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Car Prices Hit RECORD HIGHS & SHOPPERS REFUSE TO BUY | Episode 944

Car Prices Hit RECORD HIGHS & SHOPPERS REFUSE TO BUY | Episode 944

CarEdge Live Oct 16, 2025 27 min
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About this episode

Car prices have reached unprecedented heights, with the average transaction price for new vehicles surpassing $50,000 for the first time. As shoppers pull back from buying, manufacturers like Jeep are forced to rethink their pricing strategies, exemplified by a significant price drop for the Grand Wagoneer. The episode explores the implications of these trends on the automotive market, including rising monthly payments and the increasing average age of vehicles on the road, raising concerns about affordability and maintenance for consumers.

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Technical Too Afraid to Ask
Term

average transaction price

"average transaction price hits record high in September, surges past $50,000 for the first time ever. You and I have been keeping track of average"

The average transaction price is what people actually pay for new cars, which can be different from the sticker price. It helps show how much buyers are spending on vehicles.

Term

MSRP

"That's not average MSRP. That's average transaction price. I am so glad that I am so far below average."

MSRP is the price that car makers suggest you should pay for a new car. It's like a starting point for negotiations when buying a vehicle.

Car

Jeep Grand Wagoneer

"... shoppers didn't refuse to buy, in this case, the Grand Wagoneer, there's no reason for Jeep to drop the price by..."

The Jeep Grand Wagoneer is a large SUV that is designed for both luxury and off-road driving. It has a lot of space for passengers and cargo, making it great for families or trips, and it’s known for being tough and stylish.

Term

vehicle transaction price

"...Average vehicle transaction price, new car vehicle transaction price,..."

The vehicle transaction price is the final amount you pay when buying a car. It can be lower than the sticker price because of discounts or negotiations.

Term

automaker

"...they're not the only automaker who are going to have to reduce their MSRP's year over year,..."

An automaker is a company that makes cars. Examples include Ford, Toyota, and Honda.

Car

Jeep Compass

"One of the first ones, if you've got a Grand Cherokee, Compass, Compass, no. I want to look, obviously, we're talking about the Grand Wagoneer."

The Jeep Grand Cherokee is a type of SUV that is good for both driving on rough roads and for everyday use. It's known for being comfortable and having a lot of features.

Car

Jeep Grand Cherokee

"...w Jersey. One of the first ones, if you've got a Grand Cherokee, Compass, Compass, no. I want to look, obviously..."
Term

market share

"they were losing sales and market share for years."

Market share is how much of the total sales in a market belong to a specific company. For car makers, it shows how popular they are compared to others.

Company

Stellantis

"Well, this is one of those instances where the manufacturer, Stellantis, is looking at their dealers who have those 2024s and 2025s still in stock and say,"

Stellantis is a big car company that makes several different brands of cars, like Jeep and Dodge. They were created when two companies merged together.

Concept

sub-brand

"which was a sub-brand, didn't even list the name Jeep on it."

A sub-brand is like a smaller brand that is part of a bigger brand. It helps the company sell different types of products to different kinds of customers.

Car

Jeep Grand Wagoneer L

"that we're going to come out with a new Grand Wagoneer and Grand Wagoneer L, which was a sub-brand, didn't even list the name Jeep on it."

The Jeep Grand Wagoneer L is a longer version of the Grand Wagoneer, giving you more room inside for passengers and cargo. It's still a luxury SUV with lots of nice features.

Term

average new car transaction price

"...Today is a day where you have a record setting high, average new car transaction price."

The average new car transaction price is how much people usually pay when they buy a new car. It helps show how much cars cost these days.

Term

light vehicle

"to buy a new light vehicle, light vehicle. We're not even factoring in the fact that a lot of people buy trucks and bigger vehicles."

A light vehicle is a type of car or small truck that isn't too heavy. It's usually what most people drive every day, like sedans or compact SUVs.

Term

financing

"they have to finance it. And in many cases, they're financing it for 72 or 84 or 96 months, which is just insanity."

Financing is when you borrow money to buy a car and pay it back a little bit each month. It's a way to afford a car without paying all the money upfront.

Term

months

"they're financing it for 72 or 84 or 96 months, which is just insanity."

Months are used to describe how long you have to pay back the money you borrowed for the car. The longer the time, the smaller the monthly payments, but you might pay more in interest overall.

Car

Mazda 3

"...even more for you. You can see here, it's a 2018 Mazda 3. Yes."

Mazda is a car brand from Japan that makes a variety of vehicles. The Mazda 3 is a smaller car that people like because it’s fun to drive and looks good, making it a popular choice for many drivers.

Term

interest rate

"I mean, the egregious part is 29.99% interest rate, but it's also a 75-month car note."

The interest rate is how much extra money you pay when you borrow money to buy a car. If it's high, you'll end up paying a lot more than the car's price.

Term

aging inventory

"So if you think about an aging inventory, an aging fleet in the United States, the concern there is when someone's financed in this type of way."

Aging inventory means cars that have been sitting unsold for a long time. This can make them less valuable and riskier to buy.

Term

total cost of a car loan

"but they're paying back $23,000. Yes."

The total cost of a car loan is how much money you end up paying for the car after including the extra fees and interest. It can be much more than the car's sticker price.

Term

mechanical breakdown protection

"but then they added fees and the car. They had a mechanical breakdown protection."

Mechanical breakdown protection is like insurance for your car that helps pay for repairs if something goes wrong with the engine or other important parts.

Term

cost of ownership

"...I want to go to cost of ownership and I want to click on maintenance."

Cost of ownership is how much money you spend to own a car, including buying it, fixing it, and keeping it running.

Term

maintenance

"...I want to click on maintenance. Yes. And now I can see a Mazda Mazda 3 will cost about $5,964..."

Maintenance is the work you do to keep your car in good shape, like changing the oil or fixing brakes.

Term

major repair

"...what's the likelihood of a major repair. When we get out to year 11, it's one in four chance, 25% chance."

A major repair is a big fix that costs a lot of money, like fixing the engine or transmission in your car.

Term

auto loan

"...the bank will just keep approving you for that next auto loan. Got to keep the lights on, man."

An auto loan is money you borrow to buy a car. You pay it back over time, usually with extra money added for interest.

Term

SUV

"...$85,000 American truck and SUVs are absurd."

An SUV is a big car that can carry more people and stuff. It's often used for family trips and can drive on rough roads.

Car

Porsche Boxster

"..., a nice truck was half as nice as a new Porsche Boxster. Now, almost the same."

The Porsche Boxster is a sporty car made by the luxury brand Porsche. It's designed to be fun to drive and is often talked about because it combines good looks with great performance, making it a popular choice for car enthusiasts.

Car

Ford Escape

"Appreciate this. No more Ford Escape and Lincoln Corsair after 2026. I didn't read th..."
Car

Lincoln Corsair

"...Appreciate this. No more Ford Escape and Lincoln Corsair after 2026. I didn't read that."

The Lincoln Corsair is a fancy SUV made by Lincoln, which is a luxury brand. It’s designed to be comfortable and stylish, and it has lots of high-tech features that make it appealing to people looking for a nice vehicle.

Car

Toyota Prius

"... $34,000 out-the-door price on a 2026 nightshade Prius. Invoice price is $32,871."

The Toyota Prius is a type of car that uses both gas and electricity to help save on fuel costs and reduce pollution. It's known for being very efficient and is often chosen by people who want to be more environmentally friendly.

Term

invoice price

"...Invoice price is $32,871."

Invoice price is what the car dealer pays to get the car from the manufacturer. It’s usually less than the price you see in the store, and it can help you negotiate a better deal.

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