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TERRIBLE TROUBLE AT TOYOTA | Episode 1081

TERRIBLE TROUBLE AT TOYOTA | Episode 1081

CarEdge Live May 29, 2026 27 min
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About this episode

Toyota’s sales slump takes center stage, with the hosts pointing to oversupply of some vehicles, shortages of others, and affordability pressures worldwide. They break down regional drops—U.S., Middle East, and China—and connect the pain to inventory delays, over-MSRP used pricing, and slow-moving Tacoma/Tundra stock. The conversation then pivots to what could change next: Mitsubishi’s pickup push and the likely return of smaller, cheaper trucks that could even “sell out” like the Maverick. Along the way, CarEdge’s invoice pricing and transparent dealer reviews get a plug.

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Car

Toyota Land

"...on Middle East conflict. What is going on over in Toyota land? It's not just globally for them."

The Land Cruiser is a large SUV made for tough driving, including rough roads. People talk about it a lot because it’s a popular, long-lasting model and it can be affected by supply and shipping problems. That’s why it might show up in a discussion about what’s happening with Toyota worldwide.

Car

Toyota Prius

"...or example, from Zippy, we've got, I wanted a new Prius, but I can't have one until July. They really sho..."

The Prius is a car that uses a gas engine plus an electric motor to help save fuel. If a dealership can’t get one right away, you may have to wait for a delivery date. That’s likely what the podcast is referring to with the “can’t have one until July” comment.

Concept

oversupply

"[222.9s] which is they do have an oversupply of certain vehicles. [225.0s] I see that here with this comment from Stu Glenn."

Oversupply means there are too many of certain cars sitting around compared to how many people want to buy them. It can cause sales to drop, especially if other popular models are hard to find.

Concept

sales declines globally for three months in a row

"[239.5s] in short supply right now in high demand. [242.1s] And it ultimately has led them to sales declines globally for three months in a row."

They’re saying Toyota’s sales have been going down for three months straight. That suggests a bigger issue than just a temporary slowdown.

Concept

reset happening

"[259.8s] And that stopped as well. [260.7s] So it's like a reset happening, it seems like, in the auto industry."

They’re describing a change in the auto market where things that were improving start to stall. In this case, they think it’s because fewer people can afford cars.

Concept

affordability situation

"[264.4s] I think, at least globally, it kind of suggests that it's an affordability situation around the [277.5s] world, not just, you know, we talk about it here in the United States and North America all the time."

They mean that buying a new car has become harder for many people because it costs too much. So even if cars are available, fewer people can afford to purchase them.

Concept

market share

"Well, you know, you'd like to think that because their market share is slipping slightly here in North America, that it would cause them to want to increase incentives to regain some of that."

Market share is basically how much of the car-buying market a brand gets. If Toyota’s share is shrinking, it can mean it’s selling fewer cars than competitors.

Concept

incentives

"Well, you know, you'd like to think that because their market share is slipping slightly here in North America, that it would cause them to want to increase incentives to regain some of that... I don't see them increasing incentives to try and increase sales."

In this context, “incentives” are marketing offers that reduce the effective price of a new Toyota—like cash rebates, special financing, or lease deals. Automakers use them to stimulate demand when sales slow down, but the host argues Toyota may not need to increase them if the whole market is down.

Concept

Toyota-thon

"But that's what I'm wondering, like, will this be a catalyst for them to come out with Toyota-thon earlier this year or more aggressively?"

A “Toyota-thon” is Toyota’s name for a sales promotion period with extra deals. The host is asking whether Toyota will do one sooner or with bigger discounts.

Concept

tariffs

"So, and we also know that Toyota struggled financially because of tariffs and other related costs that impacted what they could do."

Tariffs are taxes on imported products. If Toyota has to pay more because of tariffs, it can raise costs and make it harder to offer deals or manage inventory.

Car

Chevy Colorado

"Again, Mitsubishi to enter the US midsize pickup race with the Nissan source truck to fight the Toyota Tacoma Chevy Colorado."

The Chevy Colorado is a midsize pickup truck. The hosts mention it as one of the trucks Mitsubishi would be competing against.

Car

Toyota Tundra

"Because Toyota, excuse me, has struggled with Tacoma and Tundra sales here in the United States."

The Toyota Tundra is Toyota’s larger pickup truck. They’re saying Toyota hasn’t been selling as strongly, which could lead to Toyota building a new competitor in the pickup segment.

Car

Toyota Tacoma

"Because Toyota, excuse me, has struggled with Tacoma and Tundra sales here in the United States."

The Toyota Tacoma is a midsize pickup truck. The hosts are saying Toyota hasn’t been selling as well as it wants, so it may need a new truck to compete better.

Concept

buyer's market opportunities

"And again, those are probably like your buyer's market opportunities if you're a Toyota shopper."

A buyer’s market means it’s easier for shoppers to get a good deal. The hosts are saying Toyota buyers might have more leverage right now.

Car

Ford Maverick

"But we know that the Maverick has sold out very well for Ford and Toyota has hinted at doing that."

The Ford Maverick is a smaller, more affordable pickup truck. The hosts are saying it sold really well, so Toyota would likely want a similar kind of truck to compete.

Car

Stout Toyota Stout

"...his forces their hand at all to come out with the Toyota stout or something like that that's going to be a Maver..."

“Stout” here sounds like a possible name for a future Toyota pickup. The podcast is talking about whether Toyota might make a small truck to compete with other compact pickups. It’s more of a speculation than a clearly identified current model.

Car

Mazda B2000

"... in the chat. That's Chevy S10, the Zuzu Pop, the B2000. Yeah."

The Mazda B2000 is a small pickup truck. The podcast mentions it because someone is listing different pickup models people know or want to compare. It’s likely part of a general discussion rather than a deep dive into one specific current model.

Concept

small pickup market

"We will see many more players in the small pickup market fighting for whatever market share they can get. But like I said, that indicates to me that this is where manufacturers think the growth will be when it comes to pickup trucks, not the full-size stuff anymore."

This means the market for smaller pickup trucks, not the big full-size ones. The host is saying companies think the future growth is in smaller, cheaper trucks, so more brands will try to sell them.

Brand

Mitsubishi

"So I do think Mitsubishi making this move, which again is part of their work with Nissan, is going to force the hand of Toyota to finally come to market with their small pickup truck."

Mitsubishi is a car brand the host says is entering the smaller pickup market. The host thinks that move will push Toyota to offer a similar small pickup too.

Brand

Nissan

"So I do think Mitsubishi making this move, which again is part of their work with Nissan, is going to force the hand of Toyota to finally come to market with their small pickup truck."

Nissan is mentioned as a partner to Mitsubishi. The host is using that partnership to explain how Mitsubishi might be able to bring a small pickup to market.

Term

reliability and engine issues

"if you're in the market for a pickup truck, look at the Toyota options. Now, reliability and engine issues, that's something you need to be very mindful of."

Reliability means how likely the car is to avoid breakdowns. Engine issues are problems with the engine that could require repairs, so the hosts are warning buyers to pay attention to that.

Term

supply and demand

"But supply and demand, there's an oversupply of those vehicles relative to all the others. And you've got a competitor taking market share."

Supply and demand is about how many cars are available versus how many people want them. If there are too many of a certain truck on the market, it can hurt sales and change pricing.

Term

inventory

"There's still so many dealers that don't have inventory on their lots, especially with the new models and the new variants."

In automotive retail, inventory refers to the number of vehicles a dealership has physically available to sell on its lot or through immediate delivery. The segment emphasizes that many Toyota dealers don’t have enough inventory, especially for newly introduced models and variants.

Concept

used car market

"Now, we do see this having impacts over on the used car market. It's worth sharing."

The used car market is where people buy and sell cars that are already owned. If new Toyotas are hard to find, more shoppers may look at used cars instead, which can change prices and supply.

Car

2026 Toyota Sienna Woodland Edition

"Here's a perfect example. 2026 Toyota Sienna Woodland Edition for a sale at a Hyundai dealership. So this one got traded in."

This is a specific version of the Toyota Sienna minivan (the Woodland Edition) for the 2026 model year. The point is that even though it’s a Toyota, it can show up for sale through other dealers—showing how shortages and trade-ins affect used prices and availability.

Term

stock number

"Well, it is. Based on the stock number. So there's two things that stand out here."

A stock number is like a unique ID a dealership uses for a particular car. It helps you track that exact vehicle’s details in their system.

Term

miles

"One, it's got 4200 miles on it. The stock number, explain."

Miles tell you how much a car has been driven. The host mentions 4,200 miles to show it’s not heavily used.

Term

stock keeping number

"So every vehicle has its own individualized stock keeping number. This is a unique identifier."

A stock keeping number is the dealer’s internal label for a specific car. It helps them track that exact vehicle in their computer system, especially when it’s being sold or involved in a trade-in.

Term

VIN

"They use the last seven digits of the VIN. Which in this case would be H166... Last six digits of the VIN. And then the A."

VIN is the car’s unique ID number. It’s like a fingerprint for that specific vehicle, and dealers use parts of it to keep track of which car is which in their system.

Term

trade in

"Now, at most dealerships, the A is if you take a trade. So if there's one trade, it becomes that stock number plus the letter A... B and that means there's two trades."

A trade-in is when you sell your current car to the dealer to help pay for the next car. The dealer may mark the paperwork/stock number to show how many trade-ins are involved.

Term

MSRP

"That's almost $2,500 more than the original MSRP for that vehicle. And that's because on the new car side for Toyota, this is some of the terrible trouble they've created for themselves."

MSRP is the price listed by the manufacturer on the car’s sticker. Here they’re saying some buyers end up paying more than that official sticker price.

Car

Hyundai Palisade

"what would a Toyota Sienna buyer want to trade a brand new one in with 4,000 miles and a Hyundai Dior? What are they buying? Because they're not... They're getting a Carnival? Well, that would be a Kia. So I'm assuming it would be a Palisade of some kind."

The Hyundai Palisade is a big family SUV with three rows of seats. They’re suggesting some people who can’t get a Sienna might buy something like this instead.

Car

Kia Carnival

"Because they're not... They're getting a Carnival? Well, that would be a Kia."

The Kia Carnival is another family minivan. They’re saying if the buyer is staying in the minivan world, the closest match would be this.

Term

dealer reviews

"Now, Dad, I want to remind everyone back at CarEdge.com, under dealer reviews, you can look at things broken down by brand. We're talking a lot today about Toyota."

Dealer reviews are ratings or comments from people who bought cars from a dealership. The host is pointing listeners to those reviews to find Toyota dealers that are straightforward.

Term

add-ons

"You don't have to worry about add-ons, wait lists, things like that. This is not a pay-to-play list by any stretch."

Add-ons are extra stuff a dealer tries to sell on top of the car. They usually cost extra and can make the final price higher than you expected.

Concept

wait lists

"You don't have to worry about add-ons, wait lists, things like that. This is not a pay-to-play list by any stretch."

A wait list is when the dealer can’t get you the car right away, so you’re put in line. The host is saying their list focuses on dealers that aren’t using that situation to add pressure or extra costs.

Concept

pay-to-play list

"This is not a pay-to-play list by any stretch. This is just objective data about how transparent dealerships are."

A “pay-to-play list” means a list where companies might get better placement because they paid for it. The host is saying their Toyota dealer list isn’t like that.

Concept

objective data

"This is not a pay-to-play list by any stretch. This is just objective data about how transparent dealerships are."

“Objective data” means information that can be checked or measured, not just someone’s opinion. The host is saying their Toyota dealer ratings are based on that kind of evidence.

Brand

Ram

"You've got another automaker out there that's just taken a different approach. [1245.5s] And that is Ram looking to defy history with muscular Rumblebee street trucks."

Ram is a truck brand that makes big pickup trucks. Here, they’re being talked about as choosing a more power-focused direction for their trucks.

Term

naturally aspirated

"Instead, Ram continues to go down the path of big, naturally aspirated engines, fast trucks."

A naturally aspirated engine doesn’t use a turbo or supercharger to push extra air in. It usually feels more straightforward and predictable when you press the gas.

Term

Hemmys

"And Hemmys, they're just going. [1264.5s] They're like, hey, this worked over at Dodge with the demons. [1266.9s] Let's put them into our trucks."

“Hemmys” refers to a famous Chrysler V8 engine design. It’s known for making strong power, and the host is saying people like that engine enough that Ram wants it in their trucks.

Brand

Dodge

"They're like, hey, this worked over at Dodge with the demons. [1266.9s] Let's put them into our trucks."

Dodge is a car brand known for performance models. The host is using Dodge as an example of where the HEMI idea already proved popular.

Car

Ford F150

"Well, hey, the F-150 wrapped their cells. [1275.7s] So there's no reason to believe that these won't sell."

The Ford F-150 is a very popular big pickup truck. The point being made is that even with Ford’s choices about engines and tech, people still bought it—so Ram’s similar strategy could work too.

Concept

history repeats itself

"This is like your history repeats itself comment. [1282.3s] Oh, absolutely. [1283.4s] It repeats itself."

This phrase means “people keep making the same kind of choices over time.” Here, they’re saying if customers liked a certain kind of truck/engine before, other brands will likely copy it again.

Concept

force it down our customers' throats

"and what it is that they're requesting, as opposed to us just building whatever it is [1304.8s] we want to build and trying to force it down our customers' throats."

This is about how companies make decisions. The host is saying the smart move is to build what customers actually want, instead of trying to sell something people don’t ask for.

Car

Dodge Ram

"...ers' throats. Because we know over the years that Ram and Dodge owners have said they want those Hemmys..."

Ram is a brand of pickup trucks, and people often talk about which engine options are available. In the podcast, the point is that Ram/Dodge owners have wanted certain Hemi engines over the years. That kind of feedback can affect what trucks get built and sold.

Term

gas mileage

"Because we know over the years that Ram and Dodge owners have said they want those Hemmys. [1318.4s] They don't care about the gas mileage."

Gas mileage means how efficiently a car uses fuel. The host is saying these buyers don’t care as much about saving gas as they do about having the HEMI-style power.

Brand

Stalantis

"You look at the course that Stalantis took, where they tried to go more upscale and more upscale and kept raising prices. And then they eventually basically abandoned their customer base."

Stellantis is a big car company that makes brands like Ram, Chrysler, and Jeep. The hosts are saying Stellantis tried to sell more expensive cars, and some customers got upset and left.

Brand

Chrysler Jeep

"Do you think Toyota is kind of experiencing the same thing that Stalantis with the Ram Chrysler Jeep brand experienced a couple of years ago?"

Chrysler and Jeep are two different car brands. The hosts are saying that Stellantis had a similar customer problem with these brands, and they’re wondering if Toyota is facing the same kind of issue.

Car

Jeep Brand

"...e same thing that Stalantis with the Ram Chrysler Jeep brand experienced a couple of years ago? Like, will Toy..."
Car

Toyota RAV4

"...mber one selling vehicle last month? Probably the RAV4. No, I think it was the Toyota Camry."

The RAV4 is a compact SUV that many people buy for everyday driving. The podcast is mentioning it because it’s usually a top-selling model, so it can represent how well Toyota is doing overall. That’s why it’s brought up when talking about which car sold the most recently.

Car

Toyota Camry

"What was the number one selling vehicle last month? Probably the RAV4. No, I think it was the Toyota Camry. We did a thing on it."

The Toyota Camry is a very common, family-friendly sedan. The hosts are talking about it because it’s likely the top-selling car in that month.

Car

Toyota Corolla

"...es in the same month? I believe it was the Toyota Corolla. So what Toyota does is they have done their best..."

The Corolla is a small, everyday car that’s designed to be reliable and affordable to run. The podcast mentions it because it’s a major seller, so it often reflects what’s happening with Toyota’s sales and supply. That’s why it comes up when comparing which models did well in a given month.

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