formula One,
23:46
de la historia de los track,
23:49
Bueno, especialmente ahora,
23:55
es just completely different
23:57
de cualquier tipo de
24:08
es exactamente the same
24:10
as an electric car, ok?
24:12
So you have a battery,
24:13
you have a battery,
24:14
you have a power train,
24:16
you have a regenerative system,
24:18
the last three season,
24:19
we have pit stop with
24:20
600 volts fast charging,
24:22
you charge 10% of the battery,
24:25
so the stop is 60 seconds
24:27
for a safety thing,
24:28
but it actually charges
24:29
in about 30 seconds,
24:30
10% of the battery.
24:32
actually the technologies
24:35
that we're developing
24:36
in the way of Formula E car
24:39
is actually exactly the same
24:40
as any EV car works.
24:42
a lot of the software
24:44
enhancements of how to,
24:45
actually if you go flat out,
24:47
learning with the team,
24:49
like if you go flat out,
24:52
more or less should,
24:53
driver would only make
24:55
of a Formula E race.
24:57
So energy management is
24:59
absolutely everything,
25:01
absolutely everything.
25:02
Then there's a team strategy
25:06
and if you stop and, you know,
25:11
but if you go flat out,
25:13
you know, you only do
25:14
about 40%, 50% of the race.
25:17
like 50% of the energy
25:21
during the braking,
25:22
during the braking zone.
25:25
that has a lot to do
25:26
with how we get more out of
25:28
the autonomy of the range,
25:32
Do you, with your link,
25:33
trying to link back
25:34
to the racing heritage,
25:35
when we talked at the launch
25:37
and we were talking about
25:38
will there be racing versions
25:40
like your cilantro,
25:41
Opel with their GSE,
25:42
and Pugia with the GTI.
25:44
Do we envisage Citroen having
25:45
some sportier additions
25:46
for those that want to
25:48
Citroens of the past?
25:52
Okay, so that one's a no.
25:59
Because that's what,
26:02
so like the first question
26:04
Because it's part of that type
26:06
like everybody wants,
26:07
you know, a sporty C3
26:10
Well, technically everybody's
26:11
looking for an electric 2CV,
26:12
but you never give us
26:14
Maybe there won't be news
26:19
stay in Premier League?
26:23
next season they're next.
26:24
So two cilantro brands.
26:27
on my LinkedIn saying,
26:28
so how are you going to,
26:30
how are you going to
26:31
manage with the other
26:34
are you going to race?
26:41
we've got to compete
26:49
Citroen is going to be,
27:00
but they will be coming
27:06
so the car will come
27:08
Similar to the WRC.
27:20
Gempoint 3.5 season,
27:25
all the ingredients
27:30
they've been champion before,
27:33
they have it in the blood?
27:35
of course, absolutely,
27:38
but an interesting thing
27:41
on the name of the team,
27:43
if you just call it
27:44
Citroen Formula E team,
27:46
but we decided to call it
27:48
the official name is
27:50
to keep the umbrella open,
27:53
you'll probably receive
27:54
a sort of save the date,
27:55
so on October 20th,
27:57
we're revealing the team,
27:59
everything in Paris,
28:01
doing a joint event together
28:05
so it's going to be
28:06
a very, very exciting event,
28:07
and we're going to kick off
28:09
with our right foot.
28:10
And the FIA is based
28:13
FIA is based in Paris.
28:15
they are their base,
28:16
most of the Formula E team
28:23
are actually Spanish,
28:26
pan-European organization,
28:27
and one of the things
28:29
that convinced me also
28:35
which is part of Liberty,
28:38
30% of the Formula E
28:44
And they're the same crowd
28:45
that own Formula One?
28:48
who took it from Bernie
28:51
the Global Phenomenon,
28:52
the Global Phenomenon
28:53
that it is right now.
28:58
after talking with the
28:59
Formula E representatives,
29:01
absolutely everything
29:03
they're putting back
29:06
they're like a venture fund,
29:08
venture capital fund,
29:09
they're just putting
29:10
everything and finding
29:12
so we're going to have
29:13
a race in Spain now,
29:17
back in Rome again,
29:24
You're going to cross
29:28
they're the really good,
29:29
they're the really good vibe
29:33
when you talk to them,
29:36
like Formula E is considered,
29:38
like the little brother
29:44
we're a different family,
29:47
we're both growing together.
29:49
quite a lot younger,
29:51
crisscrossing between gaming
29:53
obviously betting on the future
29:58
less than two years now,
30:01
the cars are going to be faster
30:02
than a Formula Two,
30:03
only slower than a Formula One.
30:05
I mean, they already accelerate,
30:07
they do 0 to 101 for in 82 seconds,
30:12
than a Formula One.
30:16
torque and accelerates like hell
30:18
and in enclosed circuits
30:20
it's always going to be faster
30:21
than a Formula One.
30:23
extremely exciting.
30:24
I was in Monaco last year.
30:27
the race leader changed
30:30
in a nice sunny day
30:34
in the design team,
30:36
in the product team
30:37
and also Friderico,
30:38
the head of marketing
30:39
and also Formula E.
30:40
Great to get some time
30:41
with these executives
30:42
on these press trips
30:44
and holding back a podcast
30:46
24 hours sometimes has
30:48
The September 2025 sales
30:50
numbers are out from
30:53
with the Irish Motor Industry.
30:56
versus September last year.
31:00
versus September last year.
31:02
Petrol sales down 24%.
31:06
on month last year.
31:08
And petrol hybrid sales
31:13
the most popular fuel type
31:14
sold in September of 2025.
31:19
had a plug socket on them
31:20
and one in three cars
31:21
between fully electric.
31:27
are more popular than diesel.
31:29
And PHEVs are up 55%
31:32
The top five models
31:38
is the Tesla Model Y.
31:40
for Tesla is always strong
31:41
for their sales numbers.
31:44
has been the top five
31:45
I think every single month
31:49
so we're really starting
31:50
to see those orders coming in
31:53
Haven't seen a lot of them on the road
31:54
but they were in the top five last month
31:56
and now number four.
31:57
And then the Kia EV3
31:59
which has been a storm
32:01
busting, barn busting success
32:03
with Kia in fifth place.
32:05
So hopefully you've enjoyed
32:07
this week's podcast
32:08
about the EC5 Aircross
32:10
and the drive of it
32:13
and the international press drive
32:15
and also to squeeze in the
32:18
and the positive news story
32:20
that is EV sales in Ireland
32:22
If you haven't already commented
32:25
if you haven't left a rating
32:27
We've got over 35 star ratings
32:30
and the more ratings
32:32
the more engagement
32:33
always helps the podcast
32:36
and I look forward to chatting
32:48
Elige tus cupones digitales
32:50
semanales y ahorra aún más.
32:52
Además ganas puntos en combustible
32:54
para ahorrar hasta un dólar por galón.
32:56
En Fred Meyer encuentras más formas
32:58
de ahorrar y más recompensas
33:01
Ahorrar en grande a diario
33:02
es fácil con ahorros y recompensas.
33:06
Los ahorros pueden variar por estado.
33:08
Aplican resecciones de combustible.
33:10
Ve los detalles en el sitio.