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The Car Market RESET Is About To Get SO MUCH WORSE | Episode 969

The Car Market RESET Is About To Get SO MUCH WORSE | Episode 969

CarEdge Live Nov 25, 2025 30 min
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About this episode

The discussion centers on the current state of the car market, highlighting a significant decline in new vehicle sales and rising auto loan rejections, particularly among Gen Z consumers. The hosts analyze how inflated vehicle prices and credit strains are impacting buyer behavior, leading to a potential reset in the market. They also share insights on the consequences of high prices, including a troubling car deal that exemplifies financial illiteracy in vehicle purchases. The episode emphasizes the need for more affordable options and better education for consumers navigating the car buying process.

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Technical Too Afraid to Ask
Term

average new car transaction price

"...who has the money to be able, the average new car transaction price is once again approaching $50,000."

The average new car transaction price is how much people usually pay for a new car. It helps you see how much cars are costing these days.

Term

average listing price for new cars

"...the average listing price for new cars is over $50,000."

The average listing price for new cars is what sellers usually ask for when they put a new car up for sale. It shows how much new cars are generally worth.

Term

10% rule

"...If you use my 10% rule as to what you can afford, my 10% rule is 10% of your gross monthly income can go towards a car."

The 10% rule is a way to decide how much money you should spend on a car each month. It says you shouldn't spend more than 10% of your monthly income on car payments.

Term

MSRP

"...the manufacturers have just continued to increase their MSRP's and ultimately there has been enough demand. And again, what we're talking about today..."

MSRP is the price that the car maker suggests you should pay for a car. It's a starting point for how much you might expect to pay when buying a new vehicle.

Car

Ford F150

"Let's do the F-150. Average use price $50,000."

The Ford F-150 is a big truck that many people use for work and everyday driving. It's known for being tough and reliable, making it a favorite among truck buyers.

Term

10% roll

"Let's use your 10% roll for a second here."

A '10% roll' is a way to think about how much of your income you can spend on something, like a car. It means taking 10% of a number to help decide if you can afford it.

Term

sticker price

"Do we wait until the sticker price is lower? Unfortunately, Dad, this is at least my thinking here."

The sticker price is the price you see on a car when you go to buy it. It's what the manufacturer thinks the car should cost.

Term

new car market

"Right now, it's about as good as it's going to get in terms of the new car market."

The new car market is where you buy cars that have just been made and are brand new. It's different from buying used cars that have been owned before.

Term

used car market

"And even for the used car market, probably, because there was such a significant decrease in the number of new vehicles produced for so many years there."

The used car market is where you buy cars that someone else has owned before. They usually cost less than new cars.

Concept

negotiation

"So it is, I think, a matter of negotiation."

Negotiation is when you talk to the seller to try to get a better price for the car. It's like bargaining to see if you can pay less.

Concept

new car inventory

"New car inventory is the highest level it's been in the past 18 months. We've seen significant increases in negotiability and leverage for customers."

New car inventory is the number of new cars that dealerships have available to sell. When there are a lot of new cars, buyers can often get better deals because dealerships want to sell them.

Concept

negotiability

"We've seen significant increases in negotiability and leverage for customers. So if you want to buy a vehicle or if you need to buy a vehicle, now is definitely the time to do it."

Negotiability means how much you can talk about the price of a car with the seller. If there are many cars available, you might be able to get a better price by negotiating.

Concept

leverage for customers

"We've seen significant increases in negotiability and leverage for customers. So if you want to buy a vehicle or if you need to buy a vehicle, now is definitely the time to do it."

Leverage for customers means that buyers have more power to ask for better prices or deals when buying a car, especially when there are many cars available to choose from.

Car

Honda CR-V

"...can't wait to take delivery of my new Honda CR-V. Love hearing that."

The Honda CR-V is a type of SUV that's great for families. It's known for being reliable and having a lot of space inside for passengers and cargo.

Car

Ram 2500

"So this is a deal that someone entered into on allegedly a new Ram 2024-2500. That's what it says up here."

The Ram 2500 is a strong truck designed for heavy loads and tough jobs. It's often used for towing trailers and carrying heavy items.

Term

financing

"Now, this person thought that it made total sense to buy a truck for $112,000 or finance, $112,000 on a truck."

Financing means getting a loan to buy a car. You pay back the loan over time, usually with extra money added for interest.

Term

interest

"...and payback over that seven-year term, $47,548.76 in interest."

Interest is the extra money you pay when you borrow money. When you finance a car, you pay back the loan plus some extra for the lender's service.

3 cars featured

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