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We Found the WORST Car Dealer in America (LIVE) | Episode 1038

We Found the WORST Car Dealer in America (LIVE) | Episode 1038

CarEdge Live Mar 24, 2026 31 min
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About this episode

Ray and Zach break down CarEdge’s live “worst car dealer in America” findings using a dealer transparency index. South Atlanta Chrysler Dodge Jeep Ram tops the list with a 26/100 score, driven by high dock fees, frequent add-ons, and big gaps between advertised and final prices (while still having relatively reliable quote data). They also spot a geographic pattern, with Florida and Georgia heavily represented, and discuss how the FTC is pushing for clearer, incentive-agnostic pricing. The show then pivots to used-car market data: Black Book reports fast-rising prices, especially trucks, amid tight supply—making it a seller’s market. Finally, Porsche and Audi are discussed as they seek cost-sharing ties to recover from EV pivots, plus a quick Tesla IIHS safety update.

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Technical Too Afraid to Ask
Concept

off-roading

"Soften your focus and visualize yourself off-roading in a Tacoma! Now engage your senses. What do you hear?"

Off-roading means driving on rough or unpaved roads, like dirt trails. It’s harder than normal driving, so you want a vehicle that can handle it.

Car

Toyota Tacoma

"Soften your focus and visualize yourself off-roading in a Tacoma! Now engage your senses. What do you hear?"

The Toyota Tacoma is a pickup truck made by Toyota. It’s popular because it can handle rough roads, so it’s a common choice when people talk about off-roading.

Car

Toyota Grand Highlander

"Because you're driving the kids to a farm sanctuary in a Grand Highlander! Breathe in, breathe out, and go from dreaming it to driving it today!"

The Toyota Grand Highlander is a Toyota SUV with room for a family. In the ad, it’s the car you’d use to drive kids around.

Company

caredge.com

"today's show is brought to you by caredge.com. For those of you that are unfamiliar, back at caredge.com for the past six years. We've been providing car buying services that take care of research, dealer outreach, and even negotiation."

CarEdge is a website/service that helps you buy a car. They help you do research, contact dealers, and negotiate so you’re less likely to get a bad deal.

Concept

dealer outreach

"We've been providing car buying services that take care of research, dealer outreach, and even negotiation."

Dealer outreach means calling or messaging dealerships to ask for quotes. It helps you compare what different dealers will actually offer you.

Concept

dealer transparency index

"But based on our dealer transparency index, we found the 10 dealers who have the lowest performance in terms of transparency. And today, we're going to break down that data, but do it live."

This is a score that tries to measure how upfront a car dealership is. The higher the score, the more clearly they explain pricing and fees; the lower the score means more confusing or misleading practices.

Company

South Atlanta Chrysler Dodge Jeep Ram

"Your worst car dealer in the United States of America right now, at the moment, based on the data that we have available to us, is South Atlanta Chrysler Dodge Jeep Ram. They scored a 26 out of 100."

They’re calling out this specific dealership as having the lowest transparency score in their ranking. They say it scored 26 out of 100 based on their criteria.

Term

taxes and title fees

"Dealer-controlled fees above the listed price excluding taxes and title fees. Dealers with the minimal markup score highest."

Taxes and title fees are charges you have to pay to register the car. The episode is saying they’re not counting those when they judge whether the dealer is inflating the price.

Term

markup

"Dealers with the minimal markup score highest. Okay, again, this dealership sees significant markup above."

Markup is how much extra money the dealer adds on top of the price. Lower markup usually means you’re paying closer to a fair market number.

Term

processing fee

"And then we've got the processing fee, which is a crazy dock fee for the state of Georgia at $1,295."

A processing fee is a dealer charge for doing the paperwork. It’s often added on top of the car price, so you should check the amount and ask if it’s negotiable.

Concept

price accuracy

"Yeah, price accuracy. It's not to be had at this dealership... At least that's what our data is suggesting."

“Price accuracy” means whether the price you see is really the price you end up paying. If it’s not accurate, you may get hit with extra charges later.

Term

dock fee

"A $1,299 dock fee and just add-ons galore... Let's take a quick peek. We've got that $1,299 dock fee on this one."

A dock fee is a charge the dealer adds for moving the car from where it arrives to the dealership. It can be fair, but it’s also a common place where dealers add cost.

Concept

grades

"And if I may, Dad, this is the distribution of grades. So it's only 17% of dealers get a D or an F grade."

“Grades” here refer to letter ratings (A, B, C, D, F) assigned to dealerships based on their behavior and deal practices. The segment breaks down the distribution of dealers across these grades to show how common poor practices are.

Concept

a few bad apples rock the bunch

"I mean, so it's actually that, it really is that adage of a few bad apples rock the bunch. Most dealers operate pretty transparently."

This is a proverb meaning a small number of bad actors can make an entire group look bad. Here, it’s used to frame dealer grading: most dealers behave reasonably, but a minority can create a negative reputation for the industry.

Brand

Ford

"we've got 3,577 verified OTT quotes from 912 different Ford dealers, and you can start to see the distribution here."

They’re looking at Ford dealerships as a group. The point is to see how Ford dealer pricing and extra charges compare to other brands.

Part

mud guards

"For example, you can see mud guards or all-weathered floor liner package."

Mud guards are the little panels behind the wheels that help keep dirt and rocks from getting kicked up. They can be sold as part of a package when you buy the car.

Part

all-weathered floor liner package

"...or all-weathered floor liner package."

All-weather floor liners are heavy-duty mats that protect your car’s carpet from wet and dirty weather. Dealers sometimes include them as part of an add-on package.

Car

Cybertruck

"Live update, Cybertruck just earned the IIHS top safety pick. First pick up ever for the 2025 models post-April."

Tesla’s Cybertruck is an electric pickup. Getting an IIHS Top Safety Pick means it passed tough safety tests and earned a top safety rating.

Brand

Audi

"Then another big story this morning that will turn our attention to Porsche and Audi. Definitely Volkswagen feeling some struggle here."

Audi is a German luxury car brand. The speaker is saying Audi is dealing with money problems and is adjusting its plan for electric vs gas cars.

Brand

Porsche

"Then another big story this morning that will turn our attention to Porsche and Audi. Definitely Volkswagen feeling some struggle here."

Porsche is a German car brand famous for performance cars. In this segment, they’re being talked about because the company is under financial strain and changing strategy.

Concept

share some platforms and share some technologies

"And so what they're trying to do is, well, work together as opposed to against each other and share some platforms and share some technologies"

Sharing platforms and technologies means multiple automakers use common vehicle “architectures” and engineering components to reduce development costs. The segment suggests Porsche and Audi are looking to cooperate to save money and speed up product plans.

Concept

cost-cutting measure

"Yeah, but it's definitely a sign, Dad, that there are some struggles over there at Volkswagen. And this is a cost-cutting measure for sure."

A cost-cutting measure is an action taken to reduce expenses, often through operational changes, supplier negotiations, or shared engineering across brands. In the segment, it’s tied to increasing overlap between Audi and Porsche.

Concept

profit margin

"And, you know, I think Porsche is trying to get their profit margin back up to about 10%. That's hard to do if you can't figure out ways to save money so you can get there."

Profit margin is basically how much money a company keeps after covering costs. They’re saying Porsche wants to make more profit, but it’s hard without finding ways to spend less.

Concept

supply chain issues

"between tariffs and wars and everything else, supply chain issues again, it makes it very difficult in order to find appropriate ways to be able to save money."

Supply chain issues are disruptions or delays in getting parts and materials to manufacturers. The segment ties these issues to higher costs and difficulty finding ways to save money.

Concept

gas prices approaching four dollars a gallon

"...when you consider that gas is approaching four dollars a gallon for regular, unleaded..."

They’re pointing out that gas is getting very expensive. When gas costs rise, you’d expect people to care more about fuel economy, which can affect truck prices.

Concept

gas mileage

"...at some point, people are going to start taking gas mileage back into consideration as gas prices continue to go up."

Gas mileage means how far a car can go on a gallon of gas. When gas gets expensive, people usually care more about efficiency.

Term

interest rates

"Unless they're thinking the banks are going to come up with specialized interest rates to help them sell these things and even longer terms in order to make them appear affordable."

Interest rates affect the cost of financing a vehicle—higher rates generally increase monthly payments and total loan cost. The hosts speculate dealers may be relying on financing structures to keep payments “affordable.”

Term

longer terms

"...specialized interest rates to help them sell these things and even longer terms in order to make them appear affordable..."

Longer terms means the loan is stretched out over more time. Your monthly payment can drop, but you may end up paying more overall.

Concept

used car prices

"Dad, obviously, the other chart that we'd like to look at, is this one right here. So, this is showing you year over year trends since the beginning of the year, what's been going on with used car prices."

They’re talking about how much used cars cost right now compared to earlier. If prices are going up, it’s more expensive to buy used, but you can often sell for more.

Concept

seller's market

"and those of you thinking about selling a car, it's a seller's market. It's 100% a seller's market all of a sudden for used vehicles."

A seller’s market is when there aren’t many used cars available and lots of people want them. Because of that, sellers can charge more, and buyers usually have to pay higher prices.

Concept

shortage of new cars

"It's no different than back in 22 when used car wholesale prices went up 40, 50%, because there was a huge shortage of new cars."

When new cars are hard to find, people who need a car sooner have to look used. That extra demand makes used cars more expensive.

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