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Audi's New Supercar

Audi's New Supercar

Bloomberg Hot Pursuit! Jun 12, 2026 41 min
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About this episode

Hosts dig into Audi’s new supercar—its limited run, hybrid powertrain, and why the brand is chasing a V8-like feel. They debate design choices, including a tall vertical grille tied to Auto Union race cars, and compare the look and strategy to other recent debuts. Along the way, they critique concept-car styling (Jaguar Type 00), discuss emissions-era acceptance, and broaden into other car takes—Ferrari loyalty, classic Porsche charm, and SUV practicality.

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Car

Ferrari Luce

"going to talk about. The effect of the luce On Ferrari, both the stock and the soul of the co..."

The podcast mentions a Ferrari called the “Luce” and talks about how it affects people. The main point is that the host is describing the car’s character and presence. The exact model details aren’t clear from the snippet provided.

Car

Type Zero Zero

"...campaign that missed the mark by so much, and the Type zero zero that just looked like it was designed on Minecraf..."

The podcast talks about “Type 00” and says it didn’t turn out the way people expected. The description is mainly about how it looks, not how it drives. It sounds like the host is using it as an example of a design that didn’t land.

Car

Jaguar Type 00

"I think with Jaguar with their ad campaign that missed the mark by so much, and the Type zero zero that just looked like it was designed on Minecraft and no one finished it before."

Jaguar Type 00 is a Jaguar concept car name. The hosts are basically saying it looks fake or unfinished—more like an image than a real vehicle.

Term

Tesla Cybertruck

"So ye, enter Auty Nouvalari and I'm looking that thinking somebody said, make the Jaguar type OO, put a V eight in the middle and add a touch of Tesla Cybertruck to it."

Tesla Cybertruck is a Tesla model known for its sharp, angular, futuristic look. The hosts are using it as a comparison for the kind of styling they think is being mixed in.

Car

Jaguar Type

"...I'm looking that thinking somebody said, make the Jaguar type OO, put a V eight in the middle and add a touch o..."

The Jaguar F-Type is a sports car made by Jaguar. It’s designed to be fast and exciting to drive. The podcast mentions it while talking about what a “dream” version might look like and what kind of engine it should have.

Term

brutalist

"Very brutalist, very very. Brutalised, long lines squared off, doesn't look like they finished,"

“Brutalist” is a style description. The hosts mean the design looks harsh and boxy instead of sleek and polished.

Company

Audi

"he runs design at Audi and guess where he used to work?"

Audi is the car company being discussed here. The hosts are saying a designer moved from Jaguar to Audi, which may explain similar styling choices.

Person

Massimo Frisella

"but Massimo Frisella was leading their design team and claims to be responsible for the new design language at JAG. He then went over to Audi and did this,"

Massimo Frisella is a designer the hosts mention as having worked on Jaguar’s design. They’re connecting his past role to why Jaguar and Audi styling seem to overlap.

Term

V eight hybrid

"context we should also say that this is a V eight hybrid, which theoretically could make it more acceptable and palatable for people who like internal combustion because it still retains some internal combustion."

It’s a car that uses a V8 gas engine and also an electric motor. The electric part helps the car move faster and can reduce how hard the gas engine has to work.

Term

over a thousand horsepower

"context we should also say that this is a V eight hybrid, which theoretically could make it more acceptable and palatable for people who like internal combustion because it still retains some internal combustion. It's over a thousand horsepower h"

Horsepower is a way to measure how much “push” a car can make. “Over a thousand horsepower” means the engine and electric motors together are extremely powerful.

Term

twin turbo charged four liter V eight

"They both use. The same layout, twin turbo charged four liter V eight with three electric motors, and the combustion engines deliver the same power."

Twin-turbo means there are two turbochargers helping the engine make more power. A four-liter V8 is an engine with eight cylinders arranged in a V shape, with about four liters of total size.

Term

three electric motors

"They both use. The same layout, twin turbo charged four liter V eight with three electric motors, and the combustion engines deliver the same power."

Three electric motors means the car has multiple electric “assist” units. More motors can help the car accelerate harder and manage power more effectively.

Term

carbon body

"They managed to extract eighty more horsepower from the electric motors on the on the Audi, but adding eighty horse power plus a carbon body that doesn't really reduce weight very much and super space f one breaks to me, that doesn't get to three hundred thousand dollars more valuable."

A carbon body means the car uses carbon-fiber material to keep weight down. Lighter cars usually feel quicker and handle better, even if the weight savings aren’t huge in this case.

Car

R eight

"this raises question like why did they kill. The R eight in the first place? Gosh, it was so old, I mean, didn't they bring that."

They’re talking about the Audi R8, a famous supercar from Audi. The host is questioning why Audi moved away from it and what that means for the lineup.

Term

V ten

"Yeah, it's limited. And the R eight had the V ten,"

A “V10” is an engine with 10 cylinders arranged in a V shape. People like it because it tends to feel and sound special compared with smaller or different engine types.

Term

limited

"Yeah, it's limited. And the R eight had the V ten,"

“Limited” here means only a small number of cars are being made. Fewer cars usually makes them harder to find and can make them more valuable.

Term

Auto Union race cars

"It's auty trying to recall to our mind the Auto Union race cars, remember those old ones from way back in the day."

Auto Union race cars refer to the historic German Grand Prix racers from the 1930s, known for their distinctive, futuristic look. The segment suggests modern Audi design cues are borrowing that visual language.

Term

concept car

"But I mean, like a concept car that wasn't quite ready for production yet, you know."

A concept car is a prototype that shows what a manufacturer is thinking. It’s like a preview of future design ideas, and it may not be exactly what you can buy.

Car

Q eight

"But the new one is an amazing car, and the RS five looks so cool, like I cannot wait to get my hands on the and I'm really excited to see the Q nine, even though I I don't love these extra giant unibody SUVs, Like, I just think it's gonna be so cool because I think I think the Q eight is like an amazing design. It's my favorite"

They’re praising the Audi Q8’s design. The Q8 is Audi’s big SUV, and people often like it because it looks sleeker than many other large SUVs.

Term

unibody SUVs

"But the new one is an amazing car, and the RS five looks so cool, like I cannot wait to get my hands on the and I'm really excited to see the Q nine, even though I I don't love these extra giant unibody SUVs,"

A “unibody” car is built as one integrated body structure instead of a separate heavy frame. Many SUVs use this design because it can help with comfort and efficiency.

Car

Q seven

"of the you know, grocery getter SUVs. I like the Q seven and have some inceptions. So I'm a huge Audi fan."

They mention liking the Audi Q7. It’s Audi’s larger SUV that’s meant to be comfortable and practical for everyday driving and families.

Car

eight twelve

"And you actually interviewed an owner of an eight twelve super Fast, which. Is awesome, Yeah, doctor Michelle."

They’re talking about a “Ferrari 812 Superfast.” It’s a very high-end Ferrari with a big V12 engine and a reputation for being extremely quick and exciting.

Term

naturally aspirated engines

"It's about the naturally aspirated engines, it's about the stunning design, it's about the heritage, and it's about the community."

A naturally aspirated engine doesn’t use a turbo or supercharger to force air in. It’s just the engine breathing normally, and many car fans like the way it responds and sounds.

Term

V six plug in hybrid

"in your story you include a picture of the two ninety six gts, which is itself a V six plug in hybrid. So that's like, you know, a regulator's dream,"

A plug-in hybrid is a car that uses both gas and electricity, and you can charge it by plugging it in. The “V6” part means it also has a V6 gas engine. The host is saying this kind of setup can help a car meet emissions rules.

Term

regulatory appeasement car

"what did Kevin Tynan call this, you know, a regulatory appeasement car and still have it be like, take your breath away beautiful."

This phrase means a car that was designed mainly to satisfy government rules. The host is arguing that even if that’s the motivation, the car can still be amazing to look at and drive. So it’s not automatically a compromise.

Car

Ferrari Dino

"because you're so right, think of cars that now we think are kind of cool at least I do, like the Rolls, Royce camarg or Aston Martin Laganda, like you know, I think, or even the Ferrari Dino. The Dino they"

The Ferrari Dino is a classic Ferrari sports car that used a V6 engine. The point here is that people didn’t always like it at first, but it later became respected and cool. The host is using it as an example of how opinions can change.

Car

Aston Martin Laganda

"...ol at least I do, like the Rolls, Royce camarg or Aston Martin Laganda, like you know, I think, or even the Ferrari Dino..."

The Aston Martin Lagonda is a luxury car made by Aston Martin. It’s meant to feel upscale and comfortable, not just sporty. The host brings it up while listing cars that have a certain style or personality.

Car

Fiat Multipla

"...onder if anybody is like, you know what, the Fiat Multipla actually is a very cool car, or I love the as tec..."

The Fiat Multipla is a small car with a very unusual look. Some people like it because it’s different and can still be practical. The host is wondering if others also think it’s cool.

Car

Ford Mustang

"...o hear back in the day because. That was when the Mustang seven and I loved that. I thought it was the best..."

The Ford Mustang is a popular sports car from Ford. It’s known for its classic look and for being fun to drive. The host is talking about a Mustang they liked in the past.

Car

Chevrolet Camaro

"...tro design. And then second, I would have put the Camaro at the time, and I didn't care. I thought that Do..."

The Chevrolet Camaro is a sporty car made by Chevrolet. It’s designed to be fast and look bold. The podcast mentions it because the speaker was comparing it to another car they were thinking about.

Car

Mercedes-Benz GLS

"... third child, and we do have a big grocery getter gls. But I can't transport the children in my challen..."

The Mercedes-Benz GLS is a big luxury SUV with room for multiple passengers. It’s meant for everyday driving, but with more comfort and features than a basic SUV. The host brings it up because it can fit their family.

Term

V twelve

"I've always wanted the V twelve. So I bought this BMWM seven."

A V12 is a type of engine with 12 cylinders arranged in two rows. More cylinders usually means smoother power, and that’s part of why the speaker wanted this BMW.

Car

BMW M seven sixty

"I've always wanted the V twelve. So I bought this BMWM seven. ... I ended up getting a twenty twenty BMW M seven sixty I X drive in Donnington gray over black leather"

This is a super-luxury BMW 7 Series with an M badge and a very strong engine. The speaker is saying they bought a specific version (M760i xDrive) because it has the power and features they wanted.

Term

facelift

"I wanted the facelift, which was the twenty twenty to twenty twenty two. ... there were certain things about the twenty twenty that made it better than the twenty one and the twenty two."

A facelift is a “refresh” BMW did partway through the model’s life. It can change styling and add or tweak features, and the speaker prefers the 2020 because it has specific options.

Car

Bmw M

"...model in your. I ended up getting a twenty twenty BMW M seven sixty I X drive in Donnington gray over bla..."

The BMW M Coupe (E36) is a sporty two-door BMW made for driving enthusiasts. It’s part of BMW’s higher-performance lineup, and it’s known for being fun to handle. The host is mentioning it as a car they owned or considered.

Term

laser lights

"Like they had these laser lights, which who cares, right, I'm not going to notice the difference, probably, but I want your."

Laser lights are a type of high-tech headlight system. They can throw light farther down the road than older headlight designs, and the speaker is saying they wanted that option.

Term

night vision option

"And they had in twenty twenty, they still had the uh, the night vision option nice, which I'm also never probably never going to use."

Night vision is a feature that helps you see better in the dark. It uses sensors to detect things ahead and shows them to the driver, even if the speaker thinks they might not use it often.

Term

ECU tune

"if you get a car that's made before like April or of twenty twenty, you could still chip it because they there's six hundred power, six hundred horsepower from the factory, but you can easily get to seven or eight hundred rear wheel horse power with a proper ECU tune and a downpipe"

An ECU tune is a software update for the car’s computer that controls the engine. It can make the engine run more aggressively, which is why people use it to get extra horsepower.

Term

rear wheel horse power

"you can easily get to seven or eight hundred rear wheel horse power"

Rear-wheel horsepower is the horsepower measured at the wheels on a dyno. It can be lower than the factory number because some power is lost as it travels through the drivetrain.

Term

downpipe

"you can easily get to seven or eight hundred rear wheel horse power with a proper ECU tune and a downpipe"

A downpipe is part of the exhaust system. Performance versions can help the engine breathe better, and when combined with a computer tune they can add horsepower.

Car

Challenger

"you could you know, keep the Challenger. [1427.0s] It always kind of paints me to hear when people sell their beloved car just because they have kids,"

The Challenger is a muscle car from Dodge. It’s the kind of car people buy because they love how it looks and drives, and here they’re talking about whether it will be worth more later.

Car

Cayenne

"Actually it's [1470.4s] a very cool Cayenne with a six speed manual transmission. [1474.1s] But he keeps his Ferrari like way up state."

The Cayenne is Porsche’s SUV. In this story, it’s interesting because it has a manual transmission, which is unusual for a car you’d normally expect to be automatic.

Term

six speed manual transmission

"Actually it's [1470.4s] a very cool Cayenne with a six speed manual transmission. [1474.1s] But he keeps his Ferrari like way up state."

A six-speed manual transmission is a gearbox where the driver selects gears using a clutch and a shift lever. In enthusiast terms, manuals are often preferred for the direct, driver-controlled feel—especially when paired with a car like the Porsche Cayenne that’s usually associated with automatics.

Term

all wheel drive

"It'll fit the kids, it'll be it's all wheel drive so I can use it in the winter. [1506.1s] And it's the last V twelve that they made, so cool we'll see."

All-wheel drive means the car can send power to all four wheels. That helps it grip better on snow or icy roads, which is why they bring it up for winter.

Term

jutter

"there are a couple of little thing, little kinks to work out, like when you go and reverse, there's a bit of a jutter, which could have something to do with the transmission, or it could have something to do with something completely different."

They’re describing a slight jerk or shudder when they put the car in reverse. That kind of behavior can come from the gearbox or other parts that transfer power to the wheels.

Term

coop

"I'm told, does it have a roof? Is it? Yeah, it's a roof. It's a coop. It's a three five six sea coop, silver over black and the dog fits in the back."

They mean a coupé, which is a car body style with a fixed roof and usually two doors. It’s the kind of shape that makes the car feel small and enclosed.

Term

PPI

"I didn't even test drive one. I didn't have a PPI. I went full Magnets Walker on this."

PPI means “pre-purchase inspection.” It’s when a mechanic checks a used car before you buy it, to look for problems you might not notice.

Term

inline six

"because this one has the inline six and the hybrid power powertrain, and I don't. Know, it was just it was just a big bummer."

An inline-six is an engine with six cylinders arranged in a straight line. The host is saying the version with this engine (plus hybrid tech) didn’t feel as good to drive as the smaller four-cylinder one.

Term

hybrid powertrain

"because this one has the inline six and the hybrid power powertrain, and I don't. Know, it was just it was just a big bummer."

A hybrid powertrain uses both a gas engine and an electric motor. The host thinks that hybrid setup is part of why the car didn’t feel as nimble as they wanted.

Car

new seven series

"Yes? In recent and. Recent okay, or the I mean the new seven series also is amazing. They're completely different experiences."

The BMW 7 Series is BMW’s top luxury sedan. In this conversation, the host is saying the newer 7 Series feels like a different kind of car—more about luxury and smoothness than the super-intense feel of a performance coupe.

Car

I seven

"I haven't driven the new new seven series, but I did just drive an I seven the M I think the M six year, the M seventy version, and I loved. The isolation, the light steering, the luxury aspect of the loads of torque."

The BMW i7 is the electric version of the 7 Series. The host is saying it feels great to drive and has strong pull from the electric powertrain.

Term

torque

"The isolation, the light steering, the luxury aspect of the loads of torque. So they're different. But I'm impressed by every BMW that I drive, even the five thirty with a four cylinder, and then this five point fifty, like really just disappointed me."

Torque is the force that makes the car pull forward. More torque usually means the car feels strong and quick, especially when you start moving or accelerate from slower speeds.

Term

seven hundred horsepower

"although I guess I drive big rolls Royce sedans. But I mean it's over seven hundred horsepower, which was more than enough. Yeah, I also drove."

Horsepower is a number that roughly describes how much power the car can make. The host is saying their car had more than 700 horsepower, so it felt fast without needing anything else.

Car

Infinity QX80

"I will say that now I'm test driving a car i've driven before in a different guys, I'm taste driving the Infinity QX eighty, which is the luxury version of the Nissan Armada."

The Infiniti QX80 is a big luxury SUV. It’s built in a more truck-like way, so it drives and feels a bit different than smaller, more car-like SUVs.

Car

Nissan Armada Nismo Edition

"So the Armada that I want. I want the Nissan Armada Nismo Edition, which is eighty thousand dollars, okay, and the this is the sport version of the Infinity QX eighty."

The Nissan Armada Nismo Edition is a higher-performance version of the Armada family SUV. In this discussion, it’s the cheaper alternative they’re comparing to the Infiniti.

Term

body on frame truck

"I just think the way they drive, the way they handle, it reminds you that you're in a body on frame truck."

“Body-on-frame” means the car’s body sits on a separate truck-style frame. That usually makes the vehicle feel more like a truck in how it rides and handles compared with car-like SUVs.

Car

Chevrolet Suburban

"I'm going to get a big sub like that, I want it to be a body on frame like a Chevy Suburban or you know, a Cadillac Escalade or this."

The Chevrolet Suburban is a big SUV that’s built like a truck. That usually makes it tougher and better at handling rough use.

Car

Cadillac Escalade

"I'm going to get a big sub like that, I want it to be a body on frame like a Chevy Suburban or you know, a Cadillac Escalade or this."

The Cadillac Escalade is a large luxury SUV. It’s built in a truck-like way, which can make it feel sturdier when you drive it hard.

Term

global platforms

"The Nissans and the. Toyotas of the world are based on these global platforms like the patrol you know, or the high Lux that need to be able to carry like, you know, soldiers with RPGs on their shoulders through the desert, and so they have to be indestructible, so they feel like trucks as well."

A global platform is a common “base design” that different cars are built from. Using the same base can help manufacturers make vehicles that feel consistent and durable.

Term

V six twin turbo

"and also I don't mind body roll in a big in a big truck, right, That's how a big truck is. Supposed to be physics at the end of the day. But also everybody wants a big SUV in America, so they don't really depreciate even like a Nissan or Infinity that doesn't You don't see sixty six percent depreciation the way. I did with this BMW."

A V6 twin-turbo engine is a six-cylinder engine with two turbochargers. Turbos help the engine make more power without needing a bigger engine like a V8.

Car

F-150 Raptor

"...of this is. This is the betrayal that I felt when Raptor went to that after I think twenty fifteen. But in..."
Place

Cross County Parkway

"Okay, you know if you're. Getting off the Cross County Parkway onto the Henry Hudson like it's. Saying there's some body roll."

Cross County Parkway is a roadway the host uses as a real-world driving reference point. They’re describing how the SUV behaves when transitioning onto another road, focusing on handling feel.

Place

Henry Hudson

"Getting off the Cross County Parkway onto the Henry Hudson like it's. Saying there's some body roll. Yeah, it'll tip, which I don't mind body roll in a big in a big truck, right, That's how a big truck is."

Henry Hudson is another road the host references. They’re using it as an example of where you notice how much a big SUV leans in turns.

Term

body roll

"Getting off the Cross County Parkway onto the Henry Hudson like it's. Saying there's some body roll. Yeah, it'll tip, which I don't mind body roll in a big in a big truck, right, That's how a big truck is."

Body roll is when a car leans to one side while turning. The host says that in big SUVs, a bit of leaning is normal and not necessarily a problem.

Term

depreciate

"But also everybody wants a big SUV in America, so they don't really depreciate even like a Nissan or Infinity that doesn't You don't see sixty six percent depreciation the way. I did with this BMW."

Depreciation is how much a car’s value goes down as it gets older. The host says big SUVs usually hold their value better than some other cars.

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