RO's
RO’s means repair orders. It’s the official service ticket for your car once you bring it in for work. The discussion is about how often those service tickets end up with a video that customers actually watch.
RO’s refers to repair orders—paperwork that starts when a customer authorizes service. Dealership performance metrics often track what percentage of repair orders get a video created, sent, and viewed, because it indicates how well the process is engaging customers.
Hear It Discussed
"And you'll say, yesterday we had 42 ROs. We had a customer value of $420."
"Best Boss, Worst Boss!" The Interview Question That Exposes Every Bad Hire | Industry Spotlight Car Dealership Guy Podcast
"So we weren't using these technical terms that are coming out of Mitchell or all data that are being pulled into the ROs as part of the estimate."
Deferred Work: The Most Overlooked Growth Opportunity in Auto Repair [RR 1101] Remarkable Results Radio Podcast
"you can print all this, and you can attach it to the DBIs, and you can attach it to the ROs, and you can do all that."
Simple Changes That Make an Auto Repair Shop More Professional | Frank and Margarita Wiebe The Jaded Mechanic Podcast
Cars Known For This
Episodes Mentioning "RO's"
Deferred Work: The Most Overlooked Growth Opportunity in Auto Repair [RR 1101]
Remarkable Results Radio Podcast
"Best Boss, Worst Boss!" The Interview Question That Exposes Every Bad Hire | Industry Spotlight
Car Dealership Guy Podcast
Spradlin on Used Car Acquisition, Murphy on 5-Day Frontline | Daily Dealer Live
Car Dealership Guy Podcast
Simple Changes That Make an Auto Repair Shop More Professional | Frank and Margarita Wiebe
The Jaded Mechanic Podcast
"Drowning in Traffic!" Why Dealers Are Drowning in Traffic They Can't Convert (+ How to Fix It) | Scott Traylor, Vice President at Mia Labs
Car Dealership Guy Podcast
Fixed Ops Friday w/ Matt Haiken, Damon Egan, & Luis Malespin | Daily Dealer Live
Car Dealership Guy Podcast
Inspection Video Is the New Standard—Are Your Students Ready?
Beyond the Wrench
Grounds for Growth “The Second Cup” feat. Todd Katcher
Car Guy Coffee
Fixed Ops Friday w/Jim Sabino, and Chris McPhillips | Daily Dealer Live
Car Dealership Guy Podcast
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