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EDMUNDS Just Put the Entire Auto Industry On ALERT | Episode 1045

EDMUNDS Just Put the Entire Auto Industry On ALERT | Episode 1045

CarEdge Live Apr 02, 2026 33 min
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About this episode

Ray and Zach break down fresh Edmunds finance data showing affordability cracking: average amount financed for new cars hit a record $43,899 in Q1 2026, average loan terms stretched to 70.3 months, down payments fell to about $6,206, and monthly payments are climbing (with 20% of financed buyers at $1,000+/month). They connect it to longer-term interest costs, negative equity, and consumer uncertainty. They also compare that with March sales declines across many automakers, while Ram and Jeep buck the trend—likely as pricing finally shifts downward.

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Technical Too Afraid to Ask
Term

depreciates per year, per mile

"how much it depreciates per year, per mile, and other vehicles..."

They’re estimating how fast the car loses value based on time and on how much it’s been driven. That helps compare cars that are similar in age but have different mileage.

Concept

cross shop it

"and other vehicles that have value scores as well so you can cross shop it."

Cross-shopping means looking at several similar cars and comparing them. Instead of judging one listing alone, you compare the options to find the best deal.

Company

Edmunds

"Dad, let's jump into the Edmunds data. You ready for this? This is crazy... Average amount of finance for new vehicle purchases hits a record $43,899 in Q1 [2026]. Edmunds data shows..."

Edmunds is a car research site that tracks pricing and buying trends. Here they’re being used as the source for the statistics in the discussion.

Concept

affordability pressures

"...at record levels as affordability pressures persist. We're going to jump straight to that point."

Affordability pressures refer to the combined effect of higher prices, higher interest costs, and higher everyday expenses on buyers’ ability to pay. In this segment, it’s linked to longer loan terms, smaller down payments, and higher monthly payments.

Concept

negative equity

"We know that a large percentage of the population has negative equity if they're trying to trade their car. The more people that have negative equity that are trying to trade their car is going to bring the average amount of money down to a lower number because those people are rolling over their negative equity..."

Negative equity means your current car is worth less than what you still owe on it. When you trade it in, that gap can get added to the new loan, making the new payment bigger.

Concept

share of new car buyers committing to monthly payments of $1,000 or more

"...look at this, Pops, $1,000 a month payments remain persistently high. The share of new car buyers committing to monthly payments of $1,000 or more accounted for 20% of all financed vehicles..."

They’re tracking how many people are signing up for car payments that are $1,000 a month or more. If that number is rising, it suggests more buyers are struggling to afford new cars.

Term

auto loans

"Think about that for a second. One out of every five auto loans is going to be $1,000 or more per month just for the car payment."

An auto loan is money you borrow to buy a car, and you pay it back over time. The monthly payment depends on how big the loan is and how long you take to pay it off.

Term

automobile insurance

"Just for the car loan, you haven't factored in the cost of automobile insurance. You haven't factored in any maintenance."

Car insurance is what you pay to protect yourself if something happens to the car. The price depends on things like who’s driving and what car you have.

Term

84 months

"What percentage of new car loans has this guy given out to people that were 84 months or longer for his customers? What do you think, dad?"

“84 months” means the loan is paid back over 7 years. Longer loans can make the monthly payment smaller, but you usually pay more overall.

Concept

84 plus month car notes

"The number of people who are taking on 84 plus month car notes is absolutely crazy and at the same time to your point that one of the other drivers that increases the amount that you're paying back in interest would be the amount of money that you put down and your interest rate."

That phrase means car loans lasting 7 years or more. Longer loans can make payments seem smaller, but they often cost a lot more in interest.

Concept

principal

"So you've seen a dip in the amount of money people are putting down, which increases the amount of principal that you're paying off."

Principal is the amount of money you borrowed in the first place. If you borrow more because you put less down, you’ll pay more interest too.

Term

interest rates

"Yeah, and think about this. What do you think interest rates were in 2015? I can help you with that. They were dirt cheap."

Interest rates are the “price” of borrowing money. When they go up, car loans cost more each month and you pay more total interest.

Company

Progressive

"Well, with the name your price tool from Progressive, you can get a better budgeter and potentially lower your insurance bill too."

Progressive is an insurance company. They’re mentioned here because they have a tool that helps you figure out a budget for your car insurance.

Brand

Toyota

"...showing GM Toyota Ford Honda Nissan slide as US market downshift."

Toyota is one of the biggest car brands. If Toyota’s sales are dropping too, it suggests the overall market is struggling, not just a few niche brands.

Brand

GM

"...maybe you do have more cracks in the foundation showing GM Toyota Ford Honda Nissan slide as US market downshift."

GM is a big car company in the U.S. Mentioning GM in a sales downturn list helps show the problem isn’t limited to just one brand.

Brand

Honda

"...showing GM Toyota Ford Honda Nissan slide as US market downshift."

Honda is another major U.S. automaker whose sales trends help indicate whether the slowdown is broad-based. Including Honda in the list suggests the downturn is affecting multiple brands, not just one segment.

Concept

year over year (YoY)

"What's fascinating about last month's sales data is the magnitude with which some of these automakers year over year for the month of March fell off of a cliff."

Year over year means “this month compared to the same month last year.” It helps you see if things are getting better or worse, not just if one month was unusual.

Concept

tariffs

"...many buyers in March of last year boosted sales numbers because they were trying to buy cars before tariffs."

Tariffs are extra taxes on imported products. If tariffs are coming, some people buy cars early to try to avoid paying more later.

Concept

incentives from the manufacturers

"...we're compiling the data right now for the month of April incentives from the manufacturers."

Incentives are deals the car company offers to make buying easier—like rebates or special financing. They can affect how many cars get sold and what people actually pay.

Concept

unsold new cars

"It's one of my favorite videos you ever did. What happens to unsold new cars? They sell."

Unsold new cars are cars that are already on dealer lots but haven’t been bought. When that happens, dealers and manufacturers often start offering bigger deals to get them sold.

Concept

great recession

"You know, I remember back in 2007 or 2008, during the great recession..."

This was a big economic crisis in the late 2000s. When money got tight, people bought fewer cars, so dealerships and automakers had to change how they tried to sell.

Brand

Acura

"I was at the Acura store and he said, well, what do you think we need to do?"

Acura is Honda’s luxury brand. The host mentions an Acura dealership experience to explain how tough it can be to get people to buy during uncertain times.

Brand

Mazda

"Some other brands they're not buying right now would be Mazda. Mazda sales year over year for the entire quarter, down 14.4%."

Mazda is a car brand. The speaker is saying Mazda’s sales are down compared to last year, which helps show how widespread the slowdown is.

Brand

Nissan

"...Nissan sales. Clarence struggle it. Yeah, well, I'm not going to extrapolate too much out of 200 great pipe cars being sold. Nissan, a brand that has affordable options for consumers, their sales are"

Nissan is a major car brand. The host says Nissan’s sales are down compared to last year, even though Nissan is often seen as offering more affordable cars.

Car

Ram 1500

"There are tons of new Ram 1500 leftovers still out there. So let's come here. We're going to do year and we're going to say up the 2025."

The Ram 1500 is a popular pickup truck. The hosts are basically saying there are lots of unsold Ram 1500s sitting at dealers, and that affects how much dealers discount them.

Brand

Jeep

"And Jeep had been on a five year major decline in sales because they went up market too quickly."

Jeep is a car brand that makes mostly SUVs and trucks. The host is saying Jeep priced its vehicles higher than many buyers were willing to pay, which hurt sales over time.

Brand

VW

"And then VW, we're just starting to get data from them. I think it's going to come in significantly worse once VW and Audi numbers come in."

VW is short for Volkswagen, a big automaker. The host is saying Volkswagen’s sales results are expected to decline more once the full data comes in.

Brand

Audi

"We know Audi. They're the proud possessor of some of the slow selling vehicles in the United States of America right now."

Audi is a premium car brand. The host is saying Audi has some models that aren’t selling well in the U.S., and that will likely show up in the sales numbers.

Concept

month over month

"...the numbers were up $750 or so month over month."

“Month over month” means comparing this month to last month. The host is saying prices rose again recently, not just over the long term.

Company

CarEdge.com

"Today's show, again, folks, is brought to you by CarEdge.com. We have our promotion ending... We have a car buying service. Takes care of research, dealer outreach, and even negotiations."

CarEdge.com is a website/service that helps you buy a car. They do things like research cars, contact dealers, and help negotiate the deal.

Concept

dealer outreach

"We have a car buying service. Takes care of research, dealer outreach, and even negotiations."

Dealer outreach means reaching out to dealerships to ask for a price and deal. The goal is to get multiple quotes so you can negotiate better.

Car

Toyota Camry

"Yeah, we just got an OTD on a Toyota Camry and saved someone $840. That is so cool."

The Toyota Camry is a very popular Toyota sedan. When people talk about deals on a Camry, they’re often talking about the real final price after taxes and fees.

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